Prévisions du marché du divertissement immersif en Asie-Pacifique jusqu\'en 2031 - Analyse régionale - par composant (matériel, logiciels et services), technologie (réalité virtuelle (VR), réalité augmentée (AR), réalité mixte (MR) et autres) et utilisateur final (médias et divertissement, jeux, conception et architecture, vente au détail, éducation et autres)
L\'émergence du divertissement immersif dans l\'industrie automobile stimule le marché du divertissement immersif en Asie-Pacifique
L\'expérience en cabine automobile est devenue une expérience véritablement numérique. L\'intégration d\'un environnement logiciel dans le véhicule permet aux consommateurs de profiter en toute transparence des options de communication immersives, des outils de productivité et des options de divertissement. Les véhicules connectés offrent des expériences plus immersives aux passagers, notamment des divertissements personnalisés et des écrans AR. Les constructeurs automobiles utilisent diverses technologies immersives telles que la réalité virtuelle, la réalité augmentée et l\'IA pour offrir à leurs clients des expériences de divertissement embarquées personnalisées et engageantes. De nombreux constructeurs automobiles tels que BMW et Tesla se concentrent sur l\'intégration de technologies immersives pour développer des véhicules technologiquement avancés. Ces technologies aident les constructeurs automobiles à améliorer la sûreté et la sécurité, ainsi qu\'à améliorer l\'expérience de conduite des clients. En mai 2023, Meta Platforms Inc a annoncé qu\'elle travaillait avec International Business Machines Corp pour explorer les technologies AR et VR et leurs avantages dans les véhicules à déplacement rapide. Ainsi, l\'émergence de la technologie immersive dans l\'industrie automobile, l\'adoption croissante des véhicules à conduite autonome et des véhicules connectés, et la demande croissante de divertissement embarqué parmi les consommateurs devraient créer des opportunités sur le marché du divertissement immersif dans les années à venir.
Aperçu du marché du divertissement immersif en Asie-Pacifique
Le marché du divertissement immersif APAC est segmenté en Australie, Chine, Japon, Corée du Sud, Inde et reste de l\'APAC. Les secteurs des médias et du divertissement et des jeux connaissent une croissance significative en raison de la pénétration croissante d\'Internet, de l\'adoption croissante des plateformes over-the-top (OTT) et du nombre croissant d\'événements en direct. En 2023, l\'APAC comptait le plus grand nombre de joueurs, soit environ 1,48 milliard. L\'industrie du jeu en pleine croissance alimente la croissance du marché du divertissement immersif APAC. Alors que l\'industrie du jeu évolue dans la région, la stimulation sensorielle devient rapidement une partie importante de l\'expérience de jeu ; dans le processus, les jeux avec manette portable semblent datés et marginalement attrayants. Pour engager les clients, les concepteurs de jeux intègrent des expériences considérablement améliorées et sensorielles impliquant la réalité augmentée et des simulations VR complètes.
En outre, l\'industrie du jeu en APAC a été soutenue par des politiques gouvernementales favorables et des développements d\'infrastructures. Des pays comme la Chine et la Corée du Sud ont mis en œuvre des politiques pour promouvoir la croissance de leurs industries du jeu, en incitant les entreprises à investir dans le développement de jeux et l\'e-sport. De plus, le gouvernement de la région se concentre sur le développement de la technologie VR. En janvier 2024, le gouvernement sud-coréen a dévoilé ses plans pour renforcer le secteur des jeux sur console alors qu\'il cherche à diversifier le paysage industriel actuellement axé sur les plateformes mobiles et en ligne. Ainsi, l\'essor de l\'industrie du jeu en APAC alimente la croissance du marché du divertissement immersif.
Chiffre d\'affaires et prévisions du marché du divertissement immersif en Asie-Pacifique jusqu\'en 2031 (en millions de dollars américains)
Segmentation du marché du divertissement immersif en Asie-Pacifique
Le marché du divertissement immersif en Asie-Pacifique est classé en composants, technologie, utilisateur final et pays.
Sur la base des composants, le marché du divertissement immersif en Asie-Pacifique est divisé en matériel et logiciels et services. Le segment du matériel détenait une part de marché plus importante en 2023.
