Pronóstico del mercado de cables de fibra óptica aeroespacial de Asia Pacífico hasta 2027: impacto de COVID-19 y análisis regional por modo (modo único y multimodo); Aplicación (Sistema de radar, Sistema de gestión de vuelo, Sistema de gestión de cabina, Sistema de entretenimiento a bordo, Guerra electrónica, Aviónica, Otros); Tipo de ajuste (ajuste de línea y modernización); Usuario final (comercial y militar); y país

TIPRE00012166 | Pages: 154 | Aerospace and Defense | Jul 2020 | Type: Regional | Status: Published

El mercado de cables de fibra óptica aeroespacial en Asia Pacífico tuvo un valor de 335,78 millones de dólares en 2019 y se prevé que alcance los 526,92 millones de dólares en 2027; se espera que crezca a una tasa compuesta anual del 6,1% de 2020 a 2027.

 

El crecimiento del mercado se está impulsando de manera destacada debido a la importante demanda de mayor ancho de banda a larga distancia. Las necesidades de ancho de banda, especialmente en los grandes aviones de pasajeros, han aumentado considerablemente. La llegada de Wi-Fi a bordo, entretenimiento a bordo y servicios Los sistemas de conectividad (IFEC) que ofrecen video de alta definición (HD), datos del sistema de posición global (GPS) y contenido satelital transmitidos directamente a los pasajeros. asientos, así como nuevos sistemas de aviónica en la cabina, está generando una importante demanda en el mercado de cables de fibra óptica. La creciente congestión en las rutas de larga distancia requiere un mayor ancho de banda para transmitir datos de la cabina a las estaciones terrestres y datos de la cabina a los respectivos destinos en tierra. Las aerolíneas comerciales utilizan principalmente aviones de fuselaje ancho como Airbus A380, A350, A330, Boeing B787 y B777, entre otros, en vuelos de larga distancia con mayor número de asientos, lo que nuevamente exige una mayor velocidad de Wi-Fi. Dado que los cables de fibra óptica tienen una atenuación menor en comparación con los conductores de cobre, estos cables son ideales para aplicaciones de vuelos de larga distancia donde no se aprecia la pérdida de datos debido a largas distancias de transmisión. Esto permite tendidos de cable más largos y menos repetidores. Por ejemplo, la limitación de distancia para 1G a través de cables de cobre es de aproximadamente 100 m, mientras que 1G se puede transmitir hasta 100 km a través de cables de fibra óptica. Así, la demanda de un gran ancho de banda a largas distancias está generando una demanda significativa de cables de fibra óptica, lo que está impulsando el mercado de cables de fibra óptica aeroespacial.

 

El mercado de Asia El mercado de cables de fibra óptica aeroespacial del Pacífico está moderadamente fragmentado. Los actores bien establecidos poseen la mayor parte de la cuota de mercado. Además, el CAPEX necesario para la creación de nuevas empresas puede ser excesivamente elevado para los nuevos actores que intentan entrar en el mercado de cables de fibra óptica aeroespacial. Además, los actores del mercado tienen una ventaja significativa sobre los nuevos participantes, principalmente en el acceso a los canales de distribución y a las actividades de I+D. Algunas de las estrategias de crecimiento clave adoptadas por los actores del mercado incluyen lanzamientos de productos, altos gastos en I+D, adquisiciones y asociaciones, entre otras, para competir en el mercado de manera eficiente. Algunos de los principales actores que operan en el mercado de cables de fibra óptica aeroespaciales incluyen Amfenol Corporation, AFL, Carlisle Interconnect Technologies, Collins Aerospace (Raytheon Technologies Corp.), Nexans SA, WL Gore & Associates, Inc., Timbercon, Inc., TE Connectivity, Prysmian Group y OFS Fitel, LLC.

 

Se prevé que la región APAC será la región de más rápido crecimiento durante el período de pronóstico. Los factores que se prevé que maduren el mercado de cables de fibra óptica aeroespacial en la región incluyen un número cada vez mayor de proveedores de cables de fibra óptica, la expansión de la fabricación de aviones, el aumento de los fabricantes de componentes de aviones (aviónica, IFE, radar, FMS y otros), el aumento de las actividades de MRO y la demanda. para la tecnología entre las fuerzas militares. La región también comprende varios fabricantes de fibra óptica aeroespacial líderes en el mundo, como Yangtze Optical FC (China), Jiangsu OFS Hengtong Optical Technology Co., Ltd. (China), Sumitomo Electric Industries (Japón) , Fujikura Ltd. (Japón), Futong (China), ZTT (Japón), FURUKAWA (Japón), entre otros.

