Prévisions du marché européen du rhum haut de gamme jusqu’en 2030 – Analyse régionale – par type de produit (blanc, foncé et or), catégorie (Super Premium, Ultra-Premium et Prestige & Prestige Plus), nature (nature et aromatisé) et distribution Canal (supermarchés et hypermarchés, magasins spécialisés, vente au détail en ligne et autres)

BMIRE00030404 | Pages: 111 | Food and Beverages | Jul 2024 | Type: Regional | Status: Published
Le marché européen du rhum haut de gamme était évalué à 1 399,36 millions de dollars américains en 2022 et devrait atteindre 1 891,30 millions de dollars américains d’ici 2030 ; on estime qu\'il enregistrera un TCAC de 3,8 % de 2022 à 2030.

Les initiatives stratégiques des principaux acteurs stimulent le marché européen du rhum haut de gamme

Les fabricants de rhum haut de gamme investissent de manière significative dans le développement stratégique des initiatives telles que l\'innovation de produits, les fusions et acquisitions et l\'expansion de leurs activités pour attirer de nombreux consommateurs et améliorer leur position sur le marché. De plus, la demande des consommateurs pour du rhum haut de gamme augmente en raison de la popularité croissante des spiritueux de luxe et haut de gamme et de la disponibilité de produits dans des saveurs distinctes. Ainsi, des fabricants tels que Pernod Ricard SA, Diageo plc et Brown-Forman Corp lancent divers rhums haut de gamme pour répondre à la demande croissante. Par exemple, en août 2023, BACARDÍ Rum a lancé une nouvelle variante premium en édition limitée, BACARDÍ Reserva Ocho Sevillian Orange Cask Finish. Ce troisième volet de la populaire série Cask, Sevillian Orange, perpétue l\'héritage de la marque consistant à produire des rhums haut de gamme qui correspondent aux préférences gustatives des consommateurs.

Les grands fabricants emploient des stratégies telles que l\'acquisition, l\'expansion et l\'augmentation de la capacité de production pour mieux servir leurs clients et satisfaire leurs demandes croissantes. En janvier 2023, The Brown-Forman Corp a acquis la marque Diplomatico Rum et les actifs associés auprès de Desstillers United Group SL. Grâce à cette acquisition, la société a ajouté à ses actifs des installations de production de vieillissement, d\'embouteillage et d\'expédition situées au Panama. De même, en mars 2023, Diageo a acquis Don Papa Rum, basé aux Philippines, un rhum brun super premium. Ainsi, de telles initiatives stratégiques de la part de fabricants clés stimulent le marché du rhum haut de gamme.

Aperçu du marché européen du rhum haut de gamme

Le marché européen du rhum haut de gamme est florissant en raison de l\'urbanisation croissante et de l\'évolution des préférences des consommateurs. Le marché européen connaît une croissance significative en raison de sa culture de la boisson et des conditions climatiques favorables. Plusieurs pays de la région sont populaires pour la production et la consommation de rhum haut de gamme. Ces dernières années, le pays a connu un nombre croissant d’amateurs de rhum parmi les jeunes. La tendance croissante à la premiumisation du rhum est l’un des principaux facteurs qui stimulent la demande de rhum haut de gamme. Les fabricants utilisent des techniques de vieillissement avancées et des méthodes de distillation plus sophistiquées pour produire du rhum haut de gamme. Le statut de luxe associé au rhum haut de gamme attire les consommateurs de la région. Ainsi, le marché du rhum haut de gamme est en forte croissance dans la région.

De plus, les consommateurs de la région explorent de plus en plus différents rhums aromatisés, y compris le rhum haut de gamme aromatisé aux épices. Selon la Wine and Spirit Trade Association, en 2019, les ventes de produits hors commerce ont augmenté de 6 % au Royaume-Uni par rapport à 2018. Les saveurs sucrées ont gagné en popularité auprès des consommateurs allemands. De même, les consommateurs allemands recherchent du rhum épicé. La tendance croissante à explorer le rhum aromatisé devrait créer des opportunités de croissance pour le rhum haut de gamme dans la région.

Les principaux fabricants opérant dans la région renforcent également leur visibilité en s\'engageant dans diverses initiatives stratégiques telles que des fusions et acquisitions et en étendant leurs réseaux de vente. Par exemple, la distillerie Trois Frères, basée aux Seychelles, a étendu sa production de rhum dans 11 régions supplémentaires en Europe à partir de mars 2022. La brasserie prévoit que ce déploiement augmentera sa visibilité dans la région.