Par technologie, le marché du divertissement immersif en Asie-Pacifique est classé en réalité virtuelle (VR), réalité augmentée (AR), réalité mixte (MR) et autres. Le segment de la réalité virtuelle (VR) détenait la plus grande part de marché en 2023.
En termes d\'utilisateur final, le marché du divertissement immersif en Asie-Pacifique est classé en médias et divertissement, jeux, conception et architecture, vente au détail, éducation et autres. Le segment des médias et du divertissement détenait la plus grande part de marché en 2023.
Par pays, le marché du divertissement immersif de l\'Asie-Pacifique est segmenté en Chine, Japon, Inde, Corée du Sud, Australie et reste de l\'Asie-Pacifique. La Chine a dominé la part de marché du divertissement immersif en Asie-Pacifique en 2023.
Microsoft Corp, Qualcomm Inc, Google LLC, Sony Group Corp, Infosys Ltd, HTC Corp, Samsung Electronics Co Ltd, Apple Inc et Salesforce Inc sont quelques-unes des principales entreprises opérant sur le marché du divertissement immersif en Asie-Pacifique.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Asia Pacific Immersive Entertainment Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in the Value Chain
5. Asia Pacific Immersive Entertainment Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Widespread Application of Immersive Technologies Across Entertainment Industry
5.1.2 Increasing Adoption of Digital Transformation Model Among Organizations
5.1.3 Growing Spending on Live Events Worldwide
5.2 Market Restraints
5.2.1 High Cost Associated with Immersive Entertainment Solutions
5.3 Market Opportunities
5.3.1 Advancements in Entertainment Industry
5.3.2 Emergence of Immersive Entertainment in Automotive Industry
5.4 Future Trends
5.4.1 Increasing Adoption of Artificial Intelligence Technology
5.5 Impact of Drivers and Restraints:
6. Immersive Entertainment Market - Asia Pacific Analysis
6.1 Asia Pacific Immersive Entertainment Market Overview
6.2 Immersive Entertainment Market revenue (US$ Million), 2021-2031
6.3 Immersive Entertainment Market Forecast Analysis
7. Asia Pacific Immersive Entertainment Market Analysis - by Component
7.1 Hardware
7.1.1 Overview
7.1.2 Hardware: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Software and Services
7.2.1 Overview
7.2.2 Software and Services: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
8. Asia Pacific Immersive Entertainment Market Analysis - by Technology
8.1 Virtual Reality (VR)
8.1.1 Overview
8.1.2 Virtual Reality (VR): Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Augmented Reality (AR)
8.2.1 Overview
8.2.2 Augmented Reality (AR): Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Mixed Reality (MR)
8.3.1 Overview
8.3.2 Mixed Reality (MR): Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9. Asia Pacific Immersive Entertainment Market Analysis - by End User
9.1 Media and Entertainment
9.1.1 Overview
9.1.2 Media and Entertainment: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Gaming
9.2.1 Overview
9.2.2 Gaming: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Design and Architecture
9.3.1 Overview
9.3.2 Design and Architecture: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Retail
9.4.1 Overview
9.4.2 Retail: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.5 Education
9.5.1 Overview
9.5.2 Education: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
10. Asia Pacific Immersive Entertainment Market - Country Analysis
10.1 Asia Pacific
10.1.1 Asia Pacific: Immersive Entertainment Market - Revenue and Forecast Analysis - by Country
10.1.1.1 Asia Pacific: Immersive Entertainment Market - Revenue and Forecast Analysis - by Country
10.1.1.2 China: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
10.1.1.2.1 China: Immersive Entertainment Market Breakdown, by Component
10.1.1.2.2 China: Immersive Entertainment Market Breakdown, by Technology
10.1.1.2.3 China: Immersive Entertainment Market Breakdown, by End User
10.1.1.3 Japan: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
10.1.1.3.1 Japan: Immersive Entertainment Market Breakdown, by Component
10.1.1.3.2 Japan: Immersive Entertainment Market Breakdown, by Technology
10.1.1.3.3 Japan: Immersive Entertainment Market Breakdown, by End User
10.1.1.4 India: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
10.1.1.4.1 India: Immersive Entertainment Market Breakdown, by Component
10.1.1.4.2 India: Immersive Entertainment Market Breakdown, by Technology
10.1.1.4.3 India: Immersive Entertainment Market Breakdown, by End User
10.1.1.5 South Korea: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
10.1.1.5.1 South Korea: Immersive Entertainment Market Breakdown, by Component
10.1.1.5.2 South Korea: Immersive Entertainment Market Breakdown, by Technology
10.1.1.5.3 South Korea: Immersive Entertainment Market Breakdown, by End User
10.1.1.6 Australia: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
10.1.1.6.1 Australia: Immersive Entertainment Market Breakdown, by Component
10.1.1.6.2 Australia: Immersive Entertainment Market Breakdown, by Technology
10.1.1.6.3 Australia: Immersive Entertainment Market Breakdown, by End User
10.1.1.7 Rest of APAC: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
10.1.1.7.1 Rest of APAC: Immersive Entertainment Market Breakdown, by Component
10.1.1.7.2 Rest of APAC: Immersive Entertainment Market Breakdown, by Technology
