Dimensioni e previsioni del mercato dei prodotti alimentari probiotici del Nord America (2021-2031), quota di mercato, tendenza e analisi delle opportunità di crescita per paese, per tipo (yogurt, kombucha, kefir, formaggio, latte artificiale e altri), canale di distribuzione (supermercati e ipermercati, negozi specializzati, minimarket, vendita al dettaglio online e altri) e paese
I consumatori stanno diventando sempre più consapevoli di mantenere una dieta sana e una corretta salute intestinale per supportare il benessere generale. Molti studi scientifici evidenziano l\'importanza del microbiota intestinale nell\'immunità, nella digestione e nella salute mentale. Secondo un sondaggio condotto dall\'International Food Information Council (IFIC) nel 2022, il 66% degli americani era preoccupato per la salute digestiva, con molti che cercavano alimenti in grado di migliorare la salute intestinale. Durante la pandemia di COVID-19, c\'è stato un forte aumento della popolarità di alimenti funzionali e integratori alimentari, poiché le persone hanno dato priorità alla propria salute e hanno cercato attivamente alternative sane e attività di fitness per prevenire malattie legate allo stile di vita. Inoltre, la salute preventiva comprende anche la gestione e la prevenzione di malattie croniche come il diabete e le malattie cardiovascolari, sempre più diffuse in Nord America. Pertanto, i consumatori acquistano sempre più alimenti funzionali, compresi i probiotici, poiché aiutano ad attenuare i rischi associati a queste condizioni. Per tenere il passo con la crescente popolarità dei prodotti alimentari probiotici, diverse aziende stanno lanciando un\'ampia gamma di prodotti. Ad esempio, a maggio 2022, Danone North America ha introdotto le bevande allo yogurt probiotico Activia+ Multi-Benefit, contenenti probiotici vivi e attivi per la salute intestinale e vitamine C e D e zinco per il supporto del sistema immunitario.
Inoltre, i consumatori in Nord America sono sempre più scettici nei confronti degli ingredienti sintetici e degli alimenti trasformati, cercando alternative naturali per migliorare la salute e il benessere generale. Per soddisfare la crescente domanda di prodotti biologici e vegetali, molte aziende si stanno concentrando sull\'introduzione di prodotti alimentari probiotici vegetali e sull\'ampliamento delle loro gamme di prodotti esistenti. Ad esempio, ad agosto 2021, Pillars Yogurt ha lanciato Pillars Plant, uno yogurt probiotico al cocco biologico, disponibile a Wegmans e Central Market. Nel complesso, man mano che i consumatori diventano più informati sui benefici del mantenimento della salute intestinale e della prevenzione di malattie croniche e di altro tipo, nonché sulla tendenza crescente di prodotti alimentari probiotici a base vegetale e biologici, la domanda di prodotti alimentari probiotici continua ad aumentare. Pertanto, la crescente consapevolezza della salute preventiva tra i consumatori alimenta la crescita del mercato dei prodotti alimentari probiotici del Nord America.
Per tipo, il mercato è segmentato in yogurt, kombucha, kefir, formaggio, latte artificiale e altri. Si prevede che il segmento del kefir registrerà il CAGR più elevato durante il periodo di previsione. Il kefir offre un\'ampia gamma di ceppi probiotici in termini di diversità microbica e benefici per la salute. È disponibile in vari gusti e forme, tra cui alternative tradizionali a base di latticini e non a base di latte di cocco, mandorle e avena per soddisfare i consumatori intolleranti al lattosio e vegani. Con i suoi dichiarati benefici per la salute digestiva, il supporto immunitario e il benessere generale, il kefir è diventato una scelta popolare come prodotto alimentare probiotico, con i consumatori che diventano più attenti alla salute e cercano cibi funzionali.
In base al canale di distribuzione, il mercato è segmentato in supermercati e ipermercati, negozi specializzati, vendita al dettaglio online e altri. Il segmento supermercati e ipermercati ha detenuto una quota significativa nel 2023. Questi negozi offrono sconti interessanti, insieme a un\'esperienza piacevole per il cliente e al vantaggio di più opzioni di pagamento. Supermercati e ipermercati si concentrano sulla massimizzazione delle vendite dei prodotti per aumentare i loro profitti. I principali attori che operano nel mercato dei prodotti alimentari probiotici del Nord America traggono vantaggio dalla visibilità del prodotto in aree ad alto traffico e da un maggiore afflusso in questi canali di vendita al dettaglio.
Danone SA; Lifeway Foods Inc.; KeVita, Inc.; Health-Ade LLC; Alexandre Family Farm; Suja Life, LLC.; Karma Culture LLC; Springfield Creamery Inc; Nature\'s Garden; e Sunsweet Growers Inc., sono tra i principali attori che operano nel mercato dei prodotti alimentari probiotici del Nord America.