Revenus et prévisions du marché européen du rhum haut de gamme jusqu\'en 2030 (millions de dollars américains)

Segmentation du marché européen du rhum haut de gamme

Le marché européen du rhum haut de gamme est classé en type de produit, catégorie, nature, canal de distribution et pays.

En fonction du type de produit, le marché européen du rhum haut de gamme est classé en blanc, foncé et or. Le segment de l\'or détenait la plus grande part de marché en 2022.

En termes de catégorie, le marché européen du rhum haut de gamme est segmenté en super premium, ultra-premium et prestige & prestige plus. Le segment super premium détenait la plus grande part de marché en 2022.

Par nature, le marché européen du rhum haut de gamme est divisé en nature et aromatisé. Le segment nature détenait une part de marché plus importante en 2022.

En termes de canal de distribution, le marché européen du rhum haut de gamme est classé en supermarchés et hypermarchés, magasins spécialisés, vente au détail en ligne et autres. Le segment des magasins spécialisés détenait la plus grande part de marché en 2022.

Par pays, le marché européen du rhum haut de gamme est segmenté en Allemagne, France, Italie, Espagne, Royaume-Uni, République tchèque, pays nordiques, et le reste de l\'Europe. Le reste de l\'Europe a dominé la part de marché européenne du rhum haut de gamme en 2022.

Cayman Spirits Co, Sovereign Brands LLC, Cognac Ferrand SASU, Pernod Ricard SA, Distilleries Arehucas SA, Davide Campari Milano NV, Brown Forman Corp , Westerhall Estate Ltd et Diageo Plc comptent parmi les principales sociétés opérant sur le marché européen du rhum haut de gamme.

TABLE OF CONTENTS

 

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

3.4 Limitations and Assumptions

4. Europe High-End Rum Market Landscape

4.1 Overview

4.2 Porter's Five Forces Analysis

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Buyers

4.2.3 Threat of New Entrants

4.2.4 Competitive Rivalry

4.2.5 Threat of Substitutes

4.3 Ecosystem Analysis

4.3.1 Raw Material Suppliers

4.3.2 Manufacturing Processes

4.3.2.1 Fermentation

4.3.2.2 Distillation

4.3.2.3 Aging/Maturation

4.3.2.4 Blending

4.3.2.5 Bottling

4.3.3 Distribution Channels

4.4 List of Vendors

5. Europe High-End Rum Market - Key Market Dynamics

5.1 High-End Rum Market - Key Market Dynamics

5.2 Market Drivers

5.2.1 Rum Premiumization

5.2.2 Strategic Initiatives by Key Players

5.3 Market Restraints

5.3.1 Increasing Demand for Low-alcoholic Beverages

5.4 Market Opportunities

5.4.1 Growing Consumption of Flavored and Spiced Rum

5.4.2 Rising Sales through E-commerce Platforms

5.5 Future Trends

5.5.1 Rising Trend of Homemade Cocktail Among Consumers

5.6 Impact of Drivers and Restraints:

6. High-End Rum Market - Europe Market Analysis

6.1 High-End Rum Market Revenue (US$ Million), 2020-2030

6.2 High-End Rum Market Forecast Analysis

7. Europe High-End Rum Market Analysis - By Product Type

7.1 Overview

7.2 White

7.2.1 Overview

7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

7.3 Dark

7.3.1 Overview

7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

7.4 Gold

7.4.1 Overview

7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

8. Europe High-End Rum Market Revenue Analysis - By Category

8.1 Overview

8.2 Super Premium

8.2.1 Overview

8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

8.3 Ultra Premium

8.3.1 Overview

8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

8.4 Prestige & Prestige Plus

8.4.1 Overview

8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

9. Europe High-End Rum Market Revenue Analysis - By Nature

9.1 Overview

9.2 Plain

9.2.1 Overview

9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

9.3 Flavored

9.3.1 Overview

9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

10. Europe High-End Rum Market Revenue Analysis - By Distribution Channel

10.1 Overview

10.2 Supermarkets and Hypermarkets

10.2.1 Overview

10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

10.3 Specialty Stores

10.3.1 Overview

10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

10.4 Online Retail

10.4.1 Overview

10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

10.5 Others

10.5.1 Overview

10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

11. Europe High-End Rum Market - Country Analysis

11.1 Europe

11.1.1 Europe High-End Rum Market Overview

11.1.2 Europe High-End Rum Market Revenue and Forecasts and Analysis - By Countries

11.1.2.1 Europe: High-End Rum Market - Revenue and Forecast Analysis - by Country

11.1.2.2 Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.2.1 Germany High-End Rum Market Breakdown by Product Type

