亚太地区认证和品牌保护市场预测至 2030 年 – 区域分析 – 按组件（公开、隐蔽、取证和数字）、技术（安全印刷和防篡改标签、安全油墨和涂层、OVDS 和全息图、独特技术）代码、条形码、RFID、身份验证 IC 等）和应用（消费电子、汽车、医疗、化学、食品和饮料、烟草等）
No. of Pages: 123 | Report Code: TIPRE00012968 | Category: Technology, Media and Telecommunications
No. of Pages: 123 | Report Code: TIPRE00012968 | Category: Technology, Media and Telecommunications
假冒产品市场在全球范围内快速增长，涵盖食品和饮料等行业。饮料、化学品、消费电子产品、汽车零部件、医疗器械和药品。近年来，医疗器械终端用户因使用重复产品而遭受重大损失。根据《印度教报》发表的一篇文章，在 COVID-19 大流行期间，从 2020 年到 2021 年，不合格和伪造 (SF) 医疗产品的事件增加了约 47%。但目前的市场场景下，终端用户越来越意识到正品的优势。因此，他们逐渐转向正宗的医疗设备。此外，医疗器械制造商正在逐步投资购买产品认证解决方案，以确保其客户收到原装产品，从而长期留住客户。这一因素正在推动对认证和品牌保护解决方案的需求。随着越来越多的假药涌入市场，药品制造商面临着巨大的挑战。因此，供应经过认证的药品对于制药行业至关重要。因此，该行业对产品认证解决方案的需求激增。
印度政府已强制要求在产品包装上使用二维码作为跟踪和追踪机制，帮助检测假药，以检查假冒伪劣药品。此类政府举措推动了认证和品牌保护市场。
与医疗器械和制药行业类似，食品和饮料行业也同样如此。饮料行业对重复或不合格食品和饮料的供应量增加感到担忧。随着对包装食品的需求猛增，一些公司已经开始供应包装食品，这导致更多假冒和未经认证的包装食品出现。这导致多个国家的食品和药物管理局 (FDA) 当局对包装食品的生产认证实施了严格的法律。随后，食品制造商开始采用产品认证标签来保护其品牌形象。酒精、软饮料和其他饮料的制造商也选择使用认证标签。对软饮料和酒精的需求不断增长，这些产品很容易被复制。
遵守监管机构制定的标准和法规，提供正品产品并保护其产品为了提升品牌形象，不同行业的制造商越来越多地采购公开或隐蔽的标签，这推动了认证和品牌保护市场的发展。
由于对各种商品的需求激增，亚太国家的制造业不断扩大。此外，该地区凭借多元化的制造业已成为全球制造业中心。中国、印度、韩国、日本、澳大利亚和亚太其他地区是认证和品牌保护市场的主要国家。消费电子、医疗、食品和饮料行业是该地区认证和品牌保护解决方案的主要采用者之一。中国拥有庞大的工业部门，过去几十年来对中国制造的产品的需求不断增加。另一方面，中国假冒产品的生产和销售不断增加，这推动了 OEM 厂商对认证和品牌保护解决方案的需求，以声称产品的原创性并保护品牌形象。
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亚太地区认证和品牌保护市场细分
亚太地区认证和品牌保护市场根据组件、技术、应用和国家/地区进行细分。根据组成部分，亚太地区认证和品牌保护市场分为公开、隐蔽、取证和数字市场。到 2022 年，公开细分市场占据最大的市场份额。
根据技术，亚太地区认证和品牌保护市场分为安全打印和安全打印。防篡改标签、安全油墨和涂层、OVDS 和全息图、唯一代码、条形码、RFID、身份验证 ICS 等。 2022 年，条形码细分市场占据最大市场份额。
根据应用，亚太地区认证和品牌保护市场分为消费电子、汽车、医疗、化学、食品与饮料、烟草等。食物&饮料细分市场在 2022 年占据最大的市场份额。
根据国家/地区，亚太地区认证和品牌保护市场分为中国、印度、日本、澳大利亚、韩国、台湾以及亚太地区其他地区。 2022 年，中国在亚太地区认证和品牌保护市场份额中占据主导地位。
3M Co、Alpvision SA、Applied DNA Sciences、Authentix、Avery Dennison Corporation、De La Rue Plc、Eastman柯达公司和 Giesecke Devrient GmbH 是亚太地区认证和品牌保护市场的领先企业。
Strategic insights for Asia Pacific Authentication and Brand Protection involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 924.07 Million |
| Market Size by 2030 | US$ 2,127.97 Million |
| Global CAGR (2022 - 2030) | 11.0% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2030 |
| Segments Covered |
By 组件
|
| Regions and Countries Covered | 亚太地区
|
| Market leaders and key company profiles |
The regional scope of Asia Pacific Authentication and Brand Protection refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Asia Pacific Authentication and Brand Protection Market is valued at US$ 924.07 Million in 2022, it is projected to reach US$ 2,127.97 Million by 2030.
As per our report Asia Pacific Authentication and Brand Protection Market, the market size is valued at US$ 924.07 Million in 2022, projecting it to reach US$ 2,127.97 Million by 2030. This translates to a CAGR of approximately 11.0% during the forecast period.
The Asia Pacific Authentication and Brand Protection Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Authentication and Brand Protection Market report:
The Asia Pacific Authentication and Brand Protection Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Asia Pacific Authentication and Brand Protection Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Asia Pacific Authentication and Brand Protection Market value chain can benefit from the information contained in a comprehensive market report.
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