Marktgröße und Prognose für mobile Geldbörsen und Zahlungen in Europa und Südamerika (2021 – 2031), Berichtsabdeckung für regionale Anteile, Trends und Wachstumschancenanalyse: Nach Typ (Proximity und Remote), Technologie (NFC, QR-basiert, textbasiert, nur digital), Endbenutzer (privat und geschäftlich) und Geografie (Europa und Südamerika)

BMIRE00030585 | Pages: 128 | Technology, Media and Telecommunications | Jul 2024 | Status: Published
Der Markt für mobile Geldbörsen und Zahlungen in Europa und Südamerika wurde im Jahr 2023 auf 3,1 Milliarden US-Dollar geschätzt und soll bis 2031 21,1 Milliarden US-Dollar erreichen. Der Markt für mobile Geldbörsen und Zahlungen in Europa und Südamerika wird von 2023 bis 2031 voraussichtlich eine durchschnittliche jährliche Wachstumsrate von 27,1 % verzeichnen.

Der Markt für mobile Geldbörsen und Zahlungen in Europa und Südamerika ist in Deutschland, Frankreich, Großbritannien, Italien, Russland und den Rest Europas unterteilt. Mobile Geldbörsen sind die zweitbeliebteste Online-Zahlungsoption unter den Verbrauchern in Frankreich. Globale Unternehmen wie Google Pay, Apple Pay und PayPal arbeiten neben in Frankreich ansässigen Dienstleistern wie Lyf, Lydia und PayLib. PayLib ist aufgrund seiner Integration mit Cartes Bancaires eine der beliebtesten digitalen Geldbörsen des Landes. Laut Pay.com wurden im Jahr 2023 etwa 38 % der in Frankreich getätigten Online-Einkäufe mit einem digitalen Gerät bezahlt. Französischen Verbrauchern stehen verschiedene Optionen für die Zahlung mit Telefonen und Uhren zur Verfügung, darunter Amazon Pay, digitale Wallet-Marken wie Lyf, bankspezifische Apps und reine mobile Zahlungslösungen wie Revolut und Monese.

Im Jahr 2023 verzeichnete Italien einen deutlichen Anstieg der mobilen Zahlungen in Geschäften, wobei Nexi einen Anstieg des Werts der mobilen Zahlungstransaktionen in Geschäften über Smartphones und Smartwatches um 88 % verzeichnete. Laut Daten des Innovative Payments Observatory der School of Management des Polytechnikums Mailand stiegen die mobilen Zahlungen in Italien im vergangenen Jahr (2022) insgesamt um 78 % und erreichten einen Wert von 29 Milliarden EUR. Insbesondere die Anzahl der von Nexi über Smartphones und Wearables abgewickelten Zahlungen stieg im Jahr 2023 um 103 %. Darüber hinaus stieg die Anzahl der in Apps registrierten Nexi-Karten, die die Karte auf dem Smartphone virtualisieren – wie Google Pay, Samsung Pay und Apple Pay – im gleichen Zeitraum um 41 %. Diese Statistiken unterstreichen die wachsende Popularität und Akzeptanz von Zahlungen per mobilem Wallet in Italien.

Auf der Grundlage der Technologie ist der Markt in Near Field Communication, QR-Code, textbasiert und andere unterteilt. Das QR-basierte Segment hatte im Jahr 2023 den größten Anteil am Markt für mobile Wallets und Zahlungen in Europa und Südamerika. Quick-Response-Codes (QR-Codes) sind zweidimensionale Barcodes, die Informationen wie Zahlungsinformationen, Website-Links und Kontaktdaten enthalten. Kunden müssen QR-Codes mit ihren Smartphones scannen, um Zahlungen vor Ort zu tätigen. Diese Codes ermöglichen es Unternehmen, Zahlungen abzuwickeln, ohne in zusätzliche Hardware zu investieren. Einzelpersonen und Unternehmen können QR-Codes auf ihren Smartphones einrichten, um nahtlose Finanztransaktionen durchzuführen. QR-Codes ermöglichen es Benutzern außerdem, Rechnungen zu erstellen und zu bezahlen und wichtige Informationen innerhalb von Sekunden zu teilen. Die in Smartphone-Kameras installierten aktiven QR-Code-Scanner von Apple ermöglichen es Benutzern, Informationen zu übertragen und Online-Zahlungen effizient durchzuführen. QR-Codes sind eine der am schnellsten wachsenden Zahlungsoptionen in Europa und Südamerika.