11.1.2.2.2 Germany High-End Rum Market Breakdown by Category

11.1.2.2.3 Germany High-End Rum Market Breakdown by Nature

11.1.2.2.4 Germany High-End Rum Market Breakdown by Distribution Channel

11.1.2.3 France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.3.1 France High-End Rum Market Breakdown by Product Type

11.1.2.3.2 France High-End Rum Market Breakdown by Category

11.1.2.3.3 France High-End Rum Market Breakdown by Nature

11.1.2.3.4 France High-End Rum Market Breakdown by Distribution Channel

11.1.2.4 Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.4.1 Italy High-End Rum Market Breakdown by Product Type

11.1.2.4.2 Italy High-End Rum Market Breakdown by Category

11.1.2.4.3 Italy High-End Rum Market Breakdown by Nature

11.1.2.4.4 Italy High-End Rum Market Breakdown by Distribution Channel

11.1.2.5 Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.5.1 Spain High-End Rum Market Breakdown by Product Type

11.1.2.5.2 Spain High-End Rum Market Breakdown by Category

11.1.2.5.3 Spain High-End Rum Market Breakdown by Nature

11.1.2.5.4 Spain High-End Rum Market Breakdown by Distribution Channel

11.1.2.6 UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.6.1 UK High-End Rum Market Breakdown by Product Type

11.1.2.6.2 UK High-End Rum Market Breakdown by Category

11.1.2.6.3 UK High-End Rum Market Breakdown by Nature

11.1.2.6.4 UK High-End Rum Market Breakdown by Distribution Channel

11.1.2.7 Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.7.1 Czech Republic High-End Rum Market Breakdown by Product Type

11.1.2.7.2 Czech Republic High-End Rum Market Breakdown by Category

11.1.2.7.3 Czech Republic High-End Rum Market Breakdown by Nature

11.1.2.7.4 Czech Republic High-End Rum Market Breakdown by Distribution Channel

11.1.2.8 The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.8.1 The Nordics High-End Rum Market Breakdown by Product Type

11.1.2.8.2 The Nordics High-End Rum Market Breakdown by Category

11.1.2.8.3 The Nordics High-End Rum Market Breakdown by Nature

11.1.2.8.4 The Nordics High-End Rum Market Breakdown by Distribution Channel

11.1.2.9 Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.9.1 Rest of Europe High-End Rum Market Breakdown by Product Type

11.1.2.9.2 Rest of Europe High-End Rum Market Breakdown by Category

11.1.2.9.3 Rest of Europe High-End Rum Market Breakdown by Nature

11.1.2.9.4 Rest of Europe High-End Rum Market Breakdown by Distribution Channel

12. Industry Landscape: High-End Rum Market

12.1 Overview

12.2 Partnership

12.3 Product News

12.4 Collaboration

12.5 Joint Venture

12.6 Merger and Acquisitions

13. Company Profiles

13.1 Cayman Spirits Co

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Sovereign Brands LLC

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Cognac Ferrand SASU

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Pernod Ricard SA

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 Distilleries Arehucas SA

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Davide Campari Milano NV

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 Brown-Forman Corp

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Westerhall Estate Ltd

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 Diageo Plc

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

14. Appendix

List of Tables

Table 1. High-End Rum Market Segmentation

Table 2. List of Vendors in Value Chain

Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)

Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 8. Europe: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country

Table 9. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 10. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 11. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 12. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 13. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 14. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 15. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 16. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 17. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 18. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 19. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 20. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 21. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 22. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 23. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 24. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 25. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 26. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 27. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 30. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 31. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 32. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 33. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 34. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 35. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 36. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 37. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 38. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 39. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 40. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

List of Figures

Figure 1. High-End Rum Market Segmentation, by Country

Figure 2. Porter's Five Forces Analysis: High-End Rum Market

Figure 3. Ecosystem: High-End Rum Market

Figure 4. Impact Analysis of Drivers and Restraints

Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030

Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030

Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)

Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)

Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)

Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 22. Europe High-End Rum Market, by Country - Revenue (2022) (US$ Million)

Figure 23. Europe High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)

Figure 24. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 25. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 26. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 27. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 30. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 31. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

1. Cayman Spirits Co 
2. Sovereign Brands LLC 
3. Cognac Ferrand SASU 
4. Pernod Ricard SA 
5. Distilleries Arehucas SA 
6. Davide Campari Milano NV 
7. Brown forman corp 
8. Westerhall estate ltd 
9. Diageo Plc 

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