2028年までの中東およびアフリカのソーシャルメディア分析市場予測 – 新型コロナウイルス感染症の影響と地域分析 – コンポーネント別[ソリューションおよびサービス（プロフェッショナルサービスおよびマネージドサービス）]、アプリケーション別（カスタマーエクスペリエンス管理、競争力情報、販売および分析）マーケティング管理など)、展開 (クラウドおよびオンプレミス)、組織規模 (大企業および中小企業)、業種別 (BFSI、IT および通信、メディアおよびエンターテイメント、小売および電子商取引およびその他)

中東および中東のソーシャルメディア分析市場アフリカは2022年の3億1,816万米ドルから2028年までに9億1,245万米ドルに成長すると予想されています。 2022 年から 2028 年にかけて 19.2% の CAGR で成長すると推定されています。

ビジネス需要の増加インテリジェンス (BI)

企業間の競争力の高まりは、国ごとに異なるいくつかの要因に起因すると考えられます。グローバリゼーション、インダストリー 4.0 の採用の増加、プロモーション活動の拡大、ブランド認知度の向上、消費者の価格感度の向上などが、同様の傾向を促進する主な要因です。したがって、ほとんどの企業は競争力を獲得するために、競合他社に関する情報を入手するための新しい手段を模索しています。ビジネスインテリジェンス (BI) は、さまざまなソリューションとサービスを使用して、収集したデータを実用的な洞察に変換します。従来の BI は、競合他社を特定し、それらに関するできるだけ多くの情報を収集することにほとんど制限されていましたが、多変量データポインターから有意義な洞察を構造化、分析し、提供することはできませんでした。ソーシャルメディア分析ソリューションとサービスは、さまざまな BI 情報を提供できます。これは、競合他社を特定し、どのソーシャルメディアプラットフォームをどのように利用しているかを理解し、その戦略を理解し、自社のソーシャルな結果を競合他社と比較し、ソーシャル戦略におけるギャップや脅威を特定するのに役立ちます。さらに、ソーシャルメディア分析は、広告キャンペーンのパフォーマンスのベンチマーク、適切な投稿時間の理解、顧客の問題点の明らかに、競合他社とのブランドの差別化に役立ちます。このようなメリットにより、ソーシャルメディア分析を通じて BI を収集する需要が高まっています。たとえば、Northern Light Group, LLC は、ナレッジマネジメントプラットフォームを開発および管理することで、クライアントの 1 社が BI を取得できるように支援しました。ノーザンライトビジネスニュースと他の 5 つのサブスクリプションベースの市場インテリジェンスソースが、このプラットフォームにデータをフィードします。同様に、Napoleon Sp によって開発された NapoleonCat も、 z oo は、コレクター向けメタルポスターの電子商取引サイト Displate (GWD CONCEPT Sp. z oo) のソーシャルメディアパフォーマンスの分析、新規顧客とのつながり、競合他社に関する BI の収集を支援してきました。このようなすべての要因が総合的にソーシャルメディア分析市場の成長を推進しています。ここ数年でソーシャルメディア分析ソリューションを提供する新興企業がいくつか登場しており、これもまた企業がソーシャルメディア分析に置く重要性が高まっていることを示唆している。 NeenerAnalytics、Catalytics Datum、Astroscreen、ViralStat、CircusSocial などは、そのようなソリューションを提供する著名なスタートアップです。 CircusSocial は 2021 年に事業活動の資金として 100 万米ドルを調達しており、ベンチャーキャピタリストが自社のソリューションの需要を信頼していることがわかります。 BI およびソーシャルメディア分析に対する需要の高まりにより、そのようなスタートアップ企業の開発が促進されています。

市場概要

MEA のソーシャルメディア分析市場には、南アフリカ、サウジアラビア、UAE、および MEA のその他の地域が含まれます。サウジアラビアは、AIに関する国家政策を策定し導入している国の1つです。 MEA では工業化が急速に進み、都市化が進み、この地域の経済全体がさらに促進されると予想されています。湾岸諸国は経済的に進んでいますが、アフリカ諸国はまだ経済状況に追いついていません。サウジアラビアデータ人工知能庁 (SDAIA) は、同国のデータ主導型経済への変革を主導する AI 政策を開始しました。さらに、国の 2030 年ビジョンは、持続可能な都市を構築し、経済の重要な分野で資源を最適に利用することを目指しています。これにより、政府はスキルを向上させるための AI と自動化の重要性を認識するようになりました。さらに、同国はAIとデジタルスキルに合わせた教育改革に着手する予定だ。その結果、AI の発展によりデータ分析への利用が強化され、ソーシャルメディア分析市場に成長の機会がもたらされるでしょう。

