Pronóstico del mercado de aprendizaje digital del idioma inglés en América del Norte hasta 2030 – Análisis regional – por tipo de producto (nube y local), tipo de negocio (B2B y B2C) y usuario final (estudiantes no académicos y estudiantes académicos)
El creciente uso de la realidad virtual y la realidad aumentada impulsa el mercado digital de aprendizaje del idioma inglés en América del Norte
A medida que el mundo continúa adoptando tecnologías , varias regiones, como América del Norte, Europa, APAC y MEA, están utilizando significativamente tecnologías de realidad virtual (VR) y realidad aumentada (AR). Estas regiones también están atrayendo a empresarios, empresas educativas, expertos y empresas de todo el mundo, con el objetivo de utilizar estas tecnologías. Varias empresas, como VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe y Fulldive, ofrecen herramientas de realidad virtual para explorar el mundo del aprendizaje del inglés. Hay más oportunidades para el aprendizaje de idiomas debido a la incorporación de AR y VR. El uso de tecnologías VR y AR puede colocar a los estudiantes en mundos virtuales donde pueden interactuar con personas que hablan inglés. Por ejemplo, los estudiantes pueden practicar cómo realizar pedidos de comida en un restaurante de habla inglesa o realizar recorridos virtuales por la ciudad, lo que les brinda un entorno realista para aprender el idioma. Por lo tanto, se prevé que el uso cada vez mayor de AR y VR sea una tendencia significativa en el mercado digital del aprendizaje del idioma inglés.
Descripción general del mercado de aprendizaje digital del idioma inglés en América del Norte
La región económicamente próspera de América del Norte constituye las economías altamente avanzadas de Estados Unidos y Canadá. La industrialización ha seguido siendo una alta prioridad en Estados Unidos y Canadá, y también ha sido el principal factor que ha impulsado la economía a lo largo de los años. Estados Unidos cuenta con el sector de tecnologías de la información y la comunicación (TIC) más avanzado tecnológicamente del mundo. La presencia de una infraestructura digital establecida en América del Norte brinda además oportunidades para el aprendizaje del idioma inglés basado en lo digital. El alto PIB de la región es uno de los principales factores que impulsan a las personas a migrar a estos países en busca de estilos de vida lujosos y mejores empleos, así como oportunidades educativas. Al estar económicamente avanzados, una gran población de otras partes del mundo emigró a América del Norte. Como el inglés es el idioma de negocios seguido por las empresas norteamericanas, los inmigrantes provenientes de otras partes del mundo buscan adquirir dominio del idioma inglés y, por lo tanto, contribuir a los crecientes ingresos del mercado digital del aprendizaje del idioma inglés. Además de esto, varios programas de intercambio de estudiantes entre universidades de América del Norte y otros países también han contribuido a la creciente demanda de aprendizaje digital del idioma inglés. En México se ha observado un enorme crecimiento en el mercado digital del aprendizaje del idioma inglés. El dominio relativamente bajo del idioma inglés, junto con las crecientes perspectivas de que las empresas establezcan negocios en México, ha favorecido el crecimiento del mercado digital del aprendizaje del idioma inglés. Además, el gobierno mexicano ha tomado varias iniciativas que apoyan el establecimiento de una infraestructura digital sólida en el país. Entre los proveedores destacados de servicios digitales de aprendizaje del idioma inglés en América del Norte se incluyen Cengage/National Geographic Learning, Pearson ELT, Springer Nature Limited y Transparent Language, Inc.
Ingresos y pronóstico del mercado de aprendizaje digital del idioma inglés en América del Norte hasta 2030 (EE. UU.) millones de dólares)
Segmentación del mercado de aprendizaje digital del idioma inglés en América del Norte
El mercado de aprendizaje digital del idioma inglés en América del Norte se clasifica en tipo de producto, tipo de negocio, usuario final y país.
Según el tipo de producto, el mercado digital de aprendizaje del idioma inglés en América del Norte se divide en la nube y en las instalaciones. El segmento de la nube tuvo una mayor participación de mercado en 2022.
Por tipo de negocio, el mercado digital de aprendizaje del idioma inglés en América del Norte se divide en B2B y B2C. El segmento B2B tuvo una mayor participación en el mercado digital de aprendizaje del idioma inglés en América del Norte en 2022.
