Marktgröße und Prognose für Personalbesetzung und Personalvermittlung in Afrika (2021 – 2031), Berichtsabdeckung für regionale Anteile, Trends und Wachstumschancenanalyse: Nach Personalbesetzungstyp (zeitweilig und unbefristet), Rekrutierungskanal (online, hybrid und offline), Endbenutzer [Landwirtschaft, Forstwirtschaft und Fischerei; IT und Telekommunikation; BFSI; Gesundheitswesen (Krankenhäuser und Kliniken, Pharmazie und andere); Einzelhandel und E-Commerce; und andere] und Land

Der afrikanische Markt für Personalvermittlung und Personalbeschaffung wurde im Jahr 2023 auf 16,50 Milliarden US-Dollar geschätzt und soll bis 2031 32,18 Milliarden US-Dollar erreichen; von 2023 bis 2031 wird eine durchschnittliche jährliche Wachstumsrate von 8,7 % erwartet.

Afrika erlebt einen demografischen Wandel aufgrund eines erheblichen Anstiegs der jungen Bevölkerung, verbunden mit einem spürbaren Wachstum der Beschäftigungsmöglichkeiten. Dieses doppelte Phänomen wird voraussichtlich die Landschaft des afrikanischen Personalvermittlungs- und Personalbeschaffungsmarktes in der gesamten Region verändern. Afrika erlebt eine steigende Nachfrage nach qualifizierten Arbeitskräften in zahlreichen Sektoren, darunter Gesundheitswesen, Technologie, Fertigung und Dienstleistungen. Regierungen verschiedener afrikanischer Länder und Akteure des privaten Sektors investieren massiv in Infrastruktur, Bildung und Berufsausbildung und schaffen so eine breite Palette von Beschäftigungsmöglichkeiten. Laut der Internationalen Arbeitsorganisation wird Afrika beispielsweise im Jahr 2024 eine informelle Beschäftigungsquote von 83,1 % haben. Dies deutet auf ein stetiges Wachstum des Arbeitsmarktes in der gesamten Region hin.

Basierend auf der Art der Personalbesetzung ist der Markt in das Segment der Zeitarbeit und der Festanstellung unterteilt. Das Segment der Zeitarbeit hatte 2023 den größten Marktanteil im Bereich der Personalbesetzung und -rekrutierung in Afrika. Bei der Zeitarbeit werden Mitarbeiter kurzfristig eingestellt, um bestimmte organisatorische Anforderungen zu erfüllen. Diese Technik wird von Personalagenturen unterstützt, die Arbeitnehmer finden, testen und in befristeten Positionen unterbringen, die auf die Bedürfnisse der Kundenorganisationen zugeschnitten sind. Zeitarbeitskräfte können in einer Vielzahl von Branchen arbeiten, darunter unter anderem Verwaltung, Technologie und Fertigung. Die kurzfristigen Bedürfnisse von Organisationen werden erfüllt, indem Zeitarbeitskräfte und Kandidaten mit besonderen Fähigkeiten für einen festgelegten Zeitraum eingestellt werden. Durch die Zeitarbeit können Organisationen Kandidaten testen sowie ihre Fähigkeiten und ihr Potenzial für verschiedene Rollen bewerten, bevor ihnen eine Festanstellung angeboten wird.

Basierend auf dem Rekrutierungskanal ist der Markt in das Segment Online, Hybrid und Offline unterteilt. Das Online-Segment hatte 2023 den größten Marktanteil im Bereich der Personalbesetzung und -rekrutierung in Afrika. Bei der Online-Rekrutierung werden digitale Technologien und Online-Plattformen genutzt, um Personen für unbesetzte Stellen in einem Unternehmen zu finden, zu prüfen und einzustellen. Dabei werden verschiedene Online-Kanäle wie Jobbörsen, soziale Netzwerke, Unternehmenswebsites und Online-Rekrutierungsplattformen genutzt, um Stellenangebote zu veröffentlichen, Bewerbungen anzunehmen, Kandidaten zu bewerten und den Einstellungsprozess elektronisch durchzuführen.

