Pronóstico del mercado de CRM para el sector sanitario en Oriente Medio y África hasta 2030 – Análisis regional – por modo de implementación (basado en la nube y local), tipo de producto (CRM operativo, CRM analítico y CRM colaborativo), aplicación (gestión de relaciones, gestión de casos, coordinación de casos) , alcance comunitario y otros) y usuario final (proveedores, pagadores y otros)
El creciente énfasis en la prestación de atención médica dirigida al paciente refuerza el mercado de CRM de atención médica en Oriente Medio y África
Un enfoque centrado en el paciente en los sistemas de atención médica puede establecer una asociación entre pacientes, sus familias y profesionales de la salud para alinear las decisiones de acuerdo con las necesidades, preferencias y demandas de los pacientes. También incluye la entrega de educación específica y apoyo a los pacientes para que tomen ciertas decisiones y participen en su atención.
Un mayor compromiso con todas las partes interesadas (proveedores, pacientes y otros) reduce los gastos generales. Además, un mejor conocimiento y comprensión de la salud, el bienestar y las opciones de atención médica entre los pacientes conducen a una mejor atención y a una reducción de los niveles de enfermedad. Este conocimiento mejorado puede facilitar la atención después del alta, las visitas al hospital, la reducción de los reingresos y las consultas secundarias. Al involucrarse y colaborar con los pacientes en la toma de decisiones, los proveedores de atención médica pueden tomar decisiones más adecuadas con respecto a la salud del paciente. También existe una mayor ventaja competitiva a medida que más hospitales compiten por los pacientes basándose tanto en la calidad de la atención como en el costo. Una mejor calidad de vida de los pacientes conduce a un aumento de la satisfacción tanto del médico como del paciente.
Las innovaciones tecnológicas y el desarrollo de software son cruciales para la revolución de la industria de la salud. Estos desarrollos tecnológicos respaldan los servicios médicos y administrativos que mejoran y facilitan drásticamente los procesos, las comunicaciones y el flujo de trabajo de atención médica. La atención médica centrada en el paciente aumenta los niveles de satisfacción del paciente, lo que beneficia a los proveedores y consultorios de atención médica. Por lo tanto, la creciente adopción de un enfoque centrado en el paciente por parte de los proveedores de atención médica está impulsando el crecimiento del mercado de CRM de atención médica en Medio Oriente y África.
Descripción general del mercado CRM sanitario de Oriente Medio y África
El sistema sanitario de Arabia Saudita se enfrenta a varios desafíos tras las numerosas iniciativas del Ministerio de Salud y las autoridades sanitarias pertinentes. La mayoría de los desafíos están relacionados con la subutilización de las estrategias de salud electrónica (e-Salud) y el desarrollo de un sistema nacional de información sanitaria. En los últimos años se han iniciado sistemas de salud electrónica en algunos hospitales y otras instituciones de salud de todo el país. Sin embargo, debido a la falta de sistemas y aplicaciones de informática sanitaria adecuados, el país enfrenta importantes desafíos en el sector sanitario, como lo indicó el Comité de Reforma Sanitaria del gobierno saudí.
En los últimos años, el uso de la tecnología digital para la programación de citas ha aumentado entre los usuarios. Esto se puede atribuir a la iniciativa del Gobierno de Arabia Saudita. En septiembre de 2022, el Ministerio de Salud saudita lanzó una plataforma electrónica nacional para servicios de salud, Sehhaty. La aplicación centraliza y automatiza las referencias en todo el sistema de salud vinculándolas electrónicamente y agilizando las operaciones. El Ministerio de Salud anunció al firmar un acuerdo de cooperación con la Autoridad de Gobierno Digital (DGA) para fusionar todas las plataformas del sector de la salud y hacer de la aplicación Sehhaty la plataforma electrónica nacional para brindar servicios de atención médica a individuos. Los factores mencionados anteriormente impulsan el crecimiento del mercado de CRM para el cuidado de la salud en Oriente Medio y África en Arabia Saudita a un ritmo constante.
Ingresos y pronóstico del mercado de CRM para el cuidado de la salud en Medio Oriente y África hasta 2030 (millones de dólares estadounidenses)
Segmentación del mercado de CRM para el cuidado de la salud en Medio Oriente y África
El mercado de CRM para el cuidado de la salud en Medio Oriente y África se clasifica en modo de implementación y tipo de producto , aplicación, usuario final y país.
Según el modo de implementación, el mercado de CRM para el cuidado de la salud en Oriente Medio y África está bifurcado en la nube y en las instalaciones. El segmento basado en la nube tuvo una mayor cuota de mercado en 2022.
En términos de tipo de producto, el mercado de CRM sanitario de Oriente Medio y África se clasifica en CRM operativo, CRM analítico y CRM colaborativo. El segmento de CRM operativo tuvo la mayor participación de mercado en 2022.
