Pronóstico del mercado de pantallas interactivas en Europa hasta 2031: análisis regional por producto (quioscos interactivos, pizarras interactivas, mesas interactivas, videowalls interactivos y monitores interactivos), tamaño del panel (17-32 pulgadas, 32-65 pulgadas y más de 65 pulgadas), tipo de panel (plano, flexible y transparente) y sector vertical (venta minorista y hotelería, atención médica, BFSI, educación, entretenimiento y otros)
El desarrollo de pantallas interactivas de próxima generación impulsa el mercado europeo de pantallas interactivas
Las empresas están adoptando ampliamente tecnologías avanzadas como la inteligencia artificial (IA) y la Internet de las cosas (IoT) para agilizar las operaciones de manera efectiva y atraer nuevos clientes. La tecnología de IA mejora la pantalla interactiva al agregar características importantes como recomendaciones de contenido personalizadas, reconocimiento de gestos e interfaces de usuario adaptables. Esto mejora la interacción con el cliente al crear experiencias dinámicas y atractivas basadas en comportamientos y preferencias. La integración de la tecnología de IA en las pantallas interactivas ayuda a los usuarios a analizar datos para obtener información valiosa y refinar la entrega de contenido al hacer que las pantallas interactivas sean más receptivas.
Los fabricantes de pantallas interactivas están tomando iniciativas como la colaboración y la asociación para desarrollar pantallas interactivas basadas en IA y de próxima generación para respaldar numerosas industrias, incluidas la venta minorista y el comercio electrónico, BFSI, atención médica y educación, lo que genera oportunidades significativas en el mercado. Por ejemplo:
En junio de 2023, Hitachi Ltd se asoció con LG Electronics Inc. para lanzar una nueva pantalla de IA para la industria minorista y del comercio electrónico. Ambas empresas están desarrollando un panel de pantalla táctil de 29 pulgadas que tiene la infraestructura biométrica y la autenticación de clave pública, con numerosas características adicionales como una cámara de alta definición, tecnología de reconocimiento facial y un sistema de monitoreo en tiempo real. La pantalla interactiva basada en IA está diseñada para satisfacer las demandas de varios clientes de tiendas minoristas, restaurantes, oficinas, gimnasios, sectores residenciales y centros de conferencias. En junio de 2021, Leyard Europe lanzó la próxima generación de TXP Series Huddle Walls para aplicaciones corporativas y la industria de la educación. TXP Series Huddle Walls es una pantalla grande que se utiliza para reuniones, presentaciones, conferencias y educación. Se trata de una pantalla todo en uno, que está disponible en diferentes formatos de resolución y tamaños de pantalla que van desde las 108 a las 162 pulgadas. El aumento de las inversiones en actividades de I+D para desarrollar nuevas tecnologías también está creando oportunidades para los actores del mercado. Esta nueva tecnología de pantalla tiene un sensor multitáctil incorporado que se utiliza para detectar el movimiento de un dedo a través de un software que controla los campos eléctricos mediante electroadhesión. Por lo tanto, se espera que el aumento de las inversiones en I+D para el desarrollo de productos de próxima generación ofrezca oportunidades lucrativas al mercado de pantallas interactivas durante el período de pronóstico.
Resumen del mercado de pantallas interactivas en Europa
La transformación digital se ha convertido en la prioridad clave para la UE y, para ello, se están fijando varios objetivos. Además, la industria hotelera está experimentando un tremendo crecimiento en Europa. Según la Asociación Internacional de Marketing y Ventas de Hostelería (HSMAI), el negocio hotelero en Europa informó una tasa de ocupación del 66,4% en marzo de 2024, un aumento de +1,1% puntos desde 2023 y +10,9% puntos desde 2022. Por lo tanto, se espera que la creciente digitalización y la industria hotelera impulsen el crecimiento del mercado de pantallas interactivas en Europa.
Ingresos y pronóstico del mercado de pantallas interactivas de Europa hasta 2031 (millones de USD)
Segmentación del mercado de pantallas interactivas de Europa
El mercado de pantallas interactivas de Europa se clasifica en producto, tamaño del panel, tipo de panel, vertical de la industria y país.
Según el producto, el mercado de pantallas interactivas de Europa se segmenta en quioscos interactivos, pizarras interactivas, mesas interactivas, paredes de video interactivas y monitores interactivos. El segmento de quioscos interactivos tuvo la mayor participación en el mercado de pantallas interactivas de Europa en 2023.
