Taille et prévisions du marché des vêtements de nuit aux États-Unis (2021-2031), part régionale, tendance et opportunités de croissance Couverture du rapport d’analyse : par type de produit (haut, bas, combinaisons/une pièce et ensembles), utilisateur final (hommes, femmes et enfants), canal de distribution (supermarchés et hypermarchés, magasins spécialisés, vente au détail en ligne et autres) et région (nord-est, sud-ouest, ouest, sud-est et Midwest)
Au cours des dernières années, les clients ont de plus en plus commencé à acheter des vêtements de nuit, notamment fabriqués à partir de tissus de luxe tels que la soie. La demande croissante de vêtements de nuit de luxe encourage les principaux acteurs du marché à fabriquer des produits qui répondent aux demandes du public cible. Le changement de comportement des consommateurs vers des routines de soins personnels et des moments de relaxation contribue au marché américain des vêtements de nuit. De plus, le pays est l’une des plus grandes économies et marchés de la mode au monde. Les fabricants de vêtements de nuit prennent des initiatives stratégiques telles que le lancement et l’expansion de produits pour répondre aux différentes demandes des clients. En août 2023, Macy\'s s\'est associée à Gap pour lancer des vêtements de nuit exclusifs, disponibles dans les supermarchés, sur les sites Web des entreprises et dans les applications mobiles de commerce électronique. Ce vêtement de nuit est fabriqué à partir de tissus confortables et respirants conçus pour les hommes et les femmes.
De nombreuses personnes préfèrent porter des vêtements de nuit pendant la journée, ce qui augmente également leurs ventes. La tendance de la mode liée aux vêtements de nuit, suivie par les célébrités et les influenceurs, contribue encore davantage à la croissance du marché dans le pays. Les influenceurs des médias sociaux et les célébrités lancent également leurs propres marques de vêtements de nuit et de vêtements de détente aux États-Unis pour bénéficier de la demande croissante. Par exemple, en mai 2024, Madeleine White, une influenceuse mode sur TikTok, a lancé une marque de vêtements de nuit, See You Tomorrow.
Cependant, la présence de produits contrefaits sur le marché américain des vêtements de nuit peut entraver sa croissance et son développement dans les années à venir. La présence de vêtements de nuit contrefaits peut nuire à la réputation d\'une marque dans le cas où les clients associent la qualité inférieure des produits contrefaits à ceux d\'origine, entraînant ainsi une perte de revenus pour l\'entreprise.
En outre, la demande croissante de tissus durables pour concevoir des vêtements de nuit peut influencer positivement la croissance du marché américain des vêtements de nuit. De nombreux consommateurs recherchent de plus en plus des produits respectueux de l’environnement, d’origine éthique et exempts de produits chimiques. Les tissus durables tels que le bambou, le coton biologique, le Tencel et les tissus recyclés ont souvent une faible empreinte carbone et réduisent considérablement les niveaux de pollution par rapport aux tissus conventionnels. À mesure que les processus de production deviennent plus efficaces et plus rentables, les tissus durables sont susceptibles de devenir un produit courant aux États-Unis. Les fabricants de vêtements de nuit du pays se concentrent sur l’utilisation de tissus durables sans compromettre le style. Par exemple, Coyuchi propose des vêtements de nuit légers, avec des imprimés floraux colorés utilisant du coton biologique 100 % certifié commerce équitable qui crée une déclaration de style tout en garantissant la durabilité.
Quelques acteurs opérant sur le marché américain des vêtements de nuit incluent Lunya, Luemme Inc (Cosabella), EBERJEY, Boody, Desmond & Dempsey, Olivia Von Halle, COYUCHI, MATE the Label, Organic Basic, Wear Pact LLC et ASCENO entre autres. Les acteurs opérant sur le marché américain des vêtements de nuit se concentrent sur la fourniture de produits innovants et sains à des prix abordables pour répondre à la demande des clients.
