Pronóstico del mercado de realidad aumentada y realidad virtual de Asia Pacífico hasta 2028: impacto de COVID-19 y análisis regional por tecnología (realidad aumentada y realidad virtual), componentes (componentes semiconductores, sensores y otros) e industria del usuario final (entretenimiento, educación, Industrial, Médico, Bienes Raíces y Arquitectura, Comercio Minorista, Aeroespacial y Defensa, y otros)

Se espera que el mercado de realidad aumentada y realidad virtual en Asia-Pacífico crezca de 5.918,74 millones de dólares en 2021 a 61.023,91 millones para 2028; se estima que registrará una CAGR del 39,6 % entre 2021 y 2028.

Los departamentos de atención al cliente han mejorado significativamente debido a los avances en los chatbots impulsados por IA y asistentes virtuales. Sin embargo, los chatbots experimentan dificultades con la resolución remota de problemas, lo cual es un desafío importante al que se enfrenta el equipo de atención al cliente. La integración de la realidad virtual en el servicio al cliente ha sido fundamental para los minoristas en cuanto al compromiso y la satisfacción del consumidor. Además, los problemas fundamentales y desafiantes se pueden resolver en menos tiempo utilizando esta tecnología una vez finalizada la comunicación entre los clientes y los departamentos de atención al cliente. La implementación de excelentes iniciativas de servicio al cliente para empresas rentables muestra respeto y lealtad a los clientes. El sector del retail está incorporando la realidad virtual, la tecnología más avanzada que crea una experiencia inmersiva con un potente efecto sensorial y una fuerte conexión emocional. Las empresas utilizan esta conexión para interactuar con los clientes de formas nuevas y relevantes. Cuando se conectan emocionalmente con una marca, es probable que los clientes repitan compras y se vuelvan leales a la marca. Además, la realidad virtual proporciona un nivel muy realista de experiencia del cliente. Los especialistas en marketing pueden crear diferentes anuncios de realidad virtual para mostrar productos de nuevas formas. Por lo tanto, el creciente uso de soluciones de realidad virtual en las tiendas minoristas está impulsando el crecimiento del mercado de realidad aumentada y realidad virtual.

Realidad aumentada y realidad virtual de Asia y el Pacífico Ingresos del mercado y pronóstico hasta 2028 (millones de dólares estadounidenses)

Segmentación del mercado de realidad aumentada y realidad virtual de Asia y el Pacífico

El mercado de realidad aumentada y realidad virtual de Asia y el Pacífico está segmentado en tecnología, componente, industria de usuario final y país. Basado en la tecnología, el mercado se bifurca en realidad aumentada y realidad virtual. En 2020, el segmento de realidad aumentada ocupó la mayor parte del mercado de realidad aumentada y realidad virtual de Asia-Pacífico. Según los componentes, el mercado se segmenta en sensores, componentes semiconductores y otros. En 2020, el segmento de componentes semiconductores ocupó la mayor parte del mercado de realidad virtual y realidad aumentada de Asia-Pacífico. Basado en la industria del usuario final, el mercado está segmentado en entretenimiento, educación, industria, medicina, bienes raíces y servicios. arquitectura, comercio minorista, aeroespacial y defensa y otros. En 2020, el segmento de entretenimiento ocupó la mayor participación del mercado de realidad aumentada y realidad virtual de Asia-Pacífico. De manera similar, según el país, el mercado de realidad virtual y aumentada de Asia-Pacífico se segmenta en China, Japón, India, Australia, Corea del Sur y el resto de Asia-Pacífico. China ocupó una parte sustancial del mercado en 2020. EON Reality, Google LLC, Immersive Gaze, Simulanis Solutions Private Limited, Vuzix Corporation y YeppAR se encuentran entre las empresas líderes en el mercado de realidad virtual y aumentada de Asia y el Pacífico.

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 APAC Augmented Reality and Virtual Reality Market – By Technology

1.3.2 APAC Augmented Reality and Virtual Reality Market – By Component

1.3.3 APAC Augmented Reality and Virtual Reality Market – By End-user Industry

1.3.4 APAC Augmented Reality and Virtual Reality Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. APAC Augmented Reality and Virtual Reality Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 APAC PEST Analysis

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. APAC Augmented Reality and Virtual Reality Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Surge in Use of Virtual Reality to Offer Better Customer Experience in Online Retail

5.1.2 Immersive Learning Experience with VR, AR, and Gamification

5.2 Market Restraints

5.2.1 Security and Privacy Issues

5.3 Market Opportunities

5.3.1 Investments in AR and VR Technologies

5.4 Future Trends

5.4.1 Transformation of Travel Sector with AR & VR

5.5 Impact Analysis of Drivers and Restraints

6. Augmented Reality and Virtual Reality Market – APAC Market Analysis

6.1 APAC Augmented Reality and Virtual Reality Market Overview

6.2 APAC Augmented Reality and Virtual Reality Market Forecast and Analysis

7. APAC Augmented Reality and Virtual Reality Market– By Technology

7.1 Overview

7.2 APAC Augmented Reality and Virtual Reality, by Technology (2020 and 2028)

7.3 Augmented Reality

7.3.1 Overview

7.3.2 Augmented Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Virtual Reality

7.4.1 Overview

7.4.2 Virtual Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

8. APAC Augmented Reality and Virtual Reality Market – By Component

8.1 Overview

8.2 APAC Augmented Reality and Virtual Reality, by Component (2020 and 2028)

8.3 Semiconductor Components

8.3.1 Overview

8.3.2 Semiconductor Components: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Sensors

8.4.1 Overview

8.4.2 Sensors: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Others

8.5.1 Overview

8.5.2 Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9. APAC Augmented Reality and Virtual Reality Market – By End-user Industry

