Prévisions du marché de l’apprentissage numérique de l’anglais en Amérique du Nord jusqu’en 2030 – Analyse régionale – par type de produit (cloud et sur site), type d’entreprise (B2B et B2C) et utilisateur final (apprenants non universitaires et apprenants universitaires)
L\'utilisation croissante de la réalité virtuelle et de la réalité augmentée alimente le marché nord-américain de l\'apprentissage numérique de l\'anglais
Alors que le monde continue d\'adopter les technologies , diverses régions, telles que l\'Amérique du Nord, l\'Europe, l\'APAC et la MEA, utilisent de manière significative les technologies de réalité virtuelle (VR) et de réalité augmentée (AR). Ces régions attirent également des entrepreneurs, des entreprises éducatives, des experts et des entreprises du monde entier souhaitant utiliser ces technologies. Diverses sociétés, telles que VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe et Fulldive, proposent des outils VR pour explorer le monde de l\'apprentissage de l\'anglais. Il existe davantage de possibilités d’apprentissage des langues grâce à l’intégration de la réalité augmentée et de la réalité virtuelle. L\'utilisation des technologies VR et AR peut placer les étudiants dans des mondes virtuels où ils peuvent interagir avec des personnes parlant anglais. Par exemple, les étudiants peuvent s’entraîner à passer des commandes de nourriture dans un restaurant anglophone ou faire des visites virtuelles de la ville, leur offrant ainsi un cadre réaliste pour apprendre la langue. Par conséquent, l’utilisation croissante de la réalité augmentée et de la réalité virtuelle devrait constituer une tendance significative sur le marché de l’apprentissage numérique de l’anglais.
Aperçu du marché de l\'apprentissage numérique de l\'anglais en Amérique du Nord
La région économiquement prospère de l\'Amérique du Nord constitue les économies très avancées des États-Unis et du Canada. L’industrialisation est restée une priorité élevée aux États-Unis et au Canada, et elle a également été le principal moteur de l’économie au fil des années. Les États-Unis possèdent le secteur des technologies de l\'information et de la communication (TIC) le plus avancé au monde. La présence d’une infrastructure numérique établie en Amérique du Nord offre en outre des opportunités pour l’apprentissage de l’anglais par le biais du numérique. Le PIB élevé de la région est l’un des principaux facteurs qui poussent les individus à migrer vers ces pays à la recherche d’un style de vie luxueux et de meilleurs emplois ainsi que d’opportunités d’éducation. Étant économiquement avancée, une importante population provenant d’autres régions du monde a migré vers l’Amérique du Nord. L’anglais étant la langue des affaires suivie par les entreprises nord-américaines, les migrants venant d’autres régions du monde cherchent à maîtriser la langue anglaise et contribuent ainsi à la montée en flèche des revenus du marché numérique de l’apprentissage de l’anglais. En outre, divers programmes d’échange d’étudiants entre des universités d’Amérique du Nord et d’autres pays ont également contribué à la demande croissante d’apprentissage numérique de l’anglais. Une énorme croissance du marché numérique de l’apprentissage de l’anglais a été observée au Mexique. La maîtrise relativement faible de l’anglais, associée aux perspectives croissantes de création d’entreprises au Mexique, a favorisé la croissance du marché de l’apprentissage numérique de l’anglais. En outre, le gouvernement mexicain a pris diverses initiatives visant à soutenir la mise en place d\'une infrastructure numérique solide dans le pays. Les principaux fournisseurs de services numériques d\'apprentissage de l\'anglais en Amérique du Nord comprennent Cengage/National Geographic Learning, Pearson ELT, Springer Nature Limited et Transparent Language, Inc.
Revenus et prévisions du marché de l\'apprentissage numérique de l\'anglais en Amérique du Nord jusqu\'en 2030 (États-Unis) Millions de dollars)
Segmentation du marché de l\'apprentissage numérique de l\'anglais en Amérique du Nord
Le marché nord-américain de l\'apprentissage numérique de l\'anglais est classé en type de produit, type d\'entreprise, utilisateur final et pays.
En fonction du type de produit, le marché nord-américain de l\'apprentissage numérique de l\'anglais est divisé en cloud et sur site. Le segment du cloud détenait une part de marché plus importante en 2022.