Online-Rekrutierung bietet gegenüber herkömmlichen Rekrutierungsansätzen mehrere Vorteile, darunter eine größere Reichweite, schnellere Reaktionszeiten, Kosteneffizienz und eine bessere Bewerbererfahrung. Darüber hinaus ermöglicht es dem Rekrutierer, fortschrittliche Tools und Analysen für eine verbesserte Bewerberauswahl und präzise Entscheidungsfindung zu verwenden, was zu einer höheren Effizienz und Wirksamkeit des Rekrutierungsprozesses führt. Im Einstellungs- und Personalbesetzungsprozess hat der Einsatz von KI und Automatisierung erheblich an Bedeutung gewonnen. KI hat sich bei der Auswahl von Lebensläufen aus einem großen Bewerberpool als äußerst effektiv erwiesen, was für Unternehmen schon immer eine große Herausforderung bei der Talentakquise darstellte.

Die Gesamtgröße des afrikanischen Personalbesetzungs- und Rekrutierungsmarktes wurde sowohl anhand primärer als auch sekundärer Quellen ermittelt. Ausführliche Sekundärforschung wurde unter Verwendung interner und externer Quellen durchgeführt, um qualitative und quantitative Informationen zur Größe des afrikanischen Personalbesetzungs- und Rekrutierungsmarktes zu erhalten. Der Prozess hilft auch dabei, einen Überblick und eine Prognose des Marktes in Bezug auf alle Marktsegmente zu erhalten. Darüber hinaus wurden mehrere Primärinterviews mit Branchenteilnehmern durchgeführt, um die Daten zu validieren und analytische Erkenntnisse zu gewinnen. An diesem Prozess sind Branchenexperten wie Vizepräsidenten, Geschäftsentwicklungsmanager, Marktintelligenzmanager und nationale Vertriebsmanager sowie externe Berater wie Bewertungsexperten, Forschungsanalysten und wichtige Meinungsführer beteiligt, die auf den afrikanischen Personal- und Rekrutierungsmarkt spezialisiert sind.

