Dimensioni e previsioni del mercato degli indumenti da notte negli Stati Uniti (2021-2031), quota regionale, tendenza e opportunità di crescita. Copertura del rapporto di analisi: per tipo di prodotto (indumenti superiori, inferiori, tute/pezzo intero e coordinati), utente finale (uomini, Donne e bambini), canale di distribuzione (supermercati e ipermercati, negozi specializzati, vendita al dettaglio online e altri) e regione (nord-est, sud-ovest, ovest, sud-est e Midwest)
Negli ultimi anni i clienti hanno iniziato sempre più ad acquistare indumenti da notte, soprattutto realizzati con tessuti di lusso come la seta. La crescente domanda di indumenti da notte di lusso incoraggia i principali attori del mercato a realizzare prodotti che soddisfino le richieste del pubblico target. Lo spostamento del comportamento dei consumatori verso la routine di cura di sé e i momenti di relax contribuisce al mercato statunitense degli indumenti da notte. Inoltre, il paese è una delle più grandi economie e mercati della moda a livello mondiale. I produttori di indumenti da notte stanno adottando iniziative strategiche come il lancio di prodotti e l’espansione per soddisfare le diverse richieste dei clienti. Nell\'agosto 2023, Macy\'s ha collaborato con Gap per lanciare esclusivi indumenti da notte, disponibili nei supermercati, nei siti Web aziendali e nelle app mobili di e-commerce. Questo pigiama è realizzato con tessuti comodi e traspiranti progettati sia per uomini che per donne.
Molte persone preferiscono indossare indumenti da notte durante il giorno, il che sta aumentando anche le vendite. La tendenza della moda legata agli indumenti da notte, seguita da celebrità e influencer, contribuisce ulteriormente alla crescita del mercato nel Paese. Anche gli influencer e le celebrità dei social media stanno lanciando i propri marchi di pigiami e loungewear negli Stati Uniti per beneficiare della crescente domanda. Ad esempio, nel maggio 2024, Madeleine White, un\'influencer di moda di TikTok, ha lanciato un marchio di abbigliamento da notte, See You Tomorrow.
Tuttavia, la presenza di prodotti contraffatti nel mercato statunitense della biancheria da notte può ostacolarne la crescita e lo sviluppo nei prossimi anni. La presenza di indumenti da notte contraffatti può danneggiare la reputazione di un marchio nel caso in cui i clienti associno la qualità inferiore dei prodotti contraffatti a quelli originali, con conseguente perdita di entrate per l\'azienda.
Inoltre, la crescente domanda di tessuti sostenibili per la progettazione di indumenti da notte può influenzare positivamente la crescita del mercato statunitense degli indumenti da notte. Molti consumatori sono sempre più alla ricerca di prodotti ecologici, di provenienza etica e privi di sostanze chimiche. Tessuti sostenibili come bambù, cotone organico, Tencel e tessuti riciclati hanno spesso un basso impatto ambientale e riducono significativamente i livelli di inquinamento rispetto ai tessuti convenzionali. Man mano che i processi di produzione diventano più efficienti ed economici, è probabile che i tessuti sostenibili diventino un prodotto mainstream negli Stati Uniti. I produttori di indumenti da notte del paese si stanno concentrando sull\'utilizzo di tessuti sostenibili senza compromettere lo stile. Ad esempio, Coyuchi offre coordinati di indumenti da notte leggeri, con stampe colorate a motivi floreali utilizzando cotone organico certificato fairtrade al 100% che crea una dichiarazione di stile garantendo al tempo stesso la sostenibilità.
Alcuni attori che operano nel mercato statunitense degli indumenti da notte includono Lunya, Luemme Inc (Cosabella), EBERJEY, Boody, Desmond & Dempsey, Olivia Von Halle, COYUCHI, MATE the Label, Organic Basic, Wear Pact LLC e ASCENO tra gli altri. Gli operatori che operano nel mercato statunitense degli indumenti da notte si concentrano sulla fornitura di prodotti innovativi e salutari a prezzi convenienti per soddisfare la domanda dei clienti.
