Prévisions du marché de la réalité augmentée et de la réalité virtuelle en Asie-Pacifique jusqu’en 2028 – Impact du COVID-19 et analyse régionale par technologie (réalité augmentée et réalité virtuelle), composant (composants semi-conducteurs, capteurs et autres) et industrie des utilisateurs finaux (divertissement, éducation, Industriel, Médical, Immobilier et Architecture, Commerce de détail, Aérospatiale et Défense, et autres)

Le marché de la réalité augmentée et de la réalité virtuelle en Asie-Pacifique devrait passer de 5 918,74 millions de dollars américains en 2021 à 61 023,91 dollars américains millions d’ici 2028 ; on estime qu\'il enregistrera un TCAC de 39,6 % de 2021 à 2028.

Les services de support client se sont considérablement améliorés grâce aux progrès des chatbots basés sur l\'IA et assistants virtuels. Cependant, les chatbots rencontrent des difficultés lors du dépannage à distance, ce qui constitue un défi majeur auquel l’équipe du service client est confrontée. L\'intégration de la réalité virtuelle dans le service client a été essentielle pour les détaillants en matière d\'engagement et de satisfaction des consommateurs. De plus, des problèmes fondamentaux et difficiles peuvent être résolus plus rapidement grâce à cette technologie après la fin de la communication entre les clients et les services client. La mise en œuvre d’excellentes initiatives de service client pour les entreprises rentables montre le respect et la fidélité des clients. Le secteur de la vente au détail intègre la réalité virtuelle, la technologie la plus avancée qui crée une expérience immersive avec un effet sensoriel puissant et une forte connexion émotionnelle. Les entreprises utilisent cette connexion pour interagir avec leurs clients de manière nouvelle et pertinente. Lorsqu’ils sont émotionnellement connectés à une marque, les clients sont susceptibles de répéter leurs achats et de devenir fidèles à la marque. De plus, la réalité virtuelle offre un niveau d’expérience client très réaliste. Les spécialistes du marketing peuvent créer différentes publicités VR pour afficher les produits de nouvelles manières. Ainsi, l\'utilisation croissante de solutions de réalité virtuelle dans les magasins de détail stimule la croissance du marché de la réalité augmentée et de la réalité virtuelle.

Réalité augmentée et réalité virtuelle en Asie-Pacifique Chiffre d\'affaires et prévisions du marché jusqu\'en 2028 (millions de dollars américains)

Segmentation du marché de la réalité augmentée et de la réalité virtuelle en Asie-Pacifique

Le marché de la réalité augmentée et de la réalité virtuelle de la région Asie-Pacifique est segmenté en technologie, composant, secteur d\'utilisation de l\'utilisateur final et pays. Basé sur la technologie, le marché est divisé en réalité augmentée et réalité virtuelle. En 2020, le segment de la réalité augmentée détenait la plus grande part du marché de la réalité augmentée et de la réalité virtuelle en Asie-Pacifique. Sur la base des composants, le marché est segmenté en capteurs, composants semi-conducteurs et autres. En 2020, le segment des composants semi-conducteurs détenait la plus grande part du marché de la réalité augmentée et de la réalité virtuelle en Asie-Pacifique. Basé sur l’industrie des utilisateurs finaux, le marché est segmenté en secteurs du divertissement, de l’éducation, de l’industrie, de la médecine, de l’immobilier et de l’immobilier. architecture, vente au détail, aérospatiale et amp; défense, et autres. En 2020, le segment du divertissement détenait la plus grande part du marché de la réalité augmentée et de la réalité virtuelle en Asie-Pacifique. De même, en fonction des pays, le marché de la réalité augmentée et de la réalité virtuelle de l’Asie-Pacifique est segmenté en Chine, au Japon, en Inde, en Australie, en Corée du Sud et dans le reste de l’Asie-Pacifique. La Chine détenait une part substantielle du marché en 2020. EON Reality, Google LLC, Immersive Gaze, Simulanis Solutions Private Limited, Vuzix Corporation et YeppAR font partie des entreprises leaders sur le marché de la réalité augmentée et de la réalité virtuelle en Asie-Pacifique.

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 APAC Augmented Reality and Virtual Reality Market – By Technology

1.3.2 APAC Augmented Reality and Virtual Reality Market – By Component

1.3.3 APAC Augmented Reality and Virtual Reality Market – By End-user Industry

1.3.4 APAC Augmented Reality and Virtual Reality Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. APAC Augmented Reality and Virtual Reality Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 APAC PEST Analysis

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. APAC Augmented Reality and Virtual Reality Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Surge in Use of Virtual Reality to Offer Better Customer Experience in Online Retail

