توقعات سوق إدارة وسائل التواصل الاجتماعي في الشرق الأوسط وأفريقيا حتى عام 2028 - تأثير فيروس كورونا (COVID-19) والتحليل الإقليمي - حسب المكون (الحل والخدمة)، والنشر (داخل الشركة والمستند إلى السحابة)، وحجم المؤسسة [المؤسسات الصغيرة والمتوسطة (SMEs) ) والشركات الكبيرة]، والتطبيق (إدارة المبيعات والتسويق، وإدارة تجارب العملاء، والاستخبارات التنافسية، وإدارة المخاطر وكشف الاحتيال)، والرأسي (تكنولوجيا المعلومات والاتصالات، وBFSI، والرعاية الصحية، والإعلام والترفيه، وتجارة التجزئة، وغيرها)

BMIRE00026328 | Pages: 155 | Technology, Media and Telecommunications | Sep 2022 | Type: Regional | Status: Published

الشرق الأوسط& من المتوقع أن يصل سوق إدارة وسائل التواصل الاجتماعي في أفريقيا إلى 2358.7 مليون دولار أمريكي بحلول عام 2028 من 761.0 مليون دولار أمريكي في عام 2022؛ ومن المقدر أن تنمو بمعدل نمو سنوي مركب قدره 20.7% من عام 2022 إلى عام 2028.

تتطور وسائل التواصل الاجتماعي من مجرد طريقة للتواصل مع الأصدقاء إلى القناة النهائية للحصول على المعلومات والتسوق عبر الإنترنت من خلال التجارة الاجتماعية والأعمال والأخبار والتسويق. أيضًا، بسبب جائحة كوفيد-19، تتغير عادات المستهلك، حيث يستخدم الأشخاص وسائل التواصل الاجتماعي للتواصل والترفيه والعثور على المعلومات والتسوق. بالإضافة إلى ذلك، شهدت بعض قطاعات الصناعة زيادات هائلة في حركة المرور. وسائل التواصل الاجتماعي لها تأثير هائل على الشركات. يتم حاليًا استخدام منصات مثل Facebook وInstagram وTwitter وLinkedIn وYouTube للترويج للعلامات التجارية والإعلان عن منتجات جديدة وهي وسائل إعلام فعالة تقدم خدمة العملاء وحل النزاعات. في حين أن صاحب الأعمال الصغيرة لا يحتاج دائمًا إلى تعيين فريق منفصل لوسائل التواصل الاجتماعي، يجب أن يكون بعض الموظفين ماهرين في اختيار واحد أو أكثر من منصات التواصل الاجتماعي واستخدامها.

علاوة على ذلك، تجتمع وسائل التواصل الاجتماعي والأعمال معًا لتوفير فرص لا مثيل لها للعلامات التجارية للعديد من الشركات. يمكن للعلامات التجارية الجديدة والقديمة تأسيس نفسها أو إعادة اختراعها عبر الإنترنت من خلال ملفات تعريف الوسائط الاجتماعية ومشاركة المحتوى والإعلانات القائمة على النظام الأساسي. تقوم العديد من الشركات في المقام الأول ببناء قواعد المستهلكين الخاصة بها وتحقيق الإيرادات من خلال منشورات وإعلانات وسائل التواصل الاجتماعي.

يفيد انتشار وسائل التواصل الاجتماعي على نطاق واسع الشركات في توسيع أعمالها وتوسيع نطاقها وحل النزاعات، وبالتالي العمل كعامل دافع لمنطقة الشرق الأوسط& سوق إدارة وسائل التواصل الاجتماعي في أفريقيا الشرق الأوسط & من المتوقع أن ينمو سوق إدارة وسائل التواصل الاجتماعي في أفريقيا بمعدل نمو سنوي مركب واعد خلال الفترة المتوقعة.

