حجم وتوقعات محفظة الهاتف المحمول وسوق الدفع في أوروبا وأمريكا الجنوبية (2021 - 2031)، تغطية تقرير تحليل الحصة الإقليمية والاتجاه وفرص النمو: حسب النوع (القرب والبعيد)، والتكنولوجيا (NFC، المستندة إلى QR، المستندة إلى النص، رقمي فقط، والمستخدم النهائي (الشخصي والشركات)، والجغرافيا (أوروبا وأمريكا الجنوبية)

BMIRE00030585 | Pages: 128 | Technology, Media and Telecommunications | Jul 2024 | Status: Published

بلغت قيمة سوق محفظة الهاتف المحمول والدفع في أوروبا وأمريكا الجنوبية 3.1 مليار دولار أمريكي في عام 2023، ومن المتوقع أن تصل إلى 21.1 مليار دولار أمريكي بحلول عام 2031. ومن المتوقع أن يسجل سوق محفظة الهاتف المحمول والدفع في أوروبا وأمريكا الجنوبية معدل نمو سنوي مركب قدره 27.1. ٪ من 2023 إلى 2031.

يتم تقسيم سوق المحفظة المحمولة والدفع في أوروبا وأمريكا الجنوبية في أوروبا إلى ألمانيا وفرنسا والمملكة المتحدة وإيطاليا وروسيا وبقية أوروبا. تعد محافظ الهاتف المحمول ثاني أكثر خيارات الدفع عبر الإنترنت تفضيلاً بين المستهلكين في فرنسا. تعمل الشركات العالمية مثل Google Pay وApple Pay وPayPal جنبًا إلى جنب مع مقدمي الخدمات المقيمين في فرنسا مثل Lyf وLydia وPayLib. تعد PayLib واحدة من المحافظ الرقمية الأكثر شعبية في البلاد بسبب تكاملها مع Cartes Bancaires. وفقًا لموقع Pay.com، تم دفع ما يقرب من 38% من عمليات الشراء عبر الإنترنت التي تم إجراؤها في فرنسا مقابل استخدام أداة رقمية في عام 2023. وتشمل الخيارات المختلفة المتاحة للمستهلكين الفرنسيين لإجراء عمليات الدفع باستخدام الهواتف والساعات Amazon Pay، والعلامات التجارية للمحافظ الرقمية مثل Lyf، والبنك. - تطبيقات محددة وحلول الدفع عبر الهاتف المحمول فقط مثل Revolut وMonese.

في عام 2023، سجلت إيطاليا طفرة كبيرة في عمليات الدفع عبر الهاتف المحمول داخل المتجر، حيث سجلت Nexi زيادة بنسبة 88% في قيمة معاملات الدفع عبر الهاتف المحمول داخل المتجر عبر الهواتف الذكية والساعات الذكية. وفقًا للبيانات الصادرة عن مرصد المدفوعات المبتكرة التابع لكلية الإدارة في كلية الفنون التطبيقية في ميلانو، زادت المدفوعات عبر الهاتف المحمول بنسبة 78٪ بشكل عام في إيطاليا العام الماضي (2022)، لتصل قيمتها إلى 29 مليار يورو. على وجه التحديد، ارتفع عدد المدفوعات التي تمت معالجتها بواسطة Nexi عبر الهواتف الذكية والأجهزة القابلة للارتداء بنسبة 103% خلال عام 2023. علاوة على ذلك، ارتفع عدد بطاقات Nexi المسجلة في التطبيقات التي تجعل البطاقة افتراضية على الهاتف الذكي - مثل Google Pay وSamsung Pay وApple Pay - ونما بنسبة 41% في نفس الفترة. تسلط هذه الإحصائيات الضوء على الشعبية المتزايدة واعتماد الدفع عبر المحفظة المحمولة في إيطاليا.

