At 5.2% CAGR, North America Menstrual Cups Market is Projected to be Worth US$ 592.80 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the North America menstrual cups market was valued at US$ 395.41 million in 2022 and is expected to reach US$ 592.80 million by 2030, registering a CAGR of 5.2% from 2022 to 2030. Increasing demand for sustainable menstrual products and thermoplastic elastomers menstrual cups are among the critical factors attributed to drive the North America hearing market growth.

The surging demand for sustainable menstrual products is a primary driver propelling the menstrual cup market. In recent years, there has been a global shift toward sustainability, with consumers becoming increasingly aware of the environmental impact of traditional disposable menstrual products. Traditional pads and tampons contribute significantly to plastic waste, and their production involves consuming resources and energy. Every year, an average woman trashes nearly 150 kilograms of nonbiodegradable waste. Menstrual cups have emerged as a leading choice as individuals seek eco-friendly alternatives due to their reusable nature. This heightened environmental consciousness drives consumers to opt for products that minimize their ecological footprint, boosting the demand for menstrual cups. The increased demand for sustainable menstrual products is closely tied to a broader movement advocating women's health and well-being. Consumers are increasingly prioritizing products that are not only good for the environment but also safe and beneficial for their health. Menstrual cups, typically made from medical-grade silicone, rubber, or thermoplastic elastomers, are considered safe and hygienic, reducing the risk of irritation and allergic reactions often associated with traditional products. The alignment of menstrual cups with environmental sustainability and women's health contributes to their appeal, acting as a driver for their rising popularity. The call for sustainability in menstrual products has been amplified by various advocacy groups, NGOs, and government initiatives that aim to raise awareness about the environmental impact of disposable options. Campaigns promoting sustainable menstruation have been crucial in educating the public about the benefits of reusable alternatives like menstrual cups. The growing visibility and endorsement of sustainable menstrual practices contribute to a positive shift in consumer attitudes, fostering greater acceptance and adoption of menstrual cups. The demand for sustainable menstrual products is also fueled by a younger generation of consumers prioritizing eco-conscious choices. Millennials and Generation Z, in particular, drive the demand for sustainable and ethical products across various industries, including personal care. These demographics' awareness and preferences influence market trends, and menstrual cups, being a sustainable and forward-thinking option, align well with their values. As this demographic continues to grow in purchasing power, the demand for menstrual cups will also grow, reinforcing their position in the market as a leading sustainable menstrual product.

On the contrary, the consumer perception and unawareness hampers the growth of North America menstrual cups market.

Based on type, the North America menstrual cups market is bifurcated into reusable and disposable. The reusable segment held 91.5% market share in 2022, amassing US$ 361.63 million. It is projected to garner US$ 554.22 million by 2030 to register 5.5% CAGR during 2022-2030.

In terms of material, the North America menstrual cups market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. The medical grade silicon segment held 81.7% share of North America menstrual cups market in 2022, amassing US$ 322.88 million. It is anticipated to garner US$ 480.41 million by 2030 to expand at 5.1% CAGR during 2022-2030.

By distribution channel, the North America menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 45.1% share of North America menstrual cups market in 2022, amassing US$ 178.40 million. It is projected to garner US$ 256.94 million by 2030 to expand at 4.7% CAGR from 2022 to 2030.

Based on country, the North America menstrual cups market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 83.4% share of North America menstrual cups market in 2022. It was assessed at US$ 329.94 million in 2022 and is likely to hit US$ 481.66 million by 2030, registering a CAGR of 4.8% during 2022-2030.

Key players operating in the North America menstrual cups market are Agora Brand LLC, Diva International Inc, Kay Lu LLC, Lena Cup LLC, Lune Group Oy Ltd, LYV Life Inc, Nixit Ltd, Pixie Cup LLC, Saalt LLC, and The Flex Co, among others.


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