Tamaño y pronóstico del mercado de detergentes de LATAM (2020-2030), participación global y regional, cobertura del informe de análisis de tendencias y oportunidades de crecimiento: por tipo (detergentes para lavavajillas, detergentes para ropa, detergentes para superficies y otros), forma (en polvo, líquido, barra, y otros), y canal de distribución (supermercados e hipermercados, tiendas de conveniencia, comercio minorista online y otros)

Se espera que el mercado latinoamericano de detergentes crezca de 15.040 millones de dólares en 2022 a 20.530 millones de dólares en 2030. Se espera que crezca a una tasa compuesta anual del 4,0% entre 2022 y 2030. Los detergentes son agentes de limpieza diseñados para eliminar la suciedad, las manchas y suciedad de diversas superficies. Se utilizan comúnmente en los hogares. El objetivo principal de los detergentes es descomponer y eliminar aceites, grasas y otros contaminantes de telas, platos, pisos y más. Están formulados con tensioactivos que reducen la tensión superficial del agua, permitiéndole penetrar y eliminar las partículas de suciedad. Los detergentes tienen una gran demanda debido a su eficacia, comodidad y versatilidad. Con la creciente atención a la limpieza y la higiene, la demanda de detergentes sigue aumentando, ya que desempeñan un papel vital en el mantenimiento de la limpieza en nuestra vida cotidiana. Según el tipo, el mercado se segmenta en detergentes para lavavajillas, detergentes para ropa, detergentes para superficies y otros. El segmento de detergentes para lavavajillas fue el de más rápido crecimiento en 2022. La mayor conciencia sobre la higiene y la limpieza, particularmente a raíz de problemas de salud global como la pandemia de COVID-19, ha llevado a las personas a priorizar prácticas de limpieza minuciosas, incluido el lavado de platos. Además, los estilos de vida en evolución, caracterizados por horarios más ocupados y un mayor consumo de comidas en el hogar, han amplificado la necesidad de soluciones de lavado de platos eficientes y efectivas. Los avances tecnológicos en las formulaciones de detergentes, como la introducción de productos ecológicos y multiusos, han atraído a consumidores conscientes del medio ambiente que buscan opciones sostenibles sin comprometer el rendimiento de la limpieza. Como resultado, la confluencia de la conciencia sobre la salud, los cambios en el estilo de vida y la innovación de productos ha impulsado la demanda de detergentes para lavavajillas, convirtiéndolos en artículos domésticos indispensables para los consumidores modernos. A medida que los países latinoamericanos continúan experimentando una rápida urbanización y modernización, hay un mayor énfasis en mantener entornos de vida limpios y desinfectados. Esta mayor conciencia es particularmente evidente en las áreas urbanas donde la densidad de población y los espacios de vida compartidos amplifican el riesgo de propagación de gérmenes y patógenos. En consecuencia, los consumidores dan cada vez más prioridad a prácticas de limpieza eficaces, incluido el uso regular de detergentes, para protegerse a sí mismos y a sus familias contra enfermedades e infecciones. Los cambios en los estilos de vida y hábitos de consumo en América Latina también contribuyen a la creciente demanda de detergentes. Este cambio ha llevado a estándares más altos de limpieza e higiene a medida que los consumidores buscan alinearse con las normas globales de salud y saneamiento. El aumento de los hogares con doble ingreso y los estilos de vida ajetreados también ha impulsado la demanda de soluciones de limpieza que ahorren tiempo, impulsando aún más el crecimiento del mercado de detergentes a medida que los consumidores optan por productos convenientes y eficientes para agilizar sus tareas domésticas. A medida que mejora el acceso a la información y la educación en América Latina, los consumidores están cada vez más informados sobre la importancia de las prácticas de higiene y saneamiento. Esta creciente conciencia impulsa un cambio cultural hacia la conciencia de la limpieza, en el que las personas y las familias adoptan medidas proactivas para mantener espacios de vida limpios e higiénicos. Como resultado, el mercado de detergentes en América Latina está experimentando un crecimiento sostenido a medida que los fabricantes innovan para satisfacer las necesidades y preferencias cambiantes de los consumidores que priorizan la higiene y la limpieza como elementos esenciales de la vida moderna. Pigeon Corp, The Procter & Gamble Co, Henkel Ag & Co Kgaa, Colgate Palmolive Co, Church & Dwight Co Inc, Unilever Plc, Sc Johnson And Son Inc, Reckitt Benckiser Group Plc, The Clorox Co y Kao Corp se encuentran entre las jugadores líderes en el mercado de detergentes en LATAM. Estas empresas están adoptando fusiones y adquisiciones y lanzamientos de productos para ampliar su presencia geográfica y sus bases de consumidores. El tamaño general del mercado latinoamericano de detergentes se ha obtenido utilizando fuentes primarias y secundarias. Para iniciar el proceso de investigación se ha realizado una exhaustiva investigación secundaria utilizando fuentes internas y externas para obtener información cualitativa y cuantitativa relacionada con el mercado. Además, se han realizado múltiples entrevistas primarias con participantes de la industria para validar los datos y obtener más conocimientos analíticos. Los participantes de este proceso incluyen expertos de la industria como vicepresidentes, gerentes de desarrollo de negocios, gerentes de inteligencia de mercado y gerentes de ventas nacionales, junto con consultores externos, incluidos expertos en valoración, analistas de investigación y líderes de opinión clave, especializados en el mercado de detergentes de LATAM.