La dimensione complessiva del mercato dei prodotti alimentari probiotici del Nord America è stata ricavata utilizzando fonti primarie e secondarie. Per iniziare il processo di ricerca, è stata condotta un\'esaustiva ricerca secondaria utilizzando fonti interne ed esterne per ottenere informazioni qualitative e quantitative relative al mercato. Inoltre, sono state condotte molteplici interviste primarie con i partecipanti del settore per convalidare i dati e ottenere approfondimenti più analitici sull\'argomento. I partecipanti a questo processo includono esperti del settore come VP; responsabili dello sviluppo aziendale; responsabili dell\'intelligence di mercato; responsabili delle vendite nazionali; e consulenti esterni, tra cui esperti di valutazione, analisti di ricerca e leader di opinione chiave, specializzati nel mercato dei prodotti alimentari probiotici del Nord America.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. North America Probiotic Food Products Market Landscape
4.1 Market Overview
4.2 Porter’s Five Force Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Competitive Rivalry
4.2.4 Threat of Substitutes
4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
4.3.1 Raw Materials:
4.3.2 Manufacturing Process:
4.3.3 Distributors
4.3.4 End User
4.4 List of Vendors in the Value Chain
5. North America Probiotic Food Products Market – Key Market Dynamics
5.1 North America Probiotic Food Products Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Awareness Regarding Preventive Health
5.2.2 Growing Strategic Initiatives and Product Innovations
5.3 Market Restraints
5.3.1 Increasing Incidences of Product Recall
5.4 Market Opportunities
5.4.1 Increasing Dependency on E-Commerce Services
5.5 Future Trends
5.5.1 Immune-Boosting Probiotic Food Products
5.6 Impact of Drivers and Restraints:
6. North America Probiotic Food Products Market Analysis
6.1 North America Probiotic Food Products Market Revenue (US$ Million), 2021–2031
6.2 North America Probiotic Food Products Market Forecast and Analysis
7. North America Probiotic Food Products Market Analysis – by Type
7.1 Yogurt
7.1.1 Overview
7.1.2 Yogurt: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Kombucha
7.2.1 Overview
7.2.2 Kombucha: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Kefir
7.3.1 Overview
7.3.2 Kefir: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Cheese
7.4.1 Overview
7.4.2 Cheese: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Infant Formula
7.5.1 Overview
7.5.2 Infant Formula: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8. North America Probiotic Food Products Market Analysis – by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Convenience Stores
8.3.1 Overview
8.3.2 Convenience Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9. North America Probiotic Food Products Market – Country Analysis
9.1 North America
9.1.1 Overview
9.1.2 North America Probiotic Food Products Market Revenue and Forecast and Analysis – by Country
9.1.2.1 North America Probiotic Food Products Market Revenue and Forecast and Analysis – by Country
9.1.2.2 United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.2.1 United States: North America Probiotic Food Products Market Breakdown by Type
9.1.2.2.2 United States: North America Probiotic Food Products Market Breakdown by Distribution Channel
9.1.2.3 Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.3.1 Canada: North America Probiotic Food Products Market Breakdown by Type
9.1.2.3.2 Canada: North America Probiotic Food Products Market Breakdown by Distribution Channel
9.1.2.4 Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.4.1 Mexico: North America Probiotic Food Products Market Breakdown by Type
9.1.2.4.2 Mexico: North America Probiotic Food Products Market Breakdown by Distribution Channel
10. Competitive Landscape
10.1 Heat Map Analysis
10.2 Company Positioning & Concentration
11. North America Probiotic Food Industry Landscape
11.1 Overview
11.2 Mergers And Acquisitions
11.3 Product Launch
12. Company Profiles
12.1 Danone SA
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Lifeway Foods Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Suja Life, LLC.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Karma Culture LLC
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Health-Ade LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Springfield Creamery Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 0Alexandre Family Farm
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Nature's Garden
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Sunsweet Growers Inc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 KeVita, Inc.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
List of Tables
Table 1. North America Probiotic Food Products Market Segmentation
Table 2. List of Vendors
Table 3. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 5. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 6. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 7. United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 8. United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 9. Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 10. Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 11. Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 12. Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 13. Heat Map Analysis
List of Figures
Figure 1. North America Probiotic Food Products Market Segmentation, by Country
Figure 2. Porter’s Five Force Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. North America Probiotic Food Products Market Revenue (US$ Million), 2021–2031
Figure 5. North America Probiotic Food Products Market Share (%) – by Type, 2023 and 2031
Figure 6. Yogurt: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 7. Kombucha: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 8. Kefir: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 9. Cheese: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 10. Infant Formula: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. North America Probiotic Food Products Market Share (%) – by Distribution Channel, 2023 and 2031
Figure 13. Supermarkets and Hypermarkets: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. Specialty Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 15. Convenience Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 16. Online Retail: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 17. Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 18. North America Probiotic Food Products Market Breakdown by Key Countries, 2023 and 2031 (%)
Figure 19. United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 20. Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 21. Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 22. Company Positioning & Concentration
- Danone SA
- Lifeway Foods Inc.
- Suja Life, LLC.
- Karma Culture LLC
- Health-Ade LLC
- Springfield Creamery Inc
- Alexandre Family Farm
- Nature's Garden
- Sunsweet Growers Inc.
- KeVita, Inc.
- Progressive industry trends in the North America probiotic food products market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the North America probiotic food products market from 2021 to 2031
- Estimation of the demand for probiotic food products across various countries
- Porter's Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
- Recent developments to understand the competitive market scenario and the demand for probiotic food products across the globe
- Market trends and outlook coupled with factors driving and restraining the growth of the North America probiotic food products market.
- Decision-making process by understanding strategies that underpin commercial interest concerning the global North America probiotic food products market growth
- The global North America probiotic food products market size at various nodes of market
- Detailed overview and segmentation of the North America probiotic food products market as well as its dynamics in the industry
- The North America probiotic food products market size in different countries with promising growth opportunities