Prognose des europäischen Marktes für interaktive Displays bis 2031 – Regionale Analyse – nach Produkt (Interaktive Kioske, Interaktive Whiteboards, Interaktive Tische, Interaktive Videowände und Interaktive Monitore), Panelgröße (17-32 Zoll, 32-65 Zoll und über 65 Zoll), Paneltyp (Flach, Flexibel und Transparent) und Branche (Einzelhandel und Gastgewerbe, Gesundheitswesen, BFSI, Bildung, Unterhaltung und Andere)
Entwicklung interaktiver Displays der nächsten Generation treibt den europäischen Markt für interaktive Displays an
Fortschrittliche Technologien wie künstliche Intelligenz (KI) und das Internet der Dinge (IoT) werden von Unternehmen in großem Umfang eingesetzt, um Abläufe effektiv zu rationalisieren und neue Kunden zu gewinnen. KI-Technologie verbessert interaktive Displays, indem sie wichtige Funktionen wie personalisierte Inhaltsempfehlungen, Gestenerkennung und adaptive Benutzeroberflächen hinzufügt. Dies verbessert die Kundeninteraktion, indem dynamische und ansprechende Erlebnisse basierend auf Verhalten und Vorlieben geschaffen werden. Die Integration von KI-Technologie in interaktive Displays hilft Benutzern, Daten zu analysieren, um wertvolle Erkenntnisse zu gewinnen, und die Inhaltsbereitstellung zu verfeinern, indem interaktive Displays reaktionsschneller gemacht werden.
Die Hersteller interaktiver Displays ergreifen Initiativen wie die Zusammenarbeit und Partnerschaften zur Entwicklung KI-basierter interaktiver Displays der nächsten Generation zur Unterstützung zahlreicher Branchen, darunter Einzelhandel und E-Commerce, BFSI, Gesundheitswesen und Bildung, was erhebliche Marktchancen schafft. Zum Beispiel:
Im Juni 2023 ging Hitachi Ltd eine Partnerschaft mit LG Electronics Inc. ein, um ein neues KI-Display für den Einzelhandel und die E-Commerce-Branche auf den Markt zu bringen. Beide Unternehmen entwickeln ein 29-Zoll-Touchscreen-Panel mit biometrischer Infrastruktur und Public-Key-Authentifizierung sowie zahlreichen zusätzlichen Funktionen wie einer hochauflösenden Kamera, Gesichtserkennungstechnologie und einem Echtzeit-Überwachungssystem. Das KI-basierte interaktive Display wurde entwickelt, um die Anforderungen verschiedener Kunden aus Einzelhandelsgeschäften, Restaurants, Büros, Fitnessstudios, Wohnbereichen und Konferenzzentren zu erfüllen. Im Juni 2021 brachte Leyard Europe die nächste Generation der TXP Series Huddle Walls für Unternehmensanwendungen und die Bildungsbranche auf den Markt. TXP Series Huddle Walls ist ein großer Bildschirm für Meetings, Präsentationen, Konferenzen und Bildung. Es handelt sich um ein All-in-One-Display, das in verschiedenen Auflösungsformaten und Bildschirmgrößen von 108 bis 162 Zoll erhältlich ist. Steigende Investitionen in F&E-Aktivitäten zur Entwicklung neuer Technologien schaffen ebenfalls Chancen für Marktteilnehmer. Diese neue Displaytechnologie verfügt über einen integrierten Multi-Touch-Sensor, der die Bewegung eines Fingers durch eine Software erkennt, die elektrische Felder über Elektroadhäsion steuert. Daher wird erwartet, dass steigende Investitionen in F&E zur Entwicklung von Produkten der nächsten Generation dem Markt für interaktive Displays im Prognosezeitraum lukrative Möglichkeiten bieten.
Überblick über den europäischen Markt für interaktive Displays
Die digitale Transformation ist zur wichtigsten Priorität für die EU geworden und dafür setzt sie sich verschiedene Ziele. Darüber hinaus erlebt die Hotellerie in Europa ein enormes Wachstum. Laut Hospitality Sales and Marketing Association International (HSMAI) verzeichnete die Hotellerie in Europa im März 2024 eine Auslastung von 66,4 %, was einem Anstieg von 1,1 % gegenüber 2023 und 10,9 % gegenüber 2022 entspricht. Daher wird erwartet, dass die wachsende Digitalisierung und das Gastgewerbe das Wachstum des Marktes für interaktive Displays in Europa vorantreiben.
