Pronóstico del mercado de gestión de redes sociales de Oriente Medio y África hasta 2028 (impacto de COVID-19 y análisis regional) por componente (solución y servicio), implementación (local y basada en la nube), tamaño de la empresa [pequeñas y medianas empresas (PYME) ) y grandes empresas], aplicaciones (gestión de ventas y marketing, gestión de la experiencia del cliente, inteligencia competitiva y gestión de riesgos y detección de fraude) y verticales (TI y telecomunicaciones, BFSI, atención sanitaria, medios y entretenimiento, comercio minorista y otros)
Medio Oriente y Asia Se espera que el mercado africano de gestión de redes sociales alcance los 2.358,7 millones de dólares en 2028, frente a los 761,0 millones de dólares de 2022; se estima que crecerá a una tasa compuesta anual del 20,7 % entre 2022 y 2028.
Las redes sociales están evolucionando desde un forma de comunicarse con amigos al canal definitivo para obtener información, compras en línea a través del comercio social y negocios, noticias y marketing. Además, debido a la pandemia de COVID-19, los hábitos de consumo están cambiando y las personas utilizan las redes sociales para conectarse, entretenerse, encontrar información y comprar. Además, algunas verticales de la industria experimentan aumentos masivos en el tráfico. Las redes sociales están teniendo un enorme impacto en las empresas. Plataformas como Facebook, Instagram, Twitter, LinkedIn y YouTube se utilizan actualmente para promocionar marcas y publicitar nuevos productos y son medios eficaces que brindan servicio al cliente y resuelven disputas. Si bien el propietario de una pequeña empresa no siempre necesita contratar un equipo de redes sociales independiente, algunos miembros del personal deben ser expertos en seleccionar y utilizar una o más plataformas de redes sociales.
Además, las redes sociales y los negocios se unen para brindar oportunidades de marca incomparables para muchas empresas. Las marcas nuevas y antiguas pueden establecerse o reinventarse en línea a través de perfiles de redes sociales, intercambio de contenido y publicidad basada en plataformas. Varias empresas están construyendo principalmente sus bases de consumidores y generando ingresos a través de publicaciones y anuncios en las redes sociales.
La penetración generalizada de las redes sociales beneficia a las empresas en la expansión comercial. , mayor alcance y resolución de disputas, actuando así como un factor impulsor para Oriente Medio y Europa. Mercado africano de gestión de redes sociales. Medio Oriente y Asia Se espera que el mercado africano de gestión de redes sociales crezca a una tasa compuesta anual prometedora durante el período de pronóstico.
Oriente Medio y África. Ingresos y pronóstico del mercado de gestión de redes sociales en África hasta 2028 (millones de dólares estadounidenses)
< p>Medio Oriente y Asia Segmentación del mercado de gestión de redes sociales en África
Medio Oriente y Asia El mercado africano de gestión de redes sociales está segmentado por componente, implementación, tamaño de la organización, aplicación, vertical y país. Según los componentes, el mercado se divide en soluciones y servicios. El segmento de soluciones lideró el mercado con una mayor participación de mercado en 2022.
Según la implementación, el mercado se divide en basado en la nube y en la premisa. El segmento basado en la nube lideró el mercado con una mayor participación de mercado en 2022.
Según el tamaño de la organización, el mercado se divide en PYME y grandes empresas. El segmento de grandes empresas lideró el mercado con una mayor participación de mercado en 2022.
Según la aplicación, el mercado se segmenta en ventas y marketing. gestión, gestión de la experiencia del cliente, inteligencia competitiva y gestión de riesgos y detección de fraude. El segmento de gestión de ventas y marketing tuvo la mayor participación de mercado en 2022.
Según la vertical, el mercado se segmenta en BFSI, venta minorista, atención médica, TI y telecomunicaciones, medios y entretenimiento, y otros. El segmento BFSI lideró el mercado con la mayor participación de mercado en 2022.
Según el país, el mercado está segmentado en Arabia Saudita, el Emiratos Árabes Unidos, Sudáfrica y el resto de los MEA. Arabia Saudita lideró el Medio Oriente y Asia. Mercado africano de gestión de redes sociales con la mayor cuota de mercado en 2022.
