Marktprognose für Social-Media-Management im Nahen Osten und Afrika bis 2028 – Auswirkungen von COVID-19 und regionale Analyse – nach Komponente (Lösung und Service), Bereitstellung (vor Ort und Cloud-basiert), Unternehmensgröße [Kleine und mittlere Unternehmen (KMU). ) und große Unternehmen], Anwendung (Vertriebs- und Marketingmanagement, Customer Experience Management, Competitive Intelligence sowie Risikomanagement und Betrugserkennung) und vertikal (IT und Telekommunikation, BFSI, Gesundheitswesen, Medien und Unterhaltung, Einzelhandel und andere)

Der Nahe Osten & Es wird erwartet, dass der afrikanische Social-Media-Management-Markt bis 2028 2358,7 Millionen US-Dollar erreichen wird, gegenüber 761,0 Millionen US-Dollar im Jahr 2022; Von 2022 bis 2028 wird ein durchschnittliches jährliches Wachstum von 20,7 % erwartet.

Soziale Medien entwickeln sich von a Möglichkeit, mit Freunden zu kommunizieren, zum ultimativen Kanal für Informationen, Online-Shopping über Social Commerce sowie Business, Nachrichten und Marketing. Aufgrund der COVID-19-Pandemie ändern sich auch die Verbrauchergewohnheiten: Menschen nutzen soziale Medien, um Kontakte zu knüpfen, sich zu unterhalten, Informationen zu finden und einzukaufen. Darüber hinaus verzeichnen einige Branchen einen massiven Anstieg des Datenverkehrs. Soziale Medien haben einen enormen Einfluss auf Unternehmen. Plattformen wie Facebook, Instagram, Twitter, LinkedIn und YouTube werden derzeit zur Förderung von Marken und zur Werbung für neue Produkte genutzt und sind wirksame Medien, die Kundenservice bieten und Streitigkeiten beilegen. Während ein Kleinunternehmer nicht immer ein separates Social-Media-Team einstellen muss, sollten einige Mitarbeiter mit der Auswahl und Nutzung einer oder mehrerer Social-Media-Plattformen vertraut sein.

Darüber hinaus kommen soziale Medien und Unternehmen zusammen, um vielen Unternehmen beispiellose Möglichkeiten zur Markenbildung zu bieten. Neue und alte Marken können sich durch Social-Media-Profile, Content-Sharing und plattformbasierte Werbung online etablieren oder neu erfinden. Mehrere Unternehmen bauen ihre Kundenbasis in erster Linie aus und generieren Umsätze durch Social-Media-Beiträge und -Anzeigen.

Eine weit verbreitete Verbreitung sozialer Medien kommt Unternehmen bei der Geschäftsexpansion zugute , größere Reichweite und die Beilegung von Streitigkeiten und wirken so als treibender Faktor für den Nahen Osten und die Region. Afrikanischer Social-Media-Management-Markt. Der Nahe Osten & Es wird erwartet, dass der afrikanische Social-Media-Management-Markt im Prognosezeitraum mit einer vielversprechenden jährlichen Wachstumsrate wächst.

Naher Osten und Afrika Umsatz und Prognose des Social-Media-Management-Marktes in Afrika bis 2028 (Mio. US-Dollar)

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Naher Osten & Marktsegmentierung für Social Media Management in Afrika

Der Nahe Osten & Der afrikanische Social-Media-Management-Markt ist nach Komponente, Einsatz, Organisationsgröße, Anwendung, Branche und Land segmentiert. Basierend auf den Komponenten ist der Markt in Lösungen und Dienstleistungen unterteilt. Das Lösungssegment führte den Markt mit einem höheren Marktanteil im Jahr 2022 an.

Basierend auf der Bereitstellung ist der Markt in Cloud-basierte und Cloud-basierte Lösungen unterteilt vor Ort. Das cloudbasierte Segment führte den Markt mit einem höheren Marktanteil im Jahr 2022 an.

Basierend auf der Unternehmensgröße ist der Markt in KMU unterteilt und Großunternehmen. Das Segment der Großunternehmen führte den Markt mit einem höheren Marktanteil im Jahr 2022 an.

Basierend auf der Anwendung wird der Markt in Vertrieb und Marketing unterteilt Management, Customer Experience Management, Wettbewerbsinformationen sowie Risikomanagement und Betrugserkennung. Das Segment Vertriebs- und Marketingmanagement hatte im Jahr 2022 den höchsten Marktanteil.

Basierend auf der Vertikale ist der Markt in BFSI, Einzelhandel, Gesundheitswesen, IT und Telekommunikation, Medien und Unterhaltung und andere. Das BFSI-Segment führte den Markt mit dem höchsten Marktanteil im Jahr 2022 an.

Basierend auf dem Land ist der Markt in Saudi-Arabien segmentiert VAE, Südafrika und der Rest der MEA. Die Saudi-Araber führten den Nahen Osten und den Nahen Osten an. Afrikanischer Social-Media-Management-Markt mit dem höchsten Marktanteil im Jahr 2022.

Die wichtigsten im Nahen Osten und Afrika tätigen Unternehmen. Der afrikanische Social-Media-Management-Markt ist Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. GmbH.; Schmelzwasser; Brandwatch; und Sprout Social, Inc. Diese Unternehmen sind auf dem Markt tätig und tragen erhebliche Einnahmen zum Wachstum des Nahen Ostens und der Region bei. Afrikanischer Social-Media-Management-Markt.