 

< strong>Ingresos y pronósticos del mercado de cables de fibra óptica aeroespacial del resto de APAC hasta 2027 (millones de dólares estadounidenses)


Fibra aeroespacial de Asia Pacífico Mercado de cables ópticos: segmentación

Mercado de cables de fibra óptica aeroespacial de Asia Pacífico, por modo

  • Modo único
  • Multimodo


Mercado de cables de fibra óptica aeroespacial de Asia Pacífico, por aplicación

  • Sistemas de radar
  • Sistemas de gestión de vuelo
  • Sistemas de gestión de cabina
  • Sistemas de entretenimiento a bordo
  • Guerra electrónica
  • Aviónica
  • Otros


Mercado de cables de fibra óptica aeroespacial de Asia Pacífico, por tipo de ajuste

  • Ajuste de línea
  • Retroadaptación


Mercado de cables de fibra óptica aeroespacial de Asia Pacífico, al final Usuario

  • Comercial
  • Militar

Asia Pacífico Aeroespacial Mercado de cables de fibra óptica, por país

  • Australia
  • China
  • India
  • Japón
  • Corea del Sur
  • Resto de APAC


Mercado de cables de fibra óptica aeroespacial de Asia Pacífico: empresas mencionadas

  • AFL
  • Amfenol Corporation
  • Carlisle Companies Incorporated
  • Collins Aerospace
  • Nexans
  • Ofs Fitel Llc
  • Prysmian Group
  • TE Connectivity
  • WL Gore and Associates, Inc.

1.           Introduction

1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Aerospace Fiber Optic Cables Market Landscape