Umsatz und Prognose für den europäischen Markt für interaktive Displays bis 2031 (in Mio. USD)
Segmentierung des europäischen Marktes für interaktive Displays
Der europäische Markt für interaktive Displays ist nach Produkt, Panelgröße, Paneltyp, Branche und Land kategorisiert.
Basierend auf dem Produkt ist der europäische Markt für interaktive Displays in interaktive Kioske, interaktive Whiteboards, interaktive Tische, interaktive Videowände und interaktive Monitore segmentiert. Das Segment interaktive Kioske hielt 2023 den größten Anteil am europäischen Markt für interaktive Displays.
In Bezug auf die Panelgröße ist der europäische Markt für interaktive Displays in 17–32 Zoll, 32–65 Zoll und über 65 Zoll unterteilt. Das Segment über 65 Zoll hielt 2023 den größten Anteil am europäischen Markt für interaktive Displays.
Nach Paneltyp ist der europäische Markt für interaktive Displays in flach, flexibel und transparent unterteilt. Das flache Segment hielt 2023 den größten Anteil am europäischen Markt für interaktive Displays.
Basierend auf der Branchenvertikale ist der europäische Markt für interaktive Displays in Einzelhandel und Gastgewerbe, Gesundheitswesen, BFSI, Bildung, Unterhaltung und andere unterteilt. Das Bildungssegment hielt 2023 den größten Anteil am europäischen Markt für interaktive Displays.
Nach Ländern ist der europäische Markt für interaktive Displays in Deutschland, Frankreich, Italien, Großbritannien, Russland und das übrige Europa unterteilt. Deutschland dominierte im Jahr 2023 den europäischen Markt für interaktive Displays.
Samsung Electronics Co Ltd, PROMETHEAN LIMITED, LG Electronics Inc, BOE Technology Group Co Ltd, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, SMART TECHNOLOGIES ULC und ViewSonic Corporation sind einige der führenden Unternehmen auf dem europäischen Markt für interaktive Displays.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Interactive Display Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
5. Europe Interactive Display Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Demand for Smart Learning
5.1.2 Increasing Need for Effective Collaboration
5.2 Market Restraints
5.2.1 High Initial and Maintenance Cost
5.3 Market Opportunities
5.3.1 Development of Next-Generation Interactive Display
5.3.2 Increasing Adoption of Touchscreen Tables
5.4 Future Trends
5.4.1 Growing Demand for Interactive Retail Display
5.5 Impact of Drivers and Restraints:
6. Interactive Display Market - Europe Analysis
6.1 Overview
6.2 Interactive Display Market Revenue (US$ Million), 2021-2031
6.3 Interactive Display Market Forecast Analysis
7. Europe Interactive Display Market Analysis - by Product
7.1 Interactive Kiosks
7.1.1 Overview
7.1.2 Interactive Kiosks: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Interactive Whiteboards
7.2.1 Overview
7.2.2 Interactive Whiteboards: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Interactive Tables
7.3.1 Overview
7.3.2 Interactive Tables: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Interactive Video Walls
7.4.1 Overview
7.4.2 Interactive Video Walls: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.5 Interactive Monitors
7.5.1 Overview
7.5.2 Interactive Monitors: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
8. Europe Interactive Display Market Analysis - by Panel Size
8.1 17-32 Inches
8.1.1 Overview
8.1.2 17-32 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
8.2 32-65 Inches
8.2.1 Overview
8.2.2 32-65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Above 65 Inches
8.3.1 Overview
8.3.2 Above 65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
9. Europe Interactive Display Market Analysis - by Panel Type
9.1 Flat
9.1.1 Overview
9.1.2 Flat: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Flexible
9.2.1 Overview
9.2.2 Flexible: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Transparent
9.3.1 Overview
9.3.2 Transparent: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10. Europe Interactive Display Market Analysis - by Industry Vertical
10.1 Retail and Hospitality
10.1.1 Overview
10.1.2 Retail and Hospitality: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.2 Healthcare
10.2.1 Overview
10.2.2 Healthcare: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.3 BFSI
10.3.1 Overview
10.3.2 BFSI: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.4 Education
10.4.1 Overview
10.4.2 Education: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.5 Entertainment
10.5.1 Overview
10.5.2 Entertainment: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.6 Others
10.6.1 Overview
10.6.2 Others: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11. Europe Interactive Display Market - Country Analysis
11.1 Europe Market Overview
11.1.1 Europe: Interactive Display Market, By Key Country - Revenue 2023 (US$ Million)
11.1.2 Europe: Interactive Display Market - Revenue and Forecast Analysis - by Country
11.1.2.1 Europe: Interactive Display Market - Revenue and Forecast Analysis - by Country
11.1.2.2 Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.2.1 Germany: Interactive Display Market Breakdown, by Product
11.1.2.2.2 Germany: Interactive Display Market Breakdown, by Panel Size
11.1.2.2.3 Germany: Interactive Display Market Breakdown, by Panel Type
11.1.2.2.4 Germany: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.3 France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.3.1 France: Interactive Display Market Breakdown, by Product
11.1.2.3.2 France: Interactive Display Market Breakdown, by Panel Size
11.1.2.3.3 France: Interactive Display Market Breakdown, by Panel Type
11.1.2.3.4 France: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.4 Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.4.1 Italy: Interactive Display Market Breakdown, by Product
11.1.2.4.2 Italy: Interactive Display Market Breakdown, by Panel Size
11.1.2.4.3 Italy: Interactive Display Market Breakdown, by Panel Type
11.1.2.4.4 Italy: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.5 United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.5.1 United Kingdom: Interactive Display Market Breakdown, by Product
11.1.2.5.2 United Kingdom: Interactive Display Market Breakdown, by Panel Size
11.1.2.5.3 United Kingdom: Interactive Display Market Breakdown, by Panel Type
11.1.2.5.4 United Kingdom: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.6 Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.6.1 Russia: Interactive Display Market Breakdown, by Product