9.1 Overview

9.2 APAC Augmented Reality and Virtual Reality, by End-user Industry (2020 and 2028)

9.3 Entertainment

9.3.1 Overview

9.3.2 Entertainment: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Educational

9.4.1 Overview

9.4.2 Educational: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.5 Industrial

9.5.1 Overview

9.5.2 Industrial: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.6 Medical

9.6.1 Overview

9.6.2 Medical: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.7 Real Estate and Architecture

9.7.1 Overview

9.7.2 Real Estate and Architecture: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.8 Retail

9.8.1 Overview

9.8.2 etail: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.9 Aerospace and Defense

9.9.1 Overview

9.9.2 Aerospace and Defense: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

9.10 Others

9.10.1 Overview

9.10.2 Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

10. APAC Augmented Reality and Virtual Reality Market – Country Analysis

10.1 Overview

10.1.1 APAC Augmented Reality and Virtual Reality Market Breakdown, by Country

10.1.1.1 Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.1.1 Australia Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.1.2 Australia Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.1.3 Australia Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.2 China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.2.1 China Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.2.2 China Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.2.3 China Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.3 India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.3.1 India Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.3.2 India Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.3.3 India Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.4 Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.4.1 Japan Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.4.2 Japan Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.4.3 Japan Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.5 South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.5.1 South Korea Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.5.2 South Korea Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.5.3 South Korea Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

10.1.1.6 Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

10.1.1.6.1 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By Technology

10.1.1.6.2 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By Component

10.1.1.6.3 Rest of APAC Augmented Reality and Virtual Reality Market Breakdown, By End-user Industry

11. APAC Augmented Reality and Virtual Reality Market - Industry Landscape

11.1 Overview

11.2 Market Initiative

11.3 New Development

12. Company Profiles

12.1 Immersive Gaze

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Google LLC

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 EON Reality.

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Vuzix Corporation

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Simulanis Solutions Private Limited

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 YeppAR

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

13. Appendix

13.1 About The Insight Partners

13.2 Glossary

LIST OF TABLES

Table 1. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2. APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast To 2028 – By Country (US$ million)

Table 3. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 4. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 5. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 6. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 7. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 8. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 9. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 10. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 11. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 12. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 13. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 14. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 15. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 16. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 17. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 18. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Technology (US$ million)

Table 19. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By Components (US$ million)

Table 20. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 – By End-user Industry (US$ million)

Table 21. Glossary of Terms, APAC Augmented Reality and Virtual Reality Market

LIST OF FIGURES

Figure 1. APAC Augmented Reality and Virtual Reality Market Segmentation

Figure 2. APAC Augmented Reality and Virtual Reality Market Segmentation - Country

Figure 3. APAC Augmented Reality and Virtual Reality Market Overview

Figure 4. APAC Augmented Reality and Virtual Reality Market, By Technology

Figure 5. APAC Augmented Reality and Virtual Reality Market, By Component

Figure 6. APAC Augmented Reality and Virtual Reality Market, By End-user Industry

Figure 7. APAC Augmented Reality and Virtual Reality Market, By Country

Figure 8. APAC PEST Analysis

Figure 9. APAC Augmented Reality and Virtual Reality Market Ecosystem Analysis

Figure 10. Expert Opinion

Figure 11. APAC Augmented Reality and Virtual Reality Market: Impact Analysis of Drivers and Restraints

Figure 12. APAC Augmented Reality and Virtual Reality Market, Forecast and Analysis (US$ Mn)

Figure 13. APAC Augmented Reality and Virtual Reality Market Revenue Share, by Technology (2020 and 2028)

Figure 14. Augmented Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Virtual Reality: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. APAC Augmented Reality and Virtual Reality Market Revenue Share, by Component (2020 and 2028)

Figure 17. Semiconductor Components: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. Sensors: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. APAC Augmented Reality and Virtual Reality Market Revenue Share, by End-user Industry (2020 and 2028)

Figure 21. Entertainment: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. Educational: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Industrial: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. Medical: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. Real Estate and Architecture: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Retail: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Aerospace and Defense: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Others: APAC Augmented Reality and Virtual Reality Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. APAC Augmented Reality and Virtual Reality Market, by key Country Revenue (2020) (US$ million)

Figure 30. APAC Augmented Reality and Virtual Reality Market Breakdown, by Country, 2020 & 2028 (%)

Figure 31. Australia Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 32. China Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 33. India Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 34. Japan Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 35. South Korea Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Figure 36. Rest of APAC Augmented Reality and Virtual Reality Market, Revenue and Forecast to 2028 (US$ million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Asia-Pacific Augmented Reality and Virtual Reality Market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Asia-Pacific Augmented Reality and Virtual Reality Market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Asia-Pacific market trends and outlook coupled with the factors driving the Augmented Reality and Virtual Reality Market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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