Pronóstico del mercado de servicios de pronóstico del tiempo en Europa hasta 2028: impacto de COVID-19 y análisis regional por industria (agricultura, aviación, marina, transporte y logística, energía y servicios públicos, petróleo y gas, medios, seguros, comercio minorista, construcción y minería, y otros) , Propósito (Eficiencia operativa, Seguridad y otros), Tipo de pronóstico (Previsión inmediata, Corto plazo, Medio plazo y Largo plazo) y Tamaño de la organización (Grandes empresas y Pequeñas y medianas empresas)
Se espera que el mercado europeo de servicios de previsión meteorológica crezca de 382,76 millones de dólares en 2021 a 715,92 millones de dólares en 2028; se estima que crecerá a una tasa compuesta anual del 9,4% entre 2021 y 2028.
La creciente demanda de pronósticos meteorológicos basados en análisis de big data es una de las razones críticas para impulsar el pronóstico del tiempo en Europa. avance del mercado de servicios. Además, el patrón climático cambiante ha dado lugar a incertidumbres en materia de precipitaciones. La previsión meteorológica es un servicio de consultoría que proporciona previsiones en tiempo real y ayuda en la planificación diaria y la toma de decisiones informadas en una variedad de contextos industriales. Las empresas pueden planificar con antelación actividades sensibles al clima utilizando notificaciones meteorológicas avanzadas, lo que se traduce en importantes ahorros de costos, mayor sostenibilidad, eficiencia y seguridad. La construcción, los servicios públicos, el petróleo y el gas, los medios de comunicación, las energías renovables, la agricultura, el transporte marítimo y la aviación son solo algunas de las empresas que emplean servicios de pronóstico del tiempo. Se prevé que en breve el sector de las energías renovables se convierta en uno de los principales usuarios finales de los servicios de previsión meteorológica en Europa. El creciente consumo de energía y la demanda de energía en varias industrias de uso final han resultado en este dominio. Como resultado de estrictas regulaciones gubernamentales, se insta a muchas empresas manufactureras a reducir sus emisiones de gases de efecto invernadero para generar energía sostenible. Estas estrategias pretenden complementar el suministro de energía no renovable con fuentes de energía renovables. Se prevé que estos factores aumenten en breve la demanda en el mercado europeo de servicios de previsión meteorológica.
Debido al brote de COVID-19, los equipos electrónicos y los servicios asociados se han visto significativamente afectado. La pandemia ha desconfiado de la cadena de suministro en varios países de esta región. Los estados miembros de Europa, como Italia, España y Alemania, han implementado medidas drásticas y restricciones de viaje para limitar la propagación del COVID-19 entre sus ciudadanos. Los países europeos representan una participación líder en el mercado ya que esta región tiene los más altos estándares de seguridad ambiental. Sin embargo, debido a la interrupción de la cadena de suministro de componentes de hardware utilizados para controlar las secuelas de los desastres naturales, el mercado se ha visto significativamente afectado y los servicios de previsión meteorológica han informado de retrasos. De manera similar, la producción de diversos dispositivos electrónicos y los servicios asociados de pronóstico del tiempo también han experimentado una fuerte caída en los países europeos debido a la pandemia, que se espera que siga bajo presión en los próximos años. Además, la reciente imposición de medidas de contención, debido a la propagación de la nueva cepa mutada, podría obstaculizar aún más el mercado en esta región en un futuro próximo.
Con los nuevos avances y tecnologías, los proveedores pueden atraer nuevos clientes y ampliar su presencia en los mercados emergentes. Es probable que este factor impulse el mercado europeo de servicios de previsión meteorológica. Los servicios de pronóstico del tiempo son muy eficientes y útiles cuando se trata de problemas de turbulencia y cizalladura del viento. Estos servicios ayudan a monitorear y medir el viento en y cerca del entorno del aeropuerto. También se utilizan en el sector aeroespacial para mejorar la conciencia del viento de largo alcance. La industria de la aviación depende en gran medida del clima para que la toma de decisiones se tome sin considerar el clima. Una de las principales amenazas para los viajes aéreos son los problemas de seguridad, que han aumentado con un aumento desequilibrado de las capacidades e instalaciones de los aeropuertos, junto con las frecuentes condiciones climáticas extremas que se experimentan en Europa. Ha habido un aumento de los accidentes aéreos debido a las malas condiciones climáticas, que se han cobrado la vida de cerca de muchos pasajeros en la región. Además, el creciente enfoque en la eficiencia operativa y el aumento de las asociaciones público-privadas para producir pronósticos meteorológicos más precisos y confiables están creando oportunidades de mercado lucrativas.
