At 6.6% CAGR, the South America Playout Solutions Market is projected to be worth US$ 120.49 million by 2028, says Business Market Insights

According to Business Market Insights research, the South America playout solutions market was valued at US$ 87.56 million in 2023 and is expected to reach US$ 120.49 million by 2028, registering a CAGR of 6.6% from 2023 to 2028. Increase in demand for personalized broadcasting services and rise in cloud-based playout solutions are the critical factors attributed to the South America playout solutions market expansion.

The enthusiasm toward video-on-demand (VOD) services among the population is growing exponentially in today’s fast and technologically advanced world. With the availability of unlimited choices, such as Amazon Prime, Netflix, YouTube, Hotstar, and Disney plus, and on-demand channels of the broadcasters, the viewers have more variety than ever before. Despite the dominance of these networks, terrestrial television continues to assert its position as a basic service to viewers worldwide. The terrestrial broadcast network has become an important connection to news and current affairs, live sport and culture, and general programming between broadcasters and their viewers. Thus, increasing demand for terrestrial television will require more and more playout solution and will drive the market growth in coming future.

On the contrary, complexity in integration and privacy concerns hampers the South America Playout Solutions Market.

Based on component, the South America playout solutions market is segmented into hardware, software, and services. The software segment held 48.8% share of South America Playout Solutions Market in 2023, amassing US$ 42.73 million. It is projected to garner US$ 60.35 million by 2028 to expand at 7.1% CAGR during 2023–2028.

Based on application, the South America playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held 37.8% share of South America Playout Solutions Market in 2023, amassing US$ 33.11 million. It is projected to garner US$ 47.04 million by 2028 to expand at 7.3% CAGR during 2023–2028.

Based on country, the South America playout solutions market has been categorized into Brazil, Argentina, and the Rest of South America. Our regional analysis states that Brazil captured 55.6% share of South America Playout Solutions Market in 2023. It was assessed at US$ 48.69 million in 2023 and is likely to hit US$ 68.93 million by 2028, exhibiting a CAGR of 7.2% during the forecast period.

Key players dominating the South America playout solutions market are Amagi; Belden Incorporated (Grass Valley); Evertz; Florical Systems; Harmonic Inc; Imagine Communications; and Playbox Technology, among others.

• In 2022; Amagi announced the general availability of its broadcast-grade cloud playout product, Amagi CLOUDPORT, on Google Cloud Marketplace. The partnership elevates Amagi's SaaS offerings to its customers by combining the advantages of Amagi's live and on-demand video infrastructure services with Google Cloud's solutions.

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