En términos de usuario final, el mercado digital de aprendizaje del idioma inglés en América del Norte se divide en estudiantes no académicos y estudiantes académicos. El segmento de estudiantes académicos tuvo una participación mayor en el mercado digital de aprendizaje del idioma inglés en América del Norte en 2022. Además, el segmento de estudiantes no académicos está subcategorizado en escuelas de idiomas corporativas, privadas y directo al consumidor. Además, el segmento directo al consumidor se subcategoriza en TOEFL, TOEIC, certificado de inglés comercial de Cambridge, IELTS y otros. Además, el segmento de estudiantes académicos se subcategoriza en 0 - 5, 6 - 11, 12 - 16, 17 - 30 y 30 arriba.
Según el país, el mercado digital de aprendizaje del idioma inglés de América del Norte se clasifica en EE. UU., Canadá y México. Estados Unidos dominó la cuota de mercado del aprendizaje digital del idioma inglés en América del Norte en 2022.
EF EDUCATION FIRST; ELSA, Corp.; Houghton Mifflin Harcourt Co; MACMILLAN; McGraw-Hill Education Inc; PRENSA DE LA UNIVERSIDAD DE OXFORD; Pearson Plc; Corporación Sanako; Lenguaje Transparente; vipkid; PRENSA DE LA UNIVERSIDAD DE CAMBRIDGE; Vox; Chegg Inc; Duolingo Inc; INLINGUA INTERNACIONAL LTD.; Corporación Berlitz; e IXL Learning son algunas de las empresas líderes que operan en el mercado de aprendizaje digital del idioma inglés en América del Norte.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Digital English Language Learning Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. North America Digital English Language Learning Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Digitalization in Educational Sector
5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
5.2.1 Data Security Risks
5.3 Market Opportunities
5.3.1 Governmental Initiatives
5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:
6. Digital English Language Learning Market - North America Market Analysis
6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020-2030
6.3 Digital English Language Learning Market Forecast Analysis
7. North America Digital English Language Learning Market Analysis - by Product Type
7.1 Cloud
7.1.1 Overview
7.1.2 Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
7.2.1 Overview
7.2.2 On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8. North America Digital English Language Learning Market Analysis - by Business Type
8.1 B2B
8.1.1 Overview
8.1.2 B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
8.2.1 Overview
8.2.2 B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9. North America Digital English Language Learning Market Analysis - by End User
9.1 Non-Academic Learners
9.1.1 Overview
9.1.2 Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.1 Corporate
9.1.2.1.1 Overview
9.1.2.1.2 Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.2 Private Language Schools
9.1.2.2.1 Overview
9.1.2.2.2 Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3 Direct to Consumer
9.1.2.3.1 Overview
9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.1 TOEFL
9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.2 TOEIC
9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.3 Cambridge Business English Certificate
9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.4 IELTS
9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.5 Others
9.1.2.3.2.5.1 Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
9.2.1 Overview
9.2.2 Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.1 0 to 5
9.2.2.1.1 Overview
9.2.2.1.2 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.2 6 to 11
9.2.2.2.1 Overview
9.2.2.2.2 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.3 12 to 16
9.2.2.3.1 Overview
9.2.2.3.2 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.4 17 to 30
9.2.2.4.1 Overview
9.2.2.4.2 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.3.5 30 Above
9.2.3.5.1 Overview
9.2.3.5.2 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10. North America Digital English Language Learning Market - Country Analysis
10.1 North America Market Overview
10.1.1 North America: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)
10.1.2 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
10.1.2.1 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
10.1.2.2 United States: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.2.1 United States: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.2.2 United States: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.2.3 United States: Digital English Language Learning Market Breakdown, by End User
10.1.2.2.3.1 United States: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.2.3.1.1 United States: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.2.3.2 United States: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.3 Canada: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.3.1 Canada: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.3.2 Canada: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.3.3 Canada: Digital English Language Learning Market Breakdown, by End User
10.1.2.3.3.1 Canada: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.3.3.1.1 Canada: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.3.3.2 Canada: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.4 Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.4.1 Mexico: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.4.2 Mexico: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.4.3 Mexico: Digital English Language Learning Market Breakdown, by End User
10.1.2.4.3.1 Mexico: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.4.3.1.1 Mexico: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.4.3.2 Mexico: Digital English Language Learning Market Breakdown, by Academic Learners
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 EF EDUCATION FIRST
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 ELSA, Corp.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Houghton Mifflin Harcourt Co
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 MACMILLAN