الشرق الأوسط & إيرادات سوق إدارة وسائل التواصل الاجتماعي في أفريقيا وتوقعاتها حتى عام 2028 (مليون دولار أمريكي)

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الشرق الأوسط & تجزئة سوق إدارة وسائل التواصل الاجتماعي في أفريقيا

الشرق الأوسط& يتم تقسيم سوق إدارة الوسائط الاجتماعية في أفريقيا حسب المكون والنشر وحجم المؤسسة والتطبيق والقطاع الرأسي والبلد. بناءً على المكون، ينقسم السوق إلى حلول وخدمات. قاد قطاع الحلول السوق بحصة سوقية أعلى في عام 2022.

استنادًا إلى النشر، ينقسم السوق إلى سحابي و داخل الشركة. قاد القطاع القائم على السحابة السوق بحصة سوقية أعلى في عام 2022.

استنادًا إلى حجم المؤسسة، ينقسم السوق إلى شركات صغيرة ومتوسطة الحجم والمؤسسات الكبيرة. قاد قطاع المؤسسات الكبيرة السوق بحصة سوقية أعلى في عام 2022.

بناءً على التطبيق، يتم تقسيم السوق إلى مبيعات وتسويق الإدارة وإدارة تجربة العملاء والاستخبارات التنافسية وإدارة المخاطر واكتشاف الاحتيال. حصل قطاع إدارة المبيعات والتسويق على أعلى حصة سوقية في عام 2022.

استنادًا إلى القطاع الرأسي، يتم تقسيم السوق إلى BFSI، وتجارة التجزئة، الرعاية الصحية وتكنولوجيا المعلومات والاتصالات والإعلام والترفيه وغيرها. قاد قطاع BFSI السوق بأعلى حصة سوقية في عام 2022.

استنادًا إلى البلد، تم تقسيم السوق إلى المملكة العربية السعودية، الإمارات العربية المتحدة وجنوب أفريقيا وبقية دول الشرق الأوسط وأفريقيا. المملكة العربية السعودية تقود منطقة الشرق الأوسط & سوق إدارة وسائل التواصل الاجتماعي في أفريقيا بأعلى حصة سوقية في عام 2022.

تعتبر الشركات الرئيسية العاملة في الشرق الأوسط & سوق إدارة وسائل التواصل الاجتماعي في أفريقيا هو Adobe؛ شركة آي بي إم؛ جوجل ذ.م.م. شركة أوراكل؛ Salesforce.com، Inc.؛ هابسبوت، وشركة؛ شركة زوهو الجندي. المحدودة. المياه الذائبة؛ براندواتش؛ وSprout Social, Inc. تعمل هذه الشركات في السوق وتساهم بإيرادات كبيرة في نمو منطقة الشرق الأوسط وشمال أفريقيا. سوق إدارة وسائل التواصل الاجتماعي في أفريقيا.

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        MEA Social Media Management Market – By Component

1.3.2        MEA Social Media Management Market – By Deployment

1.3.3        MEA Social Media Management Market – By Enterprise Size

1.3.4        MEA Social Media Management Market – By Application

1.3.5        MEA Social Media Management Market – By Vertical

1.3.6        MEA Social Media Management Market – By Country

2.           Key Takeaways

3.        Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           MEA Social Media Management Market Landscape

4.1         Market Overview

4.2         PEST Analysis

4.2.1        MEA

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           MEA Social Media Management Market - Key Market Dynamics

5.1         Market Drivers

5.1.1        Rising Reach of Social Media

5.1.2        Increasing Focus on Competitive Intelligence

5.2         Market Restraints

5.2.1        Data Privacy Concerns with Social Media

5.3         Market Opportunities

5.3.1        Growing Demand for Social Media Management Among SMEs

5.4         Future Trends

5.4.1        Continuous Improvements in Internet Technology

5.5         Impact Analysis of Drivers and Restraints

6.           MEA Social Media Management Market –Market Analysis

6.1         MEA Social Media Management Market Forecast and Analysis

7.           MEA Social Media Management Market Analysis – By Component

7.1         Overview

7.2         MEA Social Media Management Market, By Component (2021 and 2028)

7.3         Solution

7.3.1        Overview

7.3.2        Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

7.4         Service

7.4.1        Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.           MEA Social Media Management Market Analysis – By Deployment