En términos de tamaño de panel, el mercado de pantallas interactivas de Europa está segmentado en 17-32 pulgadas, 32-65 pulgadas, más de 65 pulgadas. El segmento de más de 65 pulgadas tuvo la mayor participación en el mercado de pantallas interactivas de Europa en 2023.
Por tipo de panel, el mercado de pantallas interactivas de Europa se divide en plano, flexible y transparente. El segmento plano tuvo la mayor participación en el mercado de pantallas interactivas de Europa en 2023.
Según la vertical de la industria, el mercado de pantallas interactivas de Europa se clasifica en comercio minorista y hotelero, atención médica, BFSI, educación, entretenimiento y otros. El segmento de educación tuvo la mayor participación en el mercado de pantallas interactivas de Europa en 2023.
Por país, el mercado de pantallas interactivas de Europa está segmentado en Alemania, Francia, Italia, Reino Unido, Rusia y el resto de Europa. Alemania dominó la cuota de mercado de pantallas interactivas en Europa en 2023.
Samsung Electronics Co Ltd, PROMETHEAN LIMITED, LG Electronics Inc, BOE Technology Group Co Ltd, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, SMART TECHNOLOGIES ULC y ViewSonic Corporation son algunas de las empresas líderes que operan en el mercado de pantallas interactivas de Europa.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Interactive Display Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
5. Europe Interactive Display Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Demand for Smart Learning
5.1.2 Increasing Need for Effective Collaboration
5.2 Market Restraints
5.2.1 High Initial and Maintenance Cost
5.3 Market Opportunities
5.3.1 Development of Next-Generation Interactive Display
5.3.2 Increasing Adoption of Touchscreen Tables
5.4 Future Trends
5.4.1 Growing Demand for Interactive Retail Display
5.5 Impact of Drivers and Restraints:
6. Interactive Display Market - Europe Analysis
6.1 Overview
6.2 Interactive Display Market Revenue (US$ Million), 2021-2031
6.3 Interactive Display Market Forecast Analysis
7. Europe Interactive Display Market Analysis - by Product
7.1 Interactive Kiosks
7.1.1 Overview
7.1.2 Interactive Kiosks: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Interactive Whiteboards
7.2.1 Overview
7.2.2 Interactive Whiteboards: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Interactive Tables
7.3.1 Overview
7.3.2 Interactive Tables: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Interactive Video Walls
7.4.1 Overview
7.4.2 Interactive Video Walls: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.5 Interactive Monitors
7.5.1 Overview
7.5.2 Interactive Monitors: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
8. Europe Interactive Display Market Analysis - by Panel Size
8.1 17-32 Inches
8.1.1 Overview
8.1.2 17-32 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
8.2 32-65 Inches
8.2.1 Overview
8.2.2 32-65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Above 65 Inches
8.3.1 Overview
8.3.2 Above 65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
9. Europe Interactive Display Market Analysis - by Panel Type
9.1 Flat
9.1.1 Overview
9.1.2 Flat: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Flexible
9.2.1 Overview
9.2.2 Flexible: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Transparent
9.3.1 Overview
9.3.2 Transparent: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10. Europe Interactive Display Market Analysis - by Industry Vertical
10.1 Retail and Hospitality
10.1.1 Overview
10.1.2 Retail and Hospitality: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.2 Healthcare
10.2.1 Overview
10.2.2 Healthcare: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.3 BFSI
10.3.1 Overview
10.3.2 BFSI: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.4 Education
10.4.1 Overview
10.4.2 Education: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.5 Entertainment
10.5.1 Overview
10.5.2 Entertainment: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.6 Others
10.6.1 Overview
10.6.2 Others: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11. Europe Interactive Display Market - Country Analysis
11.1 Europe Market Overview
11.1.1 Europe: Interactive Display Market, By Key Country - Revenue 2023 (US$ Million)
11.1.2 Europe: Interactive Display Market - Revenue and Forecast Analysis - by Country
11.1.2.1 Europe: Interactive Display Market - Revenue and Forecast Analysis - by Country
11.1.2.2 Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.2.1 Germany: Interactive Display Market Breakdown, by Product
11.1.2.2.2 Germany: Interactive Display Market Breakdown, by Panel Size
11.1.2.2.3 Germany: Interactive Display Market Breakdown, by Panel Type
11.1.2.2.4 Germany: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.3 France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.3.1 France: Interactive Display Market Breakdown, by Product
11.1.2.3.2 France: Interactive Display Market Breakdown, by Panel Size
11.1.2.3.3 France: Interactive Display Market Breakdown, by Panel Type
11.1.2.3.4 France: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.4 Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.4.1 Italy: Interactive Display Market Breakdown, by Product
11.1.2.4.2 Italy: Interactive Display Market Breakdown, by Panel Size
11.1.2.4.3 Italy: Interactive Display Market Breakdown, by Panel Type
11.1.2.4.4 Italy: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.5 United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.5.1 United Kingdom: Interactive Display Market Breakdown, by Product
11.1.2.5.2 United Kingdom: Interactive Display Market Breakdown, by Panel Size
11.1.2.5.3 United Kingdom: Interactive Display Market Breakdown, by Panel Type
11.1.2.5.4 United Kingdom: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.6 Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.6.1 Russia: Interactive Display Market Breakdown, by Product
11.1.2.6.2 Russia: Interactive Display Market Breakdown, by Panel Size
11.1.2.6.3 Russia: Interactive Display Market Breakdown, by Panel Type