Table of Contents

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. LATAM Detergents Market Landscape

4.1 Overview

4.2 Porter's Five Forces Analysis

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Buyers

4.2.3 Threat of New Entrants

4.2.4 Competitive Rivalry

4.2.5 Threat of Substitutes

4.3 Ecosystem Analysis

4.3.1 Raw Material Suppliers

4.3.2 Manufacturers

4.3.3 Distributors or Suppliers:

4.3.4 Distribution Channel:

4.3.5 List of Vendors in the Value Chain

5. LATAM Detergents Market - Key Market Dynamics

5.1 LATAM Detergents Market - Key Market Dynamics

5.2 Market Drivers

5.2.1 Rising Awareness of Hygiene and Cleanliness

5.2.2 Growing Middle-Class Population and Rising Disposable Income of Middle Class

5.3 Market Restraints

5.3.1 Regulatory Compliance

5.4 Market Opportunities

5.4.1 Expansion of E-Commerce Platforms

5.5 Future Trends

5.5.1 Surge in Demand for Sustainable Detergents

5.6 Impact of Drivers and Restraints:

6. LATAM Detergents Market Analysis

6.1 LATAM Detergents Market Revenue (US$ Million), 2022-2030

6.2 LATAM Detergents Market Forecast and Analysis

7. LATAM Detergents Market Analysis - by Type

7.1 Dishwashing Detergents

7.1.1 Overview

7.1.2 Dishwashing Detergents: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

7.2 Laundry Detergents

7.2.1 Overview

7.2.2 Laundry Detergents: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

7.3 Surface Detergents

7.3.1 Overview

7.3.2 Surface Detergents: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

7.4 Others

7.4.1 Overview

7.4.2 Others: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

8. LATAM Detergents Market Analysis - by Form

8.1 Powder

8.1.1 Overview

8.1.2 Powder: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

8.2 Liquid

8.2.1 Overview

8.2.2 Liquid: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

8.3 Bar

8.3.1 Overview

8.3.2 Bar: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

8.4 Others

8.4.1 Overview

8.4.2 Others: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

9. LATAM Detergents Market Analysis - by Distribution Channel

9.1 Supermarkets and Hypermarkets

9.1.1 Overview

9.1.2 Supermarkets and Hypermarkets: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

9.2 Convenience Stores

9.2.1 Overview

9.2.2 Convenience Stores: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

9.3 Online Retail

9.3.1 Overview

9.3.2 Online Retail: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

9.4 Others

9.4.1 Overview

9.4.2 Others: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

10. LATAM Detergents Market - Country Analysis

10.1 LATAM

10.1.1 LATAM Detergents Market Overview

10.1.2 LATAM Detergents Market Revenue and Forecast and Analysis - by Country

10.1.2.1 LATAM Detergents Market Revenue and Forecast and Analysis - by Country

10.1.2.2 Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

10.1.2.2.1 Nicaragua: LATAM Detergents Market Breakdown by Type

10.1.2.2.2 Nicaragua: LATAM Detergents Market Breakdown by Form

10.1.2.2.3 Nicaragua: LATAM Detergents Market Breakdown by Distribution Channel

10.1.2.3 Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

10.1.2.3.1 Dominica: LATAM Detergents Market Breakdown by Type

10.1.2.3.2 Dominica: LATAM Detergents Market Breakdown by Form

10.1.2.3.3 Dominica: LATAM Detergents Market Breakdown by Distribution Channel

10.1.2.4 Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

10.1.2.4.1 Peru: LATAM Detergents Market Breakdown by Type

10.1.2.4.2 Peru: LATAM Detergents Market Breakdown by Form

10.1.2.4.3 Peru: LATAM Detergents Market Breakdown by Distribution Channel

10.1.2.5 Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

10.1.2.5.1 Venezuela: LATAM Detergents Market Breakdown by Type

10.1.2.5.2 Venezuela: LATAM Detergents Market Breakdown by Form

10.1.2.5.3 Venezuela: LATAM Detergents Market Breakdown by Distribution Channel

10.1.2.6 Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

10.1.2.6.1 Rest of LATAM: LATAM Detergents Market Breakdown by Type

10.1.2.6.2 Rest of LATAM: LATAM Detergents Market Breakdown by Form

10.1.2.6.3 Rest of LATAM: LATAM Detergents Market Breakdown by Distribution Channel

11. LATAM Detergents Market - Impact of COVID-19 Pandemic

11.1 Pre & Post COVID-19 Impact

12. Competitive Landscape

12.1 Heat Map Analysis by Key Players

12.2 Company Positioning & Concentration

13. Company Profiles

13.1 Pigeon Corp

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 The Procter & Gamble Co

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Henkel AG & Co KGaA

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Colgate Palmolive Co