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Management Market – By Component

1.3.2 MEA Social Media Management Market – By Deployment

1.3.3 MEA Social Media Management Market – By Enterprise Size

1.3.4 MEA Social Media Management Market – By Application

1.3.5 MEA Social Media Management Market – By Vertical

1.3.6 MEA Social Media Management Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Management Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Management Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising Reach of Social Media

5.1.2 Increasing Focus on Competitive Intelligence

5.2 Market Restraints

5.2.1 Data Privacy Concerns with Social Media

5.3 Market Opportunities

5.3.1 Growing Demand for Social Media Management Among SMEs

5.4 Future Trends

5.4.1 Continuous Improvements in Internet Technology

5.5 Impact Analysis of Drivers and Restraints

6. MEA Social Media Management Market –Market Analysis

6.1 MEA Social Media Management Market Forecast and Analysis

7. MEA Social Media Management Market Analysis – By Component

7.1 Overview

7.2 MEA Social Media Management Market, By Component (2021 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Service

7.4.1 Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Management Market Analysis – By Deployment

8.1 Overview

8.2 MEA Social Media Management Market, By Deployment (2021 and 2028)

8.3 Cloud-based

8.3.1 Overview

8.3.2 Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.4 On-premises

8.4.1 On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Management Market Analysis – By Enterprise Size

9.1 Overview

9.2 MEA Social Media Management Market, By Enterprise Size (2021 and 2028)

9.3 SMEs

9.3.1 Overview

9.3.2 SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Large Enterprises

9.4.1 Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Management Market Analysis – By Application

10.1 Overview

10.2 Social Media Management, by Application (2021 and 2028)

10.3 Sales and Marketing Management

10.3.1 Overview

10.3.2 Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Customer Experience Management

10.4.1 Overview

10.4.2 Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Competitive Intelligence

10.5.1 Overview

10.5.2 Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Risk Management and Fraud Detection

10.6.1 Overview

10.6.2 Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Management Market Analysis – By Vertical

11.1 Overview

11.2 MEA Social Media Management Market, By Vertical (2021 and 2028)

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.4 Retail

11.4.1 Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.5 Healthcare

11.5.1 Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.6 IT and Telecommunications

11.6.1 IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.7 Media and Entertainment

11.7.1 Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.8 Others

11.8.1 Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Management Market – Country Analysis

12.1 MEA: MEA Social Media Management Market

12.1.1 Overview

12.1.2 Middle East and Africa: Social Media Management, by Key Country

12.1.2.1 Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.1.1 Saudi Arabia: Social Media Management, By Component

12.1.2.1.2 Saudi Arabia: MEA Social Media Management Market, By Application

12.1.2.1.3 Saudi Arabia: MEA Social Media Management Market, By Vertical

12.1.2.1.4 Saudi Arabia: MEA Social Media Management Market, By Deployment

12.1.2.1.5 Saudi Arabia: MEA Social Media Management Market, By Enterprise Size

12.1.2.2 UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.2.1 UAE: Social Media Management, By Component

12.1.2.2.2 UAE: MEA Social Media Management Market, By Application

12.1.2.2.3 UAE: MEA Social Media Management Market, By Vertical

12.1.2.2.4 UAE: MEA Social Media Management Market, By Deployment

12.1.2.2.5 UAE: MEA Social Media Management Market, By Enterprise Size

12.1.2.3 South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.3.1 South Africa: Social Media Management, By Component

12.1.2.3.2 South Africa: MEA Social Media Management Market, By Application

12.1.2.3.3 South Africa: MEA Social Media Management Market, By Vertical

12.1.2.3.4 South Africa: MEA Social Media Management Market, By Deployment

12.1.2.3.5 South Africa: MEA Social Media Management Market, By Enterprise Size

12.1.2.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.4.1 Rest of MEA: Social Media Management, By Component

12.1.2.4.2 Rest of MEA: MEA Social Media Management Market, By Application

12.1.2.4.3 Rest of MEA: MEA Social Media Management Market, By Vertical

12.1.2.4.4 Rest of MEA: MEA Social Media Management Market, By Deployment

12.1.2.4.5 Rest of MEA: MEA Social Media Management Market, By Enterprise Size

13. Industry Landscape

13.1 Market Initiative

13.2 Merger and Acquisition

13.3 New Development

14. Company Profiles

14.1 Adobe

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 IBM Corporation

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Google LLC

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Oracle Corporation

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Salesforce.com, inc.

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 HubSpot, Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Zoho Corporation Pvt. Ltd.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Meltwater

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Brandwatch

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Sprout Social, Inc.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Glossary

LIST OF TABLES

Table 1. MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2. Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 3. Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4. Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 5. Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 6. Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 7. UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 8. UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 9. UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 10. UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 11. UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 12. South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 13. South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 14. South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 15. South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 16. South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 17. Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 18. Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 19. Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 20. Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 21. Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 22. Glossary of Terms, MEA Social Media Management Market

LIST OF FIGURES

Figure 1. MEA Social Media Management Market Segmentation

Figure 2. MEA Social Media Management Market Segmentation – Country

Figure 3. MEA Social Media Management Market Overview

Figure 4. MEA Social Media Management Market, By Component

Figure 5. MEA Social Media Management Market, By Deployment

Figure 6. MEA Social Media Management Market, By Enterprise Size

Figure 7. MEA Social Media Management Market, By Application

Figure 8. MEA Social Media Management Market, By Vertical

Figure 9. MEA Social Media Management Market, By Country

Figure 10. MEA: PEST Analysis

Figure 11. MEA Social Media Management Market Ecosystem Analysis

Figure 12. MEA Expert Opinion

Figure 13. MEA Social Media Management Market Impact Analysis of Drivers and Restraints

Figure 14. MEA Social Media Management Market, Forecast and Analysis (US$ Mn)

Figure 15. MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)

Figure 16. Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)

Figure 19. Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)

Figure 22. SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)

Figure 25. Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)

Figure 30. BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31. Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32. Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33. IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34. Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35. Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 37. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 38. Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 39. UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 40. South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 41. Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.

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