Prévisions du marché de la gestion des médias sociaux au Moyen-Orient et en Afrique jusqu\'en 2028 – Impact du COVID-19 et analyse régionale – par composant (solution et service), déploiement (sur site et basé sur le cloud), taille de l\'entreprise [Petites et moyennes entreprises (PME) ) et grandes entreprises], application (gestion des ventes et du marketing, gestion de l\'expérience client, veille concurrentielle, gestion des risques et détection des fraudes) et verticale (informatique et télécommunications, BFSI, santé, médias et divertissement, vente au détail et autres)

Le Moyen-Orient et le Moyen-Orient Le marché africain de la gestion des médias sociaux devrait atteindre 2 358,7 millions de dollars américains d’ici 2028, contre 761,0 millions de dollars américains en 2022 ; on estime qu\'il augmentera à un TCAC de 20,7 % entre 2022 et 2028.

Les médias sociaux évoluent d\'un moyen de communiquer avec des amis sur le canal ultime d\'information, d\'achats en ligne via le commerce social, ainsi que d\'affaires, d\'actualités et de marketing. De plus, en raison de la pandémie de COVID-19, les habitudes de consommation changent, les gens utilisant les médias sociaux pour se connecter, se divertir, trouver des informations et faire des achats. En outre, certains secteurs verticaux connaissent une augmentation massive du trafic. Les réseaux sociaux ont un impact énorme sur les entreprises. Des plateformes telles que Facebook, Instagram, Twitter, LinkedIn et YouTube sont actuellement utilisées pour promouvoir des marques et annoncer de nouveaux produits et constituent des médias efficaces pour fournir un service client et résoudre les litiges. Bien qu\'un propriétaire de petite entreprise n\'ait pas toujours besoin d\'embaucher une équipe de médias sociaux distincte, certains membres du personnel doivent être capables de sélectionner et d\'utiliser une ou plusieurs plateformes de médias sociaux.

De plus, les médias sociaux et les entreprises s\'associent pour offrir des opportunités de branding sans précédent à de nombreuses entreprises. Les marques, nouvelles et anciennes, peuvent s\'établir ou se réinventer en ligne grâce aux profils de réseaux sociaux, au partage de contenu et à la publicité sur plateforme. Plusieurs entreprises développent principalement leur base de consommateurs et génèrent des revenus via des publications et des publicités sur les réseaux sociaux.

La pénétration généralisée des réseaux sociaux profite aux entreprises dans leur expansion commerciale. , une plus grande portée et la résolution des différends, agissant ainsi comme un facteur moteur pour la région du Moyen-Orient et du Moyen-Orient. Marché africain de la gestion des médias sociaux. Le Moyen-Orient et le Moyen-Orient Le marché africain de la gestion des médias sociaux devrait croître à un TCAC prometteur au cours de la période de prévision.

Le Moyen-Orient et le Moyen-Orient devraient croître à un rythme prometteur. Revenus et prévisions du marché de la gestion des médias sociaux en Afrique jusqu\'en 2028 (millions de dollars américains)

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Moyen-Orient etamp; Segmentation du marché de la gestion des médias sociaux en Afrique

Le Moyen-Orient et le Moyen-Orient Le marché africain de la gestion des médias sociaux est segmenté par composant, déploiement, taille de l\'organisation, application, secteur vertical et pays. Basé sur les composants, le marché est divisé en solutions et services. Le segment des solutions a dominé le marché avec une part de marché plus élevée en 2022.

En fonction du déploiement, le marché est divisé en deux catégories : les solutions basées sur le cloud et les solutions basées sur le cloud. sur site. Le segment basé sur le cloud a dominé le marché avec une part de marché plus élevée en 2022.

En fonction de la taille de l\'organisation, le marché est divisé en PME. et les grandes entreprises. Le segment des grandes entreprises a dominé le marché avec une part de marché plus élevée en 2022.

En fonction des applications, le marché est segmenté en ventes et marketing. gestion, gestion de l\'expérience client, veille concurrentielle, gestion des risques et détection des fraudes. Le segment de la gestion des ventes et du marketing détenait la part de marché la plus élevée en 2022.

Sur la base de la verticale, le marché est segmenté en BFSI, vente au détail, soins de santé, informatique et télécommunications, médias et divertissement, et autres. Le segment BFSI a dominé le marché avec la part de marché la plus élevée en 2022.

En fonction du pays, le marché est segmenté en Arabie Saoudite, le Émirats arabes unis, Afrique du Sud et reste de la MEA. L’Arabie Saoudite a dirigé la région du Moyen-Orient et du Moyen-Orient. Marché africain de la gestion des médias sociaux avec la part de marché la plus élevée en 2022.

Les principales entreprises opérant au Moyen-Orient et au Moyen-Orient sont les plus importantes. Le marché africain de la gestion des médias sociaux est Adobe ; Société IBM ; Google SARL ; Société Oracle ; Salesforce.com, Inc. ; HubSpot, Inc. ; Zoho Corporation Pvt. Ltd.; Eau de fonte ; Surveillance de la marque ; et Sprout Social, Inc. Ces sociétés opèrent sur le marché et génèrent des revenus substantiels pour la croissance du Moyen-Orient et du Moyen-Orient. Marché africain de la gestion des médias sociaux.

