Pronóstico del mercado de inteligencia artificial conversacional en América del Sur y Central hasta 2031: análisis regional por componente (plataforma y servicio), tipo (chatbots y asistentes virtuales inteligentes), tipo de implementación (local y en la nube) e industria (venta minorista y comercio electrónico, atención médica y ciencias biológicas, viajes y hotelería, BFSI, TI y telecomunicaciones, medios y entretenimiento, y otros)
El surgimiento de la IA generativa impulsa el mercado de IA conversacional de América del Sur y Central
La IA generativa es extremadamente importante en una amplia gama de negocios. Su capacidad para generar contenido único tiene ramificaciones importantes en industrias como el arte, el diseño y el marketing. Esta tecnología mejora la personalización e innova y agiliza los procesos creativos. Además, al producir diferentes escenarios y respuestas, la IA generativa ayuda a la resolución de problemas. Por lo tanto, está surgiendo como una herramienta clave que transforma las metodologías convencionales y abre nuevas posibilidades a medida que las industrias intentan aprovechar el potencial de la innovación impulsada por la IA. Además, la IA generativa destaca en la automatización de actividades repetitivas, liberando recursos humanos para proyectos más estratégicos y complicados. Además, proporciona experiencias altamente personalizadas al proporcionar información de productos según los gustos individuales. Desde campañas de marketing personalizadas hasta sugerencias de productos seleccionadas, la tecnología de IA generativa utiliza datos para producir contenido que se comunique con cada usuario. La incorporación de IA generativa en chatbots y asistentes virtuales de IA conversacional mejora su capacidad para participar en conversaciones naturales y similares a las humanas. Estos sistemas interpretan y procesan la entrada del usuario para producir respuestas, sugerencias y soluciones en tiempo real. La IA generativa permite a los chatbots brindar asesoramiento personalizado y gestionar consultas difíciles. Esto transforma el servicio al cliente, las interacciones de comercio electrónico y otras áreas donde la comunicación efectiva es fundamental. Además, la tecnología de IA generativa está transformando el mundo del procesamiento del lenguaje, lo que permite traducciones precisas e interacciones naturales que cruzan las fronteras de la comunicación tradicional. Sus aplicaciones en la traducción de idiomas y las interacciones de chatbots demuestran el poder revolucionario de la tecnología de IA de vanguardia en una amplia gama de sectores. Por lo tanto, se espera que el surgimiento de la IA generativa impulse el crecimiento del mercado de la IA conversacional durante el período previsto.
Resumen del mercado de la IA conversacional en América del Sur y Central
Brasil está experimentando un tremendo crecimiento en el sector bancario y de la salud. El gobierno del país está tomando varias iniciativas para la digitalización del sector financiero. Según el Foro Económico Mundial, el 85% de las personas en el país tienen acceso a servicios financieros. Además, según la Administración de Comercio Internacional, Brasil es el mercado de atención médica más grande de América Latina, gastando el 9,47% de su PIB en atención médica, por un total de US$ 161 mil millones. El Ministerio de Salud anunció una inversión de US$ 200 millones en TI de atención médica para digitalizar el sistema público de atención médica básica (es decir, SUS) en 2023. Además, el Ministerio de Salud desarrolló la Estrategia Digital para Brasil con el fin de facilitar y agilizar la incorporación de plataformas y soluciones digitales en el sector público. Por lo tanto, la creciente adopción de varias iniciativas en los sectores bancario y de atención médica está acelerando el crecimiento del mercado de la IA conversacional en Brasil.
Ingresos y pronóstico del mercado de IA conversacional de América del Sur y Central hasta 2031 (millones de USD)
Segmentación del mercado de IA conversacional de América del Sur y Central
El mercado de IA conversacional de América del Sur y Central se clasifica en componente, tipo, tipo de implementación, industria y país.
