到 2030 年北美认证和品牌保护市场预测 -“区域分析 - 按组件（公开、隐蔽、取证和数字）、技术（安全印刷和防篡改标签、安全油墨和涂层、OVDS 和全息图、独特技术）代码、条形码、RFID、身份验证 IC 等）和应用（消费电子、汽车、医疗、化学、食品和饮料、烟草等）
No. of Pages: 114 | Report Code: TIPRE00012970 | Category: Technology, Media and Telecommunications
No. of Pages: 114 | Report Code: TIPRE00012970 | Category: Technology, Media and Telecommunications
多年来，发达国家和发展中国家的消费电子和汽车行业都出现了前所未有的增长；对这些产品的需求每年持续增长。与此同时，消费电子和汽车中使用的零部件的需求也在增长，导致假冒产品的供应增加。智能手机、平板电脑和笔记本电脑是最受欢迎的消费电子产品。由于对汽车和电子产品的高需求，电子和汽车零部件的灰色市场正在蓬勃发展。在高税收国家，消费电子产品和其他设备的灰色市场正在蓬勃发展；经销商直接从低税率国家进口这些产品并以较低的价格出售，从而促进与合法的本地和国际原始设备制造商的竞争。这种新兴的消费电子产品和汽车零部件灰色市场刺激了对正品的需求。汽车零部件行业规模庞大，全球有大量参与者。由于新品牌汽车的需求激增，制造工厂对汽车零部件的需求激增，从而刺激了锻造零部件市场。过去，假冒产品的猖獗曾导致多起车辆故障和事故，损害了汽车制造商的形象。因此，原始设备制造商、售后市场参与者、批发商和经销商寻求授权的正品汽车零部件，以减少此类事故。因此，最终用户现在开始意识到重复产品的缺点，这导致对认证产品的需求飙升。因此，对认证产品不断增长的需求迫使原始设备制造商采用产品认证解决方案，从而推动认证和品牌保护市场的发展。许多 OEM 正在采购大量认证标签。
美国、加拿大、墨西哥等北美主要国家拥有众多制造商和产品开发商。由于存在大量假冒产品，该地区对制造商的认证和品牌保护产品的需求大幅增加。此外，美国的各种产品制造商花费大量资金来维护其产品敏感信息的机密性并保护其品牌的价值。此外，美国制造的产品在全球不同国家具有很高的知名度。所有这些因素都需要认证产品来保护品牌和公司形象。
美国的制造商可以轻松获取可用于保护其产品的条形码和软件来自伪造。最终用户对公开身份验证解决方案的需求相当高，并且由于该地区工业的快速增长，预计这种趋势将持续多年。
关于另一方面，加拿大和墨西哥的制造业增长缓慢，与美国相比，对制造设施的先进解决方案和产品的需求较低。因此，这些国家/地区的认证和品牌保护解决方案市场具有显着的扩张空间。
北美认证和品牌保护市场细分
北美认证和品牌保护市场根据组件、技术、应用和国家/地区进行细分。根据组成部分，北美认证和品牌保护市场分为公开、隐蔽、取证和数字市场。到 2022 年，公开细分市场占据最大的市场份额。
根据技术，北美认证和品牌保护市场分为安全印刷和防伪印刷。防篡改标签、安全油墨和涂层、OVDS 和全息图、唯一代码、条形码、RFID、身份验证 ICS 等。 2022 年，条形码细分市场占据最大市场份额。
根据应用，北美认证和品牌保护市场细分为消费电子、汽车、医疗、化学、食品与饮料、烟草等。食物&饮料细分市场在 2022 年占据最大的市场份额。
根据国家/地区，北美认证和品牌保护市场分为美国、加拿大、墨西哥。 2022 年，美国在北美认证和品牌保护市场份额中占据主导地位。
3M Co、Alpvision SA、Applied DNA Sciences、Authentic Vision、Authentix、Avery Dennison Corporation、De La Rue Plc、Eastman Kodak Co、EDGYN SAS 和 Giesecke Devrient GmbH 是北美认证和品牌保护市场的一些领先参与者。
Strategic insights for North America Authentication and Brand Protection involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 1,065.90 Million |
| Market Size by 2030 | US$ 2,010.76 Million |
| Global CAGR (2022 - 2030) | 8.3% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2030 |
| Segments Covered |
By 组件
|
| Regions and Countries Covered | 北美
|
| Market leaders and key company profiles |
The regional scope of North America Authentication and Brand Protection refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The North America Authentication and Brand Protection Market is valued at US$ 1,065.90 Million in 2022, it is projected to reach US$ 2,010.76 Million by 2030.
As per our report North America Authentication and Brand Protection Market, the market size is valued at US$ 1,065.90 Million in 2022, projecting it to reach US$ 2,010.76 Million by 2030. This translates to a CAGR of approximately 8.3% during the forecast period.
The North America Authentication and Brand Protection Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Authentication and Brand Protection Market report:
The North America Authentication and Brand Protection Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Authentication and Brand Protection Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Authentication and Brand Protection Market value chain can benefit from the information contained in a comprehensive market report.
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