Tamaño y pronóstico del mercado de productos alimenticios probióticos de América del Norte (2021-2031), participación por país, tendencia y análisis de oportunidades de crecimiento, por tipo (yogur, kombucha, kéfir, queso, fórmula infantil y otros), canal de distribución (supermercados e hipermercados, tiendas especializadas, tiendas de conveniencia, venta minorista en línea y otros) y país
Los consumidores son cada vez más conscientes de la importancia de mantener una dieta saludable y una salud intestinal adecuada para favorecer el bienestar general. Muchos estudios científicos destacan la importancia de la microbiota intestinal en la inmunidad, la digestión y la salud mental. Según una encuesta realizada por el Consejo Internacional de Información Alimentaria (IFIC) en 2022, el 66% de los estadounidenses estaban preocupados por la salud digestiva y muchos buscaban alimentos que pudieran mejorar la salud intestinal. Durante la pandemia de COVID-19, ha habido un fuerte aumento de la popularidad de los alimentos funcionales y los suplementos dietéticos, ya que las personas han priorizado su salud y han buscado activamente alternativas saludables y actividades de fitness para prevenir enfermedades relacionadas con el estilo de vida. Además, la salud preventiva también abarca el manejo y la prevención de enfermedades crónicas como la diabetes y las enfermedades cardiovasculares, cada vez más frecuentes en América del Norte. Por lo tanto, los consumidores compran cada vez más alimentos funcionales, incluidos los probióticos, ya que ayudan a mitigar los riesgos asociados a estas afecciones. Para mantenerse al día con la creciente popularidad de los productos alimenticios probióticos, varias empresas están lanzando una amplia gama de productos. Por ejemplo, en mayo de 2022, Danone North America presentó las bebidas de yogur probiótico Activia+ Multi-Benefit, que contienen probióticos vivos y activos para la salud intestinal y vitaminas C y D y zinc para reforzar el sistema inmunológico.
Además, los consumidores de América del Norte son cada vez más escépticos con respecto a los ingredientes sintéticos y los alimentos procesados, y buscan alternativas naturales para mejorar la salud y el bienestar general. Para satisfacer la creciente demanda de productos orgánicos y de origen vegetal, muchas empresas se centran en introducir productos alimenticios probióticos de origen vegetal y ampliar sus gamas de productos existentes. Por ejemplo, en agosto de 2021, Pillars Yogurt lanzó Pillars Plant, un yogur probiótico de coco orgánico, que está disponible en Wegmans y Central Market. En general, a medida que los consumidores se informan más sobre los beneficios de mantener la salud intestinal y prevenir enfermedades crónicas y de otro tipo, así como la creciente tendencia de los productos alimenticios probióticos orgánicos y de origen vegetal, la demanda de productos alimenticios probióticos sigue aumentando. Por lo tanto, la creciente conciencia sobre la salud preventiva entre los consumidores impulsa el crecimiento del mercado de productos alimenticios probióticos de América del Norte.
Por tipo, el mercado está segmentado en yogur, kombucha, kéfir, queso, fórmula infantil y otros. Se espera que el segmento de kéfir registre la CAGR más alta durante el período de pronóstico. El kéfir ofrece una amplia gama de cepas probióticas en términos de diversidad microbiana y beneficios para la salud. Está disponible en varios sabores y formas, incluidas las alternativas tradicionales lácteas y no lácteas hechas de leche de coco, almendras y avena para atender a los consumidores intolerantes a la lactosa y veganos. Con sus supuestos beneficios para la salud digestiva, el apoyo inmunológico y el bienestar general, el kéfir se ha convertido en una opción popular como producto alimenticio probiótico, y los consumidores se vuelven más conscientes de la salud y buscan alimentos funcionales.
Según el canal de distribución, el mercado está segmentado en supermercados e hipermercados, tiendas especializadas, venta minorista en línea y otros. El segmento de supermercados e hipermercados tuvo una participación significativa en 2023. Estas tiendas ofrecen descuentos atractivos, junto con una experiencia agradable para el cliente y la ventaja de múltiples opciones de pago. Los supermercados e hipermercados se enfocan en maximizar las ventas de productos para aumentar sus ganancias. Los actores clave que operan en el mercado de productos alimenticios probióticos de América del Norte se benefician de la visibilidad del producto en áreas de mayor tráfico y una mayor afluencia de público en estos canales minoristas.
Danone SA; Lifeway Foods Inc.; KeVita, Inc.; Health-Ade LLC; Alexandre Family Farm; Suja Life, LLC.; Karma Culture LLC; Springfield Creamery Inc; Nature\'s Garden; y Sunsweet Growers Inc., se encuentran entre los actores clave que operan en el mercado de productos alimenticios probióticos de América del Norte.