Por aplicación, el mercado de CRM de atención médica de Medio Oriente y África se segmenta en gestión de relaciones, gestión de casos, coordinación de casos, extensión comunitaria y otros. El segmento de gestión de relaciones tuvo la mayor participación de mercado en 2022. El segmento de gestión de casos se subsegmenta además en gestión de enfermedades y gestión de relaciones de ensayos clínicos. El segmento de coordinación de casos se subdivide en gestión de información del paciente y autorizaciones previas/elegibilidad. El segmento de extensión comunitaria incluye servicios adicionales de extensión/promoción y educación sanitaria comunitaria.
Por usuario final, el mercado de CRM sanitario de Oriente Medio y África se segmenta en proveedores, pagadores y otros. El segmento de proveedores tuvo la mayor cuota de mercado en 2022.
Por país, el mercado de CRM sanitario de Oriente Medio y África está segmentado en Arabia Saudita, Sudáfrica, los Emiratos Árabes Unidos y el resto de Oriente Medio y África. Arabia Saudita dominó la cuota de mercado de CRM sanitario en Oriente Medio y África en 2022.
Pegasystems Inc, Sage Group Plc, IQVIA Holdings Inc, SugarCRM Inc, SAP SE, Veeva Systems Inc, Oracle Corp, ScienceSoft USA Corp, Microsoft Corp, Salesforce Inc e International Business Machines Corp se encuentran entre las empresas líderes que operan en el mercado de CRM sanitario de Oriente Medio y África.
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Healthcare CRM Market - Key Industry Dynamics
4.1 Middle East & Africa Healthcare CRM Market - Key Industry Dynamics
4.2 Market Drivers
4.2.1 Growing Emphasis on Patient-Cantered Healthcare Delivery
4.2.2 Increasing Demand for Data-Driven Insights, Analytics, and Population Health Management
4.3 Market Restraints
4.3.1 Lack of Data Security and Concerns Related to Patient Information Privacy
4.4 Market Opportunities
4.4.1 Increasing Knowledge About Internet of Things and Artificial Intelligence
4.5 Future Trends
4.5.1 Increasing Acceptance of Digital Health and Mobile CRM Solutions
4.6 Impact of Drivers and Restraints:
5. Healthcare CRM Market - Middle East & Africa Market Analysis
5.1 Middle East & Africa Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
5.2 Middle East & Africa Healthcare CRM Market Forecast and Analysis
6. Middle East & Africa Healthcare CRM Market Analysis - By Deployment Mode
6.1 Cloud Based
6.1.1 Overview
6.1.2 Cloud Based Market, Revenue and Forecast to 2030 (US$ Million)
6.2 On-premise
6.2.1 Overview
6.2.2 On-premise Market, Revenue and Forecast to 2030 (US$ Million)
7. Middle East & Africa Healthcare CRM Market Analysis - By Product Type
7.1 Operational CRM
7.1.1 Overview
7.1.2 Operational CRM Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Analytical CRM
7.2.1 Overview
7.2.2 Analytical CRM Market, Revenue and Forecast to 2030 (US$ Million)
7.3 Collaborative CRM
7.3.1 Overview
7.3.2 Collaborative CRM Market, Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Healthcare CRM Market Analysis - By Application
8.1 Relationship Management
8.1.1 Overview
8.1.2 Relationship Management Market, Revenue and Forecast to 2030 (US$ Million)
8.2 Case Management
8.2.1 Overview
8.2.2 Case Management Market, Revenue and Forecast to 2030 (US$ Million)
8.3 Case Coordination
8.3.1 Overview
8.3.2 Case Coordination Market, Revenue and Forecast to 2030 (US$ Million)
8.4 Community Outreach
8.4.1 Overview
8.4.2 Community Outreach Market, Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Healthcare CRM Market Analysis - By End User
9.1 Providers
9.1.1 Overview
9.1.2 Providers Market, Revenue and Forecast to 2030 (US$ Million)
9.2 Payers
9.2.1 Overview
9.2.2 Payers Market, Revenue and Forecast to 2030 (US$ Million)
9.3 Others
9.3.1 Overview
9.3.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
10. Middle East & Africa Healthcare CRM Market - Country Analysis
10.1 Middle East & Africa Healthcare CRM Market Revenue and Forecast and Analysis - By Country
10.1.1 Middle East & Africa Healthcare CRM Market Revenue and Forecast and Analysis - By Country
10.1.1.1 Saudi Arabia: Middle East & Africa Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.1.1 Saudi Arabia: Middle East & Africa Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.1.2 Saudi Arabia: Middle East & Africa Healthcare CRM Market Breakdown by Product Type
10.1.1.1.3 Saudi Arabia: Middle East & Africa Healthcare CRM Market Breakdown by Application
10.1.1.1.3.1 Saudi Arabia: Middle East & Africa Healthcare CRM Market Breakdown by Case Management
10.1.1.1.3.2 Saudi Arabia: Middle East & Africa Healthcare CRM Market Breakdown by Community Outreach
10.1.1.1.3.3 Saudi Arabia: Middle East & Africa Healthcare CRM Market Breakdown by Case Coordination
10.1.1.1.4 Saudi Arabia: Middle East & Africa Healthcare CRM Market Breakdown by End User
10.1.1.2 South Africa: Middle East & Africa Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.2.1 South Africa: Middle East & Africa Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.2.2 South Africa: Middle East & Africa Healthcare CRM Market Breakdown by Product Type
10.1.1.2.3 South Africa: Middle East & Africa Healthcare CRM Market Breakdown by Application
10.1.1.2.3.1 South Africa: Middle East & Africa Healthcare CRM Market Breakdown by Case Management
10.1.1.2.3.2 South Africa: Middle East & Africa Healthcare CRM Market Breakdown by Community Outreach
10.1.1.2.3.3 South Africa: Middle East & Africa Healthcare CRM Market Breakdown by Case Coordination
10.1.1.2.4 South Africa: Middle East & Africa Healthcare CRM Market Breakdown by End User
10.1.1.3 UAE: Middle East & Africa Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.3.1 UAE: Middle East & Africa Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.3.2 UAE: Middle East & Africa Healthcare CRM Market Breakdown by Product Type
10.1.1.3.3 UAE: Middle East & Africa Healthcare CRM Market Breakdown by Application
10.1.1.3.3.1 UAE: Middle East & Africa Healthcare CRM Market Breakdown by Case Management
10.1.1.3.3.2 UAE: Middle East & Africa Healthcare CRM Market Breakdown by Community Outreach
10.1.1.3.3.3 UAE: Middle East & Africa Healthcare CRM Market Breakdown by Case Coordination
10.1.1.3.4 UAE: Middle East & Africa Healthcare CRM Market Breakdown by End User