中東とアフリカのソーシャルメディア分析市場の収益と 2028 年までの予測 (百万米ドル)

中東とアフリカのソーシャルメディア分析市場のセグメンテーション

中東およびアフリカアフリカのソーシャルメディア分析市場は、コンポーネント、アプリケーション、展開、組織の規模、垂直、および国に基づいて分割されています。コンポーネントに基づいて、市場はソリューションとサービスに二分されます。ソリューション部門は、2022 年にはより大きな市場シェアを保持しました。さらに、コンポーネントはプロフェッショナルサービスとマネージドサービスに二分されます。

市場はアプリケーションに基づいて、カスタマーエクスペリエンス管理、競合情報、販売および管理に分かれています。マーケティング管理など。競争インテリジェンス部門は、2022 年に最大の市場シェアを保持しました。
ベース導入に関しては、市場はクラウドとオンプレミスに二分されます。2022 年にはクラウド部門がより大きな市場シェアを保持しました。
組織の規模に基づいて、市場は大企業と中小企業に分かれます。2022 年には大企業セグメントがより大きな市場シェアを占めました。
市場は業種別に BFSI、IT、および IT に分類されます。電気通信、メディア、エンターテイメント、小売、 e コマースなど。小売およびその他。 2022 年には e コマース部門が最大の市場シェアを獲得しました。
市場は国ごとに南アフリカ、サウジに分類されます。アラビア、UAE、その他の中東およびその他の地域アフリカ。 2022 年の市場シェアは UAE が独占しました。

Cision Ltd.; Hootsuite株式会社; IBM株式会社;メルトウォーターネバダ州;オラクル社;クアルトリクス・インターナショナル株式会社;セールスフォース株式会社;スプラウトソーシャル株式会社;トークウォーカー・サール。 Zoho Corporation Pvt. Ltd. は、中東および中東で事業を展開する大手企業です。アフリカのソーシャルメディア分析市場。

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Analytics Market – By Component

1.3.2 MEA Social Media Analytics Market – By Application

1.3.3 MEA Social Media Analytics Market – By Deployment

1.3.4 MEA Social Media Analytics Market – By Organization Size

1.3.5 MEA Social Media Analytics Market – By Vertical

1.3.6 MEA Social Media Analytics Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Analytics Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Analytics Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Developing Importance of Social Media Platforms

5.1.2 Upward Demand for Business Intelligence (BI)

5.2 Market Restraints

5.2.1 Data Discretion and Security Concerns

5.3 Market Opportunities

5.3.1 Rising Number of Social Media Operators in Developing Nations

5.3.2 Collective Usage of Social Media Analytics by Law Enforcement Agencies (LEA)

5.4 Future Trends

5.4.1 Increasing Amalgamation of AI in Social Media Analytics

5.4.2 Growing Importance of Customer Skill Management

5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market – MEA Analysis

6.1 MEA Social Media Analytics Market Overview

6.2 MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

7. MEA Social Media Analytics Market Analysis – By Component

7.1 Overview

7.2 Social Media Analytics Market, By Component (2021 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4.2.1 Professional Services

7.4.2.1.1 Overview

7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Managed Services

7.4.2.2.1 Overview

7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Analytics Market Analysis – By Application

8.1 Overview

8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028

8.3 Customer Experience Management

8.3.1 Overview

8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

8.4 Competitive Intelligence

8.4.1 Overview

8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)

8.5 Sales and Marketing Management

8.5.1 Overview

8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Analytics Market Analysis – By Deployment

9.1 Overview

9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028

9.3 Cloud

9.3.1 Overview

9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)

9.4 On-Premise

9.4.1 Overview

9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Analytics Market Analysis – By Organization Size

10.1 Overview

10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028

10.3 Large Enterprises

10.3.1 Overview

10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

10.4 SMEs

10.4.1 Overview

10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Analytics Market Analysis – By Vertical

11.1 Overview

11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)

11.4 IT & Telecom

11.4.1 Overview

11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

11.5 Media & Entertainment

11.5.1 Overview

11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

11.6 Retail & e-Commerce

11.6.1 Overview

11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

11.7 Others

11.7.1 Overview

11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Analytics Market – by Country Analysis