El tamaño general del mercado de productos alimenticios probióticos de América del Norte se ha derivado utilizando fuentes primarias y secundarias. Para iniciar el proceso de investigación, se ha llevado a cabo una exhaustiva investigación secundaria utilizando fuentes internas y externas para obtener información cualitativa y cuantitativa relacionada con el mercado. Además, se han llevado a cabo múltiples entrevistas primarias con participantes de la industria para validar los datos y obtener más conocimientos analíticos sobre el tema. Los participantes de este proceso incluyen expertos de la industria como vicepresidentes, gerentes de desarrollo comercial, gerentes de inteligencia de mercado, gerentes de ventas nacionales y consultores externos, incluidos expertos en valoración, analistas de investigación y líderes de opinión clave, especializados en el mercado de productos alimenticios probióticos de América del Norte.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. North America Probiotic Food Products Market Landscape
4.1 Market Overview
4.2 Porter’s Five Force Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Competitive Rivalry
4.2.4 Threat of Substitutes
4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
4.3.1 Raw Materials:
4.3.2 Manufacturing Process:
4.3.3 Distributors
4.3.4 End User
4.4 List of Vendors in the Value Chain
5. North America Probiotic Food Products Market – Key Market Dynamics
5.1 North America Probiotic Food Products Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Awareness Regarding Preventive Health
5.2.2 Growing Strategic Initiatives and Product Innovations
5.3 Market Restraints
5.3.1 Increasing Incidences of Product Recall
5.4 Market Opportunities
5.4.1 Increasing Dependency on E-Commerce Services
5.5 Future Trends
5.5.1 Immune-Boosting Probiotic Food Products
5.6 Impact of Drivers and Restraints:
6. North America Probiotic Food Products Market Analysis
6.1 North America Probiotic Food Products Market Revenue (US$ Million), 2021–2031
6.2 North America Probiotic Food Products Market Forecast and Analysis
7. North America Probiotic Food Products Market Analysis – by Type
7.1 Yogurt
7.1.1 Overview
7.1.2 Yogurt: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Kombucha
7.2.1 Overview
7.2.2 Kombucha: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Kefir
7.3.1 Overview
7.3.2 Kefir: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Cheese
7.4.1 Overview
7.4.2 Cheese: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Infant Formula
7.5.1 Overview
7.5.2 Infant Formula: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8. North America Probiotic Food Products Market Analysis – by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Convenience Stores
8.3.1 Overview
8.3.2 Convenience Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9. North America Probiotic Food Products Market – Country Analysis
9.1 North America
9.1.1 Overview
9.1.2 North America Probiotic Food Products Market Revenue and Forecast and Analysis – by Country
9.1.2.1 North America Probiotic Food Products Market Revenue and Forecast and Analysis – by Country
9.1.2.2 United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.2.1 United States: North America Probiotic Food Products Market Breakdown by Type
9.1.2.2.2 United States: North America Probiotic Food Products Market Breakdown by Distribution Channel
9.1.2.3 Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.3.1 Canada: North America Probiotic Food Products Market Breakdown by Type
9.1.2.3.2 Canada: North America Probiotic Food Products Market Breakdown by Distribution Channel
9.1.2.4 Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.4.1 Mexico: North America Probiotic Food Products Market Breakdown by Type
9.1.2.4.2 Mexico: North America Probiotic Food Products Market Breakdown by Distribution Channel
10. Competitive Landscape
10.1 Heat Map Analysis
10.2 Company Positioning & Concentration
11. North America Probiotic Food Industry Landscape
11.1 Overview
11.2 Mergers And Acquisitions
11.3 Product Launch
12. Company Profiles
12.1 Danone SA
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Lifeway Foods Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Suja Life, LLC.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Karma Culture LLC
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Health-Ade LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Springfield Creamery Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 0Alexandre Family Farm
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Nature's Garden
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Sunsweet Growers Inc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 KeVita, Inc.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
List of Tables
Table 1. North America Probiotic Food Products Market Segmentation
Table 2. List of Vendors
Table 3. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 5. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 6. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 7. United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 8. United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 9. Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 10. Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 11. Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 12. Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 13. Heat Map Analysis
List of Figures
Figure 1. North America Probiotic Food Products Market Segmentation, by Country
Figure 2. Porter’s Five Force Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. North America Probiotic Food Products Market Revenue (US$ Million), 2021–2031
Figure 5. North America Probiotic Food Products Market Share (%) – by Type, 2023 and 2031
Figure 6. Yogurt: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 7. Kombucha: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 8. Kefir: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 9. Cheese: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 10. Infant Formula: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. North America Probiotic Food Products Market Share (%) – by Distribution Channel, 2023 and 2031
Figure 13. Supermarkets and Hypermarkets: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. Specialty Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 15. Convenience Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 16. Online Retail: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 17. Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 18. North America Probiotic Food Products Market Breakdown by Key Countries, 2023 and 2031 (%)
Figure 19. United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 20. Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 21. Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)
Figure 22. Company Positioning & Concentration
- Danone SA
- Lifeway Foods Inc.
- Suja Life, LLC.
- Karma Culture LLC
- Health-Ade LLC
- Springfield Creamery Inc
- Alexandre Family Farm
- Nature's Garden
- Sunsweet Growers Inc.
- KeVita, Inc.
- Progressive industry trends in the North America probiotic food products market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the North America probiotic food products market from 2021 to 2031
- Estimation of the demand for probiotic food products across various countries
- Porter's Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
- Recent developments to understand the competitive market scenario and the demand for probiotic food products across the globe
- Market trends and outlook coupled with factors driving and restraining the growth of the North America probiotic food products market.
- Decision-making process by understanding strategies that underpin commercial interest concerning the global North America probiotic food products market growth
- The global North America probiotic food products market size at various nodes of market
- Detailed overview and segmentation of the North America probiotic food products market as well as its dynamics in the industry
- The North America probiotic food products market size in different countries with promising growth opportunities