- Segmentación del mercado de servicios de previsión meteorológica en Europa
Mercado de servicios de previsión meteorológica en Europa: Europa Por industria
- Agricultura
- Aviación
- Marítimo
- Transporte y Logística
- Energía y Servicios Públicos
- < span>Petróleo y gas
- Medios
- Seguros
- Venta al por menor
- Construcción y Minería
- Otros
Mercado europeo de servicios de previsión meteorológica: Por propósito
- Eficiencia operativa
- Seguridad
- Otros
Mercado de servicios de previsión meteorológica en Europa: Por tipo de pronóstico
- Nowcast
- Corto alcance
- Alcance medio
- Alcance largo
Mercado de servicios de previsión meteorológica en Europa: Por tamaño de organización
- Grandes empresas
- Pequeñas y medianas empresas
Mercado europeo de servicios de previsión meteorológica: Por país
- Alemania
- Francia
- Italia
- Reino Unido
- Rusia
- Resto de Europa
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Weather Forecasting Services Market – By Industry
1.3.2 Europe Weather Forecasting Services Market – By Purpose
1.3.3 Europe Weather Forecasting Services Market – By Forecasting Type
1.3.4 Europe Weather Forecasting Services Market – By Organization Size
1.3.5 Europe Weather Forecasting Services Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Weather Forecasting Services Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
4.5 Premium Insights
4.5.1 Overview
4.5.1.1 Weatherbit.io
4.5.1.2 AccuWeather
4.5.1.3 Weather Underground
4.5.1.4 World Climate Service
4.5.1.5 Weather Source
4.5.1.6 Meteomatics
5. Weather Forecasting Services Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Change in Climate Patterns Resulting in Rainfall Uncertainties
5.1.2 Significant Investments into Clean Energies Together with Government Support
5.2 Market Restraints
5.2.1 Various Complexities Associated with the Models of Weather Forecasting
5.3 Market Opportunities
5.3.1 Surge in the Usage of Technologically Advanced Systems Among Airports
5.4 Future Trends
5.4.1 Incorporation of Advanced Technologies in Weather Forecasting Services
5.5 Impact Analysis of Drivers and Restraints
6. Weather Forecasting Services Market – Europe Market Analysis
6.1 Europe Weather Forecasting Services Market Overview.
6.2 Europe Weather Forecasting Services Market Forecast and Analysis
7. Europe Weather Forecasting Services Market Analysis – By Industry
7.1 Overview
7.2 Weather Forecasting Services, by Industry (2020 and 2028)
7.3 Agriculture
7.3.1 Overview
7.3.2 Agriculture: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Aviation
7.4.1 Overview
7.4.2 Aviation: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Marine
7.5.1 Overview
7.5.2 Marine: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Transport and Logistics
7.6.1 Overview
7.6.2 Transport and Logistics: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Energy and Utilities
7.7.1 Overview
7.7.2 Energy and Utilities: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.8 Oil and Gas
7.8.1 Overview
7.8.2 Oil and Gas: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.9 Media
7.9.1 Overview
7.9.2 Media: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.10 Insurance
7.10.1 Overview
7.10.2 Insurance: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.11 Retail
7.11.1 Overview
7.11.2 Retail: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.12 Construction and Mining
7.12.1 Overview
7.12.2 Construction and Mining: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
7.13 Others
7.13.1 Overview
7.13.2 Others: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
8. Europe Weather Forecasting Services Market Analysis – By Purpose
8.1 Overview
8.2 Weather Forecasting Services, by Purpose (2020 and 2028)
8.3 Operational Efficiency
8.3.1 Overview
8.3.2 Operational Efficiency: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Safety
8.4.1 Overview
8.4.2 Safety: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
9. Europe Weather Forecasting Services Market Analysis – By Forecasting Type
