Prévisions du marché de l’apprentissage numérique de l’anglais en Amérique du Sud et centrale jusqu’en 2030 – Analyse régionale – par type de produit (cloud et sur site), type d’entreprise (B2B et B2C) et utilisateur final (apprenants non universitaires et apprenants universitaires)

BMIRE00030568 | Pages: 92 | Technology, Media and Telecommunications | Jul 2024 | Status: Published
Le marché de l’apprentissage numérique de l’anglais en Amérique du Sud et en Amérique centrale était évalué à 408,96 millions de dollars américains en 2022 et devrait atteindre 1 575,76 millions de dollars américains d’ici 2030 ; on estime qu\'il enregistrera un TCAC de 18,4 % de 2022 à 2030.

L\'utilisation croissante de la réalité virtuelle et de la réalité augmentée alimente le marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et en Amérique centrale

Alors que le monde continue de adoptent les technologies, diverses régions, telles que l\'Amérique du Nord, l\'Europe, l\'Asie-Pacifique, le Moyen-Orient et l\'Afrique ainsi que l\'Amérique du Sud et l\'Amérique centrale, utilisent de manière significative les technologies de réalité virtuelle (VR) et de réalité augmentée (AR). Ces régions attirent également des entrepreneurs, des entreprises éducatives, des experts et des entreprises du monde entier souhaitant utiliser ces technologies. Diverses sociétés, telles que VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe et Fulldive, proposent des outils VR pour explorer le monde de l\'apprentissage de l\'anglais. Il existe davantage de possibilités d’apprentissage des langues grâce à l’intégration de la réalité augmentée et de la réalité virtuelle. L\'utilisation des technologies VR et AR peut placer les étudiants dans des mondes virtuels où ils peuvent interagir avec des personnes parlant anglais. Par exemple, les étudiants peuvent s’entraîner à passer des commandes de nourriture dans un restaurant anglophone ou faire des visites virtuelles de la ville, leur offrant ainsi un cadre réaliste pour apprendre la langue. Par conséquent, l’utilisation croissante de la réalité augmentée et de la réalité virtuelle devrait constituer une tendance significative sur le marché de l’apprentissage numérique de l’anglais.

Aperçu du marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et centrale

Le marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et centrale est segmenté entre le Brésil, l\'Argentine et le reste de l\'Amérique du Sud et centrale. La numérisation croissante dans la région accélère la croissance des plateformes numériques d’apprentissage de l’anglais. Diverses entreprises proposent de nouvelles plateformes numériques d’apprentissage des langues en Amérique du Sud. Par exemple, en août 2023, Open English, un leader mondial de l\'enseignement de l\'anglais en ligne en Amérique du Sud, a choisi Richarlison, un joueur de l\'équipe nationale brésilienne, comme ambassadeur et nouvel étudiant. Connu sous le nom de « Pombo », Richarlison poursuit son parcours d\'apprentissage des langues avec Open English. La collaboration offrira également des opportunités d’apprentissage de l’anglais aux jeunes défavorisés du Brésil. Cela contribuera à son tour à accélérer l’adoption de plateformes numériques en langue anglaise dans la région.

Un marché du travail hautement compétitif persuade en outre les étudiants de tous âges de développer plusieurs compétences, créant une demande pour les institutions et les technologies éducatives pour transformer numériquement l\'Amérique du Sud et l\'Amérique centrale. L’adoption de l’EdTech chez les jeunes adultes croît plus rapidement en Amérique du Sud et en Amérique centrale que dans d’autres régions du monde. Une enquête récente menée par Economist Impact a révélé que 86 % des jeunes Brésiliens avaient suivi une formation ou des cours en ligne pour améliorer leurs compétences professionnelles et en anglais. Par conséquent, la demande de plateformes d’apprentissage de l’anglais augmente en Amérique du Sud et en Amérique centrale.

Chiffre d\'affaires et prévisions du marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et en Amérique centrale jusqu\'en 2030 (millions de dollars américains)

Segmentation du marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et centrale

Le Sud et Le marché de l’apprentissage numérique de l’anglais en Amérique centrale est classé en type de produit, type d’entreprise, utilisateur final et pays.

En fonction du type de produit, le marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et en Amérique centrale est divisé en cloud et sur site. Le segment du cloud détenait une part de marché plus importante en 2022.

Par type d\'entreprise, le marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et en Amérique centrale est divisé en B2B et B2C. Le segment B2B détenait une part plus importante du marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et centrale en 2022.

En termes d\'utilisateur final, le marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et centrale est divisé en apprenants non universitaires et apprenants académiques. Le segment des apprenants universitaires détenait une part plus importante du marché de l’apprentissage numérique de l’anglais en Amérique du Sud et en Amérique centrale en 2022. De plus, le segment des apprenants non universitaires est sous-catégorisé en écoles de langues en entreprise, privées et directement destinées aux consommateurs. De plus, le segment de vente directe au consommateur est sous-catégorisé en TOEFL, TOEIC, certificat d\'anglais des affaires de Cambridge, IELTS et autres. De plus, le segment des apprenants académiques est sous-catégorisé en 0 – 5, 6 – 11, 12 – 16, 17 – 30 et 30 ci-dessus.

En fonction du pays, le marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et en Amérique centrale est classé en Brésil, en Argentine et dans le reste de l\'Amérique du Sud et de l\'Amérique centrale. Le Brésil a dominé la part de marché de l\'apprentissage numérique de l\'anglais en Amérique du Sud et en Amérique centrale en 2022.

EF EDUCATION FIRST, MACMILLAN, OXFORD UNIVERSITY PRESS, Pearson Plc et Chegg Inc, INLINGUA INTERNATIONAL LTD. font partie des principales entreprises opérant sur le marché de l’apprentissage numérique de l’anglais en Amérique du Sud et en Amérique centrale.

1.       Introduction

1.1      The Insight Partners Research Report Guidance

1.2      Market Segmentation

2.        Executive Summary

2.1      Key Insights

2.2      Market Attractiveness

3.        Research Methodology

3.1      Coverage

3.2      Secondary Research

3.3      Primary Research

4.        Digital English Language Learning Market Landscape

4.1      Overview

4.2      Ecosystem Analysis

4.2.1       List of Vendors in the Value Chain

5.        South & Central America Digital English Language Learning Market – Key Market Dynamics

5.1      Market Drivers

5.1.1       Rising Digitalization in Educational Sector

5.1.2       Increasing Gamification of Language Learning Platforms

5.2      Market Restraints

5.2.1       Data Security Risks

5.3      Market Opportunities

5.3.1       Governmental Initiatives

5.3.2       Use of Artificial Intelligence in English Language Learning Platforms

5.4      Future Trends

5.4.1       Increasing Use of Virtual Reality and Augmented Reality

5.5      Impact of Drivers and Restraints:

6.        Digital English Language Learning Market – South & Central America Market Analysis

6.1      Overview

6.2      Digital English Language Learning Market Revenue (US$ Million), 2020–2030

6.3      Digital English Language Learning Market Forecast Analysis

7.        South & Central America Digital English Language Learning Market Analysis – by Product Type

7.1      Cloud

7.1.1       Overview

7.1.2       Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

7.2      On-Premise

7.2.1       Overview

7.2.2       On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

8.        South & Central America Digital English Language Learning Market Analysis – by Business Type

8.1      B2B

8.1.1       Overview

8.1.2       B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

8.2      B2C

8.2.1       Overview

8.2.2       B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.        South & Central America Digital English Language Learning Market Analysis – by End User

9.1      Non-Academic Learners

9.1.1       Overview

9.1.2       Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.1         Corporate

9.1.2.1.1        Overview

9.1.2.1.2        Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.2         Private Language Schools

9.1.2.2.1        Overview

9.1.2.2.2        Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030  (US$ Million)

9.1.2.3         Direct to Consumer

9.1.2.3.1        Overview

9.1.2.3.2        Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.1       TOEFL

9.1.2.3.2.1.1      TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.2       TOEIC

9.1.2.3.2.2.1      TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.3       Cambridge Business English Certificate

9.1.2.3.2.3.1      Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.4       IELTS

9.1.2.3.2.4.1      IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.5       Others

9.1.2.3.2.5.1      Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2      Academic Learners

9.2.1       Overview

9.2.2       Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.1         0 to 5

9.2.2.1.1        Overview

9.2.2.1.2        0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.2         6 to 11

9.2.2.2.1        Overview

9.2.2.2.2        6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.3         12 to 16

9.2.2.3.1        Overview

9.2.2.3.2        12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.4         17 to 30

9.2.2.4.1        Overview

9.2.2.4.2        17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.5         30 Above

9.2.2.5.1        Overview

9.2.2.5.2        30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

10.      South & Central America Digital English Language Learning Market – Country Analysis

10.1    South & Central America Market Overview

10.1.1     South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)

10.1.2     South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country

10.1.2.1       South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis –  by Country

10.1.2.2       Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

10.1.2.2.1      Brazil: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.2.2      Brazil: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.2.3      Brazil: Digital English Language Learning Market Breakdown, by End User

10.1.2.2.3.1     Brazil: Digital English Language Learning Market Breakdown, by Non-academic Learners

10.1.2.2.3.1.1    Brazil: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.2.3.2     Brazil: Digital English Language Learning Market Breakdown, by Academic Learners

