Previsioni di mercato per l\'analisi dei social media in Medio Oriente e Africa fino al 2028 – Impatto del COVID-19 e analisi regionale – per componente [Soluzioni e servizi (servizi professionali e servizi gestiti)], Applicazione (gestione dell\'esperienza del cliente, intelligence competitiva, vendite e Gestione del marketing e altri), Distribuzione (cloud e on-premise), Dimensioni dell\'organizzazione (grandi imprese e PMI) e Verticale (BFSI, IT e telecomunicazioni, Media e intrattenimento, Vendita al dettaglio ed e-commerce e altri)

Il mercato dell\'analisi dei social media in Medio Oriente e negli Stati Uniti Si prevede che l’Africa crescerà da 318,16 milioni di dollari nel 2022 a 912,45 milioni di dollari entro il 2028; si stima che crescerà a un CAGR del 19,2% dal 2022 al 2028.

Domanda di imprese in aumento Intelligence (BI)

La crescente competitività tra le imprese può essere attribuita a diversi fattori che differiscono da paese a paese. La globalizzazione, la crescente adozione dell’Industria 4.0, le crescenti attività promozionali, la crescente consapevolezza del marchio e una maggiore sensibilità ai prezzi da parte dei consumatori sono alcuni dei principali fattori che alimentano lo stesso. Pertanto, nel tentativo di ottenere un vantaggio competitivo, la maggior parte delle aziende ha esplorato nuove strade per acquisire informazioni sui propri concorrenti. La business intelligence (BI) utilizza diverse soluzioni e servizi per trasformare i dati raccolti in informazioni fruibili. La BI tradizionale si limitava per lo più a identificare i concorrenti e a raccogliere quante più informazioni possibili su di essi, ma non era in grado di strutturare, analizzare e fornire approfondimenti significativi da puntatori di dati multivariati. Le soluzioni e i servizi di analisi dei social media possono fornire varie informazioni BI. Può aiutare a identificare i concorrenti, capire quali e come utilizzano le piattaforme di social media, comprendere la loro strategia, confrontare i propri risultati sociali con quelli dei concorrenti e identificare lacune o minacce nella strategia sociale. Inoltre, l\'analisi dei social media può aiutare il benchmarking delle prestazioni delle campagne pubblicitarie, comprendere il tempo di pubblicazione appropriato, rivelare i punti deboli dei clienti e differenziare il proprio marchio dalla concorrenza. Tali vantaggi hanno portato a una crescente domanda di raccolta di BI attraverso l’analisi dei social media. Ad esempio, Northern Light Group, LLC ha aiutato uno dei suoi clienti ad acquisire BI sviluppando e gestendo una piattaforma di gestione della conoscenza. Northern Light Business News e altre 5 fonti di market intelligence basate su abbonamento forniscono dati a questa piattaforma. Allo stesso modo, NapoleonCat, sviluppato da Napoleon Sp. z oo ha aiutato il sito di e-commerce di poster in metallo da collezione Displate (GWD CONCEPT Sp. z oo) ad analizzare le prestazioni dei social media, connettersi a nuovi clienti e raccogliere BI sui concorrenti, tra gli altri. Tutti questi fattori insieme hanno guidato la crescita del mercato dell’analisi dei social media. Negli ultimi anni sono nate diverse startup che forniscono soluzioni di analisi dei social media, il che suggerisce ancora una volta la crescente importanza che le aziende attribuiscono all’analisi dei social media. NeenerAnalytics, Catalytics Datum, Astroscreen, ViralStat e CircusSocial sono alcune importanti startup che forniscono tali soluzioni. CircusSocial ha raccolto 1 milione di dollari nel 2021 per finanziare le sue attività commerciali, suggerendo la fiducia dei venture capitalist nella domanda della loro soluzione. La crescente domanda di BI e analisi dei social media sta promuovendo lo sviluppo di numerose startup di questo tipo.

Panoramica del mercato

Il mercato dell\'analisi dei social media nella MEA comprende il Sudafrica, l\'Arabia Saudita, gli Emirati Arabi Uniti e il resto della MEA. L’Arabia Saudita è uno dei paesi che ha sviluppato e introdotto una politica nazionale sull’intelligenza artificiale. Si prevede che il MEA sarà testimone di un rapido aumento dell’industrializzazione, che porterà all’urbanizzazione, che darebbe ulteriore impulso all’economia complessiva di questa regione. I paesi del Golfo sono economicamente avanzati, mentre i paesi africani devono ancora raggiungere il livello delle loro condizioni economiche. L’Agenzia Saudita per i dati e l’intelligenza artificiale (SDAIA) ha lanciato una politica sull’intelligenza artificiale per guidare la trasformazione del Paese in un’economia basata sui dati. Inoltre, la visione del Paese per il 2030 mira a creare città sostenibili e garantire un uso ottimale delle risorse in importanti settori dell’economia. Ciò ha portato il governo a comprendere l’importanza dell’intelligenza artificiale e dell’automazione per potenziare le proprie competenze. Inoltre, il Paese prevede di avviare riforme dell’istruzione per abbinare l’intelligenza artificiale e le competenze digitali. Di conseguenza, lo sviluppo dell\'intelligenza artificiale ne migliorerà l\'utilizzo per l\'analisi dei dati, offrendo così opportunità di crescita per il mercato dell\'analisi dei social media.