Par type d\'entreprise, le marché nord-américain de l\'apprentissage numérique de l\'anglais est divisé en B2B et B2C. Le segment B2B détenait une part plus importante du marché nord-américain de l\'apprentissage numérique de l\'anglais en 2022.
En termes d\'utilisateur final, le marché nord-américain de l\'apprentissage numérique de l\'anglais est divisé en apprenants non universitaires et apprenants universitaires. Le segment des apprenants universitaires détenait une part plus importante du marché nord-américain de l’apprentissage numérique de l’anglais en 2022. De plus, le segment des apprenants non universitaires est sous-catégorisé en écoles de langues en entreprise, privées et directement destinées aux consommateurs. De plus, le segment de vente directe au consommateur est sous-catégorisé en TOEFL, TOEIC, certificat d\'anglais des affaires de Cambridge, IELTS et autres. De plus, le segment des apprenants académiques est sous-catégorisé en 0 - 5, 6 - 11, 12 - 16, 17 - 30 et 30 ci-dessus.
En fonction des pays, le marché de l\'apprentissage numérique de l\'anglais en Amérique du Nord est classé aux États-Unis, au Canada et au Mexique. Les États-Unis ont dominé la part de marché de l\'apprentissage numérique de l\'anglais en Amérique du Nord en 2022.
EF EDUCATION FIRST ; ELSA, Corp.; Houghton Mifflin Harcourt Co; MACMILLAN; McGraw-Hill Éducation Inc. ; PRESSE UNIVERSITAIRE D\'OXFORD ; Pearson Plc ; Société Sanako ; Langage transparent ; VIPkid ; LA PRESSE DE L\'UNIVERSITE DE CAMBRIDGE; Voxy; Chegg Inc. ; Duolingo Inc. ; INLINGUA INTERNATIONAL LTD.; Société Berlitz ; et IXL Learning font partie des principales entreprises opérant sur le marché nord-américain de l\'apprentissage numérique de l\'anglais.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Digital English Language Learning Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. North America Digital English Language Learning Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Digitalization in Educational Sector
5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
5.2.1 Data Security Risks
5.3 Market Opportunities
5.3.1 Governmental Initiatives
5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:
6. Digital English Language Learning Market - North America Market Analysis
6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020-2030
6.3 Digital English Language Learning Market Forecast Analysis
7. North America Digital English Language Learning Market Analysis - by Product Type
7.1 Cloud
7.1.1 Overview
7.1.2 Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
7.2.1 Overview
7.2.2 On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8. North America Digital English Language Learning Market Analysis - by Business Type
8.1 B2B
8.1.1 Overview
8.1.2 B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
8.2.1 Overview
8.2.2 B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9. North America Digital English Language Learning Market Analysis - by End User
9.1 Non-Academic Learners
9.1.1 Overview
9.1.2 Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.1 Corporate
9.1.2.1.1 Overview
9.1.2.1.2 Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.2 Private Language Schools
9.1.2.2.1 Overview
9.1.2.2.2 Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3 Direct to Consumer
9.1.2.3.1 Overview
9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.1 TOEFL
9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.2 TOEIC
9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.3 Cambridge Business English Certificate
9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.4 IELTS
9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.5 Others
9.1.2.3.2.5.1 Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
9.2.1 Overview
9.2.2 Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.1 0 to 5
9.2.2.1.1 Overview
9.2.2.1.2 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.2 6 to 11
9.2.2.2.1 Overview
9.2.2.2.2 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.3 12 to 16
9.2.2.3.1 Overview
9.2.2.3.2 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.4 17 to 30
9.2.2.4.1 Overview
9.2.2.4.2 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.3.5 30 Above
9.2.3.5.1 Overview
9.2.3.5.2 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10. North America Digital English Language Learning Market - Country Analysis
10.1 North America Market Overview
10.1.1 North America: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)
10.1.2 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
10.1.2.1 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
10.1.2.2 United States: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.2.1 United States: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.2.2 United States: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.2.3 United States: Digital English Language Learning Market Breakdown, by End User
10.1.2.2.3.1 United States: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.2.3.1.1 United States: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.2.3.2 United States: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.3 Canada: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.3.1 Canada: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.3.2 Canada: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.3.3 Canada: Digital English Language Learning Market Breakdown, by End User
10.1.2.3.3.1 Canada: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.3.3.1.1 Canada: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.3.3.2 Canada: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.4 Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.4.1 Mexico: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.4.2 Mexico: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.4.3 Mexico: Digital English Language Learning Market Breakdown, by End User
10.1.2.4.3.1 Mexico: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.4.3.1.1 Mexico: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.4.3.2 Mexico: Digital English Language Learning Market Breakdown, by Academic Learners
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 EF EDUCATION FIRST