La taille globale du marché américain des vêtements de nuit a été calculée à l\'aide de sources primaires et secondaires. Pour commencer le processus de recherche, des recherches secondaires exhaustives ont été menées à l’aide de sources internes et externes pour obtenir des informations qualitatives et quantitatives liées au marché. En outre, plusieurs entretiens primaires ont été menés avec des participants de l\'industrie pour valider les données et obtenir des informations plus analytiques sur le sujet. Les participants à ce processus comprennent des experts du secteur tels que des vice-présidents, des responsables du développement commercial, des responsables de l\'intelligence de marché et des responsables des ventes nationales, ainsi que des consultants externes tels que des experts en évaluation, des analystes de recherche et des leaders d\'opinion clés, spécialisés dans le marché américain des vêtements de nuit.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. US Sleepwear Market Landscape
4.1 Market Overview
4.2 Porters Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Sleepwear Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channel
4.4 List of Vendors in Value Chain
5. US Sleepwear Market - Key Market Dynamics
5.1 US Sleepwear Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Demand for Comfortable Clothing
5.2.2 Increasing Brand Endorsements by Celebrities and Social Media Influencers
5.3 Market Restraints
5.3.1 Presence of Counterfeit Clothes
5.4 Market Opportunities
5.4.1 Growing Sales through Online Channels
5.5 Future Trends
5.5.1 Adoption of Sustainable Fabrics in Sleepwear Production
5.6 Impact of Drivers and Restraints:
6. US Sleepwear Market Analysis
6.1 US Sleepwear Market Volume (Million Units), 2021-2031
6.2 US Sleepwear Market Volume Forecast and Analysis (Million Units)
6.3 US Sleepwear Market Revenue (US$ Million), 2021-2031
6.4 US Sleepwear Market Forecast and Analysis
7. US Sleepwear Market Volume and Revenue Analysis - by Product Type
7.1 Top Wear
7.1.1 Overview
7.1.2 Top Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.1.3 Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Bottom Wear
7.2.1 Overview
7.2.2 Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.2.3 Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Coveralls/One Piece
7.3.1 Overview
7.3.2 Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.3.3 Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Co-ords
7.4.1 Overview
7.4.2 Co-ords: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.4.3 Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8. US Sleepwear Market Revenue Analysis - by End User
8.1 Men
8.1.1 Overview
8.1.2 Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Kids
8.3.1 Overview
8.3.2 Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9. US Sleepwear Market Revenue Analysis - by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10. US Sleepwear Market - Regional Analysis
10.1 US
10.1.1 US Sleepwear Market Breakdown by Region
10.1.2 US Sleepwear Market Revenue and Forecast and Analysis - by Region
10.1.2.1 US Sleepwear Market Volume and Forecast and Analysis - by Region
10.1.2.2 US Sleepwear Market Revenue and Forecast and Analysis -by Region
10.1.2.3 Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.3.1 Northeast: US Sleepwear Market Breakdown by Product Type
10.1.2.3.2 Northeast: US Sleepwear Market Breakdown by End User
10.1.2.3.3 Northeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.4 Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.4.1 Southwest: US Sleepwear Market Breakdown by Product Type
10.1.2.4.2 Southwest: US Sleepwear Market Breakdown by End User
10.1.2.4.3 Southwest: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.5 West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.5.1 West: US Sleepwear Market Breakdown by Product Type
10.1.2.5.2 West: US Sleepwear Market Breakdown by End User
10.1.2.5.3 West: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.6 Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.6.1 Southeast: US Sleepwear Market Breakdown by Product Type
10.1.2.6.2 Southeast: US Sleepwear Market Breakdown by End User
10.1.2.6.3 Southeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.7 Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.7.1 Midwest: US Sleepwear Market Breakdown by Product Type
10.1.2.7.2 Midwest: US Sleepwear Market Breakdown by End User
10.1.2.7.3 Midwest: US Sleepwear Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis
11.2 Company Positioning and Concentration
11.3 Company Market Share - 2023
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Product News & Company News
13. Company Profiles
13.1 Lunya
13.1.1 Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Luemme Inc (Cosabella)
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 EBERJEY
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Boody
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Desmond & Dempsey
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 OLIVIA VON HALLE
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 COYUCHI
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 MATE the Label
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Organic Basic
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Wear Pact, LLC
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 ASCENO
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
14. Appendix
14.1 About The Insight Partners
LIST OF TABLES
Table 1. US Sleepwear Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
Table 4. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Table 5. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Product Type
Table 6. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 7. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 8. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 9. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Region
Table 10. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Region
Table 11. Northeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 12. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 13. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 14. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 15. Southwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 16. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 17. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 18. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 19. West: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 20. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 21. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 22. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 23. Southeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 24. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 25. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 26. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 27. Midwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 28. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 29. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 31. Company Market Share - 2023
LIST OF FIGURES
Figure 1. US Sleepwear Market Segmentation, by Geography
Figure 2. US Sleepwear Market?Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis: US Sleepwear Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. US Sleepwear Market Volume (Million Units), 2021-2031
Figure 6. US Sleepwear Market Revenue (US$ Million), 2021-2031
Figure 7. US Sleepwear Market Share (%) - Product Type, 2023 and 2031
Figure 8. Top Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 9. Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 11. Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 12. Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 13. Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Co-ords: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 15. Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 16. US Sleepwear Market Share (%) - End User, 2023 and 2031
Figure 17. Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 20. US Sleepwear Market Share (%) - Distribution Channel, 2023 and 2031
Figure 21. Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 22. Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 24. Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 25. US Sleepwear Market Breakdown by Key Regions, 2023 and 2031 (%)
Figure 26. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 27. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 28. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 29. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 31. Heat Map Analysis
Figure 32. Company Positioning and Concentration
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond & Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
- ASCENO
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the US sleepwear market, thereby allowing players to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.