Prévisions du marché du rhum haut de gamme en Asie-Pacifique jusqu’en 2030 – Analyse régionale – par type de produit (blanc, foncé et or), catégorie (Super Premium, Ultra-Premium et Prestige & Prestige Plus), nature (nature et aromatisé) et Canal de distribution (supermarchés et hypermarchés, magasins spécialisés, vente au détail en ligne et autres)
La consommation croissante de rhum aromatisé et épicé stimule le marché du rhum haut de gamme en Asie-Pacifique
La population mondiale est plus encline à consommer spiritueux et mélanges aromatisés artisanaux que les spiritueux traditionnels produits en série. De nos jours, les consommateurs recherchent des produits de haute qualité aux saveurs distinctes. Surtout, la popularité du rhum épicé et des spiritueux aromatisés augmente auprès des jeunes adultes. Le rhum aromatisé offre une saveur unique aux cocktails et aux gâteaux au rhum. De plus, le rhum épicé est couramment consommé avec le Coca-Cola. Des sociétés telles que Bacardi, Captain Morgan et Altitude Spirits ont introduit des spiritueux aromatisés dans leur portefeuille de produits, qui sont des marques de rhum aromatisé populaires dans le monde entier. Le rhum épicé et aromatisé, comme le rhum épicé Captain Morgan de Diageo, qui a une saveur unique de caramel et de vanille, est l\'un des rhums épicés les plus populaires au monde.
En mars 2023, Kraken Rum, la célèbre marque de rhum noir épicé, a élargi son portefeuille de produits en s\'aventurant dans la catégorie des rhums épicés dorés avec le lancement d\'un nouveau produit appelé « The Kraken Gold Spiced Rum ». Ce produit est vieilli deux ans en fûts de chêne et présente des notes de cannelle, de vanille et de caramel. Il est mis en bouteille à 40% ABV. De tels lancements de produits alimentent la consommation de rhum aromatisé et épicé, créant ainsi une énorme opportunité de croissance du marché du rhum haut de gamme.
Aperçu du marché du rhum haut de gamme en Asie-Pacifique
Les consommateurs de la région Asie-Pacifique recherchent de plus en plus de rhum de première qualité et de haute qualité avec des saveurs uniques, ce qui conduit à l\'émergence d\'offres artisanales sur le marché. Selon les données de l’International Wine & Spirit Research (IWSR), la Chine représentait un cinquième de la consommation mondiale d’alcool en 2021. L’Inde et les Philippines sont les principaux pays producteurs et consommateurs de rhum de la région Asie-Pacifique. Selon le rapport de la société, en 2021, Bacardi a enregistré une augmentation de 30 % de ses ventes de rhum en Inde. De plus, les consommateurs qui souhaitent de nouvelles expériences de consommation de rhum et recherchent des saveurs distinctives dans le rhum préfèrent consommer des rhums de qualité supérieure. L\'évolution des modes de vie, la tendance croissante à la premiumisation du rhum et l\'adoption de la culture occidentale stimulent la demande de rhum haut de gamme dans la région.
L\'expansion de la vente au détail expérientielle d\'alcool en Inde, au Japon, en Australie et dans d\'autres pays asiatiques stimulera les ventes des canaux hors commerce. Les marques locales et internationales ont lancé des points de vente au détail d\'alcool expérientiel dans les métros et les villes dotés de plus grandes capacités pour augmenter les ventes de produits alcoolisés tels que le rhum et le whisky. Par exemple, en février 2022, Living Liquidz a ouvert « Mansionz », un magasin d\'alcool expérientiel de luxe à Bangalore, en Inde. Le premier magasin d\'alcool expérientiel haut de gamme doté d\'une salle de dégustation de style new-yorkais offre aux visiteurs une expérience améliorée. Ces magasins stimuleront les ventes de rhum haut de gamme et d’autres spiritueux via le canal hors commerce. Ainsi, ces facteurs alimentent la demande de rhum haut de gamme, stimulant ainsi la croissance du marché au cours de la période de prévision.
Revenus et prévisions du marché du rhum haut de gamme en Asie-Pacifique jusqu\'en 2030 (millions de dollars américains)
Segmentation du marché du rhum haut de gamme en Asie-Pacifique
Le rhum haut de gamme en Asie-Pacifique Le marché est classé en type de produit, catégorie, nature, canal de distribution et pays.
