Previsioni di mercato del rum di fascia alta per l\'America meridionale e centrale fino al 2030 - Analisi regionale - per tipo di prodotto (bianco, scuro e oro), categoria (Super Premium, Ultra-Premium e Prestige e Prestige Plus), natura (semplice e aromatizzato) e canale di distribuzione (supermercati e ipermercati, negozi specializzati, vendita al dettaglio online e altri)
Consumo crescente di combustibili a base di rum aromatizzati e speziati Mercato del rum di fascia alta dell\'America meridionale e centrale
La popolazione mondiale è più propensa verso il consumo di liquori e miscele aromatizzati artigianali rispetto ai tradizionali liquori prodotti in serie. Al giorno d\'oggi, i consumatori sono alla ricerca di prodotti di alta qualità con sapori distinti. Soprattutto, la popolarità del rum speziato e dei liquori aromatizzati è in aumento tra i giovani adulti. Il rum aromatizzato offre un sapore unico ai cocktail e alle torte al rum. Inoltre, il rum speziato viene comunemente consumato con la Coca-Cola. Aziende tra cui Bacardi, Captain Morgan e Altitude Spirits hanno introdotto nel loro portafoglio di prodotti liquori aromatizzati misti, che sono marchi popolari di rum aromatizzato a livello globale. Rum speziato e aromatizzato, come il rum speziato Captain Morgan di Diageo, che ha un sapore unico di caramello e vaniglia, è uno dei rum speziati più popolari a livello globale.
Nel marzo 2023, Kraken Rum, il rinomato marchio di rum nero speziato, ha ampliato il proprio portafoglio di prodotti avventurandosi nella categoria del rum speziato oro con il lancio di un nuovo prodotto chiamato \"The Kraken Gold Spiced Rum\". Questo prodotto viene invecchiato per due anni in botti di rovere e presenta note di cannella, vaniglia e caramello. Viene imbottigliato al 40% ABV. Tali lanci di prodotti alimentano il consumo di rum aromatizzato e speziato, creando un’enorme opportunità per la crescita del mercato del rum di fascia alta.
Panoramica del mercato del rum di fascia alta in Sud e Centro America
Secondo l\'OMS, in America Latina e nei Caraibi, il consumo totale di alcol pro capite è stato di 6,3 litri nel 2018. La popolazione urbana ha contribuito in modo significativo al consumo di alcol. La crescente popolazione urbana nell’America meridionale e centrale ha spostato le preferenze dei consumatori verso gli alcolici premium, compreso il rum di fascia alta, a causa della crescente tendenza alla premiumizzazione. La tendenza a socializzare e intrattenere a casa è aumentata a causa della pandemia di COVID-19. Per mantenere elevati i propri standard, i consumatori immagazzinano liquori di lusso come il rum di fascia alta nelle loro case per celebrazioni e incontri sociali. Pertanto, la domanda di rum di fascia alta è in aumento in tutta la regione.
Inoltre, secondo l\'Organizzazione per la cooperazione e lo sviluppo economico (OCSE), il Brasile consuma quasi il 33% in più di alcolici rispetto ad altre bevande alcoliche. I cambiamenti nel gusto e la crescente domanda di bevande fatte a mano in piccoli lotti con profili aromatici unici contribuiscono alla crescente domanda di rum artigianale di fascia alta in tutta la regione. Pertanto, la premiumizzazione e la preferenza per il rum artigianale aromatizzato nella regione dovrebbero aumentare la quota di mercato del rum di fascia alta.
Entrate e previsioni del mercato del rum di fascia alta per l\'America meridionale e centrale fino al 2030 (milioni di dollari)
Segmentazione del mercato del rum di fascia alta per l\'America meridionale e centrale
Il mercato del rum di fascia alta per l\'America meridionale e centrale Il mercato del rum di fascia alta dell’America Centrale è classificato in tipo di prodotto, categoria, natura, canale di distribuzione e paese.
In base al tipo di prodotto, il mercato del rum di fascia alta dell\'America centrale e meridionale è classificato in bianco, scuro e dorato. Il segmento dell\'oro ha detenuto la quota di mercato maggiore nel 2022.
In termini di categoria, il mercato del rum di fascia alta dell\'America centrale e meridionale è segmentato in super premium, ultra-premium e prestige e prestige plus. Il segmento super premium ha detenuto la quota di mercato maggiore nel 2022.
Per natura, il mercato del rum di fascia alta dell\'America centrale e meridionale è biforcato in semplice e aromatizzato. Il segmento semplice deteneva una quota di mercato maggiore nel 2022.
In termini di canale di distribuzione, il mercato del rum di fascia alta dell\'America centrale e meridionale è classificato in supermercati e ipermercati, negozi specializzati, vendita al dettaglio online e altri. Il segmento dei negozi specializzati ha detenuto la quota di mercato maggiore nel 2022.
Per paese, il mercato del rum di fascia alta dell\'America meridionale e centrale è segmentato in Argentina, Brasile, Colombia e il resto dell\'America meridionale e centrale. Il resto dell\'America meridionale e centrale ha dominato la quota di mercato del rum di fascia alta dell\'America meridionale e centrale nel 2022.
Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp e Diageo Plc sono alcune delle aziende leader operante nel mercato del rum di fascia alta del Sud e Centro America.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. South & Central America High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
4.4 List of Vendors
5. South & Central America High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - South & Central America Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. South & Central America High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. South & Central America High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. South & Central America High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. South & Central America High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. South & Central America High-End Rum Market - Country Analysis
11.1 South & Central America
11.1.1 South & Central America High-End Rum Market Overview
11.1.2 South & Central America High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 South & Central America High-End Rum Market Breakdown by Country
11.1.2.2 South and Central America: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.3 Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 Brazil High-End Rum Market Breakdown by Product Type
11.1.2.3.2 Brazil High-End Rum Market Breakdown by Category
11.1.2.3.3 Brazil High-End Rum Market Breakdown by Nature
11.1.2.3.4 Brazil High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Argentina High-End Rum Market Breakdown by Product Type
11.1.2.4.2 Argentina High-End Rum Market Breakdown by Category
11.1.2.4.3 Argentina High-End Rum Market Breakdown by Nature
11.1.2.4.4 Argentina High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Colombia High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Colombia High-End Rum Market Breakdown by Category
11.1.2.5.3 Colombia High-End Rum Market Breakdown by Nature
11.1.2.5.4 Colombia High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 Rest of South & Central America High-End Rum Market Breakdown by Product Type
11.1.2.6.2 Rest of South & Central America High-End Rum Market Breakdown by Category
11.1.2.6.3 Rest of South & Central America High-End Rum Market Breakdown by Nature
11.1.2.6.4 Rest of South & Central America High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Pernod Ricard SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Diageo Plc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Davide Campari Milano NV
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Brown-Forman Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 8. South & Central America: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 9. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 11. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 12. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 13. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 14. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 16. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 18. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 19. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 20. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 21. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 22. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 23. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 24. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. South & Central America High-End Rum Market, by Key Countries - Revenue (2022) (US$ Million)
Figure 23. South & Central America High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Pernod Ricard SA
2. Davide Campari Milano NV
3. Brown Forman Corp
4. Diageo Plc
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