توقعات سوق إدارة وسائل التواصل الاجتماعي في الشرق الأوسط وأفريقيا حتى عام 2028 - تأثير فيروس كورونا (COVID-19) والتحليل الإقليمي - حسب المكون (الحل والخدمة)، والنشر (داخل الشركة والمستند إلى السحابة)، وحجم المؤسسة [المؤسسات الصغيرة والمتوسطة (SMEs) ) والشركات الكبيرة]، والتطبيق (إدارة المبيعات والتسويق، وإدارة تجارب العملاء، والاستخبارات التنافسية، وإدارة المخاطر وكشف الاحتيال)، والرأسي (تكنولوجيا المعلومات والاتصالات، وBFSI، والرعاية الصحية، والإعلام والترفيه، وتجارة التجزئة، وغيرها)
الشرق الأوسط& من المتوقع أن يصل سوق إدارة وسائل التواصل الاجتماعي في أفريقيا إلى 2358.7 مليون دولار أمريكي بحلول عام 2028 من 761.0 مليون دولار أمريكي في عام 2022؛ ومن المقدر أن تنمو بمعدل نمو سنوي مركب قدره 20.7% من عام 2022 إلى عام 2028.
تتطور وسائل التواصل الاجتماعي من مجرد طريقة للتواصل مع الأصدقاء إلى القناة النهائية للحصول على المعلومات والتسوق عبر الإنترنت من خلال التجارة الاجتماعية والأعمال والأخبار والتسويق. أيضًا، بسبب جائحة كوفيد-19، تتغير عادات المستهلك، حيث يستخدم الأشخاص وسائل التواصل الاجتماعي للتواصل والترفيه والعثور على المعلومات والتسوق. بالإضافة إلى ذلك، شهدت بعض قطاعات الصناعة زيادات هائلة في حركة المرور. وسائل التواصل الاجتماعي لها تأثير هائل على الشركات. يتم حاليًا استخدام منصات مثل Facebook وInstagram وTwitter وLinkedIn وYouTube للترويج للعلامات التجارية والإعلان عن منتجات جديدة وهي وسائل إعلام فعالة تقدم خدمة العملاء وحل النزاعات. في حين أن صاحب الأعمال الصغيرة لا يحتاج دائمًا إلى تعيين فريق منفصل لوسائل التواصل الاجتماعي، يجب أن يكون بعض الموظفين ماهرين في اختيار واحد أو أكثر من منصات التواصل الاجتماعي واستخدامها.
علاوة على ذلك، تجتمع وسائل التواصل الاجتماعي والأعمال معًا لتوفير فرص لا مثيل لها للعلامات التجارية للعديد من الشركات. يمكن للعلامات التجارية الجديدة والقديمة تأسيس نفسها أو إعادة اختراعها عبر الإنترنت من خلال ملفات تعريف الوسائط الاجتماعية ومشاركة المحتوى والإعلانات القائمة على النظام الأساسي. تقوم العديد من الشركات في المقام الأول ببناء قواعد المستهلكين الخاصة بها وتحقيق الإيرادات من خلال منشورات وإعلانات وسائل التواصل الاجتماعي.
يفيد انتشار وسائل التواصل الاجتماعي على نطاق واسع الشركات في توسيع أعمالها وتوسيع نطاقها وحل النزاعات، وبالتالي العمل كعامل دافع لمنطقة الشرق الأوسط& سوق إدارة وسائل التواصل الاجتماعي في أفريقيا الشرق الأوسط & من المتوقع أن ينمو سوق إدارة وسائل التواصل الاجتماعي في أفريقيا بمعدل نمو سنوي مركب واعد خلال الفترة المتوقعة.
الشرق الأوسط & إيرادات سوق إدارة وسائل التواصل الاجتماعي في أفريقيا وتوقعاتها حتى عام 2028 (مليون دولار أمريكي)
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الشرق الأوسط & تجزئة سوق إدارة وسائل التواصل الاجتماعي في أفريقيا
الشرق الأوسط& يتم تقسيم سوق إدارة الوسائط الاجتماعية في أفريقيا حسب المكون والنشر وحجم المؤسسة والتطبيق والقطاع الرأسي والبلد. بناءً على المكون، ينقسم السوق إلى حلول وخدمات. قاد قطاع الحلول السوق بحصة سوقية أعلى في عام 2022.