8.1         Overview

8.2         MEA Social Media Management Market, By Deployment (2021 and 2028)

8.3         Cloud-based

8.3.1        Overview

8.3.2        Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.4         On-premises

8.4.1        On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.           MEA Social Media Management Market Analysis – By Enterprise Size

9.1         Overview

9.2         MEA Social Media Management Market, By Enterprise Size (2021 and 2028)

9.3         SMEs

9.3.1        Overview

9.3.2        SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.4         Large Enterprises

9.4.1        Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.        MEA Social Media Management Market Analysis – By Application

10.1      Overview

10.2      Social Media Management, by Application (2021 and 2028)

10.3      Sales and Marketing Management

10.3.1     Overview

10.3.2     Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.4      Customer Experience Management

10.4.1     Overview

10.4.2     Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.5      Competitive Intelligence

10.5.1     Overview

10.5.2     Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.6      Risk Management and Fraud Detection

10.6.1     Overview

10.6.2     Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.        MEA Social Media Management Market Analysis – By Vertical

11.1      Overview

11.2      MEA Social Media Management Market, By Vertical (2021 and 2028)

11.3      BFSI

11.3.1     Overview

11.3.2     BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.4      Retail

11.4.1     Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.5      Healthcare

11.5.1     Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.6      IT and Telecommunications

11.6.1     IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.7      Media and Entertainment

11.7.1     Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.8      Others

11.8.1     Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

12.        MEA Social Media Management Market – Country Analysis

12.1      MEA: MEA Social Media Management Market

12.1.1     Overview

12.1.2     Middle East and Africa: Social Media Management, by Key Country

12.1.2.1       Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.1.1       Saudi Arabia: Social Media Management, By Component

12.1.2.1.2       Saudi Arabia: MEA Social Media Management Market, By Application

12.1.2.1.3       Saudi Arabia: MEA Social Media Management Market, By Vertical

12.1.2.1.4       Saudi Arabia: MEA Social Media Management Market, By Deployment

12.1.2.1.5       Saudi Arabia: MEA Social Media Management Market, By Enterprise Size

12.1.2.2       UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.2.1       UAE: Social Media Management, By Component

12.1.2.2.2       UAE: MEA Social Media Management Market, By Application

12.1.2.2.3       UAE: MEA Social Media Management Market, By Vertical

12.1.2.2.4       UAE: MEA Social Media Management Market, By Deployment

12.1.2.2.5       UAE: MEA Social Media Management Market, By Enterprise Size

12.1.2.3       South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.3.1       South Africa: Social Media Management, By Component

12.1.2.3.2       South Africa: MEA Social Media Management Market, By Application

12.1.2.3.3       South Africa: MEA Social Media Management Market, By Vertical

12.1.2.3.4       South Africa: MEA Social Media Management Market, By Deployment

12.1.2.3.5       South Africa: MEA Social Media Management Market, By Enterprise Size

12.1.2.4       Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.4.1       Rest of MEA: Social Media Management, By Component

