2028年までの中東およびアフリカのソーシャルメディア管理市場予測 – 新型コロナウイルス感染症の影響と地域分析 – コンポーネント（ソリューションおよびサービス）、展開（オンプレミスおよびクラウドベース）、企業規模別 [中小企業（SME）] ) および大企業]、アプリケーション (販売およびマーケティング管理、カスタマー エクスペリエンス管理、競合他社のインテリジェンス、リスク管理および不正行為検出)、および垂直方向 (IT および通信、BFSI、ヘルスケア、メディアおよびエンターテイメント、小売、その他)
中東とアフリカのソーシャルメディア管理市場は、2022年の7億6,100万米ドルから2028年までに2億3,587万米ドルに達すると予想されています。 2022 年から 2028 年にかけて 20.7% の CAGR で成長すると推定されています。
ソーシャル メディアは、情報、ソーシャル コマースを通じたオンライン ショッピング、ビジネス、ニュース、マーケティングの究極のチャネルで友人とコミュニケーションをとる方法。また、新型コロナウイルス感染症のパンデミックにより、人々はつながり、娯楽を楽しみ、情報を見つけ、買い物をするためにソーシャルメディアを使用するようになり、消費者の習慣も変化しています。さらに、一部の業界ではトラフィックが大幅に増加しています。ソーシャルメディアはビジネスに多大な影響を与えています。 Facebook、Instagram、Twitter、LinkedIn、YouTube などのプラットフォームは現在、ブランドのプロモーションや新製品の宣伝に使用されており、顧客サービスを提供し、紛争を解決する効果的なメディアです。中小企業の経営者は必ずしも別のソーシャル メディア チームを雇う必要はありませんが、一部のスタッフ メンバーは 1 つ以上のソーシャル メディア プラットフォームの選択と使用に熟達している必要があります。
さらに、ソーシャル メディアとビジネスが連携して、多くの企業に比類のないブランディングの機会を提供します。新旧のブランドは、ソーシャル メディア プロフィール、コンテンツ共有、プラットフォームベースの広告を通じて、オンラインで自らを確立したり再発明したりできます。いくつかの企業は、主にソーシャル メディアの投稿や広告を通じて消費者ベースを構築し、収益を上げています。
ソーシャル メディアの広範な普及は、企業の事業拡大に利益をもたらします。 、リーチの拡大、紛争の解決、それによって中東と世界経済の推進要因として機能します。アフリカのソーシャルメディア管理市場。中東とアジアアフリカのソーシャルメディア管理市場は、予測期間中に有望なCAGRで成長すると予想されます。
中東およびアフリカ。アフリカのソーシャル メディア管理市場の収益と 2028 年までの予測 (百万米ドル)
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中東とアフリカのソーシャルメディア管理市場セグメンテーション
中東およびアフリカアフリカのソーシャルメディア管理市場は、コンポーネント、展開、組織規模、アプリケーション、業種、国によって分割されています。コンポーネントに基づいて、市場はソリューションとサービスに二分されます。ソリューション部門が市場をリードし、2022 年にはより高い市場シェアを獲得しました。
市場は展開に基づいてクラウドベースとクラウドベースに二分されます。敷地内に。クラウドベースのセグメントが、2022 年に高い市場シェアを獲得して市場をリードしました。
組織の規模に基づいて、市場は中小企業に二分されます。そして大企業。 2022 年には大企業部門が市場をリードし、より高い市場シェアを獲得しました。
アプリケーションに基づいて、市場は販売とマーケティングに分類されます。管理、顧客体験管理、競争力のあるインテリジェンス、リスク管理と不正行為の検出。販売およびマーケティング管理セグメントは、2022 年に最も高い市場シェアを獲得しました。
市場は垂直に基づいて、BFSI、小売、ヘルスケア、ITと通信、メディアとエンターテイメントなど。 BFSI セグメントは、2022 年に最高の市場シェアを獲得して市場をリードしました。
国に基づいて、市場はサウジアラビアに分類されます。 UAE、南アフリカ、およびMEAのその他の地域。サウジアラビアは中東と世界をリードした。 2022 年に最も高い市場シェアを持つアフリカのソーシャル メディア管理市場。
中東およびアフリカで事業を展開する主要企業は次のとおりです。アフリカのソーシャルメディア管理市場はAdobe。 IBM株式会社; Google LLC;オラクル社;セールスフォース・ドットコム株式会社;ハブスポット株式会社; Zoho Corporation Pvt.株式会社;メルトウォーター;ブランドウォッチ;これらの企業は市場で機能しており、中東および中国の成長に多大な収益をもたらしています。アフリカのソーシャルメディア管理市場
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 MEA Social Media Management Market – By Component
1.3.2 MEA Social Media Management Market – By Deployment
1.3.3 MEA Social Media Management Market – By Enterprise Size
1.3.4 MEA Social Media Management Market – By Application
1.3.5 MEA Social Media Management Market – By Vertical
1.3.6 MEA Social Media Management Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Social Media Management Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 MEA
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. MEA Social Media Management Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Reach of Social Media
5.1.2 Increasing Focus on Competitive Intelligence
5.2 Market Restraints
5.2.1 Data Privacy Concerns with Social Media
5.3 Market Opportunities
5.3.1 Growing Demand for Social Media Management Among SMEs
5.4 Future Trends
5.4.1 Continuous Improvements in Internet Technology
5.5 Impact Analysis of Drivers and Restraints
6. MEA Social Media Management Market –Market Analysis
6.1 MEA Social Media Management Market Forecast and Analysis
7. MEA Social Media Management Market Analysis – By Component
7.1 Overview
7.2 MEA Social Media Management Market, By Component (2021 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Service
7.4.1 Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8. MEA Social Media Management Market Analysis – By Deployment
8.1 Overview
8.2 MEA Social Media Management Market, By Deployment (2021 and 2028)
8.3 Cloud-based
8.3.1 Overview
8.3.2 Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8.4 On-premises
8.4.1 On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9. MEA Social Media Management Market Analysis – By Enterprise Size
9.1 Overview
9.2 MEA Social Media Management Market, By Enterprise Size (2021 and 2028)
9.3 SMEs
9.3.1 Overview
9.3.2 SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
9.4.1 Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10. MEA Social Media Management Market Analysis – By Application
10.1 Overview
10.2 Social Media Management, by Application (2021 and 2028)
10.3 Sales and Marketing Management
10.3.1 Overview
10.3.2 Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Customer Experience Management
10.4.1 Overview
10.4.2 Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Competitive Intelligence
10.5.1 Overview
10.5.2 Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Risk Management and Fraud Detection
10.6.1 Overview
10.6.2 Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11. MEA Social Media Management Market Analysis – By Vertical
11.1 Overview
11.2 MEA Social Media Management Market, By Vertical (2021 and 2028)
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.4 Retail
11.4.1 Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.5 Healthcare
11.5.1 Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.6 IT and Telecommunications
11.6.1 IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.7 Media and Entertainment
11.7.1 Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.8 Others
11.8.1 Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
12. MEA Social Media Management Market – Country Analysis
12.1 MEA: MEA Social Media Management Market
12.1.1 Overview