استنادًا إلى النشر، ينقسم السوق إلى سحابي و داخل الشركة. قاد القطاع القائم على السحابة السوق بحصة سوقية أعلى في عام 2022.
استنادًا إلى حجم المؤسسة، ينقسم السوق إلى شركات صغيرة ومتوسطة الحجم والمؤسسات الكبيرة. قاد قطاع المؤسسات الكبيرة السوق بحصة سوقية أعلى في عام 2022.
بناءً على التطبيق، يتم تقسيم السوق إلى مبيعات وتسويق الإدارة وإدارة تجربة العملاء والاستخبارات التنافسية وإدارة المخاطر واكتشاف الاحتيال. حصل قطاع إدارة المبيعات والتسويق على أعلى حصة سوقية في عام 2022.
استنادًا إلى القطاع الرأسي، يتم تقسيم السوق إلى BFSI، وتجارة التجزئة، الرعاية الصحية وتكنولوجيا المعلومات والاتصالات والإعلام والترفيه وغيرها. قاد قطاع BFSI السوق بأعلى حصة سوقية في عام 2022.
استنادًا إلى البلد، تم تقسيم السوق إلى المملكة العربية السعودية، الإمارات العربية المتحدة وجنوب أفريقيا وبقية دول الشرق الأوسط وأفريقيا. المملكة العربية السعودية تقود منطقة الشرق الأوسط & سوق إدارة وسائل التواصل الاجتماعي في أفريقيا بأعلى حصة سوقية في عام 2022.
تعتبر الشركات الرئيسية العاملة في الشرق الأوسط & سوق إدارة وسائل التواصل الاجتماعي في أفريقيا هو Adobe؛ شركة آي بي إم؛ جوجل ذ.م.م. شركة أوراكل؛ Salesforce.com، Inc.؛ هابسبوت، وشركة؛ شركة زوهو الجندي. المحدودة. المياه الذائبة؛ براندواتش؛ وSprout Social, Inc. تعمل هذه الشركات في السوق وتساهم بإيرادات كبيرة في نمو منطقة الشرق الأوسط وشمال أفريقيا. سوق إدارة وسائل التواصل الاجتماعي في أفريقيا.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 MEA Social Media Management Market – By Component
1.3.2 MEA Social Media Management Market – By Deployment
1.3.3 MEA Social Media Management Market – By Enterprise Size
1.3.4 MEA Social Media Management Market – By Application
1.3.5 MEA Social Media Management Market – By Vertical
1.3.6 MEA Social Media Management Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Social Media Management Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 MEA
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. MEA Social Media Management Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Reach of Social Media
5.1.2 Increasing Focus on Competitive Intelligence
5.2 Market Restraints
5.2.1 Data Privacy Concerns with Social Media
5.3 Market Opportunities
5.3.1 Growing Demand for Social Media Management Among SMEs
5.4 Future Trends
5.4.1 Continuous Improvements in Internet Technology
5.5 Impact Analysis of Drivers and Restraints
6. MEA Social Media Management Market –Market Analysis
6.1 MEA Social Media Management Market Forecast and Analysis
7. MEA Social Media Management Market Analysis – By Component
7.1 Overview
7.2 MEA Social Media Management Market, By Component (2021 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Service
7.4.1 Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8. MEA Social Media Management Market Analysis – By Deployment
8.1 Overview
8.2 MEA Social Media Management Market, By Deployment (2021 and 2028)
8.3 Cloud-based
8.3.1 Overview
8.3.2 Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8.4 On-premises
8.4.1 On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9. MEA Social Media Management Market Analysis – By Enterprise Size
9.1 Overview
9.2 MEA Social Media Management Market, By Enterprise Size (2021 and 2028)
9.3 SMEs
9.3.1 Overview
9.3.2 SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
9.4.1 Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10. MEA Social Media Management Market Analysis – By Application
10.1 Overview
10.2 Social Media Management, by Application (2021 and 2028)
10.3 Sales and Marketing Management
10.3.1 Overview
10.3.2 Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Customer Experience Management
10.4.1 Overview
10.4.2 Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Competitive Intelligence
10.5.1 Overview
10.5.2 Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Risk Management and Fraud Detection
10.6.1 Overview
10.6.2 Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11. MEA Social Media Management Market Analysis – By Vertical
11.1 Overview
11.2 MEA Social Media Management Market, By Vertical (2021 and 2028)
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.4 Retail
11.4.1 Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.5 Healthcare
11.5.1 Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.6 IT and Telecommunications
11.6.1 IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.7 Media and Entertainment
11.7.1 Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.8 Others
11.8.1 Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
12. MEA Social Media Management Market – Country Analysis
12.1 MEA: MEA Social Media Management Market
12.1.1 Overview
12.1.2 Middle East and Africa: Social Media Management, by Key Country
12.1.2.1 Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.1.1 Saudi Arabia: Social Media Management, By Component
12.1.2.1.2 Saudi Arabia: MEA Social Media Management Market, By Application
12.1.2.1.3 Saudi Arabia: MEA Social Media Management Market, By Vertical
12.1.2.1.4 Saudi Arabia: MEA Social Media Management Market, By Deployment
12.1.2.1.5 Saudi Arabia: MEA Social Media Management Market, By Enterprise Size