12.1.2.4.2       Rest of MEA: MEA Social Media Management Market, By Application

12.1.2.4.3       Rest of MEA: MEA Social Media Management Market, By Vertical

12.1.2.4.4       Rest of MEA: MEA Social Media Management Market, By Deployment

12.1.2.4.5       Rest of MEA: MEA Social Media Management Market, By Enterprise Size

13.        Industry Landscape

13.1      Market Initiative

13.2      Merger and Acquisition

13.3      New Development

14.        Company Profiles

14.1      Adobe

14.1.1     Key Facts

14.1.2     Business Description

14.1.3     Products and Services

14.1.4     Financial Overview

14.1.5     SWOT Analysis

14.1.6     Key Developments

14.2      IBM Corporation

14.2.1     Key Facts

14.2.2     Business Description

14.2.3     Products and Services

14.2.4     Financial Overview

14.2.5     SWOT Analysis

14.2.6     Key Developments

14.3      Google LLC

14.3.1     Key Facts

14.3.2     Business Description

14.3.3     Products and Services

14.3.4     Financial Overview

14.3.5     SWOT Analysis

14.3.6     Key Developments

14.4      Oracle Corporation

14.4.1     Key Facts

14.4.2     Business Description

14.4.3     Products and Services

14.4.4     Financial Overview

14.4.5     SWOT Analysis

14.4.6     Key Developments

14.5      Salesforce.com, inc.

14.5.1     Key Facts

14.5.2     Business Description

14.5.3     Products and Services

14.5.4     Financial Overview

14.5.5     SWOT Analysis

14.5.6     Key Developments

14.6      HubSpot, Inc.

14.6.1     Key Facts

14.6.2     Business Description

14.6.3     Products and Services

14.6.4     Financial Overview

14.6.5     SWOT Analysis

14.6.6     Key Developments

14.7      Zoho Corporation Pvt. Ltd.

14.7.1     Key Facts

14.7.2     Business Description

14.7.3     Products and Services

14.7.4     Financial Overview

14.7.5     SWOT Analysis

14.7.6     Key Developments

14.8      Meltwater

14.8.1     Key Facts

14.8.2     Business Description

14.8.3     Products and Services

14.8.4     Financial Overview

14.8.5     SWOT Analysis

14.8.6     Key Developments

14.9      Brandwatch

14.9.1     Key Facts

14.9.2     Business Description

14.9.3     Products and Services

14.9.4     Financial Overview

14.9.5     SWOT Analysis

14.9.6     Key Developments

14.10   Sprout Social, Inc.

14.10.1  Key Facts

14.10.2  Business Description

14.10.3  Products and Services

14.10.4  Financial Overview

14.10.5  SWOT Analysis

14.10.6  Key Developments

15.        Appendix

15.1      About The Insight Partners

15.2      Glossary

 

 

LIST OF TABLES

Table 1.             MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2.             Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 3.             Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4.             Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 5.             Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 6.             Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 7.             UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 8.             UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 9.             UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 10.          UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 11.          UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 12.          South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 13.          South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 14.          South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 15.          South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 16.          South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 17.          Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 18.          Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 19.          Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 20.          Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 21.          Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 22.          Glossary of Terms, MEA Social Media Management Market

 

 

LIST OF FIGURES

Figure 1.           MEA Social Media Management Market Segmentation

Figure 2.           MEA Social Media Management Market Segmentation – Country

Figure 3.           MEA Social Media Management Market Overview

Figure 4.           MEA Social Media Management Market, By Component

Figure 5.           MEA Social Media Management Market, By Deployment

Figure 6.           MEA Social Media Management Market, By Enterprise Size

Figure 7.           MEA Social Media Management Market, By Application

Figure 8.           MEA Social Media Management Market, By Vertical

Figure 9.           MEA Social Media Management Market, By Country

Figure 10.        MEA: PEST Analysis

Figure 11.        MEA Social Media Management Market Ecosystem Analysis

Figure 12.        MEA Expert Opinion

Figure 13.        MEA Social Media Management Market Impact Analysis of Drivers and Restraints

Figure 14.        MEA Social Media Management Market, Forecast and Analysis (US$ Mn)

Figure 15.        MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)

Figure 16.        Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17.        Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18.        MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)

Figure 19.        Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20.        On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21.        MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)

Figure 22.        SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23.        Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24.        MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)

Figure 25.        Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26.        Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27.        Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28.        Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29.        MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)

Figure 30.        BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31.        Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32.        Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33.        IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34.        Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35.        Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36.        Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 37.        Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 38.        Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 39.        UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 40.        South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 41.        Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

  1. Adobe.
  2. IBM Corporation.
  3. Google LLC.
  4. Oracle Corporation.
  5. Salesforce.com,inc.
  6. HubSpot,Inc.
  7. Zoho Corporation Pvt.Ltd.
  8. Meltwater.
  9. Brandwatch.
  10. Sprout Social,Inc.
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.   
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.

 

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