At 3.2% CAGR, the South & Central America Hair Towel Wrap Market is projected to be worth US$ 28.87 million by 2028, says Business Market Insights  

According to Business Market Insights’ research, the South & Central America hair towel wrap market was valued at US$ 23.95 million in 2022 and is expected to reach US$ 28.87 million by 2028, registering an annual growth rate of 3.2% from 2022 to 2028. High hair health consciousness among consumers and multiple benefits of hair towel wrap are the critical factors attributed to the market expansion.                  

South & Central America hair care is the second-largest personal care and beauty category after skin care. This is largely attributed to healthy living movements as consumers seek better products. Consumers are looking to embrace their natural hair and reduce the use of hair care products containing a high amount of chemicals that has resulted in the use of hair towel wraps. Moreover, changing lifestyles and rising stress levels in the working population have resulted in the occurrence of various hair health issues among consumers. Hair loss, dry hair, frizzy hair, and hygral fatigue are some common hair health problems faced by consumers. According to the Cleveland Clinic, more than 50% of women experience noticeable hair loss. One of the reasons for hair loss can be improper hair drying techniques such as rubbing the hair. Consumers' rising hair health consciousness has shifted their focus to using hair towel wrap. Hair towel wrap helps gradually absorb the moisture from hair without the rough-housing of rubbing. The microfiber material of hair towel wraps helps to gently dry hair and reduce hair problems such as hair loss, dry hair, and frizzy hair. Thus, high hair health consciousness among consumers is driving the hair towel wrap market.

On the contrary, growing demand of regular towels hampers market South & Central America hair towel wrap market. 

• Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment held 59.36% market share in 2022, amassing US$ 14.22 million. It is projected to garner US$ 17.49 million by 2028 to expand at 3.5% CAGR during 2022–2028.    
• Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail and others. The supermarkets and hypermarkets segment held 38.67% market share in 2022, amassing US$ 9.26 million. It is projected to garner US$ 11.58 million by 2028 to expand at 3.8% CAGR during 2022–2028.
• Based on country, the South & Central America hair towel wrap market has been categorized into Brazil, Argentina and Rest of South & Central America. Our regional analysis states that Brazil captured 48.45% market share in 2022. It was assessed at US$ 11.60 million in 2022 and is likely to hit US$ 14.62 million by 2028, exhibiting a CAGR of 3.9% during the forecast period.            

Key players dominating the South & Central America hair towel wrap market are Kitsch LLC; Silke London; Turbie Twist LP; and The Perfect Haircare Holdings Corporation;

•  In, Aug 2022; True Beauty Ventures backs Aquis, a brand known for hair towels that’s taking a turn into treatments.

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