Report : North America Probiotic Food Products Market Size and Forecast (2021–2031), Country Share, Trend, and Growth Opportunity Analysis – by Type (Yogurt, Kombucha, Kefir, Cheese, Infant Formula, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, and Others), and Country
US Dominated North America Probiotic Food Products Market During 2023–2031
According to our new research study on “North America Probiotic Food Products Market Forecast to 2031 – by Type and Distribution Channel,” the market was valued at US$ 12.04 billion in 2023 and is projected to reach US$ 19.69 billion by 2031; it is expected to register a CAGR of 6.3% from 2023 to 2031. The report highlights key factors propelling the market growth and prominent players along with their developments in the market. Apart from growth drivers, the report covers the North America probiotic food products market trends and their foreseeable impact during the forecast period.
The scope of the North America probiotic food products market report focuses on the US, Canada, and Mexico. The US dominated the market in 2023. Consumer awareness of gut health and the benefits of probiotics drives the probiotic food market in the US. A wide range of probiotic-enriched products is available across various food categories. Consumers are seeking functional food that offers health benefits apart from basic nutrition, and probiotic food caters to this demand. Yogurt is one of the popular probiotic food products, with major manufacturers continuously innovating new flavors, formats, and probiotic strains. For instance, in March 2022, Danone North America introduced Activia+ drinkable yogurt containing probiotics for gut health and immune system support, vitamins C and D, and zinc. Moreover, the product portfolio has expanded and includes probiotic-fortified beverages, snacks, cereals, and baked goods.
E-commerce and direct-to-consumer channels drive the sales of probiotic food in the US due to the ease of availability of the products. This allows for product variety, paving the path for new players to enter the market. Major manufacturers are also investing in expanding their customer base to cater to the rising demand for probiotic foods. For instance, in July 2023, Yakult Honsha invested in building a probiotic drink factory in Georgia, US, to establish a nationwide supply system that will boost sales. Thus, the increase in product launches augments the demand for probiotic food products in the region, contributing to the growing North America probiotic food products market size.
In Canada, as health-conscious consumers increasingly recognize the potential benefits of probiotics for digestive health and immune system support, the demand for probiotic-rich food is growing continuously. The market for probiotic food includes a diverse range of products, such as yogurt, kefir, kombucha, and fermented vegetables with dairy-based probiotic foods. In the past few years, there has been a notable surge in nondairy probiotic food and beverages in Canada, driven by the rising adoption of veganism, the growing number of lactose intolerance cases, and rising interest in plant-based diets. Major companies have expanded their probiotic food offerings to accommodate various taste preferences and dietary requirements, including lactose-free and plant-based options. For instance, in August 2021, Pillars Yogurt launched Pillars Plant, an Organic Coconut Probiotic Yogurt. This dairy-free option is available in Wegmans and Central Market stores and continues to be distributed to other retailers.
The growing recognition of the connection between gut health and overall immunity has boosted the consumption of probiotic foods. This growth in consumption is also fueled by increased scientific research on probiotic food improving gut health and immunity and product innovation combining probiotics with other broader trends of functional foods. As a result, manufacturers are developing new products and incorporating additional immune-boosting components such as vitamins, minerals, and herbs. For instance, in May 2022, Danone North America launched a new multi-benefit drinkable yogurt with added nutrients, promoting gut health and immune system support. The yogurt contains billions of live and active probiotics, vitamins C and D, and zinc source of these nutrients.
Further, the advancement in research has established the connection between gut health and immunity. Studies have shown that probiotics can help balance the gut microbiota, which plays a crucial role in defending against pathogens and regulating the immune system. This scientific backing has bolstered consumer confidence in probiotic food as an effective immune booster. Thus, a significant transformation in the health & wellness industry driven by increasing consumer demand for immune-boosting products is
expected to boost the North America probiotic food products market growth during the forecast period.
North America Probiotic Food Products Market: Segmental Overview
The North America probiotic food products market analysis has been performed by considering the following segments: type and distribution channel.
By type, the market is segmented into yogurt, kombucha, kefir, cheese, infant formula, and others. The yogurt segment held the largest North America probiotic food products market share in 2023. Probiotic yogurt is an easily accessible product that delivers probiotics as a fermented dairy product. It is available in a variety of formats, catering to different preferences and appealing to health-conscious consumers seeking digestive health benefits. Innovations in product development, such as plant-based and nondairy probiotic yogurt, contribute to the market expansion. The market growth is also fueled by consumers’ preference for healthy food and increased demand for functional foods, with consumers focusing on digestive wellness. Manufacturers cater to diverse dietary needs through dairy-free alternatives, organic, and clean-label products. For instance, in August 2021, Pillars Yogurt launched Pillars Plant, an organic coconut probiotic yogurt, in Wegmans and Central Market stores.
In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest North America probiotic food products market share in 2023. The online retail segment is expected to register the highest CAGR during the forecast period. Online retail has been expanding significantly owing to population growth and the rising e-commerce popularity. Further, benefits such as quick service, home delivery, product variety, secure payment options, and attractive discounts add to the popularity of online retail. Consumers choose online shopping for various products, as it is convenient and saves time. Moreover, an effective user interface offers access to a range of functional probiotic foods and other health-promoting products. A few online retailers in North America are Amazon, Walmart, Costco, and Target. All these factors boost the demand for probiotic food through online retail, contributing to the North America probiotic food products market growth for the segment.
Danone SA; Lifeway Foods Inc.; KeVita, Inc.; Health-Ade LLC; Alexandre Family Farm; Suja Life, LLC.; Karma Culture LLC; Springfield Creamery Inc; and Nature's Garden, Sunsweet Growers Inc. are among the leading companies profiled in the North America probiotic food products market report.
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