4.1         Market Overview

4.2         Porter’s Five Forces Analysis

4.2.1        Bargaining Power of Buyers

4.2.2        Bargaining Power of Suppliers

4.2.3        Threat to New Entrants

4.2.4        Threat to Substitutes

4.2.5        Competitive Rivalry

4.3         Ecosystem Analysis

5.           Aerospace Fiber Optic Cables Market – Key Market Dynamics

5.1         Key Market Driver

5.1.1        Increasing Focus on Reduction of Aircraft Weight

5.1.2        Significant Demand for Higher Bandwidth over Long Distance

5.2         Key Market Restraint

5.2.1        High Cost Related to Maintenance of Fiber Optic Cables And Closure of the Production of A380

5.3         Key Market Opportunity

5.3.1        Rising Demand for IFE systems to Stimulate the Adoption

5.4         Future Trends

5.4.1        Adoption of Advanced Technologies to Increase the Demand

5.5         Impact Analysis of Drivers and Restraints

6.           Aerospace Fiber Optic Cables – APAC Market Analysis

6.1         Overview

6.2         APAC: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

6.3         Market Positioning –Market Players Ranking

7.           Aerospace Fiber Optic Cables Market Analysis – By Mode

7.1         Overview

7.2         APAC: Aerospace Fiber Optic Cables Market, By Mode (2019 and 2027)

7.3         Single-mode

7.3.1        Overview

7.3.2        Single-mode: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

7.4         Multimode-mode

7.4.1        Overview

7.4.2        Multimode-mode: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

8.           Aerospace Fiber Optic Cables Market – By Application

8.1         Overview

8.2         APAC: Aerospace Fiber Optic Cables Market, by Application (2019 and 2027)

8.3         Radar Systems

8.3.1        Overview

8.3.2        Radar Systems: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

8.4         Flight Management Systems

8.4.1        Overview

8.4.2        Flight Management Systems: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

8.5         Cabin Management Systems

8.5.1        Overview

8.5.2        Cabin Management Systems: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

8.6         In-flight Entertainment Systems

8.6.1        Overview

8.6.2        In-flight Entertainment Systems: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

8.7         Electronic Warfare

8.7.1        Overview

8.7.2        Electronic Warfare: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

8.8         Avionics

8.8.1        Overview

8.8.2        Avionics: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

8.9         Others

8.9.1        Overview

8.9.2        Others: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

9.           Aerospace Fiber Optic Cables Market Analysis –  By Fit Type

9.1         Overview

9.2         APAC: Aerospace Fiber Optic Cables Market, By Fit Type (2019 and 2027)

9.3         Line Fit

9.3.1        Overview

9.3.2        Line Fit: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

9.4         Retrofit

9.4.1        Overview

9.4.2        Retrofit: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

10.        Aerospace Fiber Optic Cables Market Analysis – By End user

10.1      Overview

10.2      APAC: Aerospace Fiber Optic Cables Market, By End user (2019 and 2027)

10.3      Military

10.3.1     Overview

10.3.2     Military: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

10.4      Commercial

10.4.1     Overview

10.4.2     Commercial: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

11.        Aerospace Fiber Optic Cables Market – Country Analysis

11.1      Overview

11.1.1     APAC: Aerospace Fiber Optic Cables Market, by Key Country

11.1.1.1       Australia: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

11.1.1.1.1       Australia: Aerospace Fiber Optic Cables Market, by Mode

11.1.1.1.2       Australia: Aerospace Fiber Optic Cables Market, by Application

11.1.1.1.3       Australia: Aerospace Fiber Optic Cables Market, by Fit Type

11.1.1.1.4       Australia: Aerospace Fiber Optic Cables Market, by End User

11.1.1.2       China: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

11.1.1.2.1       China: Aerospace Fiber Optic Cables Market, by Mode

11.1.1.2.2       China: Aerospace Fiber Optic Cables Market, by Application

11.1.1.2.3       China: Aerospace Fiber Optic Cables Market, by Fit Type

11.1.1.2.4       China: Aerospace Fiber Optic Cables Market, by End User

11.1.1.3       India: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

11.1.1.3.1       India: Aerospace Fiber Optic Cables Market, by Mode

11.1.1.3.2       India: Aerospace Fiber Optic Cables Market, by Application

11.1.1.3.3       India: Aerospace Fiber Optic Cables Market, by Fit Type

11.1.1.3.4       India: Aerospace Fiber Optic Cables Market, by End User

11.1.1.4       Japan: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

11.1.1.4.1       Japan: Aerospace Fiber Optic Cables Market, by Mode

11.1.1.4.2       Japan: Aerospace Fiber Optic Cables Market, by Application

11.1.1.4.3       Japan: Aerospace Fiber Optic Cables Market, by Fit Type

11.1.1.4.4       Japan: Aerospace Fiber Optic Cables Market, by End User

11.1.1.5       South Korea: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