12.1.2 Middle East and Africa: Social Media Management, by Key Country
12.1.2.1 Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.1.1 Saudi Arabia: Social Media Management, By Component
12.1.2.1.2 Saudi Arabia: MEA Social Media Management Market, By Application
12.1.2.1.3 Saudi Arabia: MEA Social Media Management Market, By Vertical
12.1.2.1.4 Saudi Arabia: MEA Social Media Management Market, By Deployment
12.1.2.1.5 Saudi Arabia: MEA Social Media Management Market, By Enterprise Size
12.1.2.2 UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.2.1 UAE: Social Media Management, By Component
12.1.2.2.2 UAE: MEA Social Media Management Market, By Application
12.1.2.2.3 UAE: MEA Social Media Management Market, By Vertical
12.1.2.2.4 UAE: MEA Social Media Management Market, By Deployment
12.1.2.2.5 UAE: MEA Social Media Management Market, By Enterprise Size
12.1.2.3 South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.3.1 South Africa: Social Media Management, By Component
12.1.2.3.2 South Africa: MEA Social Media Management Market, By Application
12.1.2.3.3 South Africa: MEA Social Media Management Market, By Vertical
12.1.2.3.4 South Africa: MEA Social Media Management Market, By Deployment
12.1.2.3.5 South Africa: MEA Social Media Management Market, By Enterprise Size
12.1.2.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.4.1 Rest of MEA: Social Media Management, By Component
12.1.2.4.2 Rest of MEA: MEA Social Media Management Market, By Application
12.1.2.4.3 Rest of MEA: MEA Social Media Management Market, By Vertical
12.1.2.4.4 Rest of MEA: MEA Social Media Management Market, By Deployment
12.1.2.4.5 Rest of MEA: MEA Social Media Management Market, By Enterprise Size
13. Industry Landscape
13.1 Market Initiative
13.2 Merger and Acquisition
13.3 New Development
14. Company Profiles
14.1 Adobe
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 IBM Corporation
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Google LLC
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Oracle Corporation
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Salesforce.com, inc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 HubSpot, Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Zoho Corporation Pvt. Ltd.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Meltwater
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Brandwatch
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Sprout Social, Inc.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary
LIST OF TABLES
Table 1. MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 3. Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 4. Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 5. Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 6. Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 7. UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 8. UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 9. UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 10. UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 11. UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 12. South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 13. South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 14. South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 15. South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 16. South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 20. Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 21. Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 22. Glossary of Terms, MEA Social Media Management Market
LIST OF FIGURES
Figure 1. MEA Social Media Management Market Segmentation
Figure 2. MEA Social Media Management Market Segmentation – Country
Figure 3. MEA Social Media Management Market Overview
Figure 4. MEA Social Media Management Market, By Component
Figure 5. MEA Social Media Management Market, By Deployment
Figure 6. MEA Social Media Management Market, By Enterprise Size
Figure 7. MEA Social Media Management Market, By Application
Figure 8. MEA Social Media Management Market, By Vertical
Figure 9. MEA Social Media Management Market, By Country
Figure 10. MEA: PEST Analysis
Figure 11. MEA Social Media Management Market Ecosystem Analysis
Figure 12. MEA Expert Opinion
Figure 13. MEA Social Media Management Market Impact Analysis of Drivers and Restraints
Figure 14. MEA Social Media Management Market, Forecast and Analysis (US$ Mn)
Figure 15. MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)
Figure 16. Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)
Figure 19. Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)
Figure 22. SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)
Figure 25. Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)
Figure 30. BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 34. Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 35. Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 37. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 38. Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 39. UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 40. South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 41. Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
- Adobe.
- IBM Corporation.
- Google LLC.
- Oracle Corporation.
- Salesforce.com,inc.
- HubSpot,Inc.
- Zoho Corporation Pvt.Ltd.
- Meltwater.
- Brandwatch.
- Sprout Social,Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.