Previsioni del mercato europeo di cappelli e berretti fino al 2031 - Analisi regionale - per tipo (berretti e cappelli), materiale (poliestere, cotone, pelle, miscele e altri), utente finale (uomini, donne, unisex e bambini) e canale di distribuzione (supermercati e ipermercati, negozi specializzati, vendita al dettaglio online e altri)
La crescente influenza delle celebrità e dei social media guida il mercato europeo di cappelli e berretti
La globalizzazione e la penetrazione di Internet e degli smartphone hanno contribuito a una crescente consapevolezza delle ultime tendenze nel settore dell\'abbigliamento. Molti influencer della moda su piattaforme di social media come Instagram, YouTube, Facebook e Snapchat condividono tutorial di stile, valutazioni e link di prodotti che influenzano le decisioni di acquisto dei consumatori. I social media influenzano fortemente lo stile di vita delle persone, con molte persone che cercano di imitare le celebrità e i loro standard di vita per seguire le ultime tendenze di mercato; ciò ha un impatto importante sul comportamento di acquisto dei consumatori. Inoltre, con una crescente attenzione all\'aspetto fisico, le persone spendono in accessori di moda come berretti, cappelli, sciarpe e calzature di tendenza in base alle ultime tendenze della moda sui social media. Diversi produttori di berretti e cappelli stanno investendo in sponsorizzazioni di celebrità per migliorare l\'immagine del loro marchio e aumentare le vendite dei prodotti.
Le celebrità della nuova era e le icone della moda come Gigi Hadid, Kendall Jenner e Rihanna abbinano berretti e cappelli alla moda sia ad abiti casual che di alta moda, dimostrando l\'impareggiabile adattabilità dell\'accessorio. Gli influencer dei social media stanno utilizzando piattaforme di social media come TikTok, Instagram e Snapchat per mostrare vari berretti e cappelli, tra cui cappelli da pescatore, cappellini da camionista e cappellini da baseball in streetwear, abiti pop-culture, boho chic, abbigliamento casual e vari altri stili estetici, che stanno ispirando il senso della moda della nuova generazione di fan. Pertanto, l\'aumento dell\'influenza dei social media e delle celebrità in tutto il mondo sta contribuendo alla crescita del mercato dei berretti e dei cappelli.
Panoramica del mercato europeo di cappelli e berretti
La presenza di rinomate capitali della moda come Parigi, Milano e Londra ha un impatto significativo sulle preferenze e le tendenze dei consumatori nel settore della moda e dell\'abbigliamento. Queste città sono all\'avanguardia della moda globale e sono fortemente focalizzate sul miglioramento dello stile e dell\'innovazione. Di conseguenza, cappelli e berretti sono diventati accessori essenziali nella scena della moda europea, con stilisti e influencer che li incorporano nei look da passerella e negli ensemble street-style. L\'associazione con la moda di alta gamma aumenta l\'attrattiva di cappelli e berretti, aumentandone la domanda tra i consumatori attenti alla moda in tutta Europa.
Inoltre, lo stile di vita all\'aria aperta diversificato in Europa contribuisce alla crescente popolarità di cappelli e berretti. Molte organizzazioni nella regione ospitano un\'ampia gamma di attività ricreative all\'aperto come lo sci in Svizzera, l\'escursionismo nelle Highlands scozzesi o il relax sulle spiagge della Grecia, cappelli e berretti diventano essenziali per proteggersi dagli elementi come polvere e raggi solari. I cappelli e i berretti progettati per le attività all\'aria aperta offrono vantaggi funzionali come protezione solare e calore, ma soddisfano anche le preferenze estetiche degli amanti dell\'aria aperta, il che determina la domanda di prodotti sul mercato.
Inoltre, il ricco patrimonio e la tradizione europea sono tra i principali fattori che influenzano positivamente la domanda di cappelli e berretti. Molti paesi europei hanno usanze e pratiche culturali secolari associate a specifici tipi di cappelli e berretti. Ad esempio, il cappello a bombetta britannico e il basco francese simboleggiano l\'identità e la tradizione nazionale. Inoltre, le cerimonie religiose, i festival e le cerimonie spesso coinvolgono cappelli e berretti elaborati, alimentando ulteriormente la domanda di cappelli e berretti come artefatti culturali e accessori cerimoniali.
Inoltre, la cultura dello streetwear urbano nelle città di tutta Europa contribuisce all\'aumento della domanda di cappelli e berretti. Dai vivaci mercati di strada di Londra alla scena della moda underground di Berlino, le persone che vivono in queste città adottano un approccio casual ma elegante all\'abbigliamento. Berretti e cappelli sono comuni completi streetwear, che offrono a chi li indossa un\'estetica cool e audace. Inoltre, berretti e cappelli sono accessori preferiti tra gli abitanti delle città che cercano di fare una dichiarazione di moda.
