Prognose für den europäischen High-End-Rum-Markt bis 2030 – Regionale Analyse – nach Produkttyp (Weiß-, Dunkel- und Gold-Rum), Kategorie (Super Premium, Ultra-Premium und Prestige & Prestige Plus), Art (Natur und Aroma) und Vertriebskanal (Supermärkte und Hypermärkte, Fachgeschäfte, Online-Einzelhandel und andere)
Strategische Initiativen wichtiger Akteure treiben den europäischen Markt für High-End-Rum an
Hersteller von High-End-Rum investieren erheblich in strategische Entwicklungsinitiativen wie Produktinnovation, Fusionen und Übernahmen sowie die Expansion ihrer Geschäftstätigkeit, um viele Verbraucher anzuziehen und ihre Marktposition zu stärken. Darüber hinaus steigt die Nachfrage der Verbraucher nach High-End-Rum aufgrund der wachsenden Beliebtheit von Luxus- und Premium-Spirituosen und der Produktverfügbarkeit in verschiedenen Geschmacksrichtungen. Daher bringen Hersteller wie Pernod Ricard SA, Diageo plc und Brown-Forman Corp verschiedene High-End-Rumsorten auf den Markt, um der steigenden Nachfrage gerecht zu werden. So brachte BACARDÍ Rum im August 2023 eine neue Premiumvariante in limitierter Auflage auf den Markt: BACARDÍ Reserva Ocho Sevillian Orange Cask Finish. Dieser dritte Teil der beliebten Cask Series, Sevillian Orange, setzt die Tradition der Marke fort, Premium-Rum herzustellen, der den Geschmacksvorlieben der Verbraucher entspricht.
Große Hersteller setzen Strategien wie Akquisition, Expansion und Steigerung der Produktionskapazität ein, um ihre Kunden besser zu bedienen und ihre wachsende Nachfrage zu befriedigen. Im Januar 2023 erwarb The Brown-Forman Corp die Marke Diplomatico Rum und zugehörige Vermögenswerte von Destillers United Group SL. Durch diese Akquisition erweiterte das Unternehmen sein Vermögen um Produktionsanlagen für Alterung, Abfüllung und Versand in Panama. In ähnlicher Weise erwarb Diageo im März 2023 den auf den Philippinen ansässigen Don Papa Rum, einen dunklen Super-Premium-Rum. Solche strategischen Initiativen wichtiger Hersteller treiben also den Markt für High-End-Rum an.
Überblick über den europäischen Markt für hochwertigen Rum
Der europäische Markt für hochwertigen Rum floriert aufgrund der zunehmenden Urbanisierung und der sich ändernden Verbraucherpräferenzen. Der Markt in Europa wächst aufgrund seiner Trinkkultur und der günstigen klimatischen Bedingungen erheblich. Mehrere Länder in der Region sind für die Herstellung und den Konsum von hochwertigem Rum bekannt. In den letzten Jahren gab es in dem Land eine wachsende Zahl von Rumliebhabern unter der jüngeren Bevölkerungsschicht. Der steigende Trend zur Premiumisierung von Rum ist einer der Hauptfaktoren, die die Nachfrage nach hochwertigem Rum ankurbeln. Die Hersteller verwenden fortschrittliche Alterungstechniken und ausgefeiltere Destillationsmethoden, um hochwertigen Rum herzustellen. Der mit hochwertigem Rum verbundene Luxusstatus zieht die Verbraucher in der Region an. Daher wächst der Markt für hochwertigen Rum in der Region erheblich.
Darüber hinaus entdecken die Verbraucher in der Region zunehmend Rum mit unterschiedlichen Geschmacksrichtungen, darunter hochwertigen Rum mit Gewürzgeschmack. Laut der Wine and Spirit Trade Association stiegen die Produktverkäufe im Off-Trade-Bereich im Vereinigten Königreich im Jahr 2019 im Vergleich zu 2018 um 6 %. Süße Aromen haben bei den Verbrauchern in Deutschland stark an Beliebtheit gewonnen. Ebenso sind die Verbraucher in Deutschland auf der Suche nach gewürztem Rum. Der wachsende Trend, aromatisierten Rum zu entdecken, dürfte in der Region Wachstumschancen für hochwertigen Rum schaffen.
Wichtige Hersteller in der Region steigern ihre Sichtbarkeit auch, indem sie verschiedene strategische Initiativen wie Fusionen und Übernahmen durchführen und ihre Vertriebsnetze erweitern. So hat beispielsweise die auf den Seychellen ansässige Trois Frères Distillery ihren Rum ab März 2022 in 11 weiteren Regionen Europas vertrieben. Die Brauerei geht davon aus, dass diese Einführung ihre Sichtbarkeit in der gesamten Region erhöhen wird.
Umsatz und Prognose für den europäischen Markt für hochwertigen Rum bis 2030 (Mio. USD)
Segmentierung des europäischen Marktes für hochwertigen Rum
Der europäische Markt für hochwertigen Rum ist nach Produkttyp, Kategorie, Art, Vertriebskanal und Land kategorisiert.