Según el componente, el mercado de IA conversacional de América del Sur y Central se segmenta en plataforma y servicio. El segmento de plataforma tuvo una mayor participación en el mercado de IA conversacional de América del Sur y Central en 2023.
Por tipo, el mercado de IA conversacional de América del Sur y Central se bifurca en chatbots y asistentes virtuales inteligentes. El segmento de chatbots tuvo una mayor participación en el mercado de IA conversacional de América del Sur y Central en 2023.
En términos de tipo de implementación, el mercado de IA conversacional de América del Sur y Central se bifurca en local y en la nube. El segmento local tuvo una mayor participación en el mercado de IA conversacional de América del Sur y Central en 2023.
Según la industria, el mercado de IA conversacional de América del Sur y Central se segmenta en comercio minorista y comercio electrónico, atención médica y ciencias biológicas, viajes y hotelería, BFSI, TI y telecomunicaciones, medios y entretenimiento, y otros. El segmento minorista y de comercio electrónico tuvo la mayor participación en el mercado de IA conversacional de América del Sur y Central en 2023.
Por país, el mercado de IA conversacional de América del Sur y Central está segmentado en Brasil, Argentina y el resto de América del Sur y Central. Brasil dominó la participación de mercado de IA conversacional de América del Sur y Central en 2023.
Alphabet Inc, Amazon.com Inc., International Business Machines Corp, Microsoft Corp, Oracle Corp y SAP SE son algunas de las empresas líderes que operan en el mercado de IA conversacional de América del Sur y Central.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. South & Central America Conversational AI market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in Value Chain
5. South & Central America Conversational AI market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing E-Commerce Sector
5.1.2 Increasing Demand for Chatbot Solutions
5.2 Market Restraints
5.2.1 Rising Privacy Concerns
5.3 Market Opportunities
5.3.1 Rising Demand for Conversational AI in Healthcare Sector
5.3.2 Emergence of Generative AI
5.4 Market Trends
5.4.1 Growing Adoption of Conversational AI in Gaming Industry
5.5 Impact of Drivers and Restraints:
6. Conversational AI market – South & Central America Analysis
6.1 South & Central America Conversational AI Market Overview
6.2 Conversational AI market Revenue (US$ Million), 2021–2031
6.3 Conversational AI market Forecast Analysis
7. South & Central America Conversational AI market Analysis – by Component
7.1 Platform
7.1.1 Overview
7.1.2 Platform: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
7.2 Service
7.2.1 Overview
7.2.2 Service: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
8. South & Central America Conversational AI market Analysis – by Type
8.1 Chatbots
8.1.1 Overview
8.1.2 Chatbots: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
8.2 Intelligent Virtual Assistants
8.2.1 Overview
8.2.2 Intelligent Virtual Assistants: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
9. South & Central America Conversational AI market Analysis – by Deployment Type
9.1 On-Premise
9.1.1 Overview
9.1.2 On-Premise: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
9.2 Cloud
9.2.1 Overview
9.2.2 Cloud: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
10. South & Central America Conversational AI market Analysis – by Industry
10.1 Retail and E-commerce
10.1.1 Overview
10.1.2 Retail and E-commerce: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
10.2 Healthcare and Life Sciences
10.2.1 Overview
10.2.2 Healthcare and Life Sciences: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
10.3 Travel and Hospitality
10.3.1 Overview
10.3.2 Travel and Hospitality: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
10.4 BFSI
10.4.1 Overview
10.4.2 BFSI: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
10.5 IT and Telecom
10.5.1 Overview
10.5.2 IT and Telecom: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
10.6 Media and Entertainment
10.6.1 Overview
10.6.2 Media and Entertainment: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
10.7 Others
10.7.1 Overview
10.7.2 Others: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
11. South & Central America Conversational AI market – Country Analysis
11.1 South & Central America
11.1.1 South & Central America: Conversational AI market Breakdown, by Key Countries, 2023 and 2031 (%)
11.1.1.1 South & Central America: Conversational AI market – Revenue and Forecast Analysis – by Country
11.1.1.2 Brazil: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
11.1.1.2.1 Brazil: Conversational AI market Breakdown, by Component
11.1.1.2.2 Brazil: Conversational AI market Breakdown, by Type
11.1.1.2.3 Brazil: Conversational AI market Breakdown, by Deployment Type
11.1.1.2.4 Brazil: Conversational AI market Breakdown, by Industry
11.1.1.3 Argentina: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
11.1.1.3.1 Argentina: Conversational AI market Breakdown, by Component
11.1.1.3.2 Argentina: Conversational AI market Breakdown, by Type
11.1.1.3.3 Argentina: Conversational AI market Breakdown, by Deployment Type
11.1.1.3.4 Argentina: Conversational AI market Breakdown, by Industry
