Report : Europe B2B Food Market place Platform
At 17.4% CAGR, the Europe B2B Food Marketplace Platform Market is projected to be worth US$ 15,623.95 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the Europe B2B food marketplace platform market was valued at US$ 5,968.00 million in 2022 and is expected to reach US$ 15,623.95 million by 2028, registering an annual growth rate of 17.4% from 2022 to 2028. Contract-based pricing of products and better communications between SMEs and buyers due to smartphones and tablets are the critical factors attributed to the Europe B2B food marketplace platform market expansion.
Supply firms attract consumers by giving discounts or special deals on their products or when a certain volume is purchased. Suppliers and businesses frequently enter into enterprise-level pricing arrangements, and the market price of any given item is kept consistent. Price transparency is maintained in the food B2B sector as well. This dynamic typically benefits suppliers, who may adopt a price discrimination strategy based on customers' ability and willingness to pay. For example, eFoodChoice.com is a food B2B online platform firm that helps international food vendors and buyers expand their merchandising channels, develop their online business internationally, and sustainably increase their profitability. Depending on the quantity of the goods, the firm provides an exclusive pricing range for the buyers. The company has also set minimum order quantities (MOQs) for each product category. With such contractual pricing of products, end users can select the optimal number of goods at a fair price, in turn, triggering the demand for Europe B2B food marketplace platform market.
On the contrary, reluctance among consumers to shift to online buying platforms hurdles the growth of Europe B2B food marketplace platform market.
Based on food category, the Europe B2B food marketplace platform market is segmented into chilled and dairy, grocery, beverages, others. The grocery segment held 37.9% market share in 2022, amassing US$ 2,264.32 million. It is projected to garner US$ 6,357.56 million by 2028 to expand at 18.8% CAGR during 2022–2028.
Based on enterprise size, the Europe B2B food marketplace platform market is segmented into SMEs and large enterprises. The large enterprises segment held 56.2% market share in 2022, amassing US$ 3,356.81 million. It is projected to garner US$ 8,371.88 million by 2028 to expand at 16.5% CAGR during 2022–2028.
Based on country, the Europe B2B food marketplace platform market is segmented into Germany, UK, France, Italy, Russia, Spain, Belgium, and the Rest of Europe. Our regional analysis states that UK captured 34.5% market share in 2022. It was assessed at US$ 2,058.68 million in 2022 and is likely to hit US$ 5,124.66 million by 2028, exhibiting a CAGR of 16.4% during the forecast period.
Key players dominating the Europe B2B food marketplace platform market are Amazon.com Inc, Emerge SRL, EWorldTrade Inc, FoodsTrade, and uFoodin SAS among others.
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