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

3. Research Methodology

3.1 Secondary Research

3.2 Primary Research

3.2.1 Hypothesis formulation:

3.2.2 Macro-economic factor analysis:

3.2.3 Developing base number:

3.2.4 Data Triangulation:

3.2.5 Country level data:

4. Africa Staffing and Recruitment Market Landscape

4.1 Overview

4.2 PEST Analysis

4.3 Ecosystem Analysis

4.3.1 Solution Providers

4.3.2 Service Providers

4.3.3 Job Seekers

4.3.4 Employers

4.3.5 End Users

4.3.6 List of Vendors in the Value Chain

5. Africa Staffing and Recruitment Market – Key Market Dynamics

5.1 Africa Staffing and Recruitment Market – Key Market Dynamics

5.2 Market Drivers

5.2.1 Rise in Young Population and Job Opportunities

5.2.2 Economic Growth and Diversification

5.2.3 Surge in Government Initiatives and Policies Regarding Employment Creation

5.3 Market Restraints

5.3.1 Lack of Qualified Job Seekers

5.4 Market Opportunities

5.4.1 Increasing Adoption of Remote Working and Hybrid Business Models

5.4.2 Focus on Education and Skill Development

5.5 Future Trends

5.5.1 Automation and AI-Driven Recruitment Process

5.6 Impact of Drivers and Restraints:

6. Africa Staffing and Recruitment Market Analysis

6.1 Africa Staffing and Recruitment Market Revenue (US$ Million), 2021–2031

6.2 Africa Staffing and Recruitment Market Forecast and Analysis

7. Africa Staffing and Recruitment Market Analysis – by Staffing Type

7.1 Temporary

7.1.1 Overview

7.1.2 Temporary: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

7.2 Permanent

7.2.1 Overview

7.2.2 Permanent: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

8. Africa Staffing and Recruitment Market Analysis – by Recruitment Channel

8.1 Online

8.1.1 Overview

8.1.2 Online: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

8.2 Hybrid

8.2.1 Overview

8.2.2 Hybrid: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

8.3 Offline

8.3.1 Overview

8.3.2 Offline: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

9. Africa Staffing and Recruitment Market Analysis – by End User

9.1 Agriculture Forestry and Fishing

9.1.1 Overview

9.1.2 Agriculture Forestry and Fishing: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

9.2 IT and Telecom

9.2.1 Overview

9.2.2 IT and Telecom: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

9.3 BFSI

9.3.1 Overview

9.3.2 BFSI: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

9.4 Healthcare

9.4.1 Overview

9.4.2 Healthcare: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

9.4.3 Hospitals & Clinics

9.4.3.1 Overview

9.4.3.2 Hospitals & Clinics Market Revenue, and Forecast to 2030 (US$ Million)

9.4.4 Pharmaceutical

9.4.4.1 Overview

9.4.4.2 Pharmaceutical Market Revenue, and Forecast to 2030 (US$ Million)

9.4.5 Others

9.4.5.1 Overview

9.4.5.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

9.5 Retail and E-Commerce

9.5.1 Overview

9.5.2 Retail and E-Commerce: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

9.6 Others

9.6.1 Overview

9.6.2 Others: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

10. Africa Staffing and Recruitment Market – Country Analysis

10.1 Africa

10.1.1 Africa Staffing and Recruitment Market Breakdown by Countries

10.1.2 Africa Staffing and Recruitment Market Revenue and Forecast and Analysis – by Country

10.1.2.1 Africa Staffing and Recruitment Market Revenue and Forecast and Analysis – by Country

10.1.2.2 Kenya: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

10.1.2.2.1 Kenya: Africa Staffing and Recruitment Market Breakdown by Staffing Type

10.1.2.2.2 Kenya: Africa Staffing and Recruitment Market Breakdown by Recruitment Channel

10.1.2.2.3 Kenya: Africa Staffing and Recruitment Market Breakdown by End User

10.1.2.2.4 Kenya: Africa Staffing and Recruitment Market Breakdown by Healthcare

10.1.2.3 Ethiopia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

10.1.2.3.1 Ethiopia: Africa Staffing and Recruitment Market Breakdown by Staffing Type

10.1.2.3.2 Ethiopia: Africa Staffing and Recruitment Market Breakdown by Recruitment Channel

10.1.2.3.3 Ethiopia: Africa Staffing and Recruitment Market Breakdown by End User

10.1.2.3.4 Ethiopia: Africa Staffing and Recruitment Market Breakdown by Healthcare

10.1.2.4 Congo, Democratic Republic of: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

10.1.2.4.1 Congo, Democratic Republic of: Africa Staffing and Recruitment Market Breakdown by Staffing Type

10.1.2.4.2 Congo, Democratic Republic of: Africa Staffing and Recruitment Market Breakdown by Recruitment Channel

10.1.2.4.3 Congo, Democratic Republic of: Africa Staffing and Recruitment Market Breakdown by End User

10.1.2.4.4 Congo, Democratic Republic of: Africa Staffing and Recruitment Market Breakdown by Healthcare

10.1.2.5 Tanzania: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

10.1.2.5.1 Tanzania: Africa Staffing and Recruitment Market Breakdown by Staffing Type

10.1.2.5.2 Tanzania: Africa Staffing and Recruitment Market Breakdown by Recruitment Channel

10.1.2.5.3 Tanzania: Africa Staffing and Recruitment Market Breakdown by End User

10.1.2.5.4 Tanzania: Africa Staffing and Recruitment Market Breakdown by Healthcare

10.1.2.6 Zambia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

10.1.2.6.1 Zambia: Africa Staffing and Recruitment Market Breakdown by Staffing Type

10.1.2.6.2 Zambia: Africa Staffing and Recruitment Market Breakdown by Recruitment Channel

10.1.2.6.3 Zambia: Africa Staffing and Recruitment Market Breakdown by End User

10.1.2.6.4 Zambia: Africa Staffing and Recruitment Market Breakdown by Healthcare

10.1.2.7 Nigeria: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

10.1.2.7.1 Nigeria: Africa Staffing and Recruitment Market Breakdown by Staffing Type

10.1.2.7.2 Nigeria: Africa Staffing and Recruitment Market Breakdown by Recruitment Channel

10.1.2.7.3 Nigeria: Africa Staffing and Recruitment Market Breakdown by End User

10.1.2.7.4 Nigeria: Africa Staffing and Recruitment Market Breakdown by Healthcare

10.1.2.8 Egypt: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

10.1.2.8.1 Egypt: Africa Staffing and Recruitment Market Breakdown by Staffing Type

10.1.2.8.2 Egypt: Africa Staffing and Recruitment Market Breakdown by Recruitment Channel

10.1.2.8.3 Egypt: Africa Staffing and Recruitment Market Breakdown by End User

10.1.2.8.4 Egypt: Africa Staffing and Recruitment Market Breakdown by Healthcare

