Pronóstico del mercado de ron de alta gama de América del Sur y Central hasta 2030 – Análisis regional – por tipo de producto (blanco, oscuro y dorado), categoría (Super Premium, Ultra-Premium y Prestige & Prestige Plus), naturaleza (natural y aromatizada) y Canal de Distribución (Supermercados e Hipermercados, Tiendas Especializadas, Retail Online y Otros)
El creciente consumo de ron aromatizado y especiado alimenta el mercado de ron de alta gama de América del Sur y Central
La población mundial está más inclinada hacia el consumo de bebidas espirituosas y mezclas aromatizadas artesanalmente que las bebidas espirituosas tradicionales producidas en masa. Hoy en día, los consumidores buscan productos de alta calidad y con sabores distintos. Sobre todo, la popularidad del ron especiado y de las bebidas espirituosas aromatizadas está aumentando entre los adultos jóvenes. El ron aromatizado ofrece un sabor único a cócteles y pasteles de ron. Además, el ron especiado se consume habitualmente con Coca-Cola. Empresas como Bacardí, Captain Morgan y Altitude Spirits han introducido bebidas espirituosas con sabores mixtos en su cartera de productos, que son marcas populares de ron aromatizado a nivel mundial. El ron especiado y aromatizado, como el ron especiado Captain Morgan de Diageo, que tiene un sabor único a caramelo y vainilla, es uno de los rones especiados más populares a nivel mundial.
En marzo de 2023, Kraken Rum, la reconocida marca de ron negro especiado, amplió su cartera de productos al incursionar en la categoría de ron dorado con especias con el lanzamiento de un nuevo producto llamado \"The Kraken Gold Spiced Rum\". Este producto tiene una crianza de dos años en barricas de roble y tiene notas de canela, vainilla y caramelo. Se embotella al 40% ABV. Estos lanzamientos de productos impulsan el consumo de ron aromatizado y especiado, creando una gran oportunidad para el crecimiento del mercado del ron de alta gama.
Visión general del mercado del ron de alta gama en América del Sur y Central
Según la OMS, en América Latina y el Caribe, el consumo total de alcohol per cápita fue de 6,3 litros en 2018. La población urbana ha contribuido significativamente al consumo de alcohol. La creciente población urbana en América del Sur y Central ha cambiado las preferencias de los consumidores hacia bebidas espirituosas premium, incluido el ron de alta gama, debido a la creciente tendencia a la premiumización. La tendencia de socializar y entretenerse en casa ha aumentado a partir de la pandemia de COVID-19. Para mantener altos sus estándares, los consumidores almacenan en sus casas bebidas espirituosas de lujo, como ron de alta gama, para celebraciones y reuniones sociales. Por tanto, la demanda de ron de alta calidad está aumentando en toda la región.
Además, según la Organización para la Cooperación y el Desarrollo Económico (OCDE), Brasil consume casi un 33% más bebidas espirituosas que otras bebidas alcohólicas. Los cambios en el sabor y la creciente demanda de bebidas artesanales en lotes pequeños con perfiles de sabor únicos contribuyen a la creciente demanda de ron artesanal de alta gama en toda la región. Por lo tanto, se espera que la primacía y la preferencia por el ron artesanal aromatizado en la región aumenten la participación de mercado del ron de alta gama.
Ingresos del mercado de ron de alta gama de América del Sur y Central y pronóstico hasta 2030 (millones de dólares estadounidenses)
Segmentación del mercado de ron de alta gama de América del Sur y Central
Segmentación del mercado de ron de alta gama de América del Sur y Central
El mercado de ron de alta gama de Centroamérica se clasifica en tipo de producto, categoría, naturaleza, canal de distribución y país.
Según el tipo de producto, el mercado de ron de alta gama de América del Sur y Central se clasifica en blanco, oscuro y dorado. El segmento del oro tuvo la mayor participación de mercado en 2022.
En términos de categoría, el mercado de ron de alta gama de América del Sur y Central se segmenta en súper premium, ultra premium y prestige & prestige plus. El segmento súper premium tuvo la mayor participación de mercado en 2022.
Por naturaleza, el mercado de ron de alta gama de América del Sur y Central se divide en natural y aromatizado. El segmento simple tuvo una mayor participación de mercado en 2022.
En términos de canal de distribución, el mercado de ron de alta gama de América del Sur y Central se clasifica en supermercados e hipermercados, tiendas especializadas, venta minorista en línea y otros. El segmento de tiendas especializadas tuvo la mayor participación de mercado en 2022.
Por país, el mercado de ron de alta gama de América del Sur y Central está segmentado en Argentina, Brasil, Colombia y el resto de América del Sur y Central. El resto de América del Sur y Central dominó la cuota de mercado de ron de alta gama de América del Sur y Central en 2022.
Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp y Diageo Plc son algunas de las empresas líderes operando en el mercado de ron de alta gama de América del Sur y Central.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. South & Central America High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
4.4 List of Vendors
5. South & Central America High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - South & Central America Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. South & Central America High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. South & Central America High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. South & Central America High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. South & Central America High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. South & Central America High-End Rum Market - Country Analysis
11.1 South & Central America
11.1.1 South & Central America High-End Rum Market Overview
11.1.2 South & Central America High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 South & Central America High-End Rum Market Breakdown by Country
11.1.2.2 South and Central America: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.3 Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 Brazil High-End Rum Market Breakdown by Product Type
11.1.2.3.2 Brazil High-End Rum Market Breakdown by Category
11.1.2.3.3 Brazil High-End Rum Market Breakdown by Nature
11.1.2.3.4 Brazil High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Argentina High-End Rum Market Breakdown by Product Type
11.1.2.4.2 Argentina High-End Rum Market Breakdown by Category
11.1.2.4.3 Argentina High-End Rum Market Breakdown by Nature
11.1.2.4.4 Argentina High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Colombia High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Colombia High-End Rum Market Breakdown by Category
11.1.2.5.3 Colombia High-End Rum Market Breakdown by Nature
11.1.2.5.4 Colombia High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 Rest of South & Central America High-End Rum Market Breakdown by Product Type
11.1.2.6.2 Rest of South & Central America High-End Rum Market Breakdown by Category
11.1.2.6.3 Rest of South & Central America High-End Rum Market Breakdown by Nature
11.1.2.6.4 Rest of South & Central America High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Pernod Ricard SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Diageo Plc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Davide Campari Milano NV
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Brown-Forman Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 8. South & Central America: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 9. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 11. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 12. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 13. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 14. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 16. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 18. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 19. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 20. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 21. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 22. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 23. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 24. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. South & Central America High-End Rum Market, by Key Countries - Revenue (2022) (US$ Million)
Figure 23. South & Central America High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Pernod Ricard SA
2. Davide Campari Milano NV
3. Brown Forman Corp
4. Diageo Plc
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