11.1.2.6.2 Russia: Interactive Display Market Breakdown, by Panel Size
11.1.2.6.3 Russia: Interactive Display Market Breakdown, by Panel Type
11.1.2.6.4 Russia: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.7 Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.7.1 Rest of Europe: Interactive Display Market Breakdown, by Product
11.1.2.7.2 Rest of Europe: Interactive Display Market Breakdown, by Panel Size
11.1.2.7.3 Rest of Europe: Interactive Display Market Breakdown, by Panel Type
11.1.2.7.4 Rest of Europe: Interactive Display Market Breakdown, by Industry Vertical
12. Competitive Landscape
12.1 Company Positioning & Concentration
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Product Development
14. Company Profiles
14.1 Samsung Electronics Co Ltd
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 PROMETHEAN LIMITED
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 LG Electronics Inc
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 BOE Technology Group Co Ltd
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Panasonic Holdings Corp
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Sharp Electronics Corp
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Hitachi Ltd
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 BenQ Corporation
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 SMART TECHNOLOGIES ULC
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 ViewSonic Corporation
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 Word Index
15.2 About the Insight Partners
List of Tables
Table 1. Interactive Display Market Segmentation
Table 2. List of Vendors in the Value Chain:
Table 3. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Table 4. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 5. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 6. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 7. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 8. Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Country
Table 9. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 10. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 11. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 12. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 13. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 14. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 15. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 16. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 17. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 18. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 19. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 20. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 21. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 22. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 23. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 24. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 25. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 26. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 27. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 28. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 29. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 30. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 31. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 32. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 33. List of Abbreviation
List of Figures
Figure 1. Interactive Display Market Segmentation, by Country
Figure 2. Interactive Display Market - Key Market Dynamics
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. Interactive Display Market Revenue (US$ Million), 2021-2031
Figure 5. Interactive Display Market Share (%) - by Product (2023 and 2031)
Figure 6. Interactive Kiosks: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 7. Interactive Whiteboards: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 8. Interactive Tables: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 9. Interactive Video Walls: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Interactive Monitors: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 11. Interactive Display Market Share (%) - by Panel Size (2023 and 2031)
Figure 12. 17-32 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 13. 32-65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Above 65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 15. Interactive Display Market Share (%) - by Panel Type (2023 and 2031)
Figure 16. Flat: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 17. Flexible: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Transparent: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Interactive Display Market Share (%) - by Industry Vertical (2023 and 2031)
Figure 20. Retail and Hospitality: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 21. Healthcare: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 22. BFSI: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. Education: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 24. Entertainment: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 25. Others: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 26. Europe: Interactive Display Market, By Key Country - Revenue 2023 (US$ Million)
Figure 27. Europe: Interactive Display Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 28. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 29. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 30. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 31. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 32. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 33. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 34. Company Positioning & Concentration
- Samsung Electronics Co Ltd
- PROMETHEAN LIMITED
- LG Electronics Inc
- BOE Technology Group Co Ltd
- Panasonic Holdings Corp
- Sharp Electronics Corp
- Hitachi Ltd
- BenQ Corporation
- SMART TECHNOLOGIES ULC
- ViewSonic Corporation
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe interactive display market.
- Highlights key business priorities to assist companies to realign their business strategies.
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- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe interactive display market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.