10.1.2.9 Rest of Africa: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

10.1.2.9.1 Rest of Africa: Africa Staffing and Recruitment Market Breakdown by Staffing Type

10.1.2.9.2 Rest of Africa: Africa Staffing and Recruitment Market Breakdown by Recruitment Channel

10.1.2.9.3 Rest of Africa: Africa Staffing and Recruitment Market Breakdown by End User

10.1.2.9.4 Rest of Africa: Africa Staffing and Recruitment Market Breakdown by Healthcare

11. Appendix

11.1 Glossary

11.2 About The Insight Partners

List of Tables

Table 1. Africa Staffing and Recruitment Market Segmentation

Table 2. List of Vendors

Table 3. Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Table 4. Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Staffing Type

Table 5. Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Recruitment Channel

Table 6. Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 7. Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Country

Table 8. Kenya: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Staffing Type

Table 9. Kenya: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Recruitment Channel

Table 10. Kenya: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 11. Kenya: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Healthcare

Table 12. Ethiopia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Staffing Type

Table 13. Ethiopia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Recruitment Channel

Table 14. Ethiopia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 15. Ethiopia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Healthcare

Table 16. Congo, Democratic Republic of: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Staffing Type

Table 17. Congo, Democratic Republic of: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Recruitment Channel

Table 18. Congo, Democratic Republic of: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 19. Congo, Democratic Republic of: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Healthcare

Table 20. Tanzania: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Staffing Type

Table 21. Tanzania: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Recruitment Channel

Table 22. Tanzania: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 23. Tanzania: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Healthcare

Table 24. Zambia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Staffing Type

Table 25. Zambia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Recruitment Channel

Table 26. Zambia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 27. Zambia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Healthcare

Table 28. Nigeria: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Staffing Type

Table 29. Nigeria: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Recruitment Channel

Table 30. Nigeria: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 31. Nigeria: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Healthcare

Table 32. Egypt: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Staffing Type

Table 33. Egypt: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Recruitment Channel

Table 34. Egypt: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 35. Egypt: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Healthcare

Table 36. Rest of Africa: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Staffing Type

Table 37. Rest of Africa: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Recruitment Channel

Table 38. Rest of Africa: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 39. Rest of Africa: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million) – by Healthcare

List of Figures

Figure 1. PEST Analysis

Figure 2. Ecosystem Analysis

Figure 3. Impact Analysis of Drivers and Restraints

Figure 4. Africa Staffing and Recruitment Market Revenue (US$ Million), 2021–2031

Figure 5. Africa Staffing and Recruitment Market Share (%) – by Staffing Type, 2023 and 2031

Figure 6. Temporary: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 7. Permanent: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 8. Africa Staffing and Recruitment Market Share (%) – by Recruitment Channel, 2023 and 2031

Figure 9. Online: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 10. Hybrid: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 11. Offline: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 12. Africa Staffing and Recruitment Market Share (%) – by End User, 2023 and 2031

Figure 13. Agriculture Forestry and Fishing: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 14. IT and Telecom: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 15. BFSI: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 16. Healthcare: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 17. Hospitals and Clinics Market Revenue and Forecasts To 2030 (US$ Million)

Figure 18. Pharmaceutical Market Revenue and Forecasts To 2030 (US$ Million)

Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)

Figure 20. Retail and E-Commerce: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 21. Others: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 22. Africa Staffing and Recruitment Market Breakdown by Key Countries, 2023 and 2031 (%)

Figure 23. Kenya: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 24. Ethiopia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 25. Congo, Democratic Republic of: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 26. Tanzania: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 27. Zambia: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 28. Nigeria: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 29. Egypt: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Figure 30. Rest of Africa: Africa Staffing and Recruitment Market – Revenue and Forecast to 2031 (US$ Million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Africa staffing and recruitment market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations, such as specific country and segmental insight, highlight crucial progressive industry trends in the Africa staffing and recruitment market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth market trends and outlook coupled with the factors driving the market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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