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 McGraw-Hill Education Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 OXFORD UNIVERSITY PRESS
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Pearson Plc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Sanako Corporation
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Transparent Language
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Vipkid
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 CAMBRIDGE UNIVERSITY PRESS
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.12 Voxy
12.12.1 Key Facts
12.12.2 Business Description
12.12.3 Products and Services
12.12.4 Financial Overview
12.12.5 SWOT Analysis
12.12.6 Key Developments
12.13 Chegg Inc
12.13.1 Key Facts
12.13.2 Business Description
12.13.3 Products and Services
12.13.4 Financial Overview
12.13.5 SWOT Analysis
12.13.6 Key Developments
12.14 Duolingo Inc
12.14.1 Key Facts
12.14.2 Business Description
12.14.3 Products and Services
12.14.4 Financial Overview
12.14.5 SWOT Analysis
12.14.6 Key Developments
12.15 INLINGUA INTERNATIONAL LTD.
12.15.1 Key Facts
12.15.2 Business Description
12.15.3 Products and Services
12.15.4 Financial Overview
12.15.5 SWOT Analysis
12.15.6 Key Developments
12.16 Berlitz Corporation
12.16.1 Key Facts
12.16.2 Business Description
12.16.3 Products and Services
12.16.4 Financial Overview
12.16.5 SWOT Analysis
12.16.6 Key Developments
12.17 IXL Learning
12.17.1 Key Facts
12.17.2 Business Description
12.17.3 Products and Services
12.17.4 Financial Overview
12.17.5 SWOT Analysis
12.17.6 Key Developments
13. Appendix
13.1 About the Insight Partners
List of Tables
Table 1. Digital English Language Learning Market Segmentation
Table 2. List of Vendors
Table 3. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Product Type
Table 5. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Business Type
Table 6. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by End User
Table 7. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Non-academic Learners
Table 8. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Direct to Consumer
Table 9. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Academic Learners
Table 10. North America: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 11. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 12. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type
Table 13. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User
Table 14. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners
Table 15. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer
Table 16. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners
Table 17. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 18. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type
Table 19. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User
Table 20. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners
Table 21. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer
Table 22. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners
Table 23. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 24. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type
Table 25. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User
Table 26. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners
Table 27. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer
Table 28. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners
List of Figures
Figure 1. Digital English Language Learning Market Segmentation, by Country
Figure 2. Ecosystem Analysis
Figure 3. Digital English Language Learning Market - Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Digital English Language Learning Market Revenue (US$ Million), 2020-2030
Figure 6. Digital English Language Learning Market Share (%) - by Product Type (2022 and 2030)
Figure 7. Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 8. On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 9. Digital English Language Learning Market Share (%) - by Business Type (2022 and 2030)
Figure 10. B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 11. B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 12. Digital English Language Learning Market Share (%) - by End User (2022 and 2030)
Figure 13. Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 14. Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 16. Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 17. TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 18. TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 19. Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 20. IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 22. Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 23. 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 24. 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 25. 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 26. 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 27. 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 28. North America: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)
Figure 29. North America: Digital English Language Learning Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 30. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)
Figure 31. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)
Figure 32. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)
1. EF EDUCATION FIRST
2. ELSA, Corp.
3. Houghton Mifflin Harcourt Co
4. MACMILLAN
5. McGraw-Hill Education Inc
6. OXFORD UNIVERSITY PRESS
7. Pearson Plc
8. Sanako Corporation
9. Transparent Language
10. Vipkid
11. CAMBRIDGE UNIVERSITY PRESS
12. Voxy
13. Chegg Inc
14. Duolingo Inc
15. INLINGUA INTERNATIONAL LTD.
16. Berlitz Corporation
17. IXL Learning
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America digital English language learning market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the North America digital English language learning market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America digital English language learning market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.