12.1 MEA: Social Media Analytics Market

12.1.1 Overview

12.1.2 MEA Social Media Analytics Market Breakdown, by Country

12.1.2.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.1.1 South Africa Social Media Analytics Market Breakdown, By Component

12.1.2.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services

12.1.2.1.2 South Africa Social Media Analytics Market Breakdown, By Application

12.1.2.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment

12.1.2.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size

12.1.2.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical

12.1.2.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component

12.1.2.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services

12.1.2.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application

12.1.2.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment

12.1.2.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size

12.1.2.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical

12.1.2.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.3.1 UAE Social Media Analytics Market Breakdown, By Component

12.1.2.3.1.1 UAE Social Media Analytics Market Breakdown, By Services

12.1.2.3.2 UAE Social Media Analytics Market Breakdown, By Application

12.1.2.3.3 UAE Social Media Analytics Market Breakdown, By Deployment

12.1.2.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size

12.1.2.3.5 UAE Social Media Analytics Market Breakdown, By Vertical

12.1.2.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component

12.1.2.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services

12.1.2.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application

12.1.2.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment

12.1.2.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size

12.1.2.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical

13. Industry Landscape

13.1 Overview

13.2 Market Initiative

13.3 Merger and Acquisition

14. Company Profiles

14.1 Cision Ltd.

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Hootsuite Inc.

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 IBM Corporation

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Meltwater N. V

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Oracle Corporation

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Qualtrics International Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Salesforce, Inc.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Sprout Social, Inc.

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Talkwalker S.à.r.l.

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Zoho Corporation Pvt. Ltd.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Word Index

LIST OF TABLES

Table 1. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. MEA Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 3. South Africa Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 4. South Africa Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 5. South Africa Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 6. South Africa Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 7. South Africa Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 8. South Africa Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 9. Saudi Arabia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 10. Saudi Arabia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 11. Saudi Arabia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. Saudi Arabia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 13. Saudi Arabia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 14. Saudi Arabia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 15. UAE Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 16. UAE Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 17. UAE Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 18. UAE Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 19. UAE Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 20. UAE Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 21. Rest of MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 22. Rest of MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 23. Rest of MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 24. Rest of MEA Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 25. Rest of MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 26. Rest of MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 27. List of Abbreviation

LIST OF FIGURES

Figure 1. MEA Social Media Analytics Market Segmentation

Figure 2. MEA Social Media Analytics Market Segmentation – By Country

Figure 3. MEA Social Media Analytics Market Overview

Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market

Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market

Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market

Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market

Figure 8. Retail & e-Commerce Segment held the Largest Share of Social Media Analytics Market

Figure 9. UAE to Show Great Traction During Forecast Period

Figure 10. MEA: PEST Analysis

Figure 11. MEA Ecosystem Analysis

Figure 12. MEA Expert Opinion

Figure 13. MEA Social Media Analytics Market Impact Analysis of Drivers and Restraints

Figure 14. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. MEA Social Media Analytics Market Revenue Share, By Component (2021 and 2028)

Figure 16. MEA Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 17. MEA Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 18. MEA Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 19. MEA Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 20. MEA Social Media Analytics Market Breakdown, By Application (2021 and 2028)

Figure 21. MEA Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

Figure 22. MEA Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)

Figure 23. MEA Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)

Figure 24. MEA Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 25. MEA Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)

Figure 26. MEA Cloud Market Revenue and Forecast to 2028 (US$ Million)

Figure 27. MEA On-Premise Market Revenue and Forecast to 2028(US$ Million)

Figure 28. MEA Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)

Figure 29. MEA Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

Figure 30. MEA SMEs Market Revenue and Forecast to 2028 (US$ Million)

Figure 31. MEA Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)

Figure 32. MEA BFSI Market Revenue and Forecast to 2028 (US$ Million)

Figure 33. MEA IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

Figure 34. MEA Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

Figure 35. MEA Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

Figure 36. MEA Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 37. MEA Social Media Analytics Market, by Country – Revenue (2021) (US$ Million)

Figure 38. MEA Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 39. South Africa Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 40. Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 41. UAE Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 42. Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media analytics market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa social media analytics market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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中東および中東のソーシャル メディア分析市場 アフリカは2022年の3億1,816万米ドルから2028年までに9億1,245万米ドルに成長すると予想されています。 2022 年から 2028 年にかけて 19.2% の CAGR で成長すると推定されています。