11.1.1.4 Rest of South & Central America: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
11.1.1.4.1 Rest of South & Central America: Conversational AI market Breakdown, by Component
11.1.1.4.2 Rest of South & Central America: Conversational AI market Breakdown, by Type
11.1.1.4.3 Rest of South & Central America: Conversational AI market Breakdown, by Deployment Type
11.1.1.4.4 Rest of South & Central America: Conversational AI market Breakdown, by Industry
12. Competitive Landscape
12.1 Heat Map Analysis by Key Players
12.2 Company Positioning & Concentration
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Product Development
14. Company Profiles
14.1 Amazon.com Inc
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 International Business Machines Corp
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Alphabet Inc
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Oracle Corp
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 SAP SE
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Microsoft Corp
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Word Index
List of Tables
Table 1. South & Central America Conversational AI market Segmentation
Table 2. Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Table 3. Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Component
Table 4. Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 5. Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Deployment Type
Table 6. Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Industry
Table 7. South & Central America: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 8. Brazil: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Component
Table 9. Brazil: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 10. Brazil: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Deployment Type
Table 11. Brazil: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Industry
Table 12. Argentina: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Component
Table 13. Argentina: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 14. Argentina: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Deployment Type
Table 15. Argentina: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Industry
Table 16. Rest of South & Central America: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Component
Table 17. Rest of South & Central America: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 18. Rest of South & Central America: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Deployment Type
Table 19. Rest of South & Central America: Conversational AI market – Revenue and Forecast to 2031 (US$ Million) – by Industry
Table 20. Heat Map Analysis by Key Players
Table 21. List of Abbreviation
List of Figures
Figure 1. South & Central America Conversational AI market Segmentation, by Country
Figure 2. Ecosystem Analysis: Conversational AI Market
Figure 3. Conversational AI market – Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Conversational AI market Revenue (US$ Million), 2021–2031
Figure 6. Conversational AI market Share (%) – by Component (2023 and 2031)
Figure 7. Platform: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 8. Service: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 9. Conversational AI market Share (%) – by Type (2023 and 2031)
Figure 10. Chatbots: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Intelligent Virtual Assistants: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. Conversational AI market Share (%) – by Deployment Type (2023 and 2031)
Figure 13. On-Premise: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. Cloud: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 15. Conversational AI market Share (%) – by Industry (2023 and 2031)
Figure 16. Retail and E-commerce: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 17. Healthcare and Life Sciences: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 18. Travel and Hospitality: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 19. BFSI: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 20. IT and Telecom: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 21. Media and Entertainment: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 22. Others: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 23. South & Central America Conversational AI Market, by Key Countries - Revenue (2023) (US$ Million)
Figure 24. South & Central America: Conversational AI market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 25. Brazil: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 26. Argentina: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 27. Rest of South & Central America: Conversational AI market – Revenue and Forecast to 2031 (US$ Million)
Figure 28. Company Positioning & Concentration
- Alphabet Inc
- Amazon.com Inc.
- International Business Machines Corp
- Microsoft Corp
- Oracle Corp
- SAP SE
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America conversational AI market.
- Highlights key business priorities to assist companies to realign their business strategies.
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- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.