Pronóstico del mercado de ron de alta gama en Oriente Medio y África hasta 2030 – Análisis regional – por tipo de producto (blanco, oscuro y dorado), categoría (Super Premium, Ultra-Premium y Prestige & Prestige Plus), naturaleza (natural y aromatizada) y Canal de Distribución (Supermercados e Hipermercados, Tiendas Especializadas, Retail Online y Otros)
La creciente tendencia de los cócteles caseros entre los consumidores refuerza el mercado de ron de alta gama en Oriente Medio y África
Después de la pandemia de COVID-19, La preferencia de los consumidores por el consumo de alcohol en casa ha aumentado. La tendencia a beber en casa es más fuerte en las regiones occidentales debido a una serie de factores, incluido el clima macroeconómico y las actitudes culturales hacia el consumo de alcohol. Según una investigación de consumidores realizada por IWSR en abril de 2023, aproximadamente el 60% de los consumidores en América del Norte, Medio Oriente y África, Australia y Sudáfrica informan que salen menos. Así, también está aumentando entre los consumidores la preferencia por la elaboración de cócteles en casa.
Para mantener el estatus y el prestigio, los consumidores almacenan rones de alta gama en sus hogares y ofrecen cócteles de ron de alta gama en celebraciones y fiestas en casa. Por lo tanto, los rones de alta gama actúan como ingrediente principal en muchos cócteles populares como Daiquiris, Mojitos y Piña Coladas. Estos cócteles son disfrutados por consumidores de todo el mundo y su popularidad está impulsando la demanda de ron de alta gama. La disponibilidad de una amplia variedad de sabores en el ron le da un aroma y sabor distintivos al cóctel, lo que contribuye a su creciente popularidad. El auge de la cultura de los cócteles, impulsado por el interés de los consumidores por la coctelería y los cócteles artesanales, ha impulsado significativamente la demanda de ron de alta gama.
Además, es más probable que los consumidores jóvenes exploren y busquen bebidas alcohólicas distintivas y de moda, incluidos cócteles a base de ron. La creciente influencia de este grupo demográfico dentro de estos establecimientos contribuye aún más al crecimiento de la industria del ron de alta gama. Por lo tanto, se espera que la creciente tendencia de los cócteles caseros en todo el mundo cree nuevas tendencias en el mercado del ron de alta gama.
Descripción general del mercado del ron de alta gama en Oriente Medio y África
Oriente Medio y África está experimentando un crecimiento significativo en el mercado del ron de alta gama debido a la creciente población joven y a la creciente influencia de las redes sociales. Las redes sociales y las tendencias globales influyen cada vez más en la población joven de la región. Según la Organización para la Cooperación y el Desarrollo Económico (OCDE), en 2021, los jóvenes menores de 30 años representaban más del 55% de la población en Oriente Medio y África. Las marcas de ron de alta gama utilizaron eficazmente las plataformas de redes sociales para mostrar el lujo asociado con los rones de alta gama. Por lo tanto, la influencia de las redes sociales en la generación joven impulsa el mercado del ron de alta gama en la región. El consumo de alcohol ha estado entre las actividades de ocio más importantes en muchas sociedades africanas. Según el Informe de revisión de la población mundial de 2022, los consumidores de alcohol sudafricanos se encuentran entre los mayores bebedores del mundo y consumen 9,45 litros de alcohol por persona en un año. Por lo tanto, una tasa tan alta de consumo de alcohol y adopción de licores lujosos en la región impulsa la demanda de ron de alta gama.
Sin embargo, las marcas de bebidas a menudo pasan por alto Oriente Medio y África debido a su perspectiva religiosa, social y política. El alcohol está completamente prohibido en varias partes de la región, como Arabia Saudita, Kuwait, Yemen, Irán y el Emirato de Sharjah. Además, el consumo sigue siendo bajo en los países donde se permite el consumo de alcohol. Por lo tanto, todos estos factores probablemente limitarán el crecimiento del mercado del ron de alta gama en la región.
Ingresos del mercado de ron de alta gama de Oriente Medio y África y pronóstico hasta 2030 (millones de dólares estadounidenses)
Segmentación del mercado de ron de alta gama de Oriente Medio y África
Oriente Medio & El mercado de ron de alta gama de África se clasifica en tipo de producto, categoría, naturaleza, canal de distribución y país.
Según el tipo de producto, el mercado de ron de alta gama de Oriente Medio y África se clasifica en blanco, oscuro y dorado. El segmento del oro tuvo la mayor participación de mercado en 2022.
En términos de categoría, el mercado de ron de alta gama de Oriente Medio y África se segmenta en súper premium, ultra premium y prestigio y prestigio plus. El segmento súper premium tuvo la mayor participación de mercado en 2022.
Por naturaleza, el mercado de ron de alta gama de Oriente Medio y África se divide en natural y aromatizado. El segmento simple tuvo una mayor participación de mercado en 2022.
En términos de canal de distribución, el mercado de ron de alta gama de Medio Oriente y África se clasifica en supermercados e hipermercados, tiendas especializadas, venta minorista en línea y otros. El segmento de tiendas especializadas tuvo la mayor participación de mercado en 2022.
Por país, el mercado de ron de alta gama de Medio Oriente y África está segmentado en Sudáfrica, los Emiratos Árabes Unidos, Nigeria y el resto de Medio Oriente y África. . El resto de Oriente Medio y África dominó la cuota de mercado de ron de alta gama de Oriente Medio y África en 2022.
Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp y Diageo Plc son algunas de las empresas líderes operando en el mercado de ron de alta gama de Medio Oriente y África.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Middle East & Africa High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
5. Middle East & Africa High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - Middle East & Africa Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. Middle East & Africa High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. Middle East & Africa High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. Middle East & Africa High-End Rum Market - Country Analysis
11.1 Middle East & Africa
11.1.1 Middle East & Africa High-End Rum Market Overview
11.1.2 Middle East & Africa High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Middle East & Africa High-End Rum Market Breakdown by Country
11.1.2.2 Middle East and Africa: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.3 South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 South Africa High-End Rum Market Breakdown by Product Type
11.1.2.3.2 South Africa High-End Rum Market Breakdown by Category
11.1.2.3.3 South Africa High-End Rum Market Breakdown by Nature
11.1.2.3.4 South Africa High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 UAE High-End Rum Market Breakdown by Product Type
11.1.2.4.2 UAE High-End Rum Market Breakdown by Category
11.1.2.4.3 UAE High-End Rum Market Breakdown by Nature
11.1.2.4.4 UAE High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Nigeria High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Nigeria High-End Rum Market Breakdown by Category
11.1.2.5.3 Nigeria High-End Rum Market Breakdown by Nature
11.1.2.5.4 Nigeria High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 Rest of Middle East & Africa High-End Rum Market Breakdown by Product Type
11.1.2.6.2 Rest of Middle East & Africa High-End Rum Market Breakdown by Category
11.1.2.6.3 Rest of Middle East & Africa High-End Rum Market Breakdown by Nature
11.1.2.6.4 Rest of Middle East & Africa High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Pernod Ricard SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Davide Campari Milano NV
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Brown-Forman Corp
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Diageo Plc
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 7. Middle East and Africa: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 8. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 9. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 10. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 11. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 12. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 14. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 15. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 16. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 17. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 18. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 19. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 20. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 21. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 22. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 23. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. Middle East & Africa High-End Rum Market, by Country - Revenue (2022) (US$ Million)
Figure 23. Middle East & Africa High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Pernod Ricard SA
2. Davide Campari Milano NV
3. Brown Forman Corp
4. Diageo Plc
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