Apple Inc, Alphabet Inc, AT&T Inc, Paypal Holdings Inc, Samsung Electronics Co Ltd, Mastercard Inc, Fitbit LLC, American Express, Visa Inc und ACI Worldwide Inc gehören zu den führenden Akteuren, die im Bericht zum Markt für mobile Geldbörsen und Zahlungen in Europa und Südamerika vorgestellt werden. Dieser Bericht konzentriert sich auf die Markteinführung neuer Produkte, Expansion und Diversifizierung sowie Akquisitionsstrategien, die es ihnen ermöglichen, bestehende Geschäftsmöglichkeiten zu nutzen.

Die Gesamtgröße des Marktes für mobile Geldbörsen und Zahlungen in Europa und Südamerika wurde sowohl anhand primärer als auch sekundärer Quellen ermittelt. Ausführliche Sekundärforschung wurde unter Verwendung interner und externer Quellen durchgeführt, um qualitative und quantitative Informationen zur Größe des Marktes für mobile Geldbörsen und Zahlungen in Europa und Südamerika zu erhalten. Der Prozess hilft auch dabei, einen Überblick und eine Prognose des Marktes in Bezug auf alle Marktsegmente zu erhalten. Darüber hinaus wurden mehrere Primärinterviews mit Branchenteilnehmern durchgeführt, um die Daten zu validieren und analytische Erkenntnisse zu gewinnen. An diesem Prozess sind Branchenexperten wie Vizepräsidenten, Geschäftsentwicklungsmanager, Marktintelligenzmanager und nationale Vertriebsmanager sowie externe Berater wie Bewertungsexperten, Forschungsanalysten und wichtige Meinungsführer beteiligt, die auf den europäischen und südamerikanischen Markt für mobile Geldbörsen und Zahlungen spezialisiert sind.

1.        Introduction

1.1      The Insight Partners Research Report Guidance

1.2      Market Segmentation

2.        Executive Summary

2.1      Key Insights

3.        Research Methodology

3.1      Secondary Research

3.2      Primary Research

3.2.1       Hypothesis formulation:

3.2.2       Macro-economic factor analysis:

3.2.3       Developing base number:

3.2.4       Data Triangulation:

3.2.5       Country level data:

4.        Europe and South America Mobile Wallet and Payment Market Landscape

4.1      Overview

4.2      PEST Analysis

4.3      Ecosystem Analysis

4.3.1       Ecosystem Analysis

4.3.1.1         Mobile Wallet Providers

4.3.1.2         Fintech Startups and High-Tech Firms

4.3.1.3         Banks

4.3.1.4         Value-Added Service Providers

4.3.1.5         Regulatory Bodies

4.3.2       List of Vendors in the Value Chain

5.        Europe and South America Mobile Wallet and Payment Market – Key Market Dynamics

5.1      Europe and South America Mobile Wallet and Payment Market – Key Market Dynamics

5.2      Market Drivers

5.2.1       Surging Demand for Contactless Payment Solutions

5.2.2       Government Initiatives and Support for Adoption of Mobile Wallet and Payment Solutions

5.3      Market Restraints

5.3.1       Increasing Number of Phishing Attacks

5.4      Market Opportunities

5.4.1       Benefits of Multicurrency Mobile Wallets

5.5      Future Trends

5.5.1       Expansion of E-Commerce Industry

5.6      Impact of Drivers and Restraints:

6.        Europe and South America Mobile Wallet and Payment Market –Market Analysis

6.1      Europe and South America Mobile Wallet and Payment Market Revenue (US$ Million), 2021–2031

6.2      Europe and South America Mobile Wallet and Payment Market Forecast Analysis

7.        Europe and South America Mobile Wallet and Payment Market Analysis – by Type

7.1      Proximity

7.1.1       Overview

7.1.2       Proximity: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

7.2      Remote

7.2.1       Overview

7.2.2       Remote: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

8.        Europe and South America Mobile Wallet and Payment Market Analysis – by Technology

8.1      NFC

8.1.1       Overview

8.1.2       NFC: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

8.2      QR-based

8.2.1       Overview

8.2.2       QR-based: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

8.3      Text-based

8.3.1       Overview

8.3.2       Text-based: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

8.4      Digital-only

8.4.1       Overview

8.4.2       Digital-only: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

9.        Europe and South America Mobile Wallet and Payment Market Analysis – by End User

9.1      Personal

9.1.1       Overview

9.1.2       Personal: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

9.2      Business

9.2.1       Overview

9.2.2       Business: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.      Europe and South America Mobile Wallet and Payment Market – Geographical Analysis

10.1    Overview

10.2    Europe

10.2.1     Europe: Europe and South America Mobile Wallet and Payment Market Overview

10.2.2     Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.3     Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.3.1       Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Type