10.1.2.3       Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

10.1.2.3.1      Argentina: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.3.2      Argentina: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.3.3      Argentina: Digital English Language Learning Market Breakdown, by End User

10.1.2.3.3.1     Argentina: Digital English Language Learning Market Breakdown, by Non-academic Learners

10.1.2.3.3.1.1    Argentina: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.3.3.2     Argentina: Digital English Language Learning Market Breakdown, by Academic Learners

10.1.2.4       Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

10.1.2.4.1      Rest of South & Central America: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.4.2      Rest of South & Central America: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.4.3      Rest of South & Central America: Digital English Language Learning Market Breakdown, by End User

10.1.2.4.3.1     Rest of South & Central America: Digital English Language Learning Market Breakdown,  by Non-academic Learners

10.1.2.4.3.1.1    Rest of South & Central America: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.4.3.2     Rest of South & Central America: Digital English Language Learning Market Breakdown, by Academic Learners

11.      Industry Landscape

11.1    Overview

11.2    Market Initiative

11.3    New Product Development

11.4    Merger and Acquisition

12.      Company Profiles

12.1    EF EDUCATION FIRST

12.1.1     Key Facts

12.1.2     Business Description

12.1.3     Products and Services

12.1.4     Financial Overview

12.1.5     SWOT Analysis

12.1.6     Key Developments

12.2    MACMILLAN

12.2.1     Key Facts

12.2.2     Business Description

12.2.3     Products and Services

12.2.4     Financial Overview

12.2.5     SWOT Analysis

12.2.6     Key Developments

12.3    OXFORD UNIVERSITY PRESS

12.3.1     Key Facts

12.3.2     Business Description

12.3.3     Products and Services

12.3.4     Financial Overview

12.3.5     SWOT Analysis

12.3.6     Key Developments

12.4    Pearson Plc

12.4.1     Key Facts

12.4.2     Business Description

12.4.3     Products and Services

12.4.4     Financial Overview

12.4.5     SWOT Analysis

12.4.6     Key Developments

12.5    Chegg Inc

12.5.1     Key Facts

12.5.2     Business Description

12.5.3     Products and Services

12.5.4     Financial Overview

12.5.5     SWOT Analysis

12.5.6     Key Developments

12.6    INLINGUA INTERNATIONAL LTD.

12.6.1     Key Facts

12.6.2     Business Description

12.6.3     Products and Services

12.6.4     Financial Overview

12.6.5     SWOT Analysis

12.6.6     Key Developments

13.      Appendix

13.1    About the Insight Partners

List of Tables

Table 1.          Digital English Language Learning Market Segmentation

Table 2.          List of Vendors

Table 3.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Table 4.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Product Type

Table 5.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Business Type

Table 6.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by End User

Table 7.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) –  by Non-academic Learners

Table 8.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Direct to Consumer

Table 9.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) –  by Academic Learners

Table 10.        South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Country

Table 11.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) –  by Product Type

Table 12.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type

Table 13.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User

Table 14.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners

Table 15.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer

Table 16.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) –  by Academic Learners

Table 17.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) –  by Product Type

Table 18.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type

Table 19.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User

Table 20.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners

Table 21.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer

Table 22.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners

Table 23.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type

Table 24.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type

Table 25.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User

Table 26.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners

Table 27.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer

Table 28.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners

List of Figures

Figure 1.         Digital English Language Learning Market Segmentation, by Country

Figure 2.         Ecosystem Analysis

Figure 3.         Digital English Language Learning Market – Key Market Dynamics

Figure 4.         Impact Analysis of Drivers and Restraints

Figure 5.         Digital English Language Learning Market Revenue (US$ Million), 2020–2030

Figure 6.         Digital English Language Learning Market Share (%) – by Product Type (2022 and 2030)

Figure 7.         Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 8.         On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 9.         Digital English Language Learning Market Share (%) – by Business Type (2022 and 2030)

Figure 10.      B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 11.      B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 12.      Digital English Language Learning Market Share (%) – by End User (2022 and 2030)

Figure 13.      Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030  (US$ Million)

Figure 14.      Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 15.      Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030  (US$ Million)

Figure 16.      Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 17.      TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 18.      TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 19.      Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 20.      IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 21.      Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 22.      Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 23.      0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 24.      6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 25.      12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 26.      17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 27.      30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 28.      South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)

Figure 29.      South & Central America: Digital English Language Learning Market Breakdown, by Key Countries, 2022 and 2030 (%)

Figure 30.      Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)

Figure 31.      Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)

Figure 32.      Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)

  • EF EDUCATION FIRST
  • MACMILLAN
  • OXFORD UNIVERSITY PRESS
  • Pearson Plc
  • Chegg Inc
  • INLINGUA INTERNATIONAL LTD.
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America digital English language learning market.    
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the South & Central America digital English language learning market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America digital English language learning market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
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