Il fiorente settore turistico in Europa porta a un aumento delle vendite di berretti e cappelli. Ogni anno, milioni di turisti visitano l\'Europa per esplorare i suoi monumenti storici, le attrazioni culturali e i paesaggi pittoreschi. Berretti e cappelli con nomi di città, monumenti e motivi sono souvenir popolari per i viaggiatori che cercano di commemorare le loro avventure europee. Pertanto, la crescente domanda da parte dei turisti, unita alle preferenze dei consumatori locali, contribuisce alla crescita complessiva del mercato europeo di berretti e cappelli.
Ricavi e previsioni del mercato europeo di berretti e cappelli fino al 2031 (milioni di $ USA)
Segmentazione del mercato europeo di berretti e cappelli
Il mercato europeo di berretti e cappelli è categorizzato in base a tipo, materiale, utente finale, canale di distribuzione e paese.
In base al tipo, il mercato europeo di cappelli e berretti è diviso in cappelli e berretti. Il segmento dei cappelli ha detenuto una quota di mercato maggiore nel 2023.
In termini di materiale, il mercato europeo di cappelli e berretti è suddiviso in poliestere, cotone, pelle, miscele e altri. Il segmento del cotone ha detenuto la quota di mercato maggiore nel 2023.
In base all\'utente finale, il mercato europeo di cappelli e berretti è suddiviso in uomini, donne, unisex e bambini convenzionali. Il segmento maschile ha detenuto la quota di mercato maggiore nel 2023.
In base al canale di distribuzione, il mercato europeo di cappelli e berretti è suddiviso in supermercati e ipermercati, negozi specializzati, vendita al dettaglio online e altri. Il segmento dei negozi specializzati ha detenuto la quota di mercato più grande di cappelli e berretti in Europa nel 2023.
Per paese, il mercato europeo dei cappelli e berretti è suddiviso in Germania, Regno Unito, Francia, Russia, Italia e resto d\'Europa. Il resto d\'Europa ha dominato la quota di mercato di cappelli e berretti in Europa nel 2023.
Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC e Levi Strauss & Co sono alcune delle aziende leader che operano nel mercato europeo dei cappelli e berretti.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitation and Assumptions
4. Europe Caps and Hats Market Landscape
4.1 Market Overview
4.2 Porter's Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers:
4.3.2 Manufacturers:
4.3.3 Retailers:
5. Europe Caps and Hats Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Growth of Fashion & Apparel Industry
5.1.2 Increasing Celebrity and Social Media Influence
5.2 Market Restraints
5.2.1 Presence of Unorganized Market and Counterfeit Products
5.3 Market Opportunities
5.3.1 Focus on Sustainable Fabrics for Caps and Hats
5.4 Future Trends
5.4.1 Popularity of Bucket Hats and Baseball Caps
5.5 Impact of Drivers and Restraints:
6. Caps and Hats Market - Europe Market Analysis
6.1 Europe Caps and Hats Market Revenue (US$ Million), 2020-2031
6.2 Europe Caps and Hats Market Forecast Analysis
7. Europe Caps and Hats Market Analysis - by Type
7.1 Caps
7.1.1 Overview
7.1.2 Caps: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Hats
7.2.1 Overview
7.2.2 Hats: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8. Europe Caps and Hats Market Analysis - by Material
8.1 Polyester
8.1.1 Overview
8.1.2 Polyester: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Cotton
8.2.1 Overview
8.2.2 Cotton: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Leather
8.3.1 Overview
8.3.2 Leather: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Blends
8.4.1 Overview
8.4.2 Blends: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
9. Europe Caps and Hats Market Analysis - by End User
9.1 Men
9.1.1 Overview
9.1.2 Men: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Women
9.2.1 Overview
9.2.2 Women: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Unisex
9.3.1 Overview
9.3.2 Unisex: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Kids
9.4.1 Overview
9.4.2 Kids: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
10. Europe Caps and Hats Market Analysis - by Distribution Channel
10.1 Supermarket and Hypermarket
10.1.1 Overview
10.1.2 Supermarket and Hypermarket: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
10.2 Specialty Stores
10.2.1 Overview
10.2.2 Specialty Stores: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
10.3 Online Retail
10.3.1 Overview
10.3.2 Online Retail: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
10.4 Others
10.4.1 Overview
10.4.2 Others: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11. Europe Caps and Hats Market - Country Analysis
11.1 Europe
11.1.1 Europe: Caps and Hats Market - Revenue and Forecast Analysis - by Country
11.1.1.1 Europe: Caps and Hats Market - Revenue and Forecast Analysis - by Country
11.1.1.2 Germany: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.2.1 Germany: Caps and Hats Market Breakdown, by Type
11.1.1.2.2 Germany: Caps and Hats Market Breakdown, by Material
11.1.1.2.3 Germany: Caps and Hats Market Breakdown, by End User
11.1.1.2.4 Germany: Caps and Hats Market Breakdown, by Distribution Channel
11.1.1.3 UK: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.3.1 UK: Caps and Hats Market Breakdown, by Type
11.1.1.3.2 UK: Caps and Hats Market Breakdown, by Material
11.1.1.3.3 UK: Caps and Hats Market Breakdown, by End User
11.1.1.3.4 UK: Caps and Hats Market Breakdown, by Distribution Channel
11.1.1.4 France: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.4.1 France: Caps and Hats Market Breakdown, by Type
11.1.1.4.2 France: Caps and Hats Market Breakdown, by Material
11.1.1.4.3 France: Caps and Hats Market Breakdown, by End User
11.1.1.4.4 France: Caps and Hats Market Breakdown, by Distribution Channel
11.1.1.5 Italy: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.5.1 Italy: Caps and Hats Market Breakdown, by Type
11.1.1.5.2 Italy: Caps and Hats Market Breakdown, by Material
11.1.1.5.3 Italy: Caps and Hats Market Breakdown, by End User
11.1.1.5.4 Italy: Caps and Hats Market Breakdown, by Distribution Channel
11.1.1.6 Russia: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.6.1 Russia: Caps and Hats Market Breakdown, by Type
11.1.1.6.2 Russia: Caps and Hats Market Breakdown, by Material