10.1.1.7.3 Rest of APAC: Immersive Entertainment Market Breakdown, by End User
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Product Development
12.4 Mergers & Acquisitions
13. Company Profiles
13.1 Microsoft Corp
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Qualcomm Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Google LLC
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Sony Group Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Infosys Ltd
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 HTC Corp
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Samsung Electronics Co Ltd
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Apple Inc
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Salesforce Inc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
14.1 Word Index
14.2 About The Insight Partners
List of Tables
Table 1. Asia Pacific Immersive Entertainment Market Segmentation
Table 2. List of Vendors
Table 3. Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Table 4. Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million) - by Component
Table 5. Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million) - by Technology
Table 6. Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 7. Asia Pacific: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Country
Table 8. China: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Component
Table 9. China: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Technology
Table 10. China: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 11. Japan: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Component
Table 12. Japan: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Technology
Table 13. Japan: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 14. India: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Component
Table 15. India: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Technology
Table 16. India: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 17. South Korea: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Component
Table 18. South Korea: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Technology
Table 19. South Korea: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 20. Australia: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Component
Table 21. Australia: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Technology
Table 22. Australia: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 23. Rest of APAC: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Component
Table 24. Rest of APAC: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by Technology
Table 25. Rest of APAC: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million) - by End User
Table 26. List of Abbreviation
List of Figures
Figure 1. Asia Pacific Immersive Entertainment Market Segmentation, by Country
Figure 2. PEST Analysis
Figure 3. Immersive Entertainment Market - Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Immersive Entertainment Market Revenue (US$ Million), 2021-2031
Figure 6. Immersive Entertainment Market Share (%) - by Component (2023 and 2031)
Figure 7. Hardware: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 8. Software and Services: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 9. Immersive Entertainment Market Share (%) - by Technology (2023 and 2031)
Figure 10. Virtual Reality (VR): Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 11. Augmented Reality (AR): Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 12. Mixed Reality (MR): Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 13. Others: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Immersive Entertainment Market Share (%) - by End User (2023 and 2031)
Figure 15. Media and Entertainment: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 16. Gaming: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 17. Design and Architecture: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Retail: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Education: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 20. Others: Immersive Entertainment Market - Revenue and Forecast to 2031 (US$ Million)
Figure 21. Asia Pacific: Immersive Entertainment Market, by Key Countries - Revenue (2023) (US$ Million)
Figure 22. Asia Pacific: Immersive Entertainment Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 23. China: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million)
Figure 24. Japan: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million)
Figure 25. India: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million)
Figure 26. South Korea: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million)
Figure 27. Australia: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million)
Figure 28. Rest of APAC: Immersive Entertainment Market - Revenue and Forecast to 2031(US$ Million)
Figure 29. Heat Map Analysis by Key Players
Figure 30. Company Positioning & Concentration
- Microsoft Corp.
- Qualcomm Inc.
- Google LLC.
- Sony Group Corp.
- Infosys Ltd.
- HTC Corp.
- Samsung Electronics Co Ltd.
- Apple Inc.
- Salesforce Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific immersive entertainment market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific immersive entertainment market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific immersive entertainment market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.