No. of Pages: 159 | Report Code: BMIRE00027374 | Category: Technology, Media and Telecommunications
通过消息传递进行移动营销的趋势不断增强
通过 CPaaS，企业使用移动营销立即通知消费者并为他们提供门票和促销信息。作为产生潜在客户、促进销售和培养客户关系的最简单、最经济的沟通形式之一，移动营销已广泛应用于各种垂直行业，包括 BFS、媒体和娱乐、旅行、旅游、零售、航空航天、保险和医疗保健。随着企业使用 SMS 消息服务与用户通信并增强用户体验，保护客户和组织数据的迫切需要已成为他们的首要目标之一。移动网络运营商和短信聚合商越来越重视 A2P 消息传递以增加收入。例如，当移动营销人员使用 A2P 消息传递时，企业向电信运营商和 SMS 聚合商支付服务费用。 CPaaS 行业在移动营销方面拥有重要的增长机会。进步正在扩大 CPaaS 行业在移动营销方面的新潜力。例如，2022 年 5 月，Mass 报道称 MTarget 选择 iBASIS 通过 API 为银行、金融和零售领域的联络中心和企业推出 CPaaS 移动营销活动。该活动管理将通过可编程语音呼叫来实施。
市场概览
德国、法国、英国、俄罗斯、意大利是欧洲主要经济体。随着市场竞争日益激烈，欧洲企业开始转向 CPaaS 解决方案，通过使用 API 在现有业务软件中添加语音、视频和消息传递功能，与客户建立透明的通信模型。预计欧洲地区主要市场参与者的存在也将促进市场增长。因此，大部分电子商务活动仅发生在三个欧洲国家：英国、德国和法国，但欧洲电子商务市场在欧洲其他地区领先或发展。零售行业从早期的单点互动向通过网络或社交媒体的全渠道互动的动态转变推动了零售和电子商务市场的发展。因此，它构建和分发实时通信软件，并推动欧洲 A2P SMS 和 CPaaS 市场的增长，预计该市场将在预测期内快速增长。
欧洲 A2P SMS 和 CPaaS 市场收入及 2028 年预测（百万美元）
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欧洲 A2P SMS 和 CPaaS 市场细分
欧洲 A2P SMS 和 CPaaS 市场细分为组件、渠道、企业规模、行业和国家。根据组件，市场分为解决方案和服务。 2022 年，解决方案细分市场占据了更大的市场份额。
消息细分市场进一步分为聊天应用和短信。
Vonage； 8X8 公司；阿瓦亚公司； IntelePeer 云通信有限责任公司；消息鸟；普利沃公司；思科系统公司； TWILIO 公司；沃克斯植入物；和 Wazo Communication Inc. 是该地区 A2P SMS 和 CPaaS 市场的领先公司。
Strategic insights for Europe A2P SMS and CPaaS involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 19,902.03 Million |
| Market Size by 2028 | US$ 27,592.30 Million |
| Global CAGR (2022 - 2028) | 5.6% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By 组件
|
| Regions and Countries Covered | 欧洲
|
| Market leaders and key company profiles |
The regional scope of Europe A2P SMS and CPaaS refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Europe A2P SMS and CPaaS Market is valued at US$ 19,902.03 Million in 2022, it is projected to reach US$ 27,592.30 Million by 2028.
As per our report Europe A2P SMS and CPaaS Market, the market size is valued at US$ 19,902.03 Million in 2022, projecting it to reach US$ 27,592.30 Million by 2028. This translates to a CAGR of approximately 5.6% during the forecast period.
The Europe A2P SMS and CPaaS Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe A2P SMS and CPaaS Market report:
The Europe A2P SMS and CPaaS Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe A2P SMS and CPaaS Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe A2P SMS and CPaaS Market value chain can benefit from the information contained in a comprehensive market report.
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