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Management Market – By Component

1.3.2 MEA Social Media Management Market – By Deployment

1.3.3 MEA Social Media Management Market – By Enterprise Size

1.3.4 MEA Social Media Management Market – By Application

1.3.5 MEA Social Media Management Market – By Vertical

1.3.6 MEA Social Media Management Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Management Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Management Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising Reach of Social Media

5.1.2 Increasing Focus on Competitive Intelligence

5.2 Market Restraints

5.2.1 Data Privacy Concerns with Social Media

5.3 Market Opportunities

5.3.1 Growing Demand for Social Media Management Among SMEs

5.4 Future Trends

5.4.1 Continuous Improvements in Internet Technology

5.5 Impact Analysis of Drivers and Restraints

6. MEA Social Media Management Market –Market Analysis

6.1 MEA Social Media Management Market Forecast and Analysis

7. MEA Social Media Management Market Analysis – By Component

7.1 Overview

7.2 MEA Social Media Management Market, By Component (2021 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Service

7.4.1 Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Management Market Analysis – By Deployment

8.1 Overview

8.2 MEA Social Media Management Market, By Deployment (2021 and 2028)

8.3 Cloud-based

8.3.1 Overview

8.3.2 Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.4 On-premises

8.4.1 On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Management Market Analysis – By Enterprise Size

9.1 Overview

9.2 MEA Social Media Management Market, By Enterprise Size (2021 and 2028)

9.3 SMEs

9.3.1 Overview

9.3.2 SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Large Enterprises

9.4.1 Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Management Market Analysis – By Application

10.1 Overview

10.2 Social Media Management, by Application (2021 and 2028)

10.3 Sales and Marketing Management

10.3.1 Overview

10.3.2 Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Customer Experience Management

10.4.1 Overview

10.4.2 Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Competitive Intelligence

10.5.1 Overview

10.5.2 Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Risk Management and Fraud Detection

10.6.1 Overview

10.6.2 Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Management Market Analysis – By Vertical

11.1 Overview

11.2 MEA Social Media Management Market, By Vertical (2021 and 2028)

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.4 Retail

11.4.1 Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.5 Healthcare

11.5.1 Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.6 IT and Telecommunications

11.6.1 IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.7 Media and Entertainment

11.7.1 Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.8 Others

11.8.1 Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Management Market – Country Analysis

12.1 MEA: MEA Social Media Management Market

12.1.1 Overview

12.1.2 Middle East and Africa: Social Media Management, by Key Country

12.1.2.1 Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.1.1 Saudi Arabia: Social Media Management, By Component

12.1.2.1.2 Saudi Arabia: MEA Social Media Management Market, By Application

12.1.2.1.3 Saudi Arabia: MEA Social Media Management Market, By Vertical

12.1.2.1.4 Saudi Arabia: MEA Social Media Management Market, By Deployment

12.1.2.1.5 Saudi Arabia: MEA Social Media Management Market, By Enterprise Size

12.1.2.2 UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.2.1 UAE: Social Media Management, By Component

12.1.2.2.2 UAE: MEA Social Media Management Market, By Application

12.1.2.2.3 UAE: MEA Social Media Management Market, By Vertical

12.1.2.2.4 UAE: MEA Social Media Management Market, By Deployment

12.1.2.2.5 UAE: MEA Social Media Management Market, By Enterprise Size

12.1.2.3 South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.3.1 South Africa: Social Media Management, By Component

12.1.2.3.2 South Africa: MEA Social Media Management Market, By Application

12.1.2.3.3 South Africa: MEA Social Media Management Market, By Vertical

12.1.2.3.4 South Africa: MEA Social Media Management Market, By Deployment

12.1.2.3.5 South Africa: MEA Social Media Management Market, By Enterprise Size

12.1.2.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.4.1 Rest of MEA: Social Media Management, By Component

12.1.2.4.2 Rest of MEA: MEA Social Media Management Market, By Application

12.1.2.4.3 Rest of MEA: MEA Social Media Management Market, By Vertical

12.1.2.4.4 Rest of MEA: MEA Social Media Management Market, By Deployment

12.1.2.4.5 Rest of MEA: MEA Social Media Management Market, By Enterprise Size

13. Industry Landscape

13.1 Market Initiative

13.2 Merger and Acquisition

13.3 New Development

14. Company Profiles

14.1 Adobe

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 IBM Corporation

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Google LLC

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Oracle Corporation

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Salesforce.com, inc.

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 HubSpot, Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Zoho Corporation Pvt. Ltd.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Meltwater

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Brandwatch

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Sprout Social, Inc.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Glossary

LIST OF TABLES

Table 1. MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2. Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 3. Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4. Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 5. Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 6. Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 7. UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 8. UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 9. UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 10. UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 11. UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 12. South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 13. South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 14. South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 15. South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 16. South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 17. Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 18. Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 19. Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 20. Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 21. Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 22. Glossary of Terms, MEA Social Media Management Market

LIST OF FIGURES

Figure 1. MEA Social Media Management Market Segmentation

Figure 2. MEA Social Media Management Market Segmentation – Country

Figure 3. MEA Social Media Management Market Overview

Figure 4. MEA Social Media Management Market, By Component

Figure 5. MEA Social Media Management Market, By Deployment

Figure 6. MEA Social Media Management Market, By Enterprise Size

Figure 7. MEA Social Media Management Market, By Application

Figure 8. MEA Social Media Management Market, By Vertical

Figure 9. MEA Social Media Management Market, By Country

Figure 10. MEA: PEST Analysis

Figure 11. MEA Social Media Management Market Ecosystem Analysis

Figure 12. MEA Expert Opinion

Figure 13. MEA Social Media Management Market Impact Analysis of Drivers and Restraints

Figure 14. MEA Social Media Management Market, Forecast and Analysis (US$ Mn)

Figure 15. MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)

Figure 16. Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)

Figure 19. Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)

Figure 22. SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)

Figure 25. Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)

Figure 30. BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31. Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32. Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33. IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34. Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35. Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 37. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 38. Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 39. UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 40. South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 41. Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.

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