Previsioni di mercato per la gestione dei social media in Medio Oriente e Africa fino al 2028 – Impatto del COVID-19 e analisi regionale – per componente (soluzione e servizio), implementazione (on-premise e basata su cloud), dimensione aziendale [piccole e medie imprese (PMI) ) e grandi imprese], applicativo (gestione delle vendite e del marketing, gestione dell\'esperienza del cliente, intelligence competitiva, gestione del rischio e rilevamento delle frodi) e verticale (IT e telecomunicazioni, BFSI, sanità, media e intrattenimento, vendita al dettaglio e altri)

BMIRE00026328 | Pages: 155 | Technology, Media and Telecommunications | Sep 2022 | Type: Regional | Status: Published

Il Medio Oriente e l\'Europa Si prevede che il mercato africano della gestione dei social media raggiungerà i 2.358,7 milioni di dollari entro il 2028, rispetto ai 761,0 milioni di dollari del 2022; si stima che crescerà a un CAGR del 20,7% dal 2022 al 2028.

 

I social media si stanno evolvendo da un un modo per comunicare con gli amici attraverso il canale definitivo per informazioni, acquisti online attraverso il social commerce, affari, notizie e marketing. Inoltre, a causa della pandemia di COVID-19, le abitudini dei consumatori stanno cambiando, con le persone che utilizzano i social media per connettersi, divertirsi, trovare informazioni e fare acquisti. Inoltre, alcuni settori verticali hanno registrato massicci aumenti del traffico. I social media stanno avendo un impatto enorme sulle imprese. Piattaforme come Facebook, Instagram, Twitter, LinkedIn e YouTube vengono attualmente utilizzate per promuovere marchi e pubblicizzare nuovi prodotti e sono mezzi efficaci per fornire assistenza ai clienti e risolvere controversie. Sebbene un piccolo imprenditore non abbia sempre bisogno di assumere un team di social media separato, alcuni membri del personale dovrebbero essere esperti nel selezionare e utilizzare una o più piattaforme di social media.

 

Inoltre, i social media e il business si uniscono per offrire opportunità di branding senza precedenti a molte aziende. I marchi vecchi e nuovi possono affermarsi o reinventarsi online attraverso profili di social media, condivisione di contenuti e pubblicità basata su piattaforma. Molte aziende stanno principalmente costruendo la propria base di consumatori e generando ricavi attraverso post e annunci sui social media.

 

La diffusa penetrazione dei social media avvantaggia le aziende nell\'espansione del business , una maggiore portata e la risoluzione delle controversie, agendo così come un fattore trainante per il Medio Oriente e il Medio Oriente. Mercato africano della gestione dei social media. Il Medio Oriente e il Medio Oriente Si prevede che il mercato Africa Social Media Management crescerà a un CAGR promettente durante il periodo di previsione.

 

Medio Oriente e Stati Uniti. Entrate e previsioni del mercato africano della gestione dei social media fino al 2028 (milioni di dollari)

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Medio Oriente e Stati Uniti. Segmentazione del mercato della gestione dei social media in Africa

 

Medio Oriente e Stati Uniti. Il mercato africano della gestione dei social media è segmentato per componente, distribuzione, dimensione dell\'organizzazione, applicazione, verticale e paese. In base ai componenti, il mercato si divide in soluzioni e servizi. Il segmento delle soluzioni ha guidato il mercato con una quota di mercato più elevata nel 2022.

 

In base all\'implementazione, il mercato è suddiviso in basato su cloud e in sede. Il segmento basato sul cloud ha guidato il mercato con una quota di mercato più elevata nel 2022.

 

In base alle dimensioni dell\'organizzazione, il mercato è suddiviso in PMI e grandi imprese. Il segmento delle grandi imprese ha guidato il mercato con una quota di mercato più elevata nel 2022.

 

In base all\'applicazione, il mercato è segmentato in vendite e marketing gestione, gestione dell\'esperienza del cliente, intelligence competitiva, gestione del rischio e rilevamento delle frodi. Il segmento della gestione delle vendite e del marketing ha registrato la quota di mercato più elevata nel 2022.

 

In base al verticale, il mercato è segmentato in BFSI, vendita al dettaglio, sanità, IT e telecomunicazioni, media e intrattenimento e altri. Il segmento BFSI ha guidato il mercato con la quota di mercato più elevata nel 2022.

 

In base al Paese, il mercato è segmentato in Arabia Saudita, Emirati Arabi Uniti, Sudafrica e resto del MEA. L’Arabia Saudita ha guidato il Medio Oriente e l’Africa. Il mercato africano della gestione dei social media con la quota di mercato più elevata nel 2022.