12.1.2.2 UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.2.1 UAE: Social Media Management, By Component
12.1.2.2.2 UAE: MEA Social Media Management Market, By Application
12.1.2.2.3 UAE: MEA Social Media Management Market, By Vertical
12.1.2.2.4 UAE: MEA Social Media Management Market, By Deployment
12.1.2.2.5 UAE: MEA Social Media Management Market, By Enterprise Size
12.1.2.3 South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.3.1 South Africa: Social Media Management, By Component
12.1.2.3.2 South Africa: MEA Social Media Management Market, By Application
12.1.2.3.3 South Africa: MEA Social Media Management Market, By Vertical
12.1.2.3.4 South Africa: MEA Social Media Management Market, By Deployment
12.1.2.3.5 South Africa: MEA Social Media Management Market, By Enterprise Size
12.1.2.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.4.1 Rest of MEA: Social Media Management, By Component
12.1.2.4.2 Rest of MEA: MEA Social Media Management Market, By Application
12.1.2.4.3 Rest of MEA: MEA Social Media Management Market, By Vertical
12.1.2.4.4 Rest of MEA: MEA Social Media Management Market, By Deployment
12.1.2.4.5 Rest of MEA: MEA Social Media Management Market, By Enterprise Size
13. Industry Landscape
13.1 Market Initiative
13.2 Merger and Acquisition
13.3 New Development
14. Company Profiles
14.1 Adobe
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 IBM Corporation
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Google LLC
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Oracle Corporation
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Salesforce.com, inc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 HubSpot, Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Zoho Corporation Pvt. Ltd.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Meltwater
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Brandwatch
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Sprout Social, Inc.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary
LIST OF TABLES
Table 1. MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 3. Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 4. Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 5. Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 6. Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 7. UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 8. UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 9. UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 10. UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 11. UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 12. South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 13. South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 14. South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 15. South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 16. South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 20. Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 21. Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 22. Glossary of Terms, MEA Social Media Management Market
LIST OF FIGURES
Figure 1. MEA Social Media Management Market Segmentation
Figure 2. MEA Social Media Management Market Segmentation – Country
Figure 3. MEA Social Media Management Market Overview
Figure 4. MEA Social Media Management Market, By Component
Figure 5. MEA Social Media Management Market, By Deployment
Figure 6. MEA Social Media Management Market, By Enterprise Size
Figure 7. MEA Social Media Management Market, By Application
Figure 8. MEA Social Media Management Market, By Vertical
Figure 9. MEA Social Media Management Market, By Country
Figure 10. MEA: PEST Analysis
Figure 11. MEA Social Media Management Market Ecosystem Analysis
Figure 12. MEA Expert Opinion
Figure 13. MEA Social Media Management Market Impact Analysis of Drivers and Restraints
Figure 14. MEA Social Media Management Market, Forecast and Analysis (US$ Mn)
Figure 15. MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)
Figure 16. Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)
Figure 19. Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)
Figure 22. SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)
Figure 25. Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)
Figure 30. BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 34. Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 35. Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 37. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 38. Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 39. UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 40. South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 41. Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
- Adobe.
- IBM Corporation.
- Google LLC.
- Oracle Corporation.
- Salesforce.com,inc.
- HubSpot,Inc.
- Zoho Corporation Pvt.Ltd.
- Meltwater.
- Brandwatch.
- Sprout Social,Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.