Basierend auf dem Produkttyp ist der europäische Markt für hochwertigen Rum in Weiß, Dunkel und Gold unterteilt. Das Goldsegment hatte 2022 den größten Marktanteil.
In Bezug auf die Kategorie ist der europäische Markt für hochwertigen Rum in Super Premium, Ultra Premium und Prestige & Prestige Plus segmentiert. Das Super-Premium-Segment hatte 2022 den größten Marktanteil.
Von Natur aus ist der europäische Markt für hochwertigen Rum in Natur und aromatisiert unterteilt. Das Segment „Plain“ hatte 2022 einen größeren Marktanteil.
In Bezug auf die Vertriebskanäle ist der europäische Markt für High-End-Rum in Supermärkte und Hypermärkte, Fachgeschäfte, Online-Einzelhandel und andere unterteilt. Das Segment der Fachgeschäfte hatte 2022 den größten Marktanteil.
Nach Ländern ist der europäische Markt für High-End-Rum in Deutschland, Frankreich, Italien, Spanien, Großbritannien, die Tschechische Republik, die nordischen Länder und das übrige Europa unterteilt. Das übrige Europa dominierte 2022 den Marktanteil von High-End-Rum in Europa.
Cayman Spirits Co, Sovereign Brands LLC, Cognac Ferrand SASU, Pernod Ricard SA, Distilleries Arehucas SA, Davide Campari Milano NV, Brown Forman Corp, Westerhall Estate Ltd und Diageo Plc sind einige der führenden Unternehmen auf dem europäischen Markt für High-End-Rum.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Europe High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
4.4 List of Vendors
5. Europe High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - Europe Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. Europe High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. Europe High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. Europe High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. Europe High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. Europe High-End Rum Market - Country Analysis
11.1 Europe
11.1.1 Europe High-End Rum Market Overview
11.1.2 Europe High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Europe: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.2 Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.2.1 Germany High-End Rum Market Breakdown by Product Type
11.1.2.2.2 Germany High-End Rum Market Breakdown by Category
11.1.2.2.3 Germany High-End Rum Market Breakdown by Nature
11.1.2.2.4 Germany High-End Rum Market Breakdown by Distribution Channel
11.1.2.3 France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 France High-End Rum Market Breakdown by Product Type
11.1.2.3.2 France High-End Rum Market Breakdown by Category
11.1.2.3.3 France High-End Rum Market Breakdown by Nature
11.1.2.3.4 France High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Italy High-End Rum Market Breakdown by Product Type
11.1.2.4.2 Italy High-End Rum Market Breakdown by Category
11.1.2.4.3 Italy High-End Rum Market Breakdown by Nature
11.1.2.4.4 Italy High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Spain High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Spain High-End Rum Market Breakdown by Category
11.1.2.5.3 Spain High-End Rum Market Breakdown by Nature
11.1.2.5.4 Spain High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 UK High-End Rum Market Breakdown by Product Type
11.1.2.6.2 UK High-End Rum Market Breakdown by Category
11.1.2.6.3 UK High-End Rum Market Breakdown by Nature
11.1.2.6.4 UK High-End Rum Market Breakdown by Distribution Channel
11.1.2.7 Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.7.1 Czech Republic High-End Rum Market Breakdown by Product Type
11.1.2.7.2 Czech Republic High-End Rum Market Breakdown by Category
11.1.2.7.3 Czech Republic High-End Rum Market Breakdown by Nature
11.1.2.7.4 Czech Republic High-End Rum Market Breakdown by Distribution Channel
11.1.2.8 The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.8.1 The Nordics High-End Rum Market Breakdown by Product Type
11.1.2.8.2 The Nordics High-End Rum Market Breakdown by Category
11.1.2.8.3 The Nordics High-End Rum Market Breakdown by Nature
11.1.2.8.4 The Nordics High-End Rum Market Breakdown by Distribution Channel
11.1.2.9 Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.9.1 Rest of Europe High-End Rum Market Breakdown by Product Type
11.1.2.9.2 Rest of Europe High-End Rum Market Breakdown by Category
11.1.2.9.3 Rest of Europe High-End Rum Market Breakdown by Nature
11.1.2.9.4 Rest of Europe High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Cayman Spirits Co
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Sovereign Brands LLC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Cognac Ferrand SASU
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Pernod Ricard SA
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Distilleries Arehucas SA
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Davide Campari Milano NV
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Brown-Forman Corp
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Westerhall Estate Ltd
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Diageo Plc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 8. Europe: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 9. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 11. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 12. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 13. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 14. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 16. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 18. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 19. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 20. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 21. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 22. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 23. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 24. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 25. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 26. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 27. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 30. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 31. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 32. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 33. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 34. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 35. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 36. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 37. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 38. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 39. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 40. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. Europe High-End Rum Market, by Country - Revenue (2022) (US$ Million)
Figure 23. Europe High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 30. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 31. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Cayman Spirits Co
2. Sovereign Brands LLC
3. Cognac Ferrand SASU
4. Pernod Ricard SA
5. Distilleries Arehucas SA
6. Davide Campari Milano NV
7. Brown forman corp
8. Westerhall estate ltd
9. Diageo Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe high end rum market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe high end rum market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe high end rum market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.