على أساس التكنولوجيا، ينقسم السوق إلى اتصالات ميدانية قريبة، ورمز الاستجابة السريعة، والاتصال النصي، وغيرها. استحوذ القطاع القائم على QR على أكبر حصة في سوق محافظ الهاتف المحمول والدفع في أوروبا وأمريكا الجنوبية في عام 2023. رموز الاستجابة السريعة (QR) عبارة عن رموز شريطية ثنائية الأبعاد تتضمن معلومات مثل معلومات الدفع وروابط مواقع الويب وتفاصيل الاتصال. يحتاج العملاء إلى مسح رموز QR ضوئيًا باستخدام هواتفهم الذكية لإجراء عمليات الدفع على الفور. تسمح هذه الرموز للشركات بمعالجة المدفوعات دون الاستثمار في أجهزة إضافية. يمكن للأفراد والشركات إعداد رموز QR على هواتفهم الذكية لتنفيذ معاملات مالية سلسة. تتيح رموز QR أيضًا للمستخدمين إنشاء الفواتير ودفعها ومشاركة المعلومات المهمة في غضون ثوانٍ. تسمح ماسحات رمز الاستجابة السريعة النشطة من Apple والمثبتة في كاميرات الهواتف الذكية للمستخدمين بنقل المعلومات وإجراء عمليات الدفع عبر الإنترنت بكفاءة. يعد رمز الاستجابة السريعة أحد خيارات الدفع الأسرع نموًا في أوروبا وأمريكا الجنوبية. تعد شركة Apple Inc وAlphabet Inc وAT&T Inc وPaypal Holdings Inc وSamsung Electronics Co Ltd وMastercard Inc وFitbit LLC وAmerican Express وVisa Inc وACI Worldwide Inc من بين اللاعبين البارزين في أوروبا وأوروبا. تقرير سوق الدفع والمحفظة المحمولة في أمريكا الجنوبية. ويركز هذا التقرير على إطلاق المنتجات الجديدة، والتوسع والتنويع، واستراتيجيات الاستحواذ، التي تسمح لهم بالوصول إلى الفرص التجارية السائدة.

تم استخلاص الحجم الإجمالي لسوق محفظة الهاتف المحمول والدفع في أوروبا وأمريكا الجنوبية باستخدام المصادر الأولية والثانوية. تم إجراء بحث ثانوي شامل باستخدام مصادر داخلية وخارجية للحصول على معلومات نوعية وكمية تتعلق بمحفظة الهاتف المحمول وحجم سوق الدفع في أوروبا وأمريكا الجنوبية. وتساعد العملية أيضًا في الحصول على نظرة عامة وتوقعات للسوق فيما يتعلق بجميع قطاعات السوق. كما تم إجراء مقابلات أولية متعددة مع المشاركين في الصناعة للتحقق من صحة البيانات والحصول على رؤى تحليلية. تشمل هذه العملية خبراء الصناعة مثل نواب الرئيس، ومديري تطوير الأعمال، ومديري معلومات السوق، ومديري المبيعات الوطنية، إلى جانب المستشارين الخارجيين مثل خبراء التقييم، ومحللي الأبحاث، وقادة الرأي الرئيسيين، المتخصصين في محفظة الهاتف المحمول والدفع في أوروبا وأمريكا الجنوبية. سوق.