 

Le principali aziende che operano in Medio Oriente e in Medio Oriente; Il mercato africano della gestione dei social media è Adobe; Società IBM; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Acqua di disgelo; Orologio di marca; e Sprout Social, Inc. Queste società operano sul mercato e contribuiscono con entrate sostanziali alla crescita del Medio Oriente e del Medio Oriente. Mercato africano della gestione dei social media.

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        MEA Social Media Management Market – By Component

1.3.2        MEA Social Media Management Market – By Deployment

1.3.3        MEA Social Media Management Market – By Enterprise Size

1.3.4        MEA Social Media Management Market – By Application

1.3.5        MEA Social Media Management Market – By Vertical

1.3.6        MEA Social Media Management Market – By Country

2.           Key Takeaways

3.        Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           MEA Social Media Management Market Landscape

4.1         Market Overview

4.2         PEST Analysis

4.2.1        MEA

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           MEA Social Media Management Market - Key Market Dynamics

5.1         Market Drivers

5.1.1        Rising Reach of Social Media

5.1.2        Increasing Focus on Competitive Intelligence

5.2         Market Restraints

5.2.1        Data Privacy Concerns with Social Media

5.3         Market Opportunities

5.3.1        Growing Demand for Social Media Management Among SMEs

5.4         Future Trends

5.4.1        Continuous Improvements in Internet Technology

5.5         Impact Analysis of Drivers and Restraints

6.           MEA Social Media Management Market –Market Analysis

6.1         MEA Social Media Management Market Forecast and Analysis

7.           MEA Social Media Management Market Analysis – By Component

7.1         Overview

7.2         MEA Social Media Management Market, By Component (2021 and 2028)

7.3         Solution

7.3.1        Overview

7.3.2        Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

7.4         Service

7.4.1        Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.           MEA Social Media Management Market Analysis – By Deployment

8.1         Overview

8.2         MEA Social Media Management Market, By Deployment (2021 and 2028)

8.3         Cloud-based

8.3.1        Overview

8.3.2        Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.4         On-premises

8.4.1        On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.           MEA Social Media Management Market Analysis – By Enterprise Size

9.1         Overview

9.2         MEA Social Media Management Market, By Enterprise Size (2021 and 2028)

9.3         SMEs

9.3.1        Overview

9.3.2        SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.4         Large Enterprises

9.4.1        Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.        MEA Social Media Management Market Analysis – By Application

10.1      Overview

10.2      Social Media Management, by Application (2021 and 2028)

10.3      Sales and Marketing Management

10.3.1     Overview

10.3.2     Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.4      Customer Experience Management

10.4.1     Overview

10.4.2     Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.5      Competitive Intelligence

10.5.1     Overview

10.5.2     Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.6      Risk Management and Fraud Detection

10.6.1     Overview

10.6.2     Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.        MEA Social Media Management Market Analysis – By Vertical

11.1      Overview

11.2      MEA Social Media Management Market, By Vertical (2021 and 2028)

11.3      BFSI

11.3.1     Overview

11.3.2     BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.4      Retail

11.4.1     Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.5      Healthcare

11.5.1     Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.6      IT and Telecommunications

11.6.1     IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.7      Media and Entertainment

11.7.1     Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.8      Others

11.8.1     Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

12.        MEA Social Media Management Market – Country Analysis

12.1      MEA: MEA Social Media Management Market

12.1.1     Overview

12.1.2     Middle East and Africa: Social Media Management, by Key Country

12.1.2.1       Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.1.1       Saudi Arabia: Social Media Management, By Component

12.1.2.1.2       Saudi Arabia: MEA Social Media Management Market, By Application

12.1.2.1.3       Saudi Arabia: MEA Social Media Management Market, By Vertical

12.1.2.1.4       Saudi Arabia: MEA Social Media Management Market, By Deployment

12.1.2.1.5       Saudi Arabia: MEA Social Media Management Market, By Enterprise Size

12.1.2.2       UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.2.1       UAE: Social Media Management, By Component

12.1.2.2.2       UAE: MEA Social Media Management Market, By Application

12.1.2.2.3       UAE: MEA Social Media Management Market, By Vertical

12.1.2.2.4       UAE: MEA Social Media Management Market, By Deployment

12.1.2.2.5       UAE: MEA Social Media Management Market, By Enterprise Size

12.1.2.3       South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.3.1       South Africa: Social Media Management, By Component

12.1.2.3.2       South Africa: MEA Social Media Management Market, By Application

12.1.2.3.3       South Africa: MEA Social Media Management Market, By Vertical

12.1.2.3.4       South Africa: MEA Social Media Management Market, By Deployment

12.1.2.3.5       South Africa: MEA Social Media Management Market, By Enterprise Size

12.1.2.4       Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.4.1       Rest of MEA: Social Media Management, By Component