En fonction du type de produit, le marché du rhum haut de gamme de l\'Asie-Pacifique est classé en blanc, foncé et or. Le segment de l\'or détenait la plus grande part de marché en 2022.
En termes de catégorie, le marché du rhum haut de gamme de l\'Asie-Pacifique est segmenté en super premium, ultra-premium et prestige & prestige plus. Le segment super premium détenait la plus grande part de marché en 2022.
Par nature, le marché du rhum haut de gamme en Asie-Pacifique est divisé en nature et aromatisé. Le segment nature détenait une part de marché plus importante en 2022.
En termes de canal de distribution, le marché du rhum haut de gamme de l\'Asie-Pacifique est classé en supermarchés et hypermarchés, magasins spécialisés, vente au détail en ligne et autres. Le segment des magasins spécialisés détenait la plus grande part de marché en 2022.
Par pays, le marché du rhum haut de gamme de l\'Asie-Pacifique est segmenté en Australie, Chine, Inde, Japon, Corée du Sud, Nouvelle-Zélande et reste. de l’Asie-Pacifique. Le reste de l\'Asie-Pacifique a dominé la part de marché du rhum haut de gamme en Asie-Pacifique en 2022.
Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp et Diageo Plc font partie des principales sociétés opérant en Asie. Marché du rhum haut de gamme du Pacifique.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
5. Asia Pacific High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - Asia Pacific Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. Asia Pacific High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. Asia Pacific High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. Asia Pacific High-End Rum Market - Country Analysis
11.1 Asia Pacific
11.1.1 Asia Pacific High-End Rum Market Overview
11.1.2 Asia Pacific High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Asia Pacific High-End Rum Market Breakdown by Country
11.1.2.2 Asia Pacific: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.3 Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 Australia High-End Rum Market Breakdown by Product Type
11.1.2.3.2 Australia High-End Rum Market Breakdown by Category
11.1.2.3.3 Australia High-End Rum Market Breakdown by Nature
11.1.2.3.4 Australia High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 China High-End Rum Market Breakdown by Product Type
11.1.2.4.2 China High-End Rum Market Breakdown by Category
11.1.2.4.3 China High-End Rum Market Breakdown by Nature
11.1.2.4.4 China High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 India High-End Rum Market Breakdown by Product Type
11.1.2.5.2 India High-End Rum Market Breakdown by Category
11.1.2.5.3 India High-End Rum Market Breakdown by Nature
11.1.2.5.4 India High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 Japan High-End Rum Market Breakdown by Product Type
11.1.2.6.2 Japan High-End Rum Market Breakdown by Category
11.1.2.6.3 Japan High-End Rum Market Breakdown by Nature
11.1.2.6.4 Japan High-End Rum Market Breakdown by Distribution Channel
11.1.2.7 South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.7.1 South Korea High-End Rum Market Breakdown by Product Type
11.1.2.7.2 South Korea High-End Rum Market Breakdown by Category
11.1.2.7.3 South Korea High-End Rum Market Breakdown by Nature
11.1.2.7.4 South Korea High-End Rum Market Breakdown by Distribution Channel
11.1.2.8 New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.8.1 New Zealand High-End Rum Market Breakdown by Product Type
11.1.2.8.2 New Zealand High-End Rum Market Breakdown by Category
11.1.2.8.3 New Zealand High-End Rum Market Breakdown by Nature
11.1.2.8.4 New Zealand High-End Rum Market Breakdown by Distribution Channel
11.1.2.9 Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.9.1 Rest of Asia Pacific High-End Rum Market Breakdown by Product Type
11.1.2.9.2 Rest of Asia Pacific High-End Rum Market Breakdown by Category
11.1.2.9.3 Rest of Asia Pacific High-End Rum Market Breakdown by Nature
11.1.2.9.4 Rest of Asia Pacific High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Pernod Ricard SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Davide Campari Milano NV
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Brown-Forman Corp
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Diageo Plc
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 7. Asia Pacific: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 8. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 9. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 10. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 11. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 12. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 14. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 15. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 16. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 17. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 18. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 19. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 20. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 21. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 22. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 23. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 24. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 25. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 26. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 27. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 28. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 29. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 30. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 31. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 32. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 33. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 34. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 35. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. Asia Pacific High-End Rum Market, by Country - Revenue (2022) (US$ Million)
Figure 23. Asia Pacific High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 29. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 30. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Pernod Ricard SA
2. Davide Campari Milano NV
3. Brown forman corp
4. Diageo Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific high end rum market.
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- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific high end rum market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.