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

3. Research Methodology

3.1 Secondary Research

3.2 Primary Research

3.2.1 Hypothesis formulation:

3.2.2 Macro-economic factor analysis:

3.2.3 Developing base number:

3.2.4 Data Triangulation:

3.2.5 Country level data:

4. Europe and South America Mobile Wallet and Payment Market Landscape

4.1 Overview

4.2 PEST Analysis

4.3 Ecosystem Analysis

4.3.1 Ecosystem Analysis

4.3.1.1 Mobile Wallet Providers

4.3.1.2 Fintech Startups and High-Tech Firms

4.3.1.3 Banks

4.3.1.4 Value-Added Service Providers

4.3.1.5 Regulatory Bodies

4.3.2 List of Vendors in the Value Chain

5. Europe and South America Mobile Wallet and Payment Market – Key Market Dynamics

5.1 Europe and South America Mobile Wallet and Payment Market – Key Market Dynamics

5.2 Market Drivers

5.2.1 Surging Demand for Contactless Payment Solutions

5.2.2 Government Initiatives and Support for Adoption of Mobile Wallet and Payment Solutions

5.3 Market Restraints

5.3.1 Increasing Number of Phishing Attacks

5.4 Market Opportunities

5.4.1 Benefits of Multicurrency Mobile Wallets

5.5 Future Trends

5.5.1 Expansion of E-Commerce Industry

5.6 Impact of Drivers and Restraints:

6. Europe and South America Mobile Wallet and Payment Market –Market Analysis

6.1 Europe and South America Mobile Wallet and Payment Market Revenue (US$ Million), 2021–2031

6.2 Europe and South America Mobile Wallet and Payment Market Forecast Analysis

7. Europe and South America Mobile Wallet and Payment Market Analysis – by Type

7.1 Proximity

7.1.1 Overview

7.1.2 Proximity: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

7.2 Remote

7.2.1 Overview

7.2.2 Remote: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

8. Europe and South America Mobile Wallet and Payment Market Analysis – by Technology

8.1 NFC

8.1.1 Overview

8.1.2 NFC: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

8.2 QR-based

8.2.1 Overview

8.2.2 QR-based: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

8.3 Text-based

8.3.1 Overview

8.3.2 Text-based: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

8.4 Digital-only

8.4.1 Overview

8.4.2 Digital-only: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

9. Europe and South America Mobile Wallet and Payment Market Analysis – by End User

9.1 Personal

9.1.1 Overview

9.1.2 Personal: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

9.2 Business

9.2.1 Overview

9.2.2 Business: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10. Europe and South America Mobile Wallet and Payment Market – Geographical Analysis

10.1 Overview

10.2 Europe

10.2.1 Europe: Europe and South America Mobile Wallet and Payment Market Overview

10.2.2 Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.3 Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.3.1 Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Type

10.2.4 Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.4.1 Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Technology

10.2.5 Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.5.1 Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by End User

10.2.6 Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Country

10.2.6.1 Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Country

10.2.6.2 United Kingdom: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.2.1 United Kingdom: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.2.2 United Kingdom: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.2.3 United Kingdom: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.3 Germany: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.3.1 Germany: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.3.2 Germany: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.3.3 Germany: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.4 France: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.4.1 France: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.4.2 France: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.4.3 France: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.5 Italy: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.5.1 Italy: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.5.2 Italy: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.5.3 Italy: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.6 Russia: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.6.1 Russia: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.6.2 Russia: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.6.3 Russia: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.2.6.7 Rest of Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.2.6.7.1 Rest of Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.2.6.7.2 Rest of Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.2.6.7.3 Rest of Europe: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.3 South America

10.3.1 South America Europe and South America Mobile Wallet and Payment Market Overview

10.3.2 South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.3.3 South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.3.3.1 South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Type

10.3.4 South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.3.4.1 South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Technology

10.3.5 South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.3.5.1 South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by End User

10.3.6 South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Country

10.3.6.1 South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast Analysis – by Country

10.3.6.2 Brazil: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.3.6.2.1 Brazil: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.3.6.2.2 Brazil: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.3.6.2.3 Brazil: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.3.6.3 Argentina: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.3.6.3.1 Argentina: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.3.6.3.2 Argentina: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.3.6.3.3 Argentina: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

10.3.6.4 Rest of South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

10.3.6.4.1 Rest of South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by Type

10.3.6.4.2 Rest of South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by Technology

10.3.6.4.3 Rest of South America: Europe and South America Mobile Wallet and Payment Market Breakdown, by End User

11. Competitive Landscape

11.1 Heat Map Analysis

11.2 Company Positioning Analysis

12. Industry Landscape

12.1 Overview

12.2 Market Initiative

12.3 Product Development

12.4 Mergers & Acquisitions

13. Company Profiles

13.1 Apple Inc

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Alphabet Inc

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 AT&T Inc

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 PayPal Holdings Inc

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 Mastercard Inc

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Samsung Electronics Co Ltd

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 American Express Co

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Visa Inc

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 ACI Worldwide Inc

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 Thales SA

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners

14.2 Abbreviations

List of Tables

Table 1. Europe and South America Mobile Wallet and Payment Market Segmentation

Table 2. List of Vendors

Table 3. Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million)

Table 4. Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million) – by Type

Table 5. Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million) – by Technology

Table 6. Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031 (US$ Million) – by End User

Table 7. Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 8. Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 9. Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 10. Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Country

Table 11. United Kingdom: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 12. United Kingdom: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 13. United Kingdom: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 14. Germany: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 15. Germany: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 16. Germany: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 17. France: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 18. France: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 19. France: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 20. Italy: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 21. Italy: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 22. Italy: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 23. Russia: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 24. Russia: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 25. Russia: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 26. Rest of Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 27. Rest of Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 28. Rest of Europe: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 29. South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 30. South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 31. South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 32. South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Country

Table 33. Brazil: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 34. Brazil: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 35. Brazil: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 36. Argentina: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 37. Argentina: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 38. Argentina: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

Table 39. Rest of South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 40. Rest of South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by Technology

Table 41. Rest of South America: Europe and South America Mobile Wallet and Payment Market – Revenue and Forecast to 2031(US$ Million) – by End User

The List of Companies - Europe and South America Mobile Wallet and Payment Market

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe and South America mobile wallet and payment market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations such as specific country and segmental insight highlights crucial progressive industry trends in the Europe and South America mobile wallet and payment market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth market trends and outlook coupled with the factors driving the market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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