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 ELSA, Corp.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Houghton Mifflin Harcourt Co
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 MACMILLAN
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 McGraw-Hill Education Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 OXFORD UNIVERSITY PRESS
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Pearson Plc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Sanako Corporation
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Transparent Language
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Vipkid
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 CAMBRIDGE UNIVERSITY PRESS
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.12 Voxy
12.12.1 Key Facts
12.12.2 Business Description
12.12.3 Products and Services
12.12.4 Financial Overview
12.12.5 SWOT Analysis
12.12.6 Key Developments
12.13 Chegg Inc
12.13.1 Key Facts
12.13.2 Business Description
12.13.3 Products and Services
12.13.4 Financial Overview
12.13.5 SWOT Analysis
12.13.6 Key Developments
12.14 Duolingo Inc
12.14.1 Key Facts
12.14.2 Business Description
12.14.3 Products and Services
12.14.4 Financial Overview
12.14.5 SWOT Analysis
12.14.6 Key Developments
12.15 INLINGUA INTERNATIONAL LTD.
12.15.1 Key Facts
12.15.2 Business Description
12.15.3 Products and Services
12.15.4 Financial Overview
12.15.5 SWOT Analysis
12.15.6 Key Developments
12.16 Berlitz Corporation
12.16.1 Key Facts
12.16.2 Business Description
12.16.3 Products and Services
12.16.4 Financial Overview
12.16.5 SWOT Analysis
12.16.6 Key Developments
12.17 IXL Learning
12.17.1 Key Facts
12.17.2 Business Description
12.17.3 Products and Services
12.17.4 Financial Overview
12.17.5 SWOT Analysis
12.17.6 Key Developments
13. Appendix
13.1 About the Insight Partners
List of Tables
Table 1. Digital English Language Learning Market Segmentation
Table 2. List of Vendors
Table 3. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Product Type
Table 5. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Business Type
Table 6. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by End User
Table 7. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Non-academic Learners
Table 8. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Direct to Consumer
Table 9. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Academic Learners
Table 10. North America: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 11. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 12. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type
Table 13. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User
Table 14. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners
Table 15. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer
Table 16. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners
Table 17. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 18. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type
Table 19. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User
Table 20. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners
Table 21. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer
Table 22. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners
Table 23. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 24. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type
Table 25. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User
Table 26. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners
Table 27. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer
Table 28. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners
List of Figures
Figure 1. Digital English Language Learning Market Segmentation, by Country
Figure 2. Ecosystem Analysis
Figure 3. Digital English Language Learning Market - Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Digital English Language Learning Market Revenue (US$ Million), 2020-2030
Figure 6. Digital English Language Learning Market Share (%) - by Product Type (2022 and 2030)
Figure 7. Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 8. On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 9. Digital English Language Learning Market Share (%) - by Business Type (2022 and 2030)
Figure 10. B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 11. B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 12. Digital English Language Learning Market Share (%) - by End User (2022 and 2030)
Figure 13. Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 14. Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 16. Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 17. TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 18. TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 19. Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 20. IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 22. Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 23. 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 24. 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 25. 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 26. 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 27. 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 28. North America: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)
Figure 29. North America: Digital English Language Learning Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 30. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)
Figure 31. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)
Figure 32. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)
1. EF EDUCATION FIRST
2. ELSA, Corp.
3. Houghton Mifflin Harcourt Co
4. MACMILLAN
5. McGraw-Hill Education Inc
6. OXFORD UNIVERSITY PRESS
7. Pearson Plc
8. Sanako Corporation
9. Transparent Language
10. Vipkid
11. CAMBRIDGE UNIVERSITY PRESS
12. Voxy
13. Chegg Inc
14. Duolingo Inc
15. INLINGUA INTERNATIONAL LTD.
16. Berlitz Corporation
17. IXL Learning
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America digital English language learning market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the North America digital English language learning market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America digital English language learning market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.