Medio Oriente e Stati Uniti Analisi dei social media in Africa, entrate e previsioni del mercato fino al 2028 (milioni di dollari)

Medio Oriente e Stati Uniti. Segmentazione del mercato dell\'analisi dei social media in Africa

Medio Oriente e Stati Uniti. Il mercato africano dell’analisi dei social media è segmentato in base a componente, applicazione, distribuzione, dimensione dell’organizzazione, verticale e paese. In base ai componenti, il mercato è suddiviso in soluzioni e servizi. Il segmento delle soluzioni ha detenuto una quota di mercato maggiore nel 2022. Inoltre, il componente è suddiviso in servizi professionali e servizi gestiti.

In base all\'applicazione, il mercato è suddiviso in gestione dell\'esperienza del cliente, intelligence competitiva, vendite e servizi di marketing. gestione del marketing e altri. Il segmento dell\'intelligence competitiva ha detenuto la quota di mercato maggiore nel 2022.
Basato in termini di implementazione, il mercato è diviso in cloud e on-premise. Il segmento cloud ha detenuto una quota di mercato maggiore nel 2022.
In base alle dimensioni dell\'organizzazione, il mercato è suddiviso in grandi imprese e PMI. Il segmento delle grandi imprese deteneva una quota di mercato maggiore nel 2022.
In base al verticale, il mercato è segmentato in BFSI, IT & telecomunicazioni, media & intrattenimento, vendita al dettaglio e e-commerce e altri. Il settore vendita al dettaglio & Il segmento dell\'e-commerce ha detenuto la quota di mercato maggiore nel 2022.
In base al paese, il mercato è segmentato in Sud Africa, Arabia Saudita Arabia, Emirati Arabi Uniti e resto del Medio Oriente e del Medio Oriente Africa. Gli Emirati Arabi Uniti hanno dominato la quota di mercato nel 2022.

Cision Ltd.; Hootsuite Inc.; Società IBM; Acqua di disgelo NV; Oracle Corporation; Qualtrics Internazionale Inc.; Salesforce, Inc.; Germoglio Sociale, Inc.; Talkwalker Sarl; Zoho Corporation Pvt. Ltd. sono le aziende leader che operano nel Medio Oriente e nel Medio Oriente. Mercato africano dell’analisi dei social media.

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Analytics Market – By Component

1.3.2 MEA Social Media Analytics Market – By Application

1.3.3 MEA Social Media Analytics Market – By Deployment

1.3.4 MEA Social Media Analytics Market – By Organization Size

1.3.5 MEA Social Media Analytics Market – By Vertical

1.3.6 MEA Social Media Analytics Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Analytics Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Analytics Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Developing Importance of Social Media Platforms

5.1.2 Upward Demand for Business Intelligence (BI)

5.2 Market Restraints

5.2.1 Data Discretion and Security Concerns

5.3 Market Opportunities

5.3.1 Rising Number of Social Media Operators in Developing Nations

5.3.2 Collective Usage of Social Media Analytics by Law Enforcement Agencies (LEA)

5.4 Future Trends

5.4.1 Increasing Amalgamation of AI in Social Media Analytics

5.4.2 Growing Importance of Customer Skill Management

5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market – MEA Analysis

6.1 MEA Social Media Analytics Market Overview

6.2 MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

7. MEA Social Media Analytics Market Analysis – By Component

7.1 Overview

7.2 Social Media Analytics Market, By Component (2021 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4.2.1 Professional Services

7.4.2.1.1 Overview

7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Managed Services

7.4.2.2.1 Overview

7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Analytics Market Analysis – By Application

8.1 Overview

8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028

8.3 Customer Experience Management

8.3.1 Overview

8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

8.4 Competitive Intelligence

8.4.1 Overview

8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)

8.5 Sales and Marketing Management

8.5.1 Overview

8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Analytics Market Analysis – By Deployment

9.1 Overview

9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028

9.3 Cloud

9.3.1 Overview

9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)