9.1 Overview
9.2 Weather Forecasting Services, by Forecasting Type (2020 and 2028)
9.3 Nowcast
9.3.1 Overview
9.3.2 Nowcast: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Short-Range
9.4.1 Overview
9.4.2 Short-Range: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Medium-Range
9.5.1 Overview
9.5.2 Medium-Range: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Long-Range
9.6.1 Overview
9.6.2 Long-Range: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
10. Europe Weather Forecasting Services Market Analysis – By Organization Size
10.1 Overview
10.2 Weather Forecasting Services, by Organization Size (2020 and 2028)
10.3 Small and Medium-Sized Enterprises
10.3.1 Overview
10.3.2 Small and Medium-Sized Enterprises: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Large Enterprises
10.4.1 Overview
10.4.2 Large Enterprises: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
11. Europe Weather Forecasting Services Market – Country Analysis
11.1 Europe: Weather Forecasting Services Market
11.1.1 Europe: Weather Forecasting Services Market- by Key Country
11.1.1.1 Germany: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 Germany: Weather Forecasting Services Market- by Industry
11.1.1.1.2 Germany: Weather Forecasting Services Market- By Purpose
11.1.1.1.3 Germany: Weather Forecasting Services Market- By Forecasting Type
11.1.1.1.4 Germany: Weather Forecasting Services Market- By Organization Size
11.1.1.2 France: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 France: Weather Forecasting Services Market- by Industry
11.1.1.2.2 France: Weather Forecasting Services Market- By Purpose
11.1.1.2.3 France: Weather Forecasting Services Market- By Forecasting Type
11.1.1.2.4 France: Weather Forecasting Services Market- By Organization Size
11.1.1.3 Italy: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Italy: Weather Forecasting Services Market- by Industry
11.1.1.3.2 Italy: Weather Forecasting Services Market- By Purpose
11.1.1.3.3 Italy: Weather Forecasting Services Market- By Forecasting Type
11.1.1.3.4 Italy: Weather Forecasting Services Market- By Organization Size
11.1.1.4 UK: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.4.1 UK: Weather Forecasting Services Market- by Industry
11.1.1.4.2 UK: Weather Forecasting Services Market- By Purpose
11.1.1.4.3 UK: Weather Forecasting Services Market- By Forecasting Type
11.1.1.4.4 UK: Weather Forecasting Services Market- By Organization Size
11.1.1.5 Russia: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.5.1 Russia: Weather Forecasting Services Market- by Industry
11.1.1.5.2 Russia: Weather Forecasting Services Market- By Purpose
11.1.1.5.3 Russia: Weather Forecasting Services Market- By Forecasting Type
11.1.1.5.4 Russia: Weather Forecasting Services Market- By Organization Size
11.1.1.6 Rest of Europe: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.6.1 Rest of Europe: Weather Forecasting Services Market- by Industry
11.1.1.6.2 Rest of Europe: Weather Forecasting Services Market- By Purpose
11.1.1.6.3 Rest of Europe: Weather Forecasting Services Market- By Forecasting Type
11.1.1.6.4 Rest of Europe: Weather Forecasting Services Market- By Organization Size
12. Europe Weather Forecasting Services Market - COVID-19 Impact Analysis
12.1 Europe
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Merger and Acquisition
14. Company Profiles
14.1 AccuWeather, Inc.
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Skyview Systems
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 IBM Corporation
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 DTN
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 StormGeo
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Fugro
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 ENAV S.p.A.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 The Tomorrow Companies Inc.
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 BMT Group Ltd.
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Global Weather Corporation
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary
LIST OF TABLES
Table 1. Europe Weather Forecasting Services Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. Germany: Weather Forecasting Services Market- by Industry –Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany: Weather Forecasting Services Market- By Purpose –Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany: Weather Forecasting Services Market- By Forecasting Type –Revenue and Forecast to 2028 (US$ Million)
Table 5. Germany: Weather Forecasting Services Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 6. France: Weather Forecasting Services Market- by Industry –Revenue and Forecast to 2028 (US$ Million)
Table 7. France: Weather Forecasting Services Market- By Purpose –Revenue and Forecast to 2028 (US$ Million)
Table 8. France: Weather Forecasting Services Market- By Forecasting Type –Revenue and Forecast to 2028 (US$ Million)
Table 9. France: Weather Forecasting Services Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 10. Italy: Weather Forecasting Services Market- by Industry –Revenue and Forecast to 2028 (US$ Million)
Table 11. Italy: Weather Forecasting Services Market- By Purpose –Revenue and Forecast to 2028 (US$ Million)
Table 12. Italy: Weather Forecasting Services Market- By Forecasting Type –Revenue and Forecast to 2028 (US$ Million)
Table 13. Italy: Weather Forecasting Services Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 14. UK: Weather Forecasting Services Market- by Industry –Revenue and Forecast to 2028 (US$ Million)
Table 15. UK: Weather Forecasting Services Market- By Purpose –Revenue and Forecast to 2028 (US$ Million)
Table 16. UK: Weather Forecasting Services Market- By Forecasting Type –Revenue and Forecast to 2028 (US$ Million)
Table 17. UK: Weather Forecasting Services Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 18. Russia: Weather Forecasting Services Market- by Industry –Revenue and Forecast to 2028 (US$ Million)
Table 19. Russia: Weather Forecasting Services Market- By Purpose –Revenue and Forecast to 2028 (US$ Million)
Table 20. Russia: Weather Forecasting Services Market- By Forecasting Type –Revenue and Forecast to 2028 (US$ Million)
Table 21. Russia: Weather Forecasting Services Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 22. Rest of Europe: Weather Forecasting Services Market- by Industry –Revenue and Forecast to 2028 (US$ Million)
Table 23. Rest of Europe: Weather Forecasting Services Market- By Purpose –Revenue and Forecast to 2028 (US$ Million)
Table 24. Rest of Europe: Weather Forecasting Services Market- By Forecasting Type –Revenue and Forecast to 2028 (US$ Million)
Table 25. Rest of Europe: Weather Forecasting Services Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 26. Glossary of Terms, Weather Forecasting Services Market
LIST OF FIGURES
Figure 1. Weather Forecasting Services Market Segmentation
Figure 2. Weather Forecasting Services Market Segmentation - Country
Figure 3. Weather Forecasting Services Market Overview
Figure 4. Weather Forecasting Services Market, By Industry
Figure 5. Weather Forecasting Services Market, By Purpose
Figure 6. Weather Forecasting Services Market, By Forecasting Type
Figure 7. Weather Forecasting Services Market, By Organization Size
Figure 8. Weather Forecasting Services Market, By Country
Figure 9. Europe – PEST Analysis
Figure 10. Weather Forecasting Services Market Ecosystem Analysis
Figure 11. Expert Opinion
Figure 12. Weather Forecasting Services Market Impact Analysis of Drivers and Restraints
Figure 13. Europe Weather Forecasting Services Market, Forecast and Analysis (US$ Mn)
Figure 14. Weather Forecasting Services Market Revenue Share, by Industry (2020 and 2028)
Figure 15. Agriculture: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Aviation: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Marine: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Transport and Logistics: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Energy and Utilities: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Oil and Gas: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Media: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Insurance: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Retail: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Construction and Mining: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Others: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Weather Forecasting Services Market Revenue Share, by Purpose (2020 and 2028)
Figure 27. Operational Efficiency: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Safety: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Others: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Weather Forecasting Services Market Revenue Share, by Forecasting Type (2020 and 2028)
Figure 31. Nowcast: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Short-Range: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. Medium-Range: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 34. Long-Range: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 35. Weather Forecasting Services Market Revenue Share, by Organization Size (2020 and 2028)
Figure 36. Small and Medium-Sized Enterprises: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 37. Large Enterprises: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 38. Europe: Weather Forecasting Services Market, by Key Country – Revenue (2020) (USD Million)
Figure 39. Europe: Weather Forecasting Services Market Revenue Share, by Key Country (2020 and 2028)
Figure 40. Germany: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 41. France: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 42. Italy: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 43. UK: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 44. Russia: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 45. Rest of Europe: Weather Forecasting Services Market – Revenue and Forecast to 2028 (US$ Million)
Figure 46. Impact of COVID-19 Pandemic in Europe Country Markets
- AccuWeather, Inc.
- Skyview Systems
- IBM Corporation
- DTN
- StormGeo
- Fugro
- ENAV S.p.A.
- The Tomorrow Companies Inc.
- BMT Group Ltd.
- Global Weather Corporation
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe weather forecasting services market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Europe weather forecasting services market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe weather forecasting services market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution