Pronóstico del mercado de análisis de redes sociales de Oriente Medio y África hasta 2028 – Impacto de COVID-19 y análisis regional – por componente [soluciones y servicios (servicios profesionales y servicios gestionados)], aplicación (gestión de la experiencia del cliente, inteligencia competitiva, ventas y Gestión de marketing y otros), implementación (nube y local), tamaño de la organización (grandes empresas y pymes) y vertical (BFSI, TI y telecomunicaciones, medios y entretenimiento, venta minorista y comercio electrónico, y otros)

El mercado de análisis de redes sociales en Oriente Medio y Asia. Se espera que África crezca de 318,16 millones de dólares en 2022 a 912,45 millones de dólares en 2028; se estima que crecerá a una tasa compuesta anual del 19,2% entre 2022 y 2028.

Demanda ascendente de negocios Inteligencia (BI)

La creciente competitividad entre las empresas se puede atribuir a varios factores que difieren de un país a otro. La globalización, la creciente adopción de la Industria 4.0, las crecientes actividades promocionales, el aumento del conocimiento de la marca y la mayor sensibilidad a los precios entre los consumidores son algunos de los principales factores que impulsan lo mismo. Por lo tanto, en un intento por obtener una ventaja competitiva, la mayoría de las empresas han estado explorando nuevas vías para obtener información sobre sus competidores. La inteligencia empresarial (BI) utiliza diferentes soluciones y servicios para transformar los datos recopilados en información procesable. El BI tradicional se limitaba principalmente a identificar competidores y recopilar la mayor cantidad de información posible sobre ellos, pero no podía estructurar, analizar ni proporcionar información significativa a partir de datos multivariados. Las soluciones y servicios de análisis de redes sociales pueden proporcionar información de BI variada. Puede ayudar a identificar competidores, comprender cuáles y cómo utilizan las plataformas de redes sociales, comprender su estrategia, comparar sus propios resultados sociales con los de la competencia e identificar brechas o amenazas en la estrategia social. Además, el análisis de redes sociales puede ayudar a evaluar el rendimiento de las campañas publicitarias, comprender el momento adecuado de publicación, revelar los puntos débiles de los clientes y diferenciar la marca de la competencia. Estos beneficios han dado lugar a una creciente demanda de recopilación de BI a través del análisis de redes sociales. Por ejemplo, Northern Light Group, LLC ayudó a uno de sus clientes a obtener BI mediante el desarrollo y la gestión de una plataforma de gestión del conocimiento. Northern Light Business News y otras cinco fuentes de inteligencia de mercado basadas en suscripción suministran datos a esta plataforma. De manera similar, NapoleonCat, desarrollado por Napoleon Sp. z oo ha estado ayudando al sitio de comercio electrónico de carteles de metal coleccionables Displate (GWD CONCEPT Sp. z oo) a analizar el rendimiento de sus redes sociales, conectarse con nuevos clientes y recopilar BI sobre sus competidores, entre otros. Todos estos factores en conjunto han estado impulsando el crecimiento del mercado de análisis de redes sociales. En los últimos años han surgido varias nuevas empresas que ofrecen soluciones de análisis de redes sociales, lo que nuevamente sugiere la creciente importancia que las empresas otorgan al análisis de redes sociales. NeenerAnalytics, Catalytics Datum, Astroscreen, ViralStat y CircusSocial son algunas de las nuevas empresas destacadas que ofrecen este tipo de soluciones. CircusSocial recaudó 1,0 millón de dólares en 2021 para financiar sus actividades comerciales, lo que sugiere la fe de los capitalistas de riesgo en la demanda de su solución. La creciente demanda de BI y análisis de redes sociales está promoviendo el desarrollo de varias de estas nuevas empresas.

Descripción general del mercado

El mercado de análisis de redes sociales en MEA incluye Sudáfrica, Arabia Saudita, los Emiratos Árabes Unidos y el resto de MEA. Arabia Saudita es uno de los países que ha desarrollado e introducido una política nacional sobre IA. Se prevé que el MEA sea testigo de un rápido aumento de la industrialización, lo que conducirá a la urbanización, lo que impulsaría aún más la economía general de esta región. Los países del Golfo están económicamente avanzados, mientras que los países africanos aún tienen que nivelar sus condiciones económicas. La Agencia de Datos e Inteligencia Artificial de Arabia Saudita (SDAIA) lanzó una Política de IA para liderar la transformación del país hacia una economía basada en datos. Además, la visión del país para 2030 apunta a crear ciudades sostenibles y garantizar el uso óptimo de los recursos en importantes sectores de la economía. Esto ha llevado al gobierno a darse cuenta de la importancia de la inteligencia artificial y la automatización para mejorar sus habilidades. Además, el país planea lanzar reformas educativas para combinar la IA y las habilidades digitales. Como resultado, el desarrollo de la IA mejorará su uso para el análisis de datos, brindando así oportunidades de crecimiento para el mercado de análisis de redes sociales.

Medio Oriente y Asia Ingresos del mercado de análisis de redes sociales en África y pronóstico hasta 2028 (millones de dólares estadounidenses)

Medio Oriente y Asia. Segmentación del mercado de análisis de redes sociales en África

Medio Oriente y Asia El mercado africano de análisis de redes sociales está segmentado según el componente, la aplicación, la implementación, el tamaño de la organización, la vertical y el país. Según el componente, el mercado se bifurca en soluciones y servicios. El segmento de soluciones tuvo una mayor participación de mercado en 2022. Además, el componente se bifurca en servicios profesionales y servicios gestionados.

Según la aplicación, el mercado se divide en gestión de la experiencia del cliente, inteligencia competitiva, ventas y servicios. gestión de marketing y otros. El segmento de inteligencia competitiva tuvo la mayor cuota de mercado en 2022.
Basado en cuanto a la implementación, el mercado se divide en nube y local. El segmento de la nube tuvo una mayor cuota de mercado en 2022.
Según el tamaño de la organización, el mercado se bifurca en grandes empresas y pymes. El segmento de grandes empresas tuvo una mayor cuota de mercado en 2022.
Según la vertical, el mercado se segmenta en BFSI, TI y otros. telecomunicaciones, medios y amp; entretenimiento, venta minorista y comercio electrónico y otros. El sector minorista & El segmento de comercio electrónico tuvo la mayor cuota de mercado en 2022.
Según el país, el mercado se segmenta en Sudáfrica, Arabia Saudita Arabia, los Emiratos Árabes Unidos y el resto de Oriente Medio y Oriente Medio. África. Los Emiratos Árabes Unidos dominaron la cuota de mercado en 2022.

Cision Ltd.; Hootsuite Inc.; Corporación IBM; Agua de deshielo NV; Corporación Oracle; Qualtrics Internacional Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker Sarl; Zoho Corporation Pvt. Limitado. Ltd. son las empresas líderes que operan en Medio Oriente y Asia. Mercado africano de análisis de redes sociales.

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Analytics Market – By Component

1.3.2 MEA Social Media Analytics Market – By Application

1.3.3 MEA Social Media Analytics Market – By Deployment

1.3.4 MEA Social Media Analytics Market – By Organization Size

1.3.5 MEA Social Media Analytics Market – By Vertical

1.3.6 MEA Social Media Analytics Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Analytics Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Analytics Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Developing Importance of Social Media Platforms

5.1.2 Upward Demand for Business Intelligence (BI)

5.2 Market Restraints

5.2.1 Data Discretion and Security Concerns

5.3 Market Opportunities

5.3.1 Rising Number of Social Media Operators in Developing Nations

5.3.2 Collective Usage of Social Media Analytics by Law Enforcement Agencies (LEA)

5.4 Future Trends

5.4.1 Increasing Amalgamation of AI in Social Media Analytics

5.4.2 Growing Importance of Customer Skill Management

5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market – MEA Analysis

6.1 MEA Social Media Analytics Market Overview

6.2 MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

7. MEA Social Media Analytics Market Analysis – By Component

7.1 Overview

7.2 Social Media Analytics Market, By Component (2021 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4.2.1 Professional Services

7.4.2.1.1 Overview

7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Managed Services

7.4.2.2.1 Overview

7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Analytics Market Analysis – By Application

8.1 Overview

8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028

8.3 Customer Experience Management

8.3.1 Overview

8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

8.4 Competitive Intelligence

8.4.1 Overview

8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)

8.5 Sales and Marketing Management

8.5.1 Overview

8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Analytics Market Analysis – By Deployment

9.1 Overview

9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028

9.3 Cloud

9.3.1 Overview

9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)

9.4 On-Premise

9.4.1 Overview

9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Analytics Market Analysis – By Organization Size

10.1 Overview

10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028

10.3 Large Enterprises

10.3.1 Overview

10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

10.4 SMEs

10.4.1 Overview

10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Analytics Market Analysis – By Vertical