9.4 On-Premise

9.4.1 Overview

9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Analytics Market Analysis – By Organization Size

10.1 Overview

10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028

10.3 Large Enterprises

10.3.1 Overview

10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

10.4 SMEs

10.4.1 Overview

10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Analytics Market Analysis – By Vertical

11.1 Overview

11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)

11.4 IT & Telecom

11.4.1 Overview

11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

11.5 Media & Entertainment

11.5.1 Overview

11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

11.6 Retail & e-Commerce

11.6.1 Overview

11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

11.7 Others

11.7.1 Overview

11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Analytics Market – by Country Analysis

12.1 MEA: Social Media Analytics Market

12.1.1 Overview

12.1.2 MEA Social Media Analytics Market Breakdown, by Country

12.1.2.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.1.1 South Africa Social Media Analytics Market Breakdown, By Component

12.1.2.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services

12.1.2.1.2 South Africa Social Media Analytics Market Breakdown, By Application

12.1.2.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment

12.1.2.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size

12.1.2.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical

12.1.2.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component

12.1.2.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services

12.1.2.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application

12.1.2.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment

12.1.2.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size

12.1.2.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical

12.1.2.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.3.1 UAE Social Media Analytics Market Breakdown, By Component

12.1.2.3.1.1 UAE Social Media Analytics Market Breakdown, By Services

12.1.2.3.2 UAE Social Media Analytics Market Breakdown, By Application

12.1.2.3.3 UAE Social Media Analytics Market Breakdown, By Deployment

12.1.2.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size

12.1.2.3.5 UAE Social Media Analytics Market Breakdown, By Vertical

12.1.2.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component

12.1.2.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services

12.1.2.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application

12.1.2.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment

12.1.2.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size

12.1.2.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical

13. Industry Landscape

13.1 Overview

13.2 Market Initiative

13.3 Merger and Acquisition

14. Company Profiles

14.1 Cision Ltd.

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Hootsuite Inc.

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 IBM Corporation

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Meltwater N. V

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Oracle Corporation

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Qualtrics International Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Salesforce, Inc.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Sprout Social, Inc.

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Talkwalker S.à.r.l.

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Zoho Corporation Pvt. Ltd.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Word Index

LIST OF TABLES

Table 1. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. MEA Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 3. South Africa Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 4. South Africa Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 5. South Africa Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 6. South Africa Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 7. South Africa Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 8. South Africa Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 9. Saudi Arabia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 10. Saudi Arabia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 11. Saudi Arabia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. Saudi Arabia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 13. Saudi Arabia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 14. Saudi Arabia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 15. UAE Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 16. UAE Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 17. UAE Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 18. UAE Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 19. UAE Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 20. UAE Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 21. Rest of MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 22. Rest of MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 23. Rest of MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 24. Rest of MEA Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 25. Rest of MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 26. Rest of MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 27. List of Abbreviation

LIST OF FIGURES

Figure 1. MEA Social Media Analytics Market Segmentation

Figure 2. MEA Social Media Analytics Market Segmentation – By Country

Figure 3. MEA Social Media Analytics Market Overview

Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market

Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market

Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market

Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market

Figure 8. Retail & e-Commerce Segment held the Largest Share of Social Media Analytics Market

Figure 9. UAE to Show Great Traction During Forecast Period

Figure 10. MEA: PEST Analysis

Figure 11. MEA Ecosystem Analysis

Figure 12. MEA Expert Opinion

Figure 13. MEA Social Media Analytics Market Impact Analysis of Drivers and Restraints

Figure 14. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. MEA Social Media Analytics Market Revenue Share, By Component (2021 and 2028)

Figure 16. MEA Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 17. MEA Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 18. MEA Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 19. MEA Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 20. MEA Social Media Analytics Market Breakdown, By Application (2021 and 2028)

Figure 21. MEA Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

Figure 22. MEA Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)

Figure 23. MEA Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)

Figure 24. MEA Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 25. MEA Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)

Figure 26. MEA Cloud Market Revenue and Forecast to 2028 (US$ Million)

Figure 27. MEA On-Premise Market Revenue and Forecast to 2028(US$ Million)

Figure 28. MEA Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)

Figure 29. MEA Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

Figure 30. MEA SMEs Market Revenue and Forecast to 2028 (US$ Million)

Figure 31. MEA Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)

Figure 32. MEA BFSI Market Revenue and Forecast to 2028 (US$ Million)

Figure 33. MEA IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

Figure 34. MEA Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

Figure 35. MEA Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

Figure 36. MEA Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 37. MEA Social Media Analytics Market, by Country – Revenue (2021) (US$ Million)

Figure 38. MEA Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 39. South Africa Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 40. Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 41. UAE Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 42. Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media analytics market.
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