10.2.4     Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.4.1       Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Technology

10.2.5     Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.5.1       Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by End User

10.2.6     Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Country

10.2.6.1       Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Country

10.2.6.2       United Kingdom: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.2.1      United Kingdom: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.2.2      United Kingdom: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.2.3      United Kingdom: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.3       Germany: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.3.1      Germany: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.3.2      Germany: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.3.3      Germany: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.4       France: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.4.1      France: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.4.2      France: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.4.3      France: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.5       Italy: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.5.1      Italy: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.5.2      Italy: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.5.3      Italy: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.6       Russia: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.6.1      Russia: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.6.2      Russia: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.6.3      Russia: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.7       Rest of Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.7.1      Rest of Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.7.2      Rest of Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.7.3      Rest of Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.3    South America

10.3.1     South America Europe and South America Mobile Wallet and Payment Market Overview

10.3.2     South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.3.3     South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.3.3.1       South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Type

10.3.4     South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.3.4.1       South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Technology

10.3.5     South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.3.5.1       South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by End User

10.3.6     South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Country

10.3.6.1       South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Country

10.3.6.2       Brazil: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.3.6.2.1      Brazil: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.3.6.2.2      Brazil: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.3.6.2.3      Brazil: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.3.6.3       Argentina: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.3.6.3.1      Argentina: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.3.6.3.2      Argentina: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.3.6.3.3      Argentina: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.3.6.4       Rest of South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.3.6.4.1      Rest of South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.3.6.4.2      Rest of South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.3.6.4.3      Rest of South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

11.      Competitive Landscape

11.1    Heat Map Analysis

11.2    Company Positioning Analysis

12.      Industry Landscape

12.1    Overview

12.2    Market Initiative

12.3    Product Development

12.4    Mergers & Acquisitions

13.      Company Profiles

13.1    Apple Inc

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2    Alphabet Inc

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3    AT&T Inc

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4    PayPal Holdings Inc

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5    Mastercard Inc

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6    Samsung Electronics Co Ltd

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

13.7    American Express Co

13.7.1     Key Facts

13.7.2     Business Description

13.7.3     Products and Services

13.7.4     Financial Overview

13.7.5     SWOT Analysis

13.7.6     Key Developments

13.8    Visa Inc

13.8.1     Key Facts

13.8.2     Business Description

13.8.3     Products and Services

13.8.4     Financial Overview

13.8.5     SWOT Analysis

13.8.6     Key Developments

13.9    ACI Worldwide Inc

13.9.1     Key Facts

13.9.2     Business Description

13.9.3     Products and Services

13.9.4     Financial Overview

13.9.5     SWOT Analysis

13.9.6     Key Developments

13.10  Thales SA

13.10.1   Key Facts

13.10.2   Business Description

13.10.3   Products and Services

13.10.4   Financial Overview

13.10.5   SWOT Analysis

13.10.6   Key Developments

14.      Appendix

14.1    About The Insight Partners

14.2    Abbreviations

 

List of Tables

Table 1.          Europe and South America Mobile Wallet and Payment Market Segmentation

Table 2.          List of Vendors

Table 3.          Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

Table 4.          Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million) – by Type

Table 5.          Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million) – by Technology

Table 6.          Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 7.          Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 8.          Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 9.          Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 10.        Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Country

Table 11.        United Kingdom: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 12.        United Kingdom: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 13.        United Kingdom: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 14.        Germany: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 15.        Germany: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 16.        Germany: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 17.        France: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 18.        France: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 19.        France: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 20.        Italy: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 21.        Italy: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 22.        Italy: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 23.        Russia: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 24.        Russia: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 25.        Russia: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 26.        Rest of Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 27.        Rest of Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 28.        Rest of Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 29.        South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 30.        South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 31.        South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 32.        South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Country

Table 33.        Brazil: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 34.        Brazil: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 35.        Brazil: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 36.        Argentina: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 37.        Argentina: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 38.        Argentina: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 39.        Rest of South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 40.        Rest of South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 41.        Rest of South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

The List of Companies - Europe and South America Mobile Wallet and Payment Market

  1. Apple Inc
  2. Alphabet Inc
  3. AT&T Inc
  4. PayPal Holdings Inc
  5. Mastercard Inc
  6. Samsung Electronics Co Ltd
  7. American Express Co
  8. Visa Inc
  9. ACI Worldwide Inc
  10. Thales SA
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe and South America mobile wallet and payment market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations such as specific country and segmental insight highlights crucial progressive industry trends in the Europe and South America mobile wallet and payment market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth market trends and outlook coupled with the factors driving the market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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