11.1.1.5.1       South Korea: Aerospace Fiber Optic Cables Market, by Mode

11.1.1.5.2       South Korea: Aerospace Fiber Optic Cables Market, by Application

11.1.1.5.3       South Korea: Aerospace Fiber Optic Cables Market, by Fit Type

11.1.1.5.4       South Korea: Aerospace Fiber Optic Cables Market, by End User

11.1.1.6       Rest of APAC: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

11.1.1.6.1       Rest of APAC: Aerospace Fiber Optic Cables Market, by Mode

11.1.1.6.2       Rest of APAC: Aerospace Fiber Optic Cables Market, by Application

11.1.1.6.3       Rest of APAC: Aerospace Fiber Optic Cables Market, by Fit Type

11.1.1.6.4       Rest of APAC: Aerospace Fiber Optic Cables Market, by End User

12.        Impact of Coronavirus Outbreak

12.1      Impact of COVID-19 Pandemic on Asia-Pacific Aerospace Fiber Optic Cables Market

12.1.1     Asia-Pacific: Impact Assessment of COVID-19 Pandemic

13.        Industry Landscape

13.1      Market Initiative

14.        Company Profiles

14.1      AFL

14.1.1     Key Facts

14.1.2     Business Description

14.1.3     Products and Services

14.1.4     Financial Overview

14.1.5     SWOT Analysis

14.1.6     Key Developments

14.2      Amphenol Corporation

14.2.1     Key Facts

14.2.2     Business Description

14.2.3     Products and Services

14.2.4     Financial Overview

14.2.5     SWOT Analysis

14.2.6     Key Developments

14.3      Carlisle Companies Incorporated

14.3.1     Key Facts

14.3.2     Business Description

14.3.3     Products and Services

14.3.4     Financial Overview

14.3.5     SWOT Analysis

14.3.6     Key Developments

14.4      Collins Aerospace, a Raytheon Technologies Company

14.4.1     Key Facts

14.4.2     Business Description

14.4.3     Products and Services

14.4.4     Financial Overview

14.4.5     SWOT Analysis

14.4.6     Key Developments

14.5      Nexans

14.5.1     Key Facts

14.5.2     Business Description

14.5.3     Products and Services

14.5.4     Financial Overview

14.5.5     SWOT Analysis

14.5.6     Key Developments

14.6      Ofs Fitel Llc

14.6.1     Key Facts

14.6.2     Business Description

14.6.3     Products and Services

14.6.4     Financial Overview

14.6.5     SWOT Analysis

14.6.6     Key Developments

14.7      Prysmian Group

14.7.1     Key Facts

14.7.2     Business Description

14.7.3     Products and Services

14.7.4     Financial Overview

14.7.5     SWOT Analysis

14.7.6     Key Developments

14.8      TE Connectivity

14.8.1     Key Facts

14.8.2     Business Description

14.8.3     Products and Services

14.8.4     Financial Overview

14.8.5     SWOT Analysis

14.8.6     Key Developments

14.9      W. L. Gore & Associates, Inc.

14.9.1     Key Facts

14.9.2     Business Description

14.9.3     Products and Services

14.9.4     Financial Overview

14.9.5     SWOT Analysis

14.9.6     Key Developments


 

15.        Appendix

15.1      About The Insight Partners

15.2      Word Index

LIST OF TABLES

Table 1.             APAC: Aerospace Fiber Optic Cables Market – Revenue, and Forecast to 2027 (US$ Million)

Table 2.             APAC: Aerospace Fiber Optic Cables Market, by Application – Revenue and Forecast to 2027 (US$ Million)

Table 3.             APAC: Aerospace Fiber Optic Cables Market, by Fit Type – Revenue and Forecast to 2027 (US$ Million)

Table 4.             APAC: Aerospace Fiber Optic Cables Market, by End User – Revenue and Forecast to 2027 (US$ Million)

Table 5.             APAC: Aerospace Fiber Optic Cables Market, by Country – Revenue and Forecast to 2027 (US$ Million)

Table 6.             Australia: Aerospace Fiber Optic Cables Market, by Mode –Revenue and Forecast to 2027 (US$ Million)

Table 7.             Australia: Aerospace Fiber Optic Cables Market, by Application –Revenue and Forecast to 2027 (US$ Million)

Table 8.             Australia: Aerospace Fiber Optic Cables Market, by Fit Type –Revenue and Forecast to 2027 (US$ Million)

Table 9.             Australia: Aerospace Fiber Optic Cables Market, by End User –Revenue and Forecast to 2027 (US$ Million)

Table 10.          China: Aerospace Fiber Optic Cables Market, by Mode –Revenue and Forecast to 2027 (US$ Million)

Table 11.          China: Aerospace Fiber Optic Cables Market, by Application –Revenue and Forecast to 2027 (US$ Million)

Table 12.          China: Aerospace Fiber Optic Cables Market, by Fit Type –Revenue and Forecast to 2027 (US$ Million)

Table 13.          China: Aerospace Fiber Optic Cables Market, by End User –Revenue and Forecast to 2027 (US$ Million)

Table 14.          India: Aerospace Fiber Optic Cables Market, by Mode –Revenue and Forecast to 2027 (US$ Million)

Table 15.          India: Aerospace Fiber Optic Cables Market, by Application –Revenue and Forecast to 2027 (US$ Million)

Table 16.          India: Aerospace Fiber Optic Cables Market, by Fit Type –Revenue and Forecast to 2027 (US$ Million)

Table 17.          India: Aerospace Fiber Optic Cables Market, by End User –Revenue and Forecast to 2027 (US$ Million)

Table 18.          Japan: Aerospace Fiber Optic Cables Market, by Mode –Revenue and Forecast to 2027 (US$ Million)

Table 19.          Japan: Aerospace Fiber Optic Cables Market, by Application –Revenue and Forecast to 2027 (US$ Million)

Table 20.          Japan: Aerospace Fiber Optic Cables Market, by Fit Type –Revenue and Forecast to 2027 (US$ Million)