10.1.1.4 Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.4.1 Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.4.2 Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market Breakdown by Product Type
10.1.1.4.3 Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market Breakdown by Application
10.1.1.4.3.1 Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market Breakdown by Case Management
10.1.1.4.3.2 Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market Breakdown by Community Outreach
10.1.1.4.3.3 Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market Breakdown by Case Coordination
10.1.1.4.4 Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market Breakdown by End User
11. Healthcare CRM Market Industry Landscape
11.1 Overview
12. Company Profiles
12.1 Pegasystems Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Sage Group Plc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 IQVIA Holdings Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 SugarCRM Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 SAP SE
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Veeva Systems Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Oracle Corp
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 ScienceSoft USA Corp
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Microsoft Corp
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Salesforce Inc
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 International Business Machines Corp
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
List of Tables
Table 1. Middle East & Africa Healthcare CRM Market Segmentation
Table 2. Largest Healthcare Data Breaches (2009-2022) as per the HIPAA Journal
Table 3. Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By Deployment Mode
Table 5. Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Product Type
Table 6. Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Application
Table 7. Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By End User
Table 8. Saudi Arabia: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 9. Saudi Arabia: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 10. Saudi Arabia: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 11. Saudi Arabia: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 12. Saudi Arabia: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 13. Saudi Arabia: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 14. Saudi Arabia: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 15. South Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 16. South Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 17. South Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 18. South Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 19. South Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 20. South Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 21. South Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 22. UAE: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 23. UAE: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 24. UAE: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 25. UAE: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 26. UAE: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 27. UAE: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 28. UAE: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 29. Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 30. Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 31. Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 32. Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 33. Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 34. Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 35. Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 36. Recent Growth Strategies in the Healthcare CRM Market
Table 37. Glossary of Terms, Healthcare CRM Market
List of Figures
Figure 1. Middle East & Africa Healthcare CRM Market Segmentation, By Country
Figure 2. Impact Analysis of Drivers and Restraints
Figure 3. Middle East & Africa Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
Figure 4. Middle East & Africa Healthcare CRM Market Share (%) - By Deployment Mode, 2022 and 2030
Figure 5. Cloud Based Market Revenue and Forecasts to 2030 (US$ Million)
Figure 6. On-premise Market Revenue and Forecasts to 2030 (US$ Million)
Figure 7. Middle East & Africa Healthcare CRM Market Share (%) - By Product Type, 2022 and 2030
Figure 8. Operational CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Analytical CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Collaborative CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Middle East & Africa Healthcare CRM Market Share (%) - By Application, 2022 and 2030
Figure 12. Relationship Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Case Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Case Coordination Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Community Outreach Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Middle East & Africa Healthcare CRM Market Share (%) - By End User, 2022 and 2030
Figure 18. Providers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Payers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. Middle East & Africa Healthcare CRM Market Breakdown by Key Countries - Revenue (2022) (US$ Million)
Figure 22. Middle East & Africa Healthcare CRM Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 23. Saudi Arabia: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 24. South Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 25. UAE: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 26. Rest of Middle East & Africa: Middle East & Africa Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
1. Pegasystems Inc
2. Sage Group Plc
3. IQVIA Holdings Inc
4. SugarCRM Inc
5. SAP SE
6. Veeva Systems Inc
7. Oracle Corp
8. ScienceSoft USA Corp
9. Microsoft Corp
10. Salesforce Inc
11. International Business Machines Corp
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa healthcare CRM market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa healthcare CRM market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa healthcare CRM market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.