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 Church & Dwight Co Inc

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Unilever Plc

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 SC Johnson and Son Inc

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Reckitt Benckiser Group Plc

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 The Clorox Co

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 Kao Corp

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners

List of TablesTable 1. LATAM Detergents Market Segmentation

Table 2. List of Vendors

Table 3. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

Table 4. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 5. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form

Table 6. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 7. LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Country

Table 8. Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 9. Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form

Table 10. Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 11. Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 12. Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form

Table 13. Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 14. Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 15. Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form

Table 16. Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 17. Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 18. Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form

Table 19. Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 20. Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Type

Table 21. Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Form

Table 22. Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 23. Heat Map Analysis by Key Players

List of Figures

Figure 1. LATAM Detergents Market Segmentation, by Geography

Figure 2. Porter's Five Forces Analysis

Figure 3. Ecosystem: LATAM Detergents Market

Figure 4. Impact Analysis of Drivers and Restraints

Figure 5. LATAM Detergents Market Revenue (US$ Million), 2020-2030

Figure 6. LATAM Detergents Market Share (%) - by Type, 2022 and 2030

Figure 7. Dishwashing Detergents: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 8. Laundry Detergents: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 9. Surface Detergents: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 10. Others: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 11. LATAM Detergents Market Share (%) - by Form, 2022 and 2030

Figure 12. Powder: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 13. Liquid: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 14. Bar: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 15. Others: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 16. LATAM Detergents Market Share (%) - by Distribution Channel, 2022 and 2030

Figure 17. Supermarkets and Hypermarkets: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 18. Convenience Stores: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 19. Online Retail: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 20. Others: LATAM Detergents Market- Revenue and Forecast to 2030 (US$ Million)

Figure 21. LATAM Detergents Market Breakdown by Key Countries, 2022 and 2030 (%)

Figure 22. Nicaragua: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

Figure 23. Dominica: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

Figure 24. Peru: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

Figure 25. Venezuela: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

Figure 26. Rest of LATAM: LATAM Detergents Market - Revenue and Forecast to 2030 (US$ Million)

Figure 27. Company Positioning & Concentration

The List of?Companies - LATAM Detergents Market

Pigeon Corp

The Procter & Gamble Co

Henkel Ag & Co Kgaa

Colgate Palmolive Co

Church & Dwight Co Inc

Unilever Plc

Sc Johnson And Son Inc

Reckitt Benckiser Group Plc

The Clorox Co

Kao Corp

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the LATAM detergents market

Highlights key business priorities in order to assist companies to realign their business strategies

The key findings and recommendations highlight crucial progressive industry trends in the LATAM detergents market, thereby allowing players across the value chain to develop effective long-term strategies

Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

Scrutinize in-depth LATAM market trends and outlook coupled with the factors driving the detergents as well as those hindering it.

Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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