Table 21.          Japan: Aerospace Fiber Optic Cables Market, by End User –Revenue and Forecast to 2027 (US$ Million)

Table 22.          South Korea: Aerospace Fiber Optic Cables Market, by Mode –Revenue and Forecast to 2027 (US$ Million)

Table 23.          South Korea: Aerospace Fiber Optic Cables Market, by Application –Revenue and Forecast to 2027 (US$ Million)

Table 24.          South Korea: Aerospace Fiber Optic Cables Market, by Fit Type –Revenue and Forecast to 2027 (US$ Million)

Table 25.          South Korea: Aerospace Fiber Optic Cables Market, by End User –Revenue and Forecast to 2027 (US$ Million)

Table 26.          Rest of APAC: Aerospace Fiber Optic Cables Market, by Mode –Revenue and Forecast to 2027 (US$ Million)

Table 27.          Rest of APAC: Aerospace Fiber Optic Cables Market, by Application –Revenue and Forecast to 2027 (US$ Million)

Table 28.          Rest of APAC: Aerospace Fiber Optic Cables Market, by Fit Type –Revenue and Forecast to 2027 (US$ Million)

Table 29.          Rest of APAC: Aerospace Fiber Optic Cables Market, by End User –Revenue and Forecast to 2027 (US$ Million)

Table 30.          List of Abbreviation

 

LIST OF FIGURES

Figure 1.           Aerospace Fiber Optic Cables Market Segmentation

Figure 2.           Aerospace Fiber Optic Cables Market Segmentation – By Country

Figure 3.           APAC Aerospace Fiber Optic Cables Market Overview

Figure 4.           Aerospace Fiber Optic Cables Market, by Country

Figure 5.           Aerospace Fiber Optic Cables Market, By Mode

Figure 6.           Aerospace Fiber Optic Cables Market, By Application

Figure 7.           Porter’s Five Forces Analysis

Figure 8.           Aerospace Fiber Optic Cables Market – Ecosystem Analysis

Figure 9.           Aerospace Fiber Optic Cables Market: Impact Analysis of Drivers and Restraints

Figure 10.        APAC: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 11.        APAC: Aerospace Fiber Optic Cables Market Revenue Share, by Mode (2019 and 2027)

Figure 12.        Single-mode: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 13.        Multimode-mode: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 14.        APAC: Aerospace Fiber Optic Cables Market Revenue Share, by Application (2019 and 2027)

Figure 15.        Radar Systems: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 16.        Flight Management Systems: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 17.        Cabin Management Systems: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 18.        In-flight Entertainment Systems: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 19.        Electronic Warfare: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 20.        Avionics: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 21.        Others: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 22.        APAC: Aerospace Fiber Optic Cables Market Revenue Share, by Fit Type (2019 and 2027)

Figure 23.        Line Fit: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 24.        Retrofit: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 25.        APAC: Aerospace Fiber Optic Cables Market Revenue Share, by End user (2019 and 2027)

Figure 26.        Military: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 27.        Commercial: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 28.        APAC: Aerospace Fiber Optic Cables Market Revenue Share, by Key Country (2019 and 2027)

Figure 29.        Australia: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 30.        China: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 31.        India: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 32.        Japan: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 33.        South Korea: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 34.        Rest of APAC: Aerospace Fiber Optic Cables Market – Revenue and Forecast to 2027 (US$ Million)

Figure 35.        Impact of COVID-19 Pandemic in Asia Pacific Country Markets

 




The List of Companies - Asia Pacific Aerospace Fiber Optic Cables Market

  1. Amphenol Corporation
  2. Collins Aerospace
  3. Nexans
  4. Prysmian Group
  5. TE Connectivity
  6. W. L. Gore and Associates, Inc.
  7. Carlisle Companies Incorporated
  8. Ofs Fitel Llc
  9. AFL
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Asia Pacificaerospace fiber optic cable market.

  • Highlights key business priorities in order to assist companies to realign their business strategies.

  • The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacificaerospace fiber optic cable market, thereby allowing players across the value chain to develop effective long-term strategies.

  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

  • Scrutinize in-depth Asia Pacificmarket trends and outlook coupled with the factors driving the market, as well as those hindering it.

  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

 

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