Las empresas clave que operan en Oriente Medio y África. El mercado africano de gestión de redes sociales es Adobe; Corporación IBM; Google LLC; Corporación Oracle; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Limitado. Limitado.; Aguanieve; reloj de marca; y Sprout Social, Inc. Estas empresas están funcionando en el mercado y contribuyen con ingresos sustanciales al crecimiento de Medio Oriente y Asia. Mercado africano de gestión de redes sociales.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 MEA Social Media Management Market – By Component
1.3.2 MEA Social Media Management Market – By Deployment
1.3.3 MEA Social Media Management Market – By Enterprise Size
1.3.4 MEA Social Media Management Market – By Application
1.3.5 MEA Social Media Management Market – By Vertical
1.3.6 MEA Social Media Management Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Social Media Management Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 MEA
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. MEA Social Media Management Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Reach of Social Media
5.1.2 Increasing Focus on Competitive Intelligence
5.2 Market Restraints
5.2.1 Data Privacy Concerns with Social Media
5.3 Market Opportunities
5.3.1 Growing Demand for Social Media Management Among SMEs
5.4 Future Trends
5.4.1 Continuous Improvements in Internet Technology
5.5 Impact Analysis of Drivers and Restraints
6. MEA Social Media Management Market –Market Analysis
6.1 MEA Social Media Management Market Forecast and Analysis
7. MEA Social Media Management Market Analysis – By Component
7.1 Overview
7.2 MEA Social Media Management Market, By Component (2021 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Service
7.4.1 Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8. MEA Social Media Management Market Analysis – By Deployment
8.1 Overview
8.2 MEA Social Media Management Market, By Deployment (2021 and 2028)
8.3 Cloud-based
8.3.1 Overview
8.3.2 Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8.4 On-premises
8.4.1 On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9. MEA Social Media Management Market Analysis – By Enterprise Size
9.1 Overview
9.2 MEA Social Media Management Market, By Enterprise Size (2021 and 2028)
9.3 SMEs
9.3.1 Overview
9.3.2 SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
9.4.1 Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10. MEA Social Media Management Market Analysis – By Application
10.1 Overview
10.2 Social Media Management, by Application (2021 and 2028)
10.3 Sales and Marketing Management
10.3.1 Overview
10.3.2 Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Customer Experience Management
10.4.1 Overview
10.4.2 Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Competitive Intelligence
10.5.1 Overview
10.5.2 Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Risk Management and Fraud Detection
10.6.1 Overview
10.6.2 Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11. MEA Social Media Management Market Analysis – By Vertical
11.1 Overview
11.2 MEA Social Media Management Market, By Vertical (2021 and 2028)
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.4 Retail
11.4.1 Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.5 Healthcare
11.5.1 Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.6 IT and Telecommunications
11.6.1 IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.7 Media and Entertainment
11.7.1 Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.8 Others
11.8.1 Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
12. MEA Social Media Management Market – Country Analysis
12.1 MEA: MEA Social Media Management Market
12.1.1 Overview
12.1.2 Middle East and Africa: Social Media Management, by Key Country
12.1.2.1 Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.1.1 Saudi Arabia: Social Media Management, By Component
12.1.2.1.2 Saudi Arabia: MEA Social Media Management Market, By Application
12.1.2.1.3 Saudi Arabia: MEA Social Media Management Market, By Vertical
12.1.2.1.4 Saudi Arabia: MEA Social Media Management Market, By Deployment
12.1.2.1.5 Saudi Arabia: MEA Social Media Management Market, By Enterprise Size
12.1.2.2 UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.2.1 UAE: Social Media Management, By Component
12.1.2.2.2 UAE: MEA Social Media Management Market, By Application
12.1.2.2.3 UAE: MEA Social Media Management Market, By Vertical
12.1.2.2.4 UAE: MEA Social Media Management Market, By Deployment
12.1.2.2.5 UAE: MEA Social Media Management Market, By Enterprise Size
12.1.2.3 South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.3.1 South Africa: Social Media Management, By Component
12.1.2.3.2 South Africa: MEA Social Media Management Market, By Application
12.1.2.3.3 South Africa: MEA Social Media Management Market, By Vertical
12.1.2.3.4 South Africa: MEA Social Media Management Market, By Deployment
12.1.2.3.5 South Africa: MEA Social Media Management Market, By Enterprise Size
12.1.2.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.4.1 Rest of MEA: Social Media Management, By Component
12.1.2.4.2 Rest of MEA: MEA Social Media Management Market, By Application
12.1.2.4.3 Rest of MEA: MEA Social Media Management Market, By Vertical
12.1.2.4.4 Rest of MEA: MEA Social Media Management Market, By Deployment
12.1.2.4.5 Rest of MEA: MEA Social Media Management Market, By Enterprise Size
13. Industry Landscape
13.1 Market Initiative
13.2 Merger and Acquisition
13.3 New Development
14. Company Profiles
14.1 Adobe
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 IBM Corporation
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Google LLC
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Oracle Corporation
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Salesforce.com, inc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 HubSpot, Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Zoho Corporation Pvt. Ltd.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Meltwater
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Brandwatch
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Sprout Social, Inc.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary
LIST OF TABLES
Table 1. MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 3. Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 4. Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 5. Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 6. Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 7. UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 8. UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 9. UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 10. UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 11. UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 12. South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 13. South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 14. South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 15. South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 16. South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 20. Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 21. Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 22. Glossary of Terms, MEA Social Media Management Market
LIST OF FIGURES
Figure 1. MEA Social Media Management Market Segmentation
Figure 2. MEA Social Media Management Market Segmentation – Country
Figure 3. MEA Social Media Management Market Overview
Figure 4. MEA Social Media Management Market, By Component
Figure 5. MEA Social Media Management Market, By Deployment
Figure 6. MEA Social Media Management Market, By Enterprise Size
Figure 7. MEA Social Media Management Market, By Application
Figure 8. MEA Social Media Management Market, By Vertical
Figure 9. MEA Social Media Management Market, By Country
Figure 10. MEA: PEST Analysis
Figure 11. MEA Social Media Management Market Ecosystem Analysis
Figure 12. MEA Expert Opinion
Figure 13. MEA Social Media Management Market Impact Analysis of Drivers and Restraints
Figure 14. MEA Social Media Management Market, Forecast and Analysis (US$ Mn)
Figure 15. MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)
Figure 16. Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)
Figure 19. Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)
Figure 22. SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)
Figure 25. Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)
Figure 30. BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 34. Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 35. Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 37. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 38. Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 39. UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 40. South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 41. Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
- Adobe.
- IBM Corporation.
- Google LLC.
- Oracle Corporation.
- Salesforce.com,inc.
- HubSpot,Inc.
- Zoho Corporation Pvt.Ltd.
- Meltwater.
- Brandwatch.
- Sprout Social,Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.