11.1 Overview

11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)

11.4 IT & Telecom

11.4.1 Overview

11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

11.5 Media & Entertainment

11.5.1 Overview

11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

11.6 Retail & e-Commerce

11.6.1 Overview

11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

11.7 Others

11.7.1 Overview

11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Analytics Market – by Country Analysis

12.1 MEA: Social Media Analytics Market

12.1.1 Overview

12.1.2 MEA Social Media Analytics Market Breakdown, by Country

12.1.2.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.1.1 South Africa Social Media Analytics Market Breakdown, By Component

12.1.2.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services

12.1.2.1.2 South Africa Social Media Analytics Market Breakdown, By Application

12.1.2.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment

12.1.2.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size

12.1.2.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical

12.1.2.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component

12.1.2.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services

12.1.2.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application

12.1.2.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment

12.1.2.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size

12.1.2.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical

12.1.2.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.3.1 UAE Social Media Analytics Market Breakdown, By Component

12.1.2.3.1.1 UAE Social Media Analytics Market Breakdown, By Services

12.1.2.3.2 UAE Social Media Analytics Market Breakdown, By Application

12.1.2.3.3 UAE Social Media Analytics Market Breakdown, By Deployment

12.1.2.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size

12.1.2.3.5 UAE Social Media Analytics Market Breakdown, By Vertical

12.1.2.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component

12.1.2.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services

12.1.2.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application

12.1.2.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment

12.1.2.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size

12.1.2.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical

13. Industry Landscape

13.1 Overview

13.2 Market Initiative

13.3 Merger and Acquisition

14. Company Profiles

14.1 Cision Ltd.

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Hootsuite Inc.

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 IBM Corporation

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Meltwater N. V

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Oracle Corporation

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Qualtrics International Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Salesforce, Inc.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Sprout Social, Inc.

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Talkwalker S.à.r.l.

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Zoho Corporation Pvt. Ltd.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Word Index

LIST OF TABLES

Table 1. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. MEA Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 3. South Africa Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 4. South Africa Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 5. South Africa Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 6. South Africa Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 7. South Africa Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 8. South Africa Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 9. Saudi Arabia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 10. Saudi Arabia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 11. Saudi Arabia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. Saudi Arabia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 13. Saudi Arabia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 14. Saudi Arabia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 15. UAE Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 16. UAE Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 17. UAE Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 18. UAE Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 19. UAE Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 20. UAE Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 21. Rest of MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 22. Rest of MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 23. Rest of MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 24. Rest of MEA Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 25. Rest of MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 26. Rest of MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 27. List of Abbreviation

LIST OF FIGURES

Figure 1. MEA Social Media Analytics Market Segmentation

Figure 2. MEA Social Media Analytics Market Segmentation – By Country

Figure 3. MEA Social Media Analytics Market Overview

Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market

Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market

Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market

Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market

Figure 8. Retail & e-Commerce Segment held the Largest Share of Social Media Analytics Market

Figure 9. UAE to Show Great Traction During Forecast Period

Figure 10. MEA: PEST Analysis

Figure 11. MEA Ecosystem Analysis

Figure 12. MEA Expert Opinion

Figure 13. MEA Social Media Analytics Market Impact Analysis of Drivers and Restraints

Figure 14. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. MEA Social Media Analytics Market Revenue Share, By Component (2021 and 2028)

Figure 16. MEA Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 17. MEA Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 18. MEA Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 19. MEA Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 20. MEA Social Media Analytics Market Breakdown, By Application (2021 and 2028)

Figure 21. MEA Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

Figure 22. MEA Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)

Figure 23. MEA Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)

Figure 24. MEA Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 25. MEA Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)

Figure 26. MEA Cloud Market Revenue and Forecast to 2028 (US$ Million)

Figure 27. MEA On-Premise Market Revenue and Forecast to 2028(US$ Million)

Figure 28. MEA Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)

Figure 29. MEA Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

Figure 30. MEA SMEs Market Revenue and Forecast to 2028 (US$ Million)

Figure 31. MEA Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)

Figure 32. MEA BFSI Market Revenue and Forecast to 2028 (US$ Million)

Figure 33. MEA IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

Figure 34. MEA Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

Figure 35. MEA Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

Figure 36. MEA Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 37. MEA Social Media Analytics Market, by Country – Revenue (2021) (US$ Million)

Figure 38. MEA Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 39. South Africa Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 40. Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 41. UAE Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 42. Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media analytics market.
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