La dimensione complessiva del mercato statunitense degli indumenti da notte è stata ricavata utilizzando fonti sia primarie che secondarie. Per iniziare il processo di ricerca, è stata condotta un\'approfondita ricerca secondaria utilizzando fonti interne ed esterne per ottenere informazioni qualitative e quantitative relative al mercato. Inoltre, sono state condotte numerose interviste primarie con i partecipanti del settore per convalidare i dati e ottenere approfondimenti più analitici sull’argomento. I partecipanti a questo processo includono esperti del settore come vicepresidenti, responsabili dello sviluppo aziendale, responsabili della market intelligence e responsabili delle vendite nazionali, insieme a consulenti esterni come esperti di valutazione, analisti di ricerca e opinion leader chiave specializzati nel mercato statunitense della biancheria da notte.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. US Sleepwear Market Landscape
4.1 Market Overview
4.2 Porters Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Sleepwear Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channel
4.4 List of Vendors in Value Chain
5. US Sleepwear Market - Key Market Dynamics
5.1 US Sleepwear Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Demand for Comfortable Clothing
5.2.2 Increasing Brand Endorsements by Celebrities and Social Media Influencers
5.3 Market Restraints
5.3.1 Presence of Counterfeit Clothes
5.4 Market Opportunities
5.4.1 Growing Sales through Online Channels
5.5 Future Trends
5.5.1 Adoption of Sustainable Fabrics in Sleepwear Production
5.6 Impact of Drivers and Restraints:
6. US Sleepwear Market Analysis
6.1 US Sleepwear Market Volume (Million Units), 2021-2031
6.2 US Sleepwear Market Volume Forecast and Analysis (Million Units)
6.3 US Sleepwear Market Revenue (US$ Million), 2021-2031
6.4 US Sleepwear Market Forecast and Analysis
7. US Sleepwear Market Volume and Revenue Analysis - by Product Type
7.1 Top Wear
7.1.1 Overview
7.1.2 Top Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.1.3 Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Bottom Wear
7.2.1 Overview
7.2.2 Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.2.3 Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Coveralls/One Piece
7.3.1 Overview
7.3.2 Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.3.3 Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Co-ords
7.4.1 Overview
7.4.2 Co-ords: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.4.3 Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8. US Sleepwear Market Revenue Analysis - by End User
8.1 Men
8.1.1 Overview
8.1.2 Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Kids
8.3.1 Overview
8.3.2 Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9. US Sleepwear Market Revenue Analysis - by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10. US Sleepwear Market - Regional Analysis
10.1 US
10.1.1 US Sleepwear Market Breakdown by Region
10.1.2 US Sleepwear Market Revenue and Forecast and Analysis - by Region
10.1.2.1 US Sleepwear Market Volume and Forecast and Analysis - by Region
10.1.2.2 US Sleepwear Market Revenue and Forecast and Analysis -by Region
10.1.2.3 Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.3.1 Northeast: US Sleepwear Market Breakdown by Product Type
10.1.2.3.2 Northeast: US Sleepwear Market Breakdown by End User
10.1.2.3.3 Northeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.4 Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.4.1 Southwest: US Sleepwear Market Breakdown by Product Type
10.1.2.4.2 Southwest: US Sleepwear Market Breakdown by End User
10.1.2.4.3 Southwest: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.5 West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.5.1 West: US Sleepwear Market Breakdown by Product Type
10.1.2.5.2 West: US Sleepwear Market Breakdown by End User
10.1.2.5.3 West: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.6 Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.6.1 Southeast: US Sleepwear Market Breakdown by Product Type
10.1.2.6.2 Southeast: US Sleepwear Market Breakdown by End User
10.1.2.6.3 Southeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.7 Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.7.1 Midwest: US Sleepwear Market Breakdown by Product Type
10.1.2.7.2 Midwest: US Sleepwear Market Breakdown by End User
10.1.2.7.3 Midwest: US Sleepwear Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis
11.2 Company Positioning and Concentration
11.3 Company Market Share - 2023
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Product News & Company News
13. Company Profiles
13.1 Lunya
13.1.1 Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Luemme Inc (Cosabella)
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 EBERJEY
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Boody
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Desmond & Dempsey
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 OLIVIA VON HALLE
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 COYUCHI
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 MATE the Label
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Organic Basic
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Wear Pact, LLC
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 ASCENO
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
14. Appendix
14.1 About The Insight Partners
LIST OF TABLES
Table 1. US Sleepwear Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
Table 4. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Table 5. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Product Type
Table 6. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 7. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 8. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 9. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Region
Table 10. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Region
Table 11. Northeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 12. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 13. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 14. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 15. Southwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 16. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 17. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 18. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 19. West: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 20. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 21. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 22. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 23. Southeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 24. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 25. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 26. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 27. Midwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 28. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 29. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 31. Company Market Share - 2023
LIST OF FIGURES
Figure 1. US Sleepwear Market Segmentation, by Geography
Figure 2. US Sleepwear Market?Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis: US Sleepwear Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. US Sleepwear Market Volume (Million Units), 2021-2031
Figure 6. US Sleepwear Market Revenue (US$ Million), 2021-2031
Figure 7. US Sleepwear Market Share (%) - Product Type, 2023 and 2031
Figure 8. Top Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 9. Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 11. Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 12. Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 13. Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Co-ords: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 15. Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 16. US Sleepwear Market Share (%) - End User, 2023 and 2031
Figure 17. Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 20. US Sleepwear Market Share (%) - Distribution Channel, 2023 and 2031
Figure 21. Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 22. Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 24. Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 25. US Sleepwear Market Breakdown by Key Regions, 2023 and 2031 (%)
Figure 26. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 27. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 28. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 29. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 31. Heat Map Analysis
Figure 32. Company Positioning and Concentration
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond & Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
- ASCENO
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the US sleepwear market, thereby allowing players to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.