5.1.2 Immersive Learning Experience with VR, AR, and Gamification

5.2 Market Restraints

5.2.1 Security and Privacy Issues

5.3 Market Opportunities

5.3.1 Investments in AR and VR Technologies

5.4 Future Trends

5.4.1 Transformation of Travel Sector with AR & VR

5.5 Impact Analysis of Drivers and Restraints

6. Augmented Reality and Virtual Reality Market – APAC Market Analysis

6.1 APAC Augmented Reality and Virtual Reality Market Overview

6.2 APAC Augmented Reality and Virtual Reality Market Forecast and Analysis

7. APAC Augmented Reality and Virtual Reality Market– By Technology

7.1 Overview

7.2 APAC Augmented Reality and Virtual Reality, by Technology (2020 and 2028)

7.3 Augmented Reality

7.3.1 Overview

7.3.2 Augmented Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Virtual Reality

7.4.1 Overview

7.4.2 Virtual Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

8. APAC Augmented Reality and Virtual Reality Market – By Component

8.1 Overview

8.2 APAC Augmented Reality and Virtual Reality, by Component (2020 and 2028)

8.3 Semiconductor Components

8.3.1 Overview

8.3.2 Semiconductor Components: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Sensors

8.4.1 Overview

8.4.2 Sensors: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Others

8.5.1 Overview

8.5.2 Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9. APAC Augmented Reality and Virtual Reality Market – By End-user Industry

9.1 Overview

9.2 APAC Augmented Reality and Virtual Reality, by End-user Industry (2020 and 2028)

9.3 Entertainment

9.3.1 Overview

9.3.2 Entertainment: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Educational

9.4.1 Overview

9.4.2 Educational: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.5 Industrial

9.5.1 Overview

9.5.2 Industrial: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.6 Medical

9.6.1 Overview

9.6.2 Medical: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.7 Real Estate and Architecture

9.7.1 Overview

9.7.2 Real Estate and Architecture: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.8 Retail

9.8.1 Overview

9.8.2 etail: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.9 Aerospace and Defense

9.9.1 Overview

9.9.2 Aerospace and Defense: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.10 Others

9.10.1 Overview

9.10.2 Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

10. APAC Augmented Reality and Virtual Reality Market – Country Analysis

10.1 Overview

10.1.1 APAC Augmented Reality and Virtual Reality Market Breakdown, by Country

10.1.1.1 Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.1.1 Australia Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.1.2 Australia Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.1.3 Australia Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.2 China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.2.1 China Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.2.2 China Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.2.3 China Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.3 India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.3.1 India Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.3.2 India Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.3.3 India Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.4 Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.4.1 Japan Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.4.2 Japan Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.4.3 Japan Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.5 South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.5.1 South Korea Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.5.2 South Korea Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.5.3 South Korea Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.6 Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.6.1 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.6.2 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.6.3 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

11. APAC Augmented Reality and Virtual Reality Market - Industry Landscape

11.1 Overview

11.2 Market Initiative

11.3 New Development

12. Company Profiles

12.1 Immersive Gaze

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Google LLC

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 EON Reality.

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Vuzix Corporation

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Simulanis Solutions Private Limited

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 YeppAR

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

13. Appendix

13.1 About The Insight Partners

13.2 Glossary

LIST OF TABLES

Table 1. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Country (US$ million)

Table 3. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 4. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 5. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 6. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 7. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 8. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 9. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 10. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 11. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 12. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 13. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 14. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 15. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 16. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 17. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 18. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 19. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 20. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 21. Glossary of Terms, APAC Augmented Reality and Virtual Reality Market

LIST OF FIGURES

Figure 1. APAC Augmented Reality and Virtual Reality Market Segmentation

Figure 2. APAC Augmented Reality and Virtual Reality Market Segmentation - Country

Figure 3. APAC Augmented Reality and Virtual Reality Market Overview

Figure 4. APAC Augmented Reality and Virtual Reality Market, By Technology

Figure 5. APAC Augmented Reality and Virtual Reality Market, By Component

Figure 6. APAC Augmented Reality and Virtual Reality Market, By End-user Industry

Figure 7. APAC Augmented Reality and Virtual Reality Market, By Country

Figure 8. APAC PEST Analysis

Figure 9. APAC Augmented Reality and Virtual Reality Market Ecosystem Analysis

Figure 10. Expert Opinion

Figure 11. APAC Augmented Reality and Virtual Reality Market: Impact Analysis of Drivers and Restraints

Figure 12. APAC Augmented Reality and Virtual Reality Market, Forecast and Analysis (US$ Mn)

Figure 13. APAC Augmented Reality and Virtual Reality Market Revenue Share, by Technology (2020 and 2028)

Figure 14. Augmented Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Virtual Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. APAC Augmented Reality and Virtual Reality Market Revenue Share, by Component (2020 and 2028)

Figure 17. Semiconductor Components: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. Sensors: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. APAC Augmented Reality and Virtual Reality Market Revenue Share, by End-user Industry (2020 and 2028)

Figure 21. Entertainment: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. Educational: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Industrial: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. Medical: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. Real Estate and Architecture: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Retail: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Aerospace and Defense: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. APAC Augmented Reality and Virtual Reality Market, by key Country Revenue (2020) (US$ million)

Figure 30. APAC Augmented Reality and Virtual Reality Market Breakdown, by Country, 2020 & 2028 (%)

Figure 31. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 32. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 33. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 34. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 35. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 36. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Asia-Pacific Augmented Reality and Virtual Reality Market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Asia-Pacific Augmented Reality and Virtual Reality Market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Asia-Pacific market trends and outlook coupled with the factors driving the Augmented Reality and Virtual Reality Market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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