11.1.1.6.3 Russia: Caps and Hats Market Breakdown, by End User
11.1.1.6.4 Russia: Caps and Hats Market Breakdown, by Distribution Channel
11.1.1.7 Rest of Europe: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.7.1 Rest of Europe: Caps and Hats Market Breakdown, by Type
11.1.1.7.2 Rest of Europe: Caps and Hats Market Breakdown, by Material
11.1.1.7.3 Rest of Europe: Caps and Hats Market Breakdown, by End User
11.1.1.7.4 Rest of Europe: Caps and Hats Market Breakdown, by Distribution Channel
12. Competitive Landscape
12.1 Heat Map Analysis by Key Players
12.2 Company Positioning & Concentration
13. Company Profiles
13.1 Nike Inc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Adidas AG
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Under Armour Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 H&M Hennes & Mauritz AB
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 New Era Cap
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Puma SE
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 ADER
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 YUPOONG INC
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Levi Strauss & Co
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Hooey
13.10.1 Key Facts
13.10..2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
List of Tables
Table 1. Europe Caps and Hats Market Segmentation
Table 2. Europe Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Table 3. Europe Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million) - by Type
Table 4. Europe Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million) - by Material
Table 5. Europe Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 6. Europe Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 7. Europe: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Country
Table 8. Germany: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Type
Table 9. Germany: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Material
Table 10. Germany: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 11. Germany: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Channel
Table 12. UK: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Type
Table 13. UK: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Material
Table 14. UK: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 15. UK: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Channel
Table 16. France: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Type
Table 17. France: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Material
Table 18. France: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 19. France: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Channel
Table 20. Italy: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Type
Table 21. Italy: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Material
Table 22. Italy: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 23. Italy: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Channel
Table 24. Russia: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Type
Table 25. Russia: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Material
Table 26. Russia: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 27. Russia: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Channel
Table 28. Rest of Europe: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Type
Table 29. Rest of Europe: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Material
Table 30. Rest of Europe: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 31. Rest of Europe: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Channel
List of Figures
Figure 1. Europe Caps and Hats Market Segmentation, by Country
Figure 2. Porter's Analysis
Figure 3. Ecosystem: Europe Caps and Hats Market
Figure 4. Europe Caps and Hats Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Europe Caps and Hats Market Revenue (US$ Million), 2020-2031
Figure 7. Europe Caps and Hats Market Share (%) - by Type (2023 and 2031)
Figure 8. Caps: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 9. Hats: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Europe Caps and Hats Market Share (%) - by Material (2023 and 2031)
Figure 11. Polyester: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 12. Cotton: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 13. Leather: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Blends: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 15. Others: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 16. Europe Caps and Hats Market Share (%) - by End User (2023 and 2031)
Figure 17. Men: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Women: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Unisex: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 20. Kids: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 21. Europe Caps and Hats Market Share (%) - by Distribution Channel (2023 and 2031)
Figure 22. Supermarket and Hypermarket: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. Specialty Stores: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 24. Online Retail: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 25. Others: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
Figure 26. Europe: Caps and Hats Market Revenue, by Key Countries, (2023) (US$ Mn)
Figure 27. Europe: Caps and Hats Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 28. Germany: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million)
Figure 29. UK: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million)
Figure 30. France: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million)
Figure 31. Italy: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million)
Figure 32. Russia: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million)
Figure 33. Rest of Europe: Caps and Hats Market - Revenue and Forecast to 2031(US$ Million)
Figure 34. Heat Map Analysis by Key Players
Figure 35. Company Positioning & Concentration
- Nike Inc
- Adidas AG
- Under Armour Inc
- H&M Hennes & Mauritz AB
- New Era Cap
- Puma SE
- ADER
- YUPOONG INC
- Levi Strauss & Co
- Hooey
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