12.1.2.4.2       Rest of MEA: MEA Social Media Management Market, By Application

12.1.2.4.3       Rest of MEA: MEA Social Media Management Market, By Vertical

12.1.2.4.4       Rest of MEA: MEA Social Media Management Market, By Deployment

12.1.2.4.5       Rest of MEA: MEA Social Media Management Market, By Enterprise Size

13.        Industry Landscape

13.1      Market Initiative

13.2      Merger and Acquisition

13.3      New Development

14.        Company Profiles

14.1      Adobe

14.1.1     Key Facts

14.1.2     Business Description

14.1.3     Products and Services

14.1.4     Financial Overview

14.1.5     SWOT Analysis

14.1.6     Key Developments

14.2      IBM Corporation

14.2.1     Key Facts

14.2.2     Business Description

14.2.3     Products and Services

14.2.4     Financial Overview

14.2.5     SWOT Analysis

14.2.6     Key Developments

14.3      Google LLC

14.3.1     Key Facts

14.3.2     Business Description

14.3.3     Products and Services

14.3.4     Financial Overview

14.3.5     SWOT Analysis

14.3.6     Key Developments

14.4      Oracle Corporation

14.4.1     Key Facts

14.4.2     Business Description

14.4.3     Products and Services

14.4.4     Financial Overview

14.4.5     SWOT Analysis

14.4.6     Key Developments

14.5      Salesforce.com, inc.

14.5.1     Key Facts

14.5.2     Business Description

14.5.3     Products and Services

14.5.4     Financial Overview

14.5.5     SWOT Analysis

14.5.6     Key Developments

14.6      HubSpot, Inc.

14.6.1     Key Facts

14.6.2     Business Description

14.6.3     Products and Services

14.6.4     Financial Overview

14.6.5     SWOT Analysis

14.6.6     Key Developments

14.7      Zoho Corporation Pvt. Ltd.

14.7.1     Key Facts

14.7.2     Business Description

14.7.3     Products and Services

14.7.4     Financial Overview

14.7.5     SWOT Analysis

14.7.6     Key Developments

14.8      Meltwater

14.8.1     Key Facts

14.8.2     Business Description

14.8.3     Products and Services

14.8.4     Financial Overview

14.8.5     SWOT Analysis

14.8.6     Key Developments

14.9      Brandwatch

14.9.1     Key Facts

14.9.2     Business Description

14.9.3     Products and Services

14.9.4     Financial Overview

14.9.5     SWOT Analysis

14.9.6     Key Developments

14.10   Sprout Social, Inc.

14.10.1  Key Facts

14.10.2  Business Description

14.10.3  Products and Services

14.10.4  Financial Overview

14.10.5  SWOT Analysis

14.10.6  Key Developments

15.        Appendix

15.1      About The Insight Partners

15.2      Glossary

 

 

LIST OF TABLES

Table 1.             MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2.             Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 3.             Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4.             Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 5.             Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 6.             Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 7.             UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 8.             UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 9.             UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 10.          UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 11.          UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 12.          South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 13.          South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 14.          South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 15.          South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 16.          South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 17.          Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 18.          Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 19.          Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 20.          Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 21.          Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 22.          Glossary of Terms, MEA Social Media Management Market

 

 

LIST OF FIGURES

Figure 1.           MEA Social Media Management Market Segmentation

Figure 2.           MEA Social Media Management Market Segmentation – Country

Figure 3.           MEA Social Media Management Market Overview

Figure 4.           MEA Social Media Management Market, By Component

Figure 5.           MEA Social Media Management Market, By Deployment

Figure 6.           MEA Social Media Management Market, By Enterprise Size

Figure 7.           MEA Social Media Management Market, By Application

Figure 8.           MEA Social Media Management Market, By Vertical

Figure 9.           MEA Social Media Management Market, By Country

Figure 10.        MEA: PEST Analysis

Figure 11.        MEA Social Media Management Market Ecosystem Analysis

Figure 12.        MEA Expert Opinion

Figure 13.        MEA Social Media Management Market Impact Analysis of Drivers and Restraints

Figure 14.        MEA Social Media Management Market, Forecast and Analysis (US$ Mn)

Figure 15.        MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)

Figure 16.        Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17.        Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18.        MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)

Figure 19.        Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20.        On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21.        MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)

Figure 22.        SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23.        Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24.        MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)

Figure 25.        Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26.        Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27.        Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28.        Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29.        MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)

Figure 30.        BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31.        Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32.        Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33.        IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34.        Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35.        Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36.        Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 37.        Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 38.        Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 39.        UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 40.        South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 41.        Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

  1. Adobe.
  2. IBM Corporation.
  3. Google LLC.
  4. Oracle Corporation.
  5. Salesforce.com,inc.
  6. HubSpot,Inc.
  7. Zoho Corporation Pvt.Ltd.
  8. Meltwater.
  9. Brandwatch.
  10. Sprout Social,Inc.
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.   
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.

 

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