11.1.2.6.4 Russia: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.7 Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.7.1 Rest of Europe: Interactive Display Market Breakdown, by Product
11.1.2.7.2 Rest of Europe: Interactive Display Market Breakdown, by Panel Size
11.1.2.7.3 Rest of Europe: Interactive Display Market Breakdown, by Panel Type
11.1.2.7.4 Rest of Europe: Interactive Display Market Breakdown, by Industry Vertical
12. Competitive Landscape
12.1 Company Positioning & Concentration
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Product Development
14. Company Profiles
14.1 Samsung Electronics Co Ltd
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 PROMETHEAN LIMITED
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 LG Electronics Inc
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 BOE Technology Group Co Ltd
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Panasonic Holdings Corp
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Sharp Electronics Corp
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Hitachi Ltd
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 BenQ Corporation
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 SMART TECHNOLOGIES ULC
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 ViewSonic Corporation
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 Word Index
15.2 About the Insight Partners
List of Tables
Table 1. Interactive Display Market Segmentation
Table 2. List of Vendors in the Value Chain:
Table 3. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Table 4. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 5. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 6. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 7. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 8. Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Country
Table 9. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 10. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 11. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 12. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 13. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 14. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 15. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 16. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 17. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 18. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 19. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 20. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 21. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 22. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 23. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 24. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 25. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 26. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 27. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 28. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 29. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 30. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 31. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 32. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 33. List of Abbreviation
List of Figures
Figure 1. Interactive Display Market Segmentation, by Country
Figure 2. Interactive Display Market - Key Market Dynamics
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. Interactive Display Market Revenue (US$ Million), 2021-2031
Figure 5. Interactive Display Market Share (%) - by Product (2023 and 2031)
Figure 6. Interactive Kiosks: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 7. Interactive Whiteboards: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 8. Interactive Tables: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 9. Interactive Video Walls: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Interactive Monitors: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 11. Interactive Display Market Share (%) - by Panel Size (2023 and 2031)
Figure 12. 17-32 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 13. 32-65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Above 65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 15. Interactive Display Market Share (%) - by Panel Type (2023 and 2031)
Figure 16. Flat: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 17. Flexible: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Transparent: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Interactive Display Market Share (%) - by Industry Vertical (2023 and 2031)
Figure 20. Retail and Hospitality: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 21. Healthcare: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 22. BFSI: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. Education: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 24. Entertainment: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 25. Others: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 26. Europe: Interactive Display Market, By Key Country - Revenue 2023 (US$ Million)
Figure 27. Europe: Interactive Display Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 28. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 29. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 30. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 31. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 32. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 33. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 34. Company Positioning & Concentration
- Samsung Electronics Co Ltd
- PROMETHEAN LIMITED
- LG Electronics Inc
- BOE Technology Group Co Ltd
- Panasonic Holdings Corp
- Sharp Electronics Corp
- Hitachi Ltd
- BenQ Corporation
- SMART TECHNOLOGIES ULC
- ViewSonic Corporation
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe interactive display market.